The Small Business Big Marketing Podcast with Tim Reid

You know how much the marketing world has changed in the past few years, right? That’s why you listen to this show … to stay on top of the latest trends. Well, today’s episode takes your trendwatching to a whole new level as Australia’s leading Consumer Futurist Amanda Stevens and I have a solid conversation about exactly what you should be doing to super-charge the marketing of that beautiful business of yours.   A little bit more about consumer futurist Amanda Stevens ... In changing times, the customer experience is emerging as the most exciting opportunity to grow market share. Amanda Stevens is a speaker, author, TV Host, and business improvement consultant who is passionate, excited and curious about marketing, consumer psychology, business, and building businesses. Her unique ability to ability to articulate what consumers want, and how brands can connect with them in unique and meaningful ways, has seen her address over 700 conferences in 14 countries. She's currently one of the most in-demand speakers in Australian and is renowned for her articulate, engaging and entertaining style of presenting.   In this wide-ranging interview consumer futurist Amanda Stevens shares: What small business owners are getting wrong in their marketing in 2019 What marketing has caught her attention lately What 6 videos every small business owner should create What is epic marketing and why is it so important What the consumer is thinking today And plenty more ...   “What happens if I train my staff and they leave? What happens if I don’t train my staff and they stay?!” - Amanda Stevens, Consumer Futurist   Here’s what caught my attention from my chat with Amanda Stevens: I love the idea of a customer advisory board. “Make your marketing worthy of a Friday night dinner party conversation.” If you’d like to explore this even further, have a listen to the interview I did with Chick-Fil-A owner Arthur Greeno who talks at length about remarkable marketing. I love Amanda’s view that we all need to be epic in our marketing from the inside out, and that starts with creating an epic customer experience.     “It’s OK to look in your rearview mirror …. just don’t stare.”- Amanda Stevens,Consumer Futurist   Amanda Stevens Interview Transcription   Tim Stevo I would love nothing more than listeners having listened to this episode feeling re inspired about their marketing. Maybe we'll give them a little bit of tough love. Maybe will also give them a little bit of direction as to what they could be doing better than is that deal? Amanda Yeah absolutely. Click Here To Download Full Transcription   Resources mentioned: Amanda Steven’s official website Amanda on LinkedIn Amanda’s blog on the customer advisory board idea Interview with Arthur Greeno on remarkable marketing Monster prize draw winner KRGS Doors   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Love them or loathe them, having The Kardashians endorse your product or service would most likely be good for your business. Well, today’s guests did exactly that, getting millions of dollars of publicity along the way.  And guess how much it cost her?   $50,000? $500,000? $5,000,000?   Nope. It cost her absolutely nothing!   A little bit more about Sophie Lovejoy Adelaide-born, LA-based Sophie Lovejoy is the founder of the sophisticated sleepwear brand Sant and Abel. And as an ex-TV producer, Soph is one of those go-getting business owners who makes things happen. Her biggest marketing claim to fame is she arranged to have every single Kardashian wear her pyjamas multiple times on their hit TV show, on their socials, apps and blogs. The exposure she got is worth millions, and she didn’t pay a cent!   In this candid interview Sant and Abel’s Sophie shares: How and why share started an online pyjama brand Why she loves the Beverly Hills Hotel so much! How she managed to get the world’s most famous reality TV family in the Kardashians to wear her pyjamas And plenty more ...   “The Executive Editor of the Kardashian Apps was already a fan of Sant and Abel. I told my PR company that I wanted them to pitch the story of the collaboration between S&A and the hotel to the Kardashians and offer it as an exclusive. They told me I was aiming very high with this request!” - Sophie Lovejoy, Sant and Abel   Here’s what caught my attention from my chat with Sant and Abel founder Sophie Lovejoy: “Jump in the deep-end then work it out.” I love how Sophie chose to move to LA to access a bigger market, a more exciting business environment and earn $USD. Where could you move to? And I love Sophie’s enthusiasm towards networking … starting with being a regular at the Beverly Hills Hotel!   “Aim for the top. The worst thing that can happen is that they say “NO!”" - Sophie Lovejoy, Sant and Abel   Sophie Lovejoy Interview Transcription   Tim Sophie Lovejoy welcome to the small business big marketing show.   