The Small Business Big Marketing Podcast with Tim Reid

Can you believe the round beach towel wasn’t a thing until just six years ago?! Like, how did it not get invented decades ago?! Well, stop scratching your head because you’re about to meet Victoria Beattie, the creator who’s already sold 120,000 of them!   A little bit more about The Beach People’s Victoria Beattie (and her sister Emma) ... The Beach People was founded in the summer of 2013 by sisters Emma Henderson and Victoria Beattie in the Northern Rivers of New South Wales, Australia. Inspired by their family, friends and seaside lifestyle, with their passion for creating beautiful and iconic products, their first collection of round towels sold out in weeks. A few short years later, they are building a globally admired brand of seaside luxe essentials for everyone, everywhere to enhance one’s living spaces and life experiences from the beach to home.   So strap in as Victoria shares: Where the idea for a round beach towel came from How they got it to market The ups and downs of starting an ecommerce business How she manages the multitude of rip-offs flooding the market Why they’ve expanded beyond beach towels Plus plenty more marketing and business insights ... “We thought… oh well worst case, we have to gift our friends and family the stock for the next 10 years. Ha!” - Victoria Beattie, The Beach People   Here’s what caught my attention from my chat with round beach towel co-creator Victoria Beattie: The story of how Victoria got her truck license so she could drive to the docks and pick up her stock is a great reminder of just how passionate and motivated (and a little cray cray) us small business owners are. I love how Vic doesn't have a background in marketing, but has such a passion for it. If you’re not enjoying your marketing then hand it off to someone who does or listen to the entire back catalogue of this show … 464 episodes and counting! I love the fact that the girls have a Watch List with 80 brands on it who may potentially steal their ideas.   Victoria Beattie Interview Transcription Tim Hey, Victoria Beattie of the beach people welcome to the small business big marketing show. Victoria Thank you for having me. It's good to be here. Tim Now Vic why did it take so long for someone to invent the round beach towel? Click Here To Download Full Transcription Resources mentioned: The Beach People’s official Australian website The Beach People’s official American website Last week’s interview with Robbie Bell on how to offer amazing service as a wholesaler Interviews I’ve done with others who’ve had a whacky business idea and created a successful business from it: Renae Bunster from Bunsters Hot Sauces Mark Livings from Lyre’s Non-Alcoholic Spirits Laura Klein from Snotty Noses Winner of this week’s Monster Prize Draw is Dan McQuillan of Gold Coast Real Estate agent Kollosche   “My tips for starting a business? Trust your gut, it’s usually right. Work to your strengths and outsource your weaknesses, don’t stick your head in the sand on important things like accounting.  Know what you are and aren’t, don’t try to be everything to everyone. Define your brand and stick to it!” - Victoria Beattie, The Beach People   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Carl Hartmann knows how to grow and scale businesses … from scratch. In fact, he’s one of Australia’s leading serial entrepreneurs, having taken his first idea - Temando - to over 80,000 users, 3-billion transactions and over $55M in funding. And today, he shares his 5 tips for growing and scaling your business.   A little bit more about serial entrepreneur Carl Hartmann ... Carl Hartmann is a prominent, multi-award winning Australian entrepreneur best known from his work as Co-Founder & CEO of Temando which he took from an idea to one of Australia’s largest technology companies. Having exited Temando in 2017, Carl now spends his time looking for the next big thing, investing in companies that make him sit up and take notice. In fact, he’s the co-founder of Lyre’s non-alcoholic spirits - remember we interviewed founder Mark Livings a couple of weeks ago?   So strap in as Carl: Shares the ups and downs of his entrepreneurial journey Give us his top 5 tips on how to scale a business just like yours And every now and then bamboozles me with tech talk that’s way beyond my limit!   “Success is not a birthright, it is a privilege. Life is hard, the odds are against you and it’s only with hard work, tenacity and sacrifice that we achieve success.” - Carl Hartmann, Serial Entrepreneur   Here’s what caught my attention from my chat with serial entrepreneur Carl Hartmann: Be an evangelist for your business. If you can’t, then maybe it’s time to reset your mindset or get out! I love Carl’s generosity of giving back. Whether it be through his adjunct professorship at Queensland Uni, or simply allowing would-be entrepreneurs to pick his brain … it’s great to see people who have made it, giving back. Stay focussed by avoiding rabbit holes. Carl Hartmann Interview Transcription Tim Carl Hartmann welcome to the small business big marketing show. Carl Thanks for having me, Tim. Tim Now amongst other business titles, I see you are the Adjunct Professor of Entrepreneurship and Innovation at the University of Queensland. So does that make you like a modern day Dumbledore? Click Here To Download Full Transcription Resources mentioned: Carl Hartmann on LinkedIN Businesses that Carl has started include: Temando - Intelligent shipping & fulfillment software Shortlyster - Intelligent hiring optimisation platform Lyre’s - Non-alcoholic spirits Raddin - Electronic wakeboards Last week’s interview with Robbie Bell on how to offer amazing service as a wholesaler  Interviews I’ve done with other highly successful entrepreneurs: Andrew Banks from Morgan & Banks James Chin-Moody from Sendle Actually, pretty much any of the 460+ interviews you’ll find here are with successful entrepreneurs   “Seriously … hire good people. Business is a team sport.” - Carl Hartmann, Serial Entrepreneur Please support the following businesses who make this show possible:   Authentic Education Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

City Larder’s Robbie Bell has worked in some pretty famous kitchens around the world. Now he’s started his own business as a Charkuhturer. You know what that is, right?! And he treats his wholesales as if they were guests in a 5-star restaurant. A little bit more about City Larder’s Robbie Bell ... After completing his apprenticeship as a young chef in England, Robbie Bell spent the first years of his career working for a Michelin-starred chef, and has gone on to hone his skills at some pretty fancy establishments around the world. Then in 2015, seeing a gap in the market for high-end shar-ku-tuh-ree and wanting to put his core skills to good use, Robbie and his wife started the City Larder which now supplies over 180 stockists across Australia with high-end pates and terrines. Robbie also hosts his own podcast - Cooking the Books - which is in its third season. You’ll love Robbie. He’s larger than life and has some solid views on how to build a business you love, and even stronger views on buying local (something I’m particularly passionate about).   “I work for my staff.” - Robbie Bell, City Larder   Here’s what caught my attention from my chat with City Larder’s Robbie Bell: I love the fact that he works for his staff, even to the point that he’s helping one of his young blokes start his own business. What are you doing for your staff?  I love the fact that he’s bringing a 5-star restaurant mentality to a wholesale business.  And I love his view that we should be more interested in supporting our local community than in the next pair of expensive shoes we buy.   Robbie Bell Interview Transcription Tim Robbie Bell. Welcome to the small business show. Robbie Thanks for having me. Tim Mate, you've worked in some pretty serious and well-known kitchens around the world what have you learned about pressure from cooking in some of the world's best kitchens? Click Here To Download Full Transcription Resources mentioned: City Larder’s official website Robbie Bell’s podcast - Cooking the Books Last week’s interview with Cham Tang on how to optimise your Facebook advertising Interviews I’ve done with other great foodies: Daniel Wilson from Huxtaburger Jamie Cook from Stone & Wood Declan Lee from Gelato Messina “Be more interested in your community and not in buying a new pair of shoes!” - Robbie Bell, City Larder   Please support the following businesses who make this show possible:   Authentic Education Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Advertising on Facebook (and Instagram) can be a frustrating exercise, especially if you don’t know what you’re doing. But what if there were 10 simple things you could do to increase your ROI by multiples. Well guess what? There’s ten simple things you could do to increase your ROI by multiples. And today's special guest, who’s spent $2M of his own money on marketing, and is a Facebook Certified Professional Planner, is about to take us through them. One by one.   A little bit more about Authentic’s Cham Tang ... Cham Tang is Head Of Marketing and Co-Founder of Authentic Education, a multi-million dollar BRW Fast Starters 100 Company.   Cham has handled all the marketing in the company since day 1 and is a Facebook Certified Professional Planner. In fact, Cham was personally selected by Facebook to be privately mentored, and has spent over $600,000 in Facebook ads.   