
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff.
This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands.
From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person.
About Your Host:
Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap.
Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.
Latest episodes

Aug 21, 2023 • 41min
The Introverts Edge to Sales & Marketing, with Matthew Pollard
In this episode, Matthew shares his fascinating journey from initially dismissing online marketing to witnessing explosive growth in his email list after appearing on a podcast. He discovered the power of using social media on autopilot to attract clients globally and regretted not embracing virtual speaking earlier. As an introvert himself, Matthew emphasizes that introverts can excel in sales ( and most other things ) with practice, preparation, and a results-oriented mindset.🔑 Key Takeaways from the Episode:1️⃣ Sales is about serving clients and improving their lives:Matthew emphasizes that sales is not about being pushy or manipulative. Rather, it's about helping clients solve their problems and making a positive difference in their lives. By approaching sales as a science experiment and focusing on data rather than emotions, introverted entrepreneurs can achieve success.2️⃣ Building a sales process tailored to introverts' strengths:Matthew provides a step-by-step process to help introverted service providers improve their sales performance. By treating sales as a system, introverts can develop their self-belief, practice their skills, and overcome any hesitations. With discipline and training, introverts can excel in sales and achieve rapid growth in their businesses.3️⃣ Recognizing and communicating your unique value:Understanding your own value and the value you bring to others is crucial. Matthew emphasizes the importance of internal reflection and storytelling to recognize and articulate your unique value proposition. By identifying your niche market and communicating your passion and mission, you can attract clients and differentiate yourself from the competition.About Matthew PollardMatthew Pollard is responsible for five multi-million-dollar business success stories, all before the age of 30. His humble beginnings, the adversities he faced, and his epic rise to success show that anyone, with the right motivation and the right strategies, can achieve anything they set their mind to. Today, Forbes calls him “the real deal,” Global Gurus lists him as a Top 30 Sales Professional, Top Sales World Magazine named him a Top 50 Speaker, and BigSpeak lists him as an international Top 10 Sales Trainer. He’s also the bestselling author of The Introvert’s Edge book series, which has sold over 75,000 copies and been translated into 16 languages.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Aug 14, 2023 • 43min
The Systems you need to Thrive & Grow online, Mike Dallas Petersen
Mike Dallas Petersen, an entrepreneur with expertise in scaling businesses and optimizing backend operations, shares valuable insights on streamlining workflows, integrating systems, and maximizing efficiency in personal brand businesses. Topics include the role of a remote integrator, overcoming frustrations of scaling online, comparing High Level and HubSpot, ideal candidates for the Integrator Academy, and finding gold in unexpected places.

Aug 7, 2023 • 43min
Creating Moments That Matter, with Phil Mershon
Discover the secrets of creating unforgettable experiences part of your business and making your event stand out in this episode with Phil Mershon, as he shares insights on the art of crafting meaningful moments, baking bread analogies, and the transformative power of intentional reinforcement.About PhilPhil Mershon is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences.https://www.philmershon.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Jul 31, 2023 • 41min
Establishing Your Leadership Brand, with Maureen Farmer
In today's episode, we're joined by Maureen Farmer. Maureen is an expert in building relationships and personal brand visibility for leaders. She shares valuable insights into the importance of recognition, acknowledgment, and effective communication in the business world. Maureen also introduces us to unique assessments that uncover hidden qualities and help leaders articulate their value proposition. We'll uncover strategies for becoming more visible as a leader, both within your organization and beyond. So, if you're a CEO, a leader, or an aspiring entrepreneur looking to take your personal brand to the next level, this episode is for you.Maureen's website. : https://westgatecareercoaching.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Jul 24, 2023 • 30min
Becoming Confidently Insecure, with David Drebin
This week we delve into the journey and experiences of David Drebin. From discovering a passion for photography in the 90s to pursuing opportunities and challenges in New York City, David realized that the journey itself is more important than any destination. We explore David's struggles with the business side of art and the challenges that creatives face in being their own biggest critics. David opens up about impostor syndrome, comparison, and the fear of vulnerability that many people experience. He shares his approach to balancing authenticity and creating personas in the social media world and how he navigates the fine line between creating art he loves and art that sells well. We learn about David's alter ego, his belief in self-advocacy, and his journey of betting on himself. The episode also touches on overcoming insecurity in showing one's work and the importance of letting things flow naturally in the creative process. Hosted by Bob Gentle, this episode promises an insightful conversation with a talented artist who has successfully built and marketed his personal brand.About DavidDavid Drebin is a multidisciplinary artist, working in various art forms, producing limited edition works including Photographs, Lightboxes, Neon light Installations, Sculptures, and Etchings on Glass.In 2005, Drebin had his first solo exhibition at Camera Work in Berlin. This was followed by his first illustrated book entitled “Love and Other Stories”.Reflections on David's artwork:“Drebin's photographs are epic, dramatic, and, above all, cinematic and have been collected around the world. In a unique and opulent way, Drebin stages femme fatales against the gigantic backdrops of cities such as Hong Kong, New York, and Paris. The panorama of the big cities, which, due to their format, are a tribute to cinema, serve as cinematic settings. With their impressive skyscrapers, they provide the viewer with a nearly infinite surface for the imagination. The distinctive tension and depth in his pictures arise from the free combination of such differing topics as humor and sex, melancholy and sex, and melancholy and humour. At Art Miami in 2010, his now sold out “Central Park” sold for a record price of $78,000 through Contessa Gallery who has featured Drebin in major Art Fairs since 2008 alongside art world legends Andy Warhol, Chuck Close and Helmut Newton.Exclusively publishing books with ( www.teNeues.com ), his books are distributed around the world and often followed with exhibitions in Paris, New York, Miami, Istanbul, Amsterdam, Brussels and many other cities Internationally. Drebin has been showcased during Art Basel at Art Miami by Contessa Gallery for over a decade and is also represented by the world's finest Art Galleries including Camera Work in Berlin, Galerie de Bellefeuille in Montreal, Art Angels Gallery in Los Angeles, Preiss Fine Arts in Vienna, Immagis Gallery in Munich and Fahey Klein in Los Angeles. In 2018 the record price of a David Drebin photograph "Jerusalem" sold for $100,000 through Art Angels Gallery in Los Angeles.”TeNeues published ( www.teNeues.com ) Drebin's books "The Morning After", Beautiful Disasters", "Chasing Paradise", "Dreamscapes", "Love and Lights" and "Before They Were Famous".David's Website : http://www.daviddrebin.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Jul 17, 2023 • 52min
