The Small Business Big Marketing Podcast with Tim Reid

In 10 years, today’s guest has turned a $2M marketing spend into $25M in revenue. Ka-ching! And he joins us to share 6 proven marketing strategies for small business that helped him get there. It’s a chin-scratching episode 504 of The (award-winning) Small Business Big Marketing podcast. Cham Tang is the co-founder of Authentic Education, a multi-million dollar training company that specialises in helping business owners take back control of their marketing. Sounds like a good idea for a podcast! Since launching in 2010, Cham has spent $2M on marketing that’s generated $25M in revenues. Plus his business was selected by BRW Magazine as a BRW Fast 100 Company not once, but twice. No mean feat! Today Cham’s here to share 6 proven marketing strategies that are working for his business right now, in the middle of this global crisis we’re all battling to navigate our way through.  In fact, despite Authentic Education historically being a live event business, it’s actually thriving, with profit margins increasing by 25%, plus Cham’s managed to keep all 15 staff on with full pay and full hours.   Cham Tang of Authentic Education's 6 proven small business marketing strategies Use video as an education tool for all three stages of your marketing funnel (awareness, consideration, conversion). Be the face of your business. Create evergreen marketing and sales funnels. Accept that Facebook ads are cheaper. Create a SMS marketing strategy. Focus on what matters in your business.   Timbo's Top 3 Attention Grabbers from his chat with Authentic Education's Cham Tang I loved Cham’s mindset around using Zoom for all three stages of the marketing funnel. How can your business take advantage of video? I love Cham’s use of SMS marketing. I gotta say, my phone is the place where I receive the least amount of marketing. I love Cham’s idea of being the face of your business. Like he said, “Everyone else is scared!” which makes it a real competitive advantage.   Links & resources mentioned in episode 504 Register here for Cham's free one-day marketing course Join Authentic Education on Facebook Belong Mobile Boost Mobile Ever Webinar Other episodes dedicated to marketing tips: SEO Tips for Small Business with Dana Ditomaso - Part 1 SEO Tips for Small Business with Dana Ditomaso - Part 2 How to nail your business pitch Last week's episode - Gardener Bryan Clayton has created the Uber of lawn care (and he's cleaning up!)   This week's Monster Prize Draw winner Maths tutor Jason Ursino of Learning Space   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Bryan Clayton used to mow lawns for a living. Now he’s the founder of GreenPal, an online service connecting homeowners to lawn care professionals. And here’s the kicker - in just three years it’s turning over $20M a year, and experiencing 100% growth, year-on-year. It’s a well fertilised episode 503 of The (award-winning) Small Business Big Marketing podcast.    A bit more about GreenPal's Bryan Clayton Bryan Clayton was the founder of PeachTree, one of the largest landscaping companies in Tennessee, growing it to over $10M in annual revenues before selling it in 2013. He’s now the co-founder of the 3-year old GreenPal business, an online marketplace that connects homeowners with local lawn care professionals. Already it has an annual turnover of $20M, has over 100,000 active customers, completing thousands of transactions every day, and is experiencing 100% growth year-on-year! What’s particularly interesting is Brian has done this without any prior eCommerce experience. Even more interesting is that he could have easily (thanks to the sale of his first business) chosen to sit on a yacht sipping G&Ts somewhere in the South Pacific. Fortunately for us, he took the high road, and he’s here to tell us exactly how he’s done it.  Timbo's Top 3 Attention Grabbers You never know who knows who. What a great story about one of his lawn-mowing clients being a franchisee of multiple McDonald’s stores. I love his idea of going the extra mile - simply offering to pick up the cigarette buts in the Macca’s drive thrus further endeared him to his client, and attracted more Macca’s franchisees to use his services. And I loved his idea of getting out of the building and meeting your customers face-to-face. Asking them “Where did we delight you?” and “Where did we come up short?”   