He has worked with speakers in the industry such as Anthony Robbins, Dr John Demartini and Chris Howard.   Cham is passionate about helping difference-makers attract more clients with simple marketing strategies.   In this very generous interview he: Shares 10 easy wins to drastically improve your Facebook advertising’s ROI He reveals his biggest marketing learning from working alongside Tony Robbins And he talks about how he overcame a negative, procrastinating mindset in order to create a multi-million training business   “You don’t have to get it right, you just have to get it started!” -Cham Tang, Authentic   Here’s what caught my attention from my chat with Authentic’s Cham Tang: I love Cham’s learning from Tony Robbins … “The same reason they come is the same reason they will buy.” So now your challenge is to find the reason people are coming to your business in the first place. I love Cham’s point about handling objections in your marketing copy. This is copywriting 101 … which BTW he teaches a lot more on during his one-day course - Authentic.com.au I love the idea of spying on your competitors ads inside the Facebook Ads Library.   Cham Tang Interview Transcription Tim Welcome to the small business big marketing show. Cham Thanks for having me. Tim Cham you and I have something in common we both love marketing. What do you particularly love about marketing? Click Here To Download Full Transcription Resources mentioned by Cham: Register here for Cham’s free one-day marketing workshops around Australia and New Zealand Zapier - The easiest way to automate your work Fiverr - Find the perfect freelance services for your business Rev - Fast, quality transcription service Filmora - Simple video editor Emojipedia - The emoji search engine Inshot - Video crop app and video editing app   “The same reason they come is the same reason they will buy” -Tony Robbins   Please support the following businesses who make this show possible:   Authentic Education Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I was emceeing a function the other night when this fellow suggested I have a couple of cheeky G&Ts before going on-stage. “Thanks, but no thanks” was my response, as I never drink when working. Refusing to take no for an answer, he tells me the Gin is completely alcohol-free and tastes exactly like Gin. And in fact, if I didn’t like Gin, there were 12 other flavours to choose from! “Show me the bar!” was my response. That guy was Mark Living’s and he’s cracked the code on a range of alcohol-free spirits called Lyer’s that’s taking the global beverage world by storm. A little bit more about Lyre’s co-founder Mark Livings ... Mark Living’s is the co-founder of a portfolio of businesses across marketing and advertising, logistics and fulfillment, print and merchandise production as well as brand incubation. He’s also an active and successful venture capitalist. His current project is Lyer’s - a non-alcoholic range of spirits that caught my attention at an event I was emceeing. Not only was the visual branding of the range absolutely beautiful, the Gin tastes like Gin and the Bourbon tastes like Bourbon … yet there wasn’t a hint of alcohol in either! You’re going to love this chat as Mark is an absolute expert on branding, launching new products, story-telling and so many other aspects of this dark-art we call marketing.   “In this age of social media, it’s critical to create a social narrative and that’s where our key brand ambassadors have a huge impact on the success of the Lyre’s brand.” - Mark Livings, Lyre’s Here’s what caught my attention from my chat with Lyre’s Mark Livings: As small business owners we can move incredibly quickly, so make the most of your agility. I love how Mark’s built the Lyer’s brand from the ground up. From the story behind the name (the Lyrebird is nature’s greatest mimic), to the visual branding, to the stories that live on each bottle. Check out Lyres.co to see what I mean. I love his use of employing Brand Ambassadors to evangelise the Lyer’s brand. Mark Livings Interview Transcription Tim Well Mark Living's of lyres. Welcome to the small business big marketing show. Mark Thank you Tim. Great to be chatting Click Here To Download Full Transcription Resources mentioned: Lyre's official website Last week’s interview on Last week's episode with Sendle's James Chin-Moody This week’s Monster Prize Draw winner is Jamie Ross of Premium Property Care   Please support the following businesses who make this show possible:   Authentic Education Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

