The Small Business Big Marketing Podcast with Tim Reid Imagine selling a property for $994 million … Real estate agent Bernard Uechtritz did - Here’s his sales tips | #446 [Revisited]
2016 went down as a banner year for gun real estate agent Bernard “Bernie” Uechtritz. First, there was the historic and record-breaking sale of the Waggoner Ranch for $994M plus he won a slew of industry awards. Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars!?
Join me as I get those questions and many more answered by Texas real estate agent Bernard Uechtritz. Not only is he selling the Waggoner Ranch, but is also responsible for selling some quite stigmatised homes in LA including ones in which murders have taken place! This is a masterclass in how to market expensive real estate. Enjoy!
Bernie also shares:
- How he got the listing
- What it takes to go above and beyond when servicing a client
- The importance of networking
- Why it’s the simple things in marketing and sales that make the biggest difference
- And plenty more …
“I’m really just a mongrel-bred kid from a colorful family, who had a wild, adventuresome youth in the jungles and kunai grass plains of Papua New Guinea (PNG). I was never a good scholar or a rule follower because I’ve never been good at sitting still or staying in the lines.” - Bernard Uechtritz, Icon Property
Here’s what caught my attention from my chat with Bernard Uechtritz:
- Wear down the Dobermans in order to get to the decision makers.
- Show more passion than your competitors in order to get the deal.
- Be a hand-shake kind of guy, in a world that spends too much time online.
Resources mentioned:
- Article on the sale of the Waggoner Ranch
- Connect with Bernie on LinkedIN
- The wiki on Stan Kroenke who bought the Waggoner Ranch
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