Links & Resources Mentioned In This Episode Subscribe to Timbo's podcast for free on the LiSTNR app and never miss an episode Last week's episode - How to successfully rebrand without alienating customers Other successful eCommerce business owners Timbo has interviewed: Power Planter founder Brian Chapman Snotty Nose founder Laura Klein Spriggy founder Mario Hasanakos   This week's Monster Prize Draw winner Sam Squires of Backbone Barbershop in Currumbin Waters   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today's episode is a great case study of how to successfully rebrand without alienating your customers. Imagine building a multi-million dollar brand that you absolutely love, only to find (due to legal reasons) you have to rebrand it, not once, but twice. All this whilst going through an ugly separation, and being a single mum of a newborn. It’s a highly charged episode 502 of The (award-winning) Small Business Big Marketing podcast.   Today's guest is Rebecca Klodinsky, founder of the of bikini label IIXIIST In just six years, Frankii Swim has burst onto the Australian fashion scene, quickly developing a tribe of loyal, bikini-loving wearers … most of whom are women!! The label then quickly found itself on the global stage thanks to the likes of Kim Kardashian, Kylie Jenner and Rhianna. It’s now a runaway success turning over $7M this year, and making founder Rebecca Klodinsky, a very happy camper. But it hasn’t all been smooth sailing, as Rebecca has had to navigate an ugly separation from her partner, along with two expensive and time-consuming rebrands due to legal demands.  The brand is now called Exist … spelt IIXIIST …. And yes, I do ask her about why that name. This is a very honest chat about how to successfully rebrand without alienating your customers,  with a passionate business owner, who’s now a single mum of a 20-month old baby.   Timbo's Top 3 Attention Grabbers I love her mindset of seeing opportunities not problems. This links many of my guests.  I loved her willingness to be transparent, and tell it how it is.  And I love her deep respect for the power of marketing.  Again, something that links the majority of my guests.   Links & resources mentioned in today's episode Last week's episode - How to adapt your marketing during Coronavirus with Ben Newsome of Fizzics Education Other successful female entrepreneurs Timbo's interviewed: Julie Mathers of Flora & Fauna Abigail Forsyth of Keepcup Melanie Perkins of Canva   This week's Monster Prize Draw winner Tolita Dukes of marketing agency 8Seconds   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Want to know how to adapt your marketing during Coronavirus? COVID-19 has thrown up all sorts of challenges, and opportunities, for business owners everywhere. Some have sadly had to close, some are finding it incredibly tough, whilst others are innovating like they’ve never done before. Today’s guest fits into that category. It’s a challenge-everything episode 501 of The (award-winning) Small Business Big Marketing podcast. Mad scientist, Ben Newsome, is the founder of Fizzics Education, a business delivering science shows, workshops and parties to kids across Australia. Ben’s that guy in the white lab coat, protective goggles and ridiculously over-sized rubber gloves who mixes Mentos with Diet Coke, then explains why it explodes! Since 2004, he and his team have built a hugely successful business, reaching over 2 million kids, face-to-face.  Well, COVID-19 changed all that. Schools closed, and events became a no-no, putting an end to the way Fizzics Education had traditionally done business. So, like all mad scientists who come up against blocks, Ben got innovative, leaving no stone unturned as he came up with clever new ways of doing business. The great news is, those clever new ways have proven a huge success, delivering much needed cash flow, stability and purpose for his team, a whole new digital offering that he can scale globally, along with strategic partnerships he could never have imagined. One thing to note as Ben shares what he’s done … Please listen with an open mind. If you find yourself saying “It’s alright for Ben, but my business is different!” then smack yourself on the wrist and keep listening. Keep asking yourself, “How can I implement that idea in my business?”   Here's the email Ben sent me, detailing idea-by-idea, how he's adapted his marketing during Coronavirus ... Hey Timbo, It's been a while but it's Ben here at Fizzics Education. Not an entry for the monster Prize draw (although I'm happy to say that your podcast is exactly what people need to listen to so they can turn up the dial on their marketing, especially now). I'm reaching out because I thought the pivot we're doing for science education has been extraordinary and worth your listeners time. We've done a 180 in 48 hours and am offering all our science classes virtually by video conference to schools and parents around the globe. With a quick call to aligned businesses & schools, here's what we've done ...  