There are some businesses I wished I’d created. Sendle is one of them. It’s disruptive, fun to use, and solves a painful problem us small business owners have. Today we meet founder James Chin-Moody who tells us how he’s done it.   A little bit more about Sendle co-founder James Chin-Moody ... For the past couple of decades, Sendle founder James Chin-Moody has had an impressive career in anything but small business, working for the United Nations, the CSIRO, even the Australian Bureau of Statistics. For eight years he was a judge on ABC TV’s The New Inventors show. Then finally, just a few short years ago, he saw the light and started a micro business that would soon become Sendle … an online-based parcel delivery service that is taking on the monopolistic Goliath that is Australia Post. Sendle has already been voted Australia’s Best Courier service 2-years in a row, and employs over 100 staff and has experienced 40 months straight of 15% growth. Now full disclosure … I love Sendle. I have no financial interest in it, but I love it. I love what it stands for, what it does, its user interface, the fact that it’s hugely reduced the price of sending a parcel to anywhere in the world, and the time it takes, and the fact that it’s disrupting a staid old business in Aussie Post. So please excuse my embarrassing fan-boyishness that I display throughout this chat.   In this wide-ranging interview James Chin-Moody shares: Where the idea for Sendle came from How he got Sendle to market What Australia Post’s reaction has been Why “Hell yeah” is his major decision criteria Why focusing on few marketing channels is best How focus speeds things up How he’s created a simple, reliable, affordable solution for sending parcels And plenty more ... “We spend all our waking hours figuring out how to make parcel sending a joy and not a chore.” -James Chin-Moody, Sendle Here’s what caught my attention from my chat with Sendle’s James Chin-Moody: I love how James uses extreme examples to get the point across of how good Sendle eg. We can deliver a packet of Tim Tams to Everest Base Camp for just $10!” or “We’ve delivered 4 light hours of parcels so far!” What’s an extreme way you could describe the effectiveness of your business? I love how the Sendle team’s decision-making process is either a Yes, No or Hell Yeah! And I love how they’re constantly asking “How can we make sending a parcel less of a chore and more of a joy?” In order to optimise their customer’s experience. Choose fewer marketing channels and be really good at them.   “We’ve delivered four light years of parcels or thirty times to the sun and back!” - James Chin-Moody, Sendle James Chin-Moody Interview Transcription Tim James Chin-Moody. Welcome to the small business big marketing show. James Thanks for having me Tim. Tim I'm going to be a little bit of a fan boy. So you'll have to excuse that right up front. I love the Sendle brand. Click Here To Download Full Transcription Resources mentioned: Sendle’s official website Last week’s interview on how to build a business podcast with Nigel Morris This week’s Monster Prize Draw winner is Faouzi Daghistani of Newlands Pizza in Coburg   Please support the following businesses who make this show possible:   Authentic Education Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I’m kind of surprised more business owners don’t podcast. I mean, bang for buck, podcasting delivers such amazing returns. Well today’s guest, Nigel Morris of small business Solar Analytics and the Solar Insiders podcast says podcasting is instrumental to his business’s success.   A little bit more about Nigel Morris ... Today’s special guest I met on a road show I’m currently speaking on for a business called Supply Partners. A big thanks to owner Lliam Rickets for introducing me to Nigel Morris who is the business manager at Solar Analytics, a software business that helps you monitor your solar panels’ efficiency. That, in itself, isn’t that exciting. Where it does get exciting is that Nigel is the co-host of a solar energy podcast called Solar Insiders that has been a major contributor to a 10X growth in the business. Now, if you’re a long time listener, you’ll know my thoughts around podcasting for small business. It’s a highly effective medium that, when done well, can build your business and personal brand at a fraction of the cost you may be spending on other marketing channels. Not to mention … it’s fun! So instead of me rattling on about it, let’s hear from someone else involved in a small business (just like you), who’s smashing podcasting out of the park.   If you’re tossing around the idea of producing a podcast for your business then you’ll love this chat as we cover: Why Nigel chose podcasting as a major marketing channel. What he loves about podcasting How podcasting has contributed to a 10X growth for Solar Analytics What software and hardware he uses Where he gets ideas for each episode How he puts together an episode How he markets his show And plenty more ...   “I could see that Podcasting was an incredibly effective and increasingly simple way to communicate vast swathes of information and the technology was now incredibly cheap and easy to use.” - Nigel Morris, Solar Insiders Podcast   Here’s what caught my attention from my chat with fellow podcaster and business manager Nigel Morris: I love how he’s created a simple format for each episode that covers five key areas to talk about. I love the way he constantly has his ‘content radar’ on, and captures his ideas on to his smartphone. I love how he’s leveraging all his other marketing channels such as emails, merchandise, brochures and so on to promote the Solar Insiders podcast.   Nigel Morris Interview Transcription Tim I started off by asking Nigel to explain exactly what the solar analytics business does and a little tip here. He nails his elevator pitch beautifully. Nigel Sure. What we do is we help people save more money by optimizing their solar and understanding how they use energy in the home. Pretty much it in a nutshell. We do it through the installation of a little device that allows them to measure energy in the home. And then we apply a whole bunch of really nerdy artificial intelligence and machine learning and run all sorts of clever algorithms over that information that we collect and then displayed in a really simple way on any device a phone an app a computer anything they want to be able to understand to demystify how they're using energy and make sure their solar is working as well as it possibly can. Click Here To Download Full Transcription   Resources mentioned: Solar Analytics official website Solar Insiders podcast Here’s the audio kit Nigel uses Cast - the recording software Nigel uses A past episode I’ve done answering your questions about podcasting How the girls from The Outer Sanctum podcast turned it into a business Six directories to list your podcast: iTunes GooglePlay (If you’re an Aussie podcaster you can’t submit to this directory just yet …. Boo!) Spotify Stitcher PocketCasts Tunein   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exists. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If you think selling your product or service is hard, then try selling vintage watches worth thousands of dollars, sight unseen, online. Today’s guest does exactly that - in fact, last year he sold over $2.3M worth ...  and in this revealing chat, he shares his secret sauce on exactly how he does it. Hint: It’s all about how to create extremely personalised online marketing ;0)   A little bit more about Christian Zeron ... In 2014 whilst studying Law, 19 year-old Christian Zeron started selling pre-owned watches from his college dorm room. Fast forward to 2019 and he’s turning over 2.3 million a year through Theo and Harris his luxury watch shop, and his website generates 1.3 million monthly page views using free traffic strategies.   Which raises sooooo many questions, like: How do you sell high-priced watches sight unseen? What’s the biggest sale he’s made online? What marketing is he doing to generate that kind of traffic and revenue? Why aren’t I generating $2.3M a year??!! So strap in as Christian answers all these questions (except the last one!) plus more.   “Every business owner needs an enemy to keep them motivated!” -Christian Zeron, Theo & Harris   Here’s what caught my attention from my chat with vintage watch geek Christian Zeron: I love how he's disrupted a stayed old industry simply by being willing to share his opinions. I love what he calls his “secret recipe to creating effective marketing” and that’s his extremely personal online presence. He has a great knack for finding anecdotes that support his watches. I’ll link to a couple of videos in the show notes. “Everyone needs an enemy to keep them motivated.”   Christian Zeron Interview Transcription TimMy big watch question right up front Christian why when you see a watch presented inmarketing are the hands always at ten past ten? ChristianYou know what it's become such an industry standard at this point. It's like standard ofcare like in medicine it's what you do. If you don't do it you get grilled for it. Click Here To Download Full Transcription   Resources mentioned: Theo & Harris official website & blog Theo & Harris on Facebook Theo & Harris on YouTube Theo & Harris on Instagram Interview with Sophie Lovejoy from Sant and Abel   This week’s winner of the Monster Prize Draw winner is: Dean Myer from quality tree management business … TreeFX   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In 1993, Ray Good AKA Sugeray was one of the world’s top DJs. He then had a breakdown, learnt to meditate and started a seafood empire. Now he’s on a mission to teach mindfulness and meditation to business owners everywhere. Ommmmmmmmmmm ….   