Sophie Thank you. Timbo It's a pleasure to be here.   Tim Now I hear as a young girl you used to teach your friends rude songs in the playground. What was your favorite little ditty? Click Here To Download Full Transcription   Resources mentioned: Sant and Abel’s official website Sant and Abel on Facebook Sant and ABel on Instagram   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Elton John is a client of Steve Sims’ business The Bluefish, which is kind of interesting in itself. What’s even more interesting is how Steve came to get Elton as a client in the first place. In this revealing chat Steve shares: How he got Elton John as a client How to get past the Dobermans in order to get to the final decision makers Why relationships take time Why you need to be super self-aware of how others perceive you And plenty more …   “Your imperfections are your perfections.” - Steve Sims, The Bluefish   A little bit about Steve Sims Steve Sims’s day job is to make the impossible possible. With his help and expertise, his clients’ fantasies and wildest dreams come true. Getting married by the Pope in the Vatican, being serenaded by Elton John, and connecting with powerful business moguls like Elon Musk are just a few of the many projects he has worked on. He rarely reveals how he accomplishes the feats that make his clients so happy. But every now and then (like on this show), Steve shares his practical tips, techniques, and strategies to help readers break down any obstacle and turn their dreams into reality.   Here’s what caught my attention from my chat with Steve Sims: I love Steve’s idea of having extreme self-awareness, knowing exactly how others will perceive you, and craft your approach accordingly. Accept that building profitable relationships takes time. Respect the ‘puppy Dobermans’ that may be in the between you getting to the big daddy of them all!   Resources mentioned: Steve Sim’s business - The Bluefish Steve Sims book - Bluefishing: The art of making things happen Steve Sims personal website Past Steve Sims interview with Timbo: A simple referral marketing idea The guy who can get you anything This week’s winner of the Monster Prize Draw winner is: Benjamin Forehand of War Ink Manufacturing   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

As you may know, one of my favourite types of guests to have on this show is a long-time listener. A business owner who has a huge amount of respect for marketing, and someone who’s actively implementing the ideas they pick up from listening in. Well, that sums up today’s guest beautifully. Here’s what she said to me in an email a few weeks ago: “Hey Timbo, let me know if you’d like to interview a long-time listener, and an awesome Mumpreneur who’s been in business for 5 years, has cracked the $1 million mark per year, mainly from a little battery-powered snot sucker!!  Hint hint – me!!” And the email was signed Laura Klein, SnottyNoses.com.au … Gadgets for good health and good sleep. Well, she had my attention, so I called her up for a chat only to find that she was running a very serious little business … one not to be sneezed at ;0)  (I promise that’s the first and last Dad joke for this episode). SnottyNoses.com.au is an online store, with 25 SKUs, six staff, it’s had some serious media coverage and it turned over $1.7M in the last 12-months.   In this candid chat Laura shares: Why teaching was stifling her creativity How she came across the Battery Powered Snot Sucker The power of a fun business name Why she’s determined to remain a niche business Marketing strategies that are working for her And plenty more …   “I saw an ad for the Battery Powered Snot Sucker in a magazine and didn’t realise it was going to change the entire direction of my life!” - Laura Klein, SnottyNoses.com.au   Here’s what caught my attention from my chat with Snotty Noses’ Laura Klein: The courage she showed in naming her business Snotty Noses. I love Laura’s philosophy around “There’s money in the follow-up.” Her respect for email marketing, plus she’s segmenting her database. (refer to Dan Fagella episode 412)   Resources mentioned: Snotty Noses website The Snotty Noses story Snotty Noses on Facebook   This week’s winner of the Monster Prize Draw winner is: Graham from Ask Roz   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If you’re like most small business owners, you’re hugely concerned about your competition. Well imagine this … you open a shop in a street with not one, not two, not three, but 30 competitors all with shops selling similar things to you … and not just in the same town, but in the same street!!! How would you feel? Worried? Would you constantly check what they’re up to? What products they are selling? Would you always have one eye on their prices? Or would you just get on with it like Stuart Stanley does? His shop, RING Jewellers, is based in an area called ‘The Lanes’ in Brighton, on the South Coast of England. It is a jewellery hotspot and the description above is exactly what the area is like.   