For businesses We've designed a collaborative technologies accelerator for businesses looking to transform their digital offerings. I'm working with my agency on a wider offering of modules for businesses looking for quick wins too.https://www.fizzicseducation.com.au/collaborative-technologies-1-day-accelerator/NB: We are making an offering page for SBBM listeners. Free stuff! This will be live later today:https://www.fizzicseducation.com.au/sbbm We've also been running online science programs for corporate sites. Many businesses are feeling the strain of having kids at home whilst trying to run their operations. Our 1 hour through to 3-hour programs for kids that helps occupy the kids so that the adults can keep working https://www.fizzicseducation.com.au/holiday-programs/corporate-vacation-care/online-vacation-care-programs-for-corporate-sites/ For parents we created 20 virtual classes where kids from across Australia join us for 4 weeks of holiday science programs. Great success here.https://www.skillsandthrills.com.au/vendor/fizzics_education/ we now have an online science club and we're taking EOIs nowhttps://www.fizzicseducation.com.au/holiday-programs/australia-wide-beyond-online-classes/online-science-club/ We have been running online science parties as wellhttps://www.fizzicseducation.com.au/science-parties/online-science-parties-made-awesome/ For schools Have adapted 25 primary and high school science workshops as products that schools can use to enrich student learninghttps://www.fizzicseducation.com.au/schools/video-conference/ Together with Sean Sullivan from Cool Runnings, we're one of the first adopters of Zoho Classes, an online learning platform that is being rolled out globally. This only got announced this week and we already have interest in India and the Philippines.https://coolrunningsbusinesssolutions.com.au/zoho-classes/ Fizzics will be part of an NSW Department of Education learning portal that will be released on May 22. Several 30-minute lessons with student worksheets will be available for 2500 schools across the State to use. Am helping museums & others around Australia and the USA to provide free virtual lessons as an impromptu learning festival via Center for Interactive Learning & Collaborationhttps://www.cilc.org/community Put 40 online classes onto the federal government 'science engagement site called Star Portal. They regularly share new content onto socials. Teachers & others sites search this for ideas  https://starportal.edu.au/ Sponsored the STEM2020 conference where hundreds of teachers across Australia are learning how to teach STEM in their classrooms (offers & discounts here)https://stem2020.com.au/ Put daily live classes onto NSW Distance & Rural Technologies portal for schools to accesshttps://dartconnections.org.au/ Am offering live class content globally through services such as CILC, Streamable Learning & Connected North in Canada For Australian museums, Universities & science organisations Am delivering live webinars throughout May for several hundred organisations around Australia on how to run effective science festivals online.https://inspiringnsw.org.au/2020/04/20/learn-how-to-deliver-online-stem-programs/  General marketing pivots We worked with Sean Sullivan from Cool Runnings to quickly get a banner on our site directing all visitors to our virtual science classeshttps://www.fizzicseducation.com.au/schools/video-conference/ Media releases got sent out about virtual science classes in March. This resulted in podcast spots and some blog interviews (some coming out later on)Teacher chatter podcasthttp://teacherchatter.com/2020/03/18/ep17-ben-newsome/Just Kidding Magazine liftouthttps://2ef9d51d-7f23-4784-bf21-0728631b0288.filesusr.com/ugd/1f7d7b_6a71155135ed463c9bc7afad96628bef.pdf Lined up podcasts with a variety of organisations on the FizzicsEd podcast that have been affected but can help our customershttps://www.fizzicseducation.com.au/category/podcast/fizzicsed/ Wrote an article on a shopping list for parents that will help them teach science to their kids (over 1000 people have read it already and taken action)https://www.fizzicseducation.com.au/articles/covid-19-shopping-list-for-virtual-science-classes/ Wrote a heap of blog articles for teachers looking to deliver online teaching effectivelyhttps://www.fizzicseducation.com.au/category/articles Produce several videos on online science teaching and got them onto socials as well as embedded on our websiteParties https://www.facebook.com/fizzicseducation/videos/271972573839225/Schools  https://www.facebook.com/139612453383/videos/2513713335545898/ Ran a live Facebook session about the Supermoon (people attended from the Phillipines, Japan and Australia)https://www.facebook.com/139612453383/videos/244977053310224/ Installed TrustPilot onto our website as a 3rd party review to show social proof. This website integration is ongoing.https://au.trustpilot.com/review/fizzicseducation.com.au Lots of phone calls for collaborations on grants as well as offering to a variety of sites. Reached out to this guy called Timbo who runs SBBM :) I've written this so that your listeners can hopefully see that there are plenty of opportunities to make things happen. Yes, everyone's business is different, every industry has its own way with connecting with customers... but the point is that now is the time to get motivated. Now is the time to push harder. Not just for the business and your people, but for the community as a whole.  