A little bit more about Ray Good ... The year was 1993. The Prodigy had just gone platinum, crop tops were cool and Ray Good was living the good life as one of the world’s top 100 DJs, spinning decks at sold out rave in London, Tokyo and Berlin … organising large scale music events … he even owned a Australia’s most respected import record store and his own record label. But then the good life came to an end. Ray was burning out and so were most of his mates. Eventually someone tapped him on the shoulder and suggested he try meditation. And from that point on he’s never looked back. He launched a hugely successful sustainable seafood restaurant empire which he subsequently sold in order to focus 100% on his real passion … helping entrepreneurs and business owners find their Good Place via mediation. As Ray says, “the best guy to teach silence is the one who understands noise!”   In this candid chat Ray shares: His business building strategies His coping strategies How he built Hooked into a mini-empire How and why we should all meditate Ray even takes us through a beautiful guided meditation   “I don’t do crystals, candles or sandals!.” - Ray Good, The Good Place   Here’s what caught my attention from my chat with Ray Good from The Good Place: Invest in yourself and start to meditate. Great names can be the start of a great business idea. Every touch point has to be branded.   Ray Good Interview Transcription Tim I started off by asking Ray to describe his crazy life as a DJ. Ray Well pretty crazy yeah. As you just mentioned I made on the list of the world's top 100 DJs. But also at the same time, I was building up an empire. I was running large scale rave parties in Sydney and dance parties. I had weekly club nights going. I had my own import record store and record label as well. So this is quite an early age I guess this is the early 90s I was probably about 22 23. I'm living the dream and juggling a lot. It was inevitable I guess. I was going to burn out and it's also the first time I've really faced stress and anxiety in what I was doing. Click Here To Download Full Transcription   Resources mentioned: Ray’s official website The Good Place Another episode I did on meditation a few months ago Brands To Life - The branding agency Ray uses   “We all need to power down before we power back up.” - Ray Good, The Good Place   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Imagine cracking the marketing code to the point where your brand became a household name. That’s exactly what Ben Goodfellow, the founder of the now iconic Tradie underwear brand has done. And in this revealing chat, he shares exactly how he’s done it.   A little bit more about Ben Goodfellow ... I’ve admired from afar the way Ben Goodfellow so quickly made the Tradie underwear brand a household name in Australia. Ben loves brands. In fact, from a very early age, when other kids were swapping footy cards, Ben would sit at the kitchen table with his old man and talk branding! Well, it’s paid off as he’s now responsible for the iconic Tradie underwear brand that next year will be turning over in excess of $100M! So grab a pen and paper as Ben reveals exactly how’s he’s gone about creating a household name from scratch.   In this wide-ranging interview Tradie founder Ben Goodfellow shares: Why he loves brand-building How to build a strong brand How to turn a brand into a household name What marketing he used to get the Tradie name out there And plenty more ...   “I wanted a brand ambassador that I wanted to have a beer with … and so does the rest of Australia.” - Ben Goodfellow, Tradie Underwear   Here’s what caught my attention from my chat with Tradie founder Ben Goodfellow: I like Ben’s passionate definition of a brand being a tribal attachment … where you create something so powerful in the minds of your customers that they want to go to the pub and talk about it. I love how Ben treats every one of his products as a billboard. I think it was a genius move to have a whole lot of buses branded with Tradie’s posters passing Big W’s HQ on a daily basis.   Ben Goodfellow Interview Transcription Tim Ben Goodfellow from Tradie welcome to the small business big marketing show. Ben you seriously sound like you've got the man flu mate. Is it the man flu? Ben Oh, I wouldn't have come to work today if it wasn't for the interview with you. It's a good case of man flu I'll make sure all my staff are very aware of that fact. I was looking for sympathy. Click Here To Download Full Transcription   Resources mentioned: Tradie Underwear’s official website Tradie Underwear on YouTube Tradie underwear on Instagram Tradie underwear on Facebook Tradie’s advertising agency - Incubator   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.