In this candid chat Stuart talks about how he deals with competitors in business plus: What makes him different from all his competitors Why he loves the helpful marketing concept so much How he manages his precious window displays How he avoids competing on price How to avoid competitor fear And plenty more …   “Competitors are the least of my worries when running my business. I focus on my precious customers and how I can best help them.” - Stuart Stanley, RING Jewellers   Here’s what caught my attention from my chat with Stuart Stanley: Stuart’s willingness to educate his prospects and clients. The fact that he’s even using his window display to educate by talking about the quality of different metals. And I love the fact that even though he’s a small jeweller in a little high street in the UK, that he had the guts and was proud enough of his achievements to reach out to me and request an interview on this show.   Resources mentioned: RING Jeweller’s official website RING Jewellers on Facebook RING Jewellers testimonials RING Jewellers YouTube channel Steve Sims speaker’s website The Bluefish website Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Retiring in 2016, AFL legend Matthew Pavlich went on to complete his MBA then get involved in his first serious business venture called PickStar, which is now Australia’s largest marketplace to book sporting stars for any event, marketing campaign or fan experience.   In this candid chat Matthew talks about: Life after football Why he loves business so much The similarities between achieving success in business and football Why he’s backing PickStar to disrupt an antiquated marketplace And plenty more …   “PickStar was always going to be a technology company that aimed to disrupt an industry that has never really embraced technology.” -Matthew Pavlich, PickStar   Here’s what caught my attention from my chat with Matthew Pavlich: I love how PickStar’s disrupting a very antiquated marketplace. I love Roger Federer's quote about “Loving the grind”. Exercise is so psychologically beneficial.   Resources mentioned: PickStar’s official website Matthew Pavlich’s Wikipedia page Part 2 of interview on SEO with Dana DiTomaso Snotty Noses official website   Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Digital nomads Nat Thomas and Niv Nobacht run serious businesses from wherever they are in the world. As long as they have their computer and a solid Internet connection then life is good. In this candid conversation, you’ll discover the pros and cons of running a location independent business and how it may be able to be applied to the way you run your business. It’s time for a little lateral thinking! In this episode of your favourite marketing podcast you’ll also discover: - Why Nat chose to leave a well-paid job at 20th Century Fox- Why Niv left a secure corporate job in Germany- What you need to survive running a business from anywhere- The highs and lows of running a location independent business- And plenty more … “My digital nomad lifestyle came about when an opportunity presented itself to move to Santiago (crazy, I know!) and I knew in my heart it was “now or never” to step out of my comfort zone and embark on some soul-searching adventure.” - Nat Thomas, The Now With Nat   Here’s what caught my attention from my chat with Nat and Niv: 1. Be flexible in the way you approach your work.2. Be innovative (Phil McKinney’s Killer Innovations).3. Find time for some spirituality.   Resources mentioned: Natalie Thomas’s official website Niv Nobacht’s official website The interview with digital nomad Mark Phillips The interview with Killer Innovations founder Phil McKinney Steve Sims official website Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit bit.ly/2nRCl6X ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Australian Janet DeNeefe met a Balinese man in 1984, and with very little thought, moved to the charming Balinese hillside town of Ubud and threw herself into a new life. She had no plan (she never does as you're about to find out!) … she just knew she was in love. Back then, ducks and cows wandered down the main road and telephones were a luxury. That was 35 years ago. Since then, she’s given birth to four children and numerous businesses … all of which have blossomed. This is a story of a highly creative business woman who doesn’t care for planning, isn’t scared to have an idea and quickly get it to market … and whose Midas touch seems to turn everything to gold. Janet also shares: How she launched her first business in Bali What role her creativity plays in launching and running each business Why she started the Ubud Reader’s & Writer’s Festival and the Ubud Food Festival What role marketing plays in each of her businesses How she manages