Please give me a buzz if you need to know anything about the above! Kind regards, Ben Newsome  Here’s what grabbed my attention from that chat with Ben ... I love Ben’s quote about “Doing something … even if you’re not entirely sure what you’re doing!” I love the idea of teaching something via an online course you create then selling it on a website like Udemy or even better, your own website. I love how Ben suggested acknowledging you’re in overwhelm right now, then get on with it. Build that momentum. If you need some support, then join the SBBM Tribe on Facebook. This week's Monster Prize Draw winner ... John Kennedy of Tide Financial Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Your most asked small business marketing questions answered. "If you had only 20-minutes a day to market your business, what would you do?""What stand-out marketing ideas have you been blown away by?""Who's been your favourite guest, and why?" These are just three of the questions you wonderful listeners have sent in for me to answer in this week's milestone episode 500 of your favourite marketing podcast ;0) Thank-you to everyone who sent me a question - I received 127 in total, so was unable to answer them all. That said, I've no doubt there's something in this epsidoe for everyone as I cover the following topics: How to market to the C-Suite How to market a cafe on $300 / month? Best video marketing techniques My biggest learning from 500 episodes How to build market share The importance of being a tech-savvy business owner How to know it's time to close your business What I would do with a monthly marketing budget of $1,000 How to best use social media to promote your business How to develop 'podcast stamina' Podcast awards How to prove value to your prospects My all-time favourite guests Top 3 takeaways from 500 epsidoes How to choose quality marketing services How to generate new business quickly The future of content marketing Work / life balance Managing client expectations Skilling up new staff so they hot the ground running Communicating your marketing strategy with your people Importance of brand personality Importance of white papers in marketing Exhibition marketing How to make it as a podcaster Evaluating marketing services Getting your message heard and seen Something personal my friends may not even know about me How to communicate a name change Spending a $500 monthly marketing budget The timing of posting a podcast episode Using your downtime during COVID-19 One marketing idea that blew me away An update on my old co-host Luke Moulton Here's the links to the resources / past episodes mentioned 452 - How to get Elton John as a client482 - How to get a meeting with anyone452 - One of my favourite video marketing techniquesSeth Godin's book 'The Dip'Australian Podcast Awards493 - Peter Lorimer's 6-6-6 Rule496 - Matt Barnett discusses the power of white papers in marketing475 - Getting to school principals374 - Also tips on getting to school principals All time favourite guests Interview with Canva's Melanie PerkinsInterview with Will It Blend's Tom DicksonInterview with PLG Estates Peter LorimerInterview with Flow Hive's Cedar AndersonInterview with Tradie's Ben GoodfellowInterview with dentist Padi LundInterview with Mama's Roast Chicken's Whali KhawliInterview with comedian Richard Stubbs My top 5 most downloaded episodes Jasky Singh (on low cost marketing ideas)Michael Gerber (on The e Myth)Stephanie Claire-Smith & Laura Henshaw (on Instagram)Dave Munson (on story-telling)Jack Gance (about Chemist Warehouse) Marketing ideas that blew me away Platinum Electricians Josh Nichols on his 21 step customer mantraWill It Blends Tom Dickson on extreme product demonstrationSeth Godin on owning a nicheArthur Greeno on breaking Guinness World RecordsJay Baer on managing difficult clientsBeechworth Bakery's Tom O'Toole on studying happinessDan Fagella on repliacting Sport's Illustrated's email marketing strategy   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...          Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

