Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.

This week Brian Clayton, CEO of GreenPal, shares his incredible journey of building a successful lawn care platform. From starting off as a teenager cutting lawns to eventually selling his first business and developing GreenPal, Brian's story is filled with valuable insights for entrepreneurs. One of the key topics discussed in this episode is the focus on organic search and SEO. Brian explains how he initially invested in various marketing channels but found them to be costly and inefficient. He decided to concentrate solely on organic search and realized that building a platform was easier than competing in organic search. He shares how he put in hours every day to manage the business, develop strategies, and learn about SEO. Another important lesson shared by Brian is the importance of building a strong sales system and team. He learned early on that he was in the sales business, not just the lawn mowing or landscaping business. It took him around five years to develop a sales system and build a sales team to grow his business. Brian emphasizes that many first-time founders tend to focus on the product or service and neglect the importance of distribution. Throughout the episode, Brian also highlights the significance of personal branding and the role it plays in determining one's future endeavors. He believes that building a strong team and having a culture fit is essential for company growth. Brian shares his goals of reaching 1 million customers and $100 million in sales, showcasing his ambition and determination. This episode provides valuable insights into entrepreneurship, personal branding, and expert business. Listeners will gain knowledge about building successful platforms, the importance of distribution, and the challenges faced in scaling a business. Join us on this episode of The Personal Brand Business Show as we dive into the remarkable story of Brian Clayton and his journey with GreenPal. Don't forget to subscribe, like, and comment to support the show!About BryanBryan Clayton is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.https://www.yourgreenpal.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In this episode Bob welcomes James Church, an expert in pitching and business development. James is the founder of a leading pitch agency in the UK, specializing in helping entrepreneurs refine their pitches and secure investment. Together, they dive into the world of pitching, offering valuable insights and strategies for founders seeking to attract investors. From structuring a pitch to engaging both the head and the heart, James shares his expertise and guides listeners on the path to becoming pitch-ready. Join us as we explore the art of persuasion and learn how to leave a lasting impression in the competitive world of entrepreneurship.www.robotmascot.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

It's easy to look at successful people and assume that life's advantages put them in the right place at the right time and they just made it. It's easy to assume that's one the the rules of success. From time to time you meet someone like Scott Curley who reminds you that you have everything you need - right now - to build whatever business you can imagine. Whatever disadvantages you have - real or imagined - can be overcome.Scott Curley, author of 'Absolution: The Dark Path to Light' is one of the most inspiring people I've met and I can't wait to share him with you.About ScottScott Curley is the CEO of one of the largest and nationally recognized tax resolution firms and is an author, a keynote speaker, and a mentor. He aims to help others identify their strengths and purpose through the transformational power of storytelling. He embodies how it is possible to turn life’s hardships into opportunities. He offers tips on becoming successful by leveraging life's challenges and using them as catalysts for growth and positive transformation.www.scottallencurley.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

I'm excited to finally share my interview with Oliver Banks! Oliver, a retail transformation expert, shares some great insights on navigating change and transforming your business. Here are 3 takeaways from our conversation:💡 Personal branding is key: Your personal brand exists in the minds of your target audience, and associating with certain people can enhance it. Your brand capital is a strong marketing and referral tool, and your potential competitors will have to neutralise it in their pitches.💡 Start before you're ready: Don't wait for the perfect plan before taking action. Launching something like a podcast or YouTube channel generally receives positive feedback, and managing expectations is key. Weak growth at the beginning is normal, and there's a process in podcast growth that people don't understand.💡 Content is SO important: Content generation offers more room for error than other types of ventures, and it can be a mix of inbound and outbound sales tactics. Referrals are important, but content can also help maintain relationships with past clients or contacts.About Oliver BanksOliver Banks is the founder of retail consultancy OB&Co, helping advise and support retail leaders to drive transformation and realise their strategies and goals. With a background in engineering and mixology, he blends a logical, systematic approach with energy and left-field thinking. His podcast, The Retail Transformation Show, consistently lists as the #1 UK retail podcast and among the top retail podcasts in the world. He hosts his own physical and virtual events and speaks to teach and inspire retailers to successfully navigate transformation. Oliver is recognised as one of the top retail influencers in the world.https://obandco.uk----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Learn from Andrea Paccini, author of The Confident Presenter, about leveling up your presenting skills, the significance of effective communication and storytelling, crafting a captivating message, assessing your presentation skills, and the benefits of guest podcasting and communication skills.

Ask anyone really successful how you can get successful and they'll all tell you the same thing. It's actually very simple. But simple does not make it easy.This week on the podcast I'm speaking with the 'gentleman adventurer' of marketing and the 'secret agent' of the coaching industry - here to share how he became 'Booked Solid' and to share how you can be successful on your mission... should you choose to accept to accept it?About Matthew KimberlyMatthew Kimberley is the Head of Book Yourself Solid Worldwide. He's also the author of Get A F*cking Grip and the creator of Delightful Emails and the School for Selling. He lives in Malta with two boys and one dog and when he is not with them, he’s traveling the world speaking on stages from Singapore to San Diego. He mostly likes good Scotch and better conversation.https://matthewkimberley.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Lenka Koppova, the Social Media Whisperer to Coaches, shares her journey of rediscovering her passion for writing and leveraging LinkedIn and newsletters. She emphasizes aligning marketing with purpose and self-care. Lenka discusses capturing ideas, building social media consistency, and setting boundaries when sharing personal stories. She also explores the limitations of AI in marketing and the importance of storytelling and authentic human experience. Practical tips for social media marketing are provided, including building a social media practice and lifestyle.

Bob Gentle, an expert in leveraging AI for small businesses, discusses the importance of embracing AI tools, personal branding, the prevalence and potential dangers of AI, using AI to transform small businesses, the power of personal branding and human connection, AI's capability to create content using behavior science, and the role of personal touch and creativity in harnessing AI for small businesses.

Some highlights of this conversation with Grace LancerFinding a profitable niche, having a passion for what you do, and creating authentic content are essential for success.Polarizing content is a powerful marketing tactic that can help you stand out in a crowded market.Being authentic, aligned, and intentional in your personal brand can attract the right people and repel the wrong ones.Creating consistent and solution-focused content that speaks to your ideal client's pain points is crucial.Market research and conversations with ideal clients can generate content ideas.Different modes of creativity, such as dictating, writing, outlining, or mind mapping, can help inject personality into your writing.Being a leader means having the confidence to voice opinions and give others the confidence to stand up for what they believe in.Starting small and gradually working up to more controversial topics can help you overcome the fear of putting yourself out there.Moving beyond instinct and becoming more tactical in your marketing decisions is important for intentional growth and monetizing your expertise.Grace's website : https://www.gracelancer.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

When marketing legend Mark Schaefer gets a gang together to write a book with a title as bold as .. 'The Most Amazing Marketing Book Ever' - Bob pays attention.This week on the podcast I'm spending time with Anna Bravington, one of over 30 co-authors. We're talking about the book ( obviously ) but also about how it came to be and what it's like pulling a project like this together.We're also diving deep into strategy, why it's important to trust the plan when things get tough.​About AnnaAnna Bravington is a marketing strategist with over 25 years of experience and co-founder of the agency Those That Dare. She is the host of the Crossing The Content Chasm podcast and was featured on The Telegraph NatWest 100 Female Entrepreneurs to Watch list in 2022.Anna's website : ​thosethatdare.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.