the family dynamics of working with her husband and now sons And plenty more …   “One day my staff called me and said there were two women here that want to meet you. So I met with them and they turned out to be interior designers who wanted me to provide the soft-furnishings for Sir Richard Branson's Necker Island!” - Janet DeNeefe, Entrepreneur   Here’s what caught my attention from my chat with Janet DeNeefe: Sometimes the idea of moving location to start a business or re-energise an existing business isn’t a bad idea. That doesn’t necessarily mean moving overseas! … it could just be moving down the road in to a new space. I love how Janet’s operating in a variety of different categories - from food, to tourism to homewares. I know there’s a school of thought that says do one thing well; however, if you have another business idea that you’d love to launch, then maybe take some inspiration from how Janet goes about things. I love any business that gives back to the local community. Janet starting the Ubud Readers & Writers Festival following the Bali bombings is a great example of a business with a strong social conscience.   Resources mentioned: Casa Luna - Janet DeNeefe’s cafe Indus - Janet DeNeefe’s restaurant Janet DeNeefe’s personal website & blog Honeymoon Guesthouse - Janet DeNeefe’s Hotel Emporium - Janet DeNeefe’s homeware store   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

2016 went down as a banner year for gun real estate agent Bernard “Bernie” Uechtritz. First, there was the historic and record-breaking sale of the Waggoner Ranch for $994M plus he won a slew of industry awards. Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars!? Join me as I get those questions and many more answered by Texas real estate agent Bernard Uechtritz. Not only is he selling the Waggoner Ranch, but is also responsible for selling some quite stigmatised homes in LA including ones in which murders have taken place! This is a masterclass in how to market expensive real estate. Enjoy!   Bernie also shares: How he got the listing What it takes to go above and beyond when servicing a client The importance of networking Why it’s the simple things in marketing and sales that make the biggest difference And plenty more …   “I’m really just a mongrel-bred kid from a colorful family, who had a wild, adventuresome youth in the jungles and kunai grass plains of Papua New Guinea (PNG). I was never a good scholar or a rule follower because I’ve never been good at sitting still or staying in the lines.” - Bernard Uechtritz, Icon Property   Here’s what caught my attention from my chat with Bernard Uechtritz: Wear down the Dobermans in order to get to the decision makers. Show more passion than your competitors in order to get the deal. Be a hand-shake kind of guy, in a world that spends too much time online.   Resources mentioned: Article on the sale of the Waggoner Ranch Connect with Bernie on LinkedIN The wiki on Stan Kroenke who bought the Waggoner Ranch   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia's #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sam Priestley makes a living by dressing up as a fireman then taking his clothes off in front of women. Yes, he’s a stripper! Hannah Priestley, Sam’s wife, runs the business. And it’s a very successful business at that. So much so that Sam works just one day per week, and they both earn far more than they ever did in their previous full time jobs. Oh … and Sam’s character name? Fireman Sam, of course!!   Sam & Hannah also share: Where’s the idea for men On Fire come from? How Hannah feels about her husband being a male stripper How they managed to replace their full-time employment income in just 6-months How they make prospects feel comfortable about enquiring for their services How Google Adwords sky-rocketed their business And plenty more …   “We found our competition to not be very helpful. Just the simple things like getting back to emails or phone calls a week later. That’s just too late for someone trying to book such an important event. So Sam suggested we start as a small side business and do it a whole lot better. ” - Hannah Priestley, Men On Fire   Here’s what caught my attention from my chat with Men On Fire’s Sam & Hannah Priestley: I love the fact that Sam and Hannah communicate constantly and clearly to one another. I love how they've taken a good look at their competitors, identified what’s being done poorly and gone about addressing it in their own business. And I love clarity they have around who does what in the business.     Resources mentioned: Men On Fire’s official website Men On Fire’s official Facebook page   But the marketing gold doesn’t stop there, in this episode: This week’s winner of the Monster Prize Draw winner is: Anthony Spiteri of Pixel 3   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia's #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.