On today’s episode, how a Year 10 dropout saw a film that changed the entire direction of his career … in fact, of his life. “We chose denim because jeans are a staple, they are also a piece of clothing that says a lot about you, and for that reason we believe we offer something unique to those people who want to do the right thing and help others.” More about James Bartle James Bartle is the founder of Outland Denim, the denim brand making jeans differently and setting a new standard in the highly exploitative fashion industry. Driven by a desire to curb the trafficking of young girls in the multi-billion commercial sex trade, James created Outland Denim to generate training and employment opportunities for women vulnerable to exploitation and abuse. Ten years on, the Outland Denim brand can be found in some of the world’s largest department stores, employing over 100 women, and is seen worn by the likes of Meghan Markle and Leonardo diCaprio. In this passionate chat Outland Denim's James Bartle shares Just how big an impact one film had on him and his family Why he chose jeans as the way to address a major global problem Why he went from a NFP business model to for-profit The impact celebrity endorsement had on his business The power of being B-Corp certified Plus some heart-touching stories of employee success Other business owners I've interviewed running socially aware businesses Interview with KeepCup's Abigail Forsyth Interview with Flowhive's Cedar Anderson Interview with Who Gives a Crap's Simon Griffiths Monster Prize Draw Winner Sophie McGuire of Locus OnlineSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In a world ruled by major corporations and big financial institutions, it’s unlikely for a young company to quickly grab a significant chunk of the market. But that’s exactly what a digital pocket money concept did. Not only that, but it has also been able to solve a pain point faced by most parents and built a reputation for being trustworthy. Today, our special guest is Mario Hasanakos, the co-founder of Spriggy—an online banking tool that helps parents teach their kids about money. Spriggy has revolutionised how Australian kids get their pocket money while preparing them to have the skills needed in a cashless society. Mario talks about how the idea for Spriggy started and how they’ve been able to gain a foothold in the market because of their transparency and genuine desire to help people. The financial crisis hit the market hard and has led many people to become worse off. Most critical are those with low financial literacy and Mario aims to change that. He shares with us their future plans as they continue to solve problems faced by parents. Tune in and you might get inspired with a golden idea to change the world!   About today’s guest Mario Hasanakos Mario Hasanakos is co-founder of the fintech startup Spriggy, which uses real-world payments technology and mobile banking apps to help parents teach kids about money in a digital age.  Since launching in 2017, Spriggy has enjoyed tremendous success, opening over 400,000 accounts and helping countless Australian families set their kids up for financial success in a digital future. Prior to founding Spriggy, Mario worked in Investment Banking for seven years with breaks to pursue projects in technical diving and mountaineering. Holding degrees in Physics, Computer Systems Engineering and International Relations, Mario loves storytelling and has a passion for using technology in education to change the world. Connect with Mario Hasanakos through: Spriggy's website Mario Hasanakos’ LinkedIn What we discussed in Episode 498 Mario talks about his unconventional career path The inspiration for Spriggy How Spriggy works Their source of revenue Transparency and the different types of trust Establishing trust and getting a foothold very quickly How they seek social proof Tactics they used to garner trust How they came up with their name Dealing with the hard times and working with a business partner Having the hard conversations Future plans for branches The rule of 5 they follow Extending their brand to other industries Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Mario... I love how hard Mario and his team are working to ensure they’re a trustworthy business. Having a great brand, a frictionless transaction process, great reviews and fantastic social proof are just some of the things you could be doing to ensure the same. I love Mario’s infinite respect for his business partner Alex, and their willingness to have those difficult conversations. And I love Mario’s Rule of 5 - if you do anything five times in your business (or life for that matter!) then it’s time to stop and ask if you should be doing it a different way. What grabbed your attention? Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Last week’s episode - The art AND science of standing out in this ridiculously crowded marketplace Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

As a small business owner, you’ve probably been finding difficulty grabbing your customer’s attention in a world that is constantly bombarded by mass advertising. How do you stand out? How do you get your message across? You know that if customers just took notice of your business even for just one moment, they’ll definitely buy your product. In this episode, our special guest, Jamie Mustard, joins us to share how blocks are the solution to your business getting noticed by the right people at the right time. We live in an over messaged world that gives us too many choices. But the secret to cutting through all the clutter is by using blocks. Jamie gives us great examples of how blocks have been used in speeches, art, and marketing.   Now, the idea of using blocks is great, but how do we even make one? Don’t worry as Jamie gives us the basic principles on how to create blocks and use the law of attention to be heard and seen. There’s marketing GOLD dripping from our ceiling here, so it’s best you listen now! About today’s guest Jamie Mustard Jamie Mustard is the author of the book, The Iconist, which is all about the art and science of standing out. In his book, Jamie provides lots of case studies, examples, and stories of businesses and artists using blocks to get noticed in this crazily crowded marketplace.  Connect with Jamie Mustard through: The Iconist's website What we discussed in Episode 497 The battle for attention in digital media Jamie talks about the psychological repercussions of over message or what Jamie calls “delusion”  Jamie shares why choice overload or offering too many things is not good A case study on the impact of the removal of all signages in Sao Paulo, Brazil The concept of using blocks and icons to magnetise attention  Examples of blocks in speech, music, and visual arts The importance of size and repetition when creating a block Jamie gives examples of blocks used in marketing The basic principles of how to create blocks and use the laws of attention Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Jamie ... I love the fact that he’s reminded us just how crowded a market place we all operate in. Do yourself a favour and spend some time reflecting on this. It’s scary, but critical as it’ll motivate you to spend more time crafting marketing messages that cut through the clutter. I love Jamie’s view on repetition. If you’re one of those marketers who feels the need to constantly reinvent the wheel, then I’d encourage you to stop and instead focus on repeating those parts of your marketing that actually work. I love Jamie’s reminder that choice is not necessarily a great thing to offer your customers. Often us consumers struggle with too much choice, so make it easy for us and make a few great offers and not multiple average ones. If you loved our discussion for today but are having struggles with the concept, don’t give up!Just leave your questions in the Comments section below and I’ll get Jamie to respond. If you want to win over $1,000 worth of prizes, share one idea you learned from the show that you implemented and email me at tim(at)timreid(dot)com(dot)au Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Grab a copy of Tim’s book—The Boomerang Effect, at his website Small Business Big Marketing Last week’s episode - Boost sales and bust customer churn with this stupidly simple and fun customer engagement hackSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Who knew boosting sales, smashing customer churn, and increasing customer engagement could be this simple? It may sound a bit unbelievable but wait till you hear what today’s guest has to share. Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his tech startup, which ultimately failed. But his simplistic way of reaching out to leads, later on, gave rise to Bonjoro. And the rest, as they say, is history.  The self-titled Papa Bear of Bonjoro emphasises that a lot of things that happened were unexpected and started in the most unlikely places. He also shares with us three high-converting video sales funnels you can use to get immediate results.  Tune in to get those little gold nugget insights to spur on some creativity!   About today’s guest Matt Barnett Matt Barnett is the founder of Bonjoro, a customer engagement app that enables you to send short personalised videos to a customer’s email or phone number. Matt was a surfer from the U.K. who moved to Australia when he was 26. Being an industrial designer, he is very much in tune with his creative side. His team members even get to design their own bear onesies that they can wear during meetings. Connect with Matt Barnett through: Matt Barnett’s LinkedIn Bonjoro’s website Bonjoro’s Facebook What we discussed in Episode 496 A brief recount of what sparked the idea for Bonjoro Matt talks about getting picked up by big companies Matt shares the problem with chasing perfection Getting popular in a niche he didn’t expect How they came up with a French-sounding name and a bear as part of their brand The Bonjoro culture …. a bear onesie-wearing team that’s a tech company at heart Their most effective marketing channels Matt tells us how Bonjoro works How to effectively use Bonjoro in conversion, activation, and growth funnels Matt talks about overcoming camera shyness How offline businesses use Bonjoro Matt shares the importance of saying thanks to customers Matt tells us about the new upcoming features for version 2 of Bonjoro Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Matt ... I love how Matt experiments with a multitude of marketing channels and has now focused on three that he knows delivers the results he’s looking for. I love the question Matt posed about “How do you treat a new customer?” And I love how the marketing team at Bonjoro spend time carving out long-form content like eBooks once or twice a year. Remember if you buy Bonjoro at GetBonjoro.com, send Sofia your proof-of-purchase and I’ll send you a Playbook with 30 tried and tested ways of using it. Sofia’s email is sofia@timreid.com.au What grabbed your attention? Let me know in the Comments section below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action.Today’s winner is Adam Rodger of Thrive Pharmacies. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource ListLast week’s episode - Marx Acosta Rubio made a fortune hiring a cocaine addict (twice)Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I know, right? It’s crazy! No one in their right minds would do this. Hiring a cocaine addict—not only once, but twice? I certainly wanted to hear where hiring addicts got him-did it work? Is it even possible to turn these people into the best employees? In today’s episode, we are joined by Marx Acosta Rubio, the millionaire turned deca-millionaire who is famous for his story of falling and rising and falling again—only to rise up even better. How exactly do you rise from the ashes after a massive failure? Marx shares with us his rags to riches to rags to riches experience and how he did it. Plus, a bonus strategy he uses in hiring his employees which he has proven to be highly effective. If you’re going through a rough patch at the moment. Whether it be in your business or personal life, then this episode is exactly what you need. Listen now and find some marketing G-O-L-D! About today’s guest Marx Acosta Rubio Marx Acosta Rubio is the founder of Onestop, a company that makes 30+ million dollars in annual revenues selling print cartridges. Marx dropped out of law school to become an entrepreneur. He is also an investor and consultant who shares his wisdom with other entrepreneurs to save them from falling into traps that might paralyse them and keep them from living the life they actually want to be living.  Marx believes that family comes first and they became his inspiration for rising again. Connect with Marx Acosta Rubio through: Marx Acosta Rubio’s LinkedIn Marx Acosta Rubio’s Twitter Marx Acosta Rubio’s Facebook Marx Acosta Rubio’s Website Marx Acosta Rubio’s Onestop Team What we discussed in episode 495 A brief recount of Marx’s early life living in the Venezuelan slums Marx talks about making a difference in the crowded marketplace of cold calling and sales How M&Ms help you make repeat sales Marx talks about the reason why he failed the first time Marx shares an effective strategy he uses in hiring people Why he hired a cocaine addict … twice! The fall Marx talks about his measure of happiness and success Buying back the fallen company Bouncing back after losing everything How Marx makes a virtual business work together with his love for growing people Marx talks about his other businesses Marx shares some nuggets of wisdom Timbo’s Top 3 Attention Grabbers Here are some valuable insights I’ve picked up during my chat with Marx. Stop spending time on the non-essentials of your business. Instead of hiring staff … audition them! Big clients are good … small clients are not so good. What grabbed your attention? Let me know in the comments below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action. Today’s winner is Joel Kene of Boatigo.com. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Marx’s other eCommerce business - veryamazon.com Last week’s episode - This Is My Life’s Tony Knight hated his business until he found his passionSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.