Unlocking my Business with Organic Search, with Bryan Clayton
This week Brian Clayton, CEO of GreenPal, shares his incredible journey of building a successful lawn care platform. From starting off as a teenager cutting lawns to eventually selling his first business and developing GreenPal, Brian's story is filled with valuable insights for entrepreneurs. One of the key topics discussed in this episode is the focus on organic search and SEO. Brian explains how he initially invested in various marketing channels but found them to be costly and inefficient. He decided to concentrate solely on organic search and realized that building a platform was easier than competing in organic search. He shares how he put in hours every day to manage the business, develop strategies, and learn about SEO. Another important lesson shared by Brian is the importance of building a strong sales system and team. He learned early on that he was in the sales business, not just the lawn mowing or landscaping business. It took him around five years to develop a sales system and build a sales team to grow his business. Brian emphasizes that many first-time founders tend to focus on the product or service and neglect the importance of distribution. Throughout the episode, Brian also highlights the significance of personal branding and the role it plays in determining one's future endeavors. He believes that building a strong team and having a culture fit is essential for company growth. Brian shares his goals of reaching 1 million customers and $100 million in sales, showcasing his ambition and determination. This episode provides valuable insights into entrepreneurship, personal branding, and expert business. Listeners will gain knowledge about building successful platforms, the importance of distribution, and the challenges faced in scaling a business. Join us on this episode of The Personal Brand Business Show as we dive into the remarkable story of Brian Clayton and his journey with GreenPal. Don't forget to subscribe, like, and comment to support the show!About BryanBryan Clayton is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.https://www.yourgreenpal.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Jul 10, 2023 • 44min
Pitching with Persuasion: How to Engage Investors' Heads and Hearts for Success, with James Church
In this episode Bob welcomes James Church, an expert in pitching and business development. James is the founder of a leading pitch agency in the UK, specializing in helping entrepreneurs refine their pitches and secure investment. Together, they dive into the world of pitching, offering valuable insights and strategies for founders seeking to attract investors. From structuring a pitch to engaging both the head and the heart, James shares his expertise and guides listeners on the path to becoming pitch-ready. Join us as we explore the art of persuasion and learn how to leave a lasting impression in the competitive world of entrepreneurship.www.robotmascot.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Jul 3, 2023 • 38min
Advancing through your adversity, with Scott Curley
It's easy to look at successful people and assume that life's advantages put them in the right place at the right time and they just made it. It's easy to assume that's one the the rules of success. From time to time you meet someone like Scott Curley who reminds you that you have everything you need - right now - to build whatever business you can imagine. Whatever disadvantages you have - real or imagined - can be overcome.Scott Curley, author of 'Absolution: The Dark Path to Light' is one of the most inspiring people I've met and I can't wait to share him with you.About ScottScott Curley is the CEO of one of the largest and nationally recognized tax resolution firms and is an author, a keynote speaker, and a mentor. He aims to help others identify their strengths and purpose through the transformational power of storytelling. He embodies how it is possible to turn life’s hardships into opportunities. He offers tips on becoming successful by leveraging life's challenges and using them as catalysts for growth and positive transformation.www.scottallencurley.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Jun 26, 2023 • 34min
Breaking the Hamster Wheel : Doing Business Differently, with Oliver Banks
I'm excited to finally share my interview with Oliver Banks! Oliver, a retail transformation expert, shares some great insights on navigating change and transforming your business. Here are 3 takeaways from our conversation:💡 Personal branding is key: Your personal brand exists in the minds of your target audience, and associating with certain people can enhance it. Your brand capital is a strong marketing and referral tool, and your potential competitors will have to neutralise it in their pitches.💡 Start before you're ready: Don't wait for the perfect plan before taking action. Launching something like a podcast or YouTube channel generally receives positive feedback, and managing expectations is key. Weak growth at the beginning is normal, and there's a process in podcast growth that people don't understand.💡 Content is SO important: Content generation offers more room for error than other types of ventures, and it can be a mix of inbound and outbound sales tactics. Referrals are important, but content can also help maintain relationships with past clients or contacts.About Oliver BanksOliver Banks is the founder of retail consultancy OB&Co, helping advise and support retail leaders to drive transformation and realise their strategies and goals. With a background in engineering and mixology, he blends a logical, systematic approach with energy and left-field thinking. His podcast, The Retail Transformation Show, consistently lists as the #1 UK retail podcast and among the top retail podcasts in the world. He hosts his own physical and virtual events and speaks to teach and inspire retailers to successfully navigate transformation. Oliver is recognised as one of the top retail influencers in the world.https://obandco.uk----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Jun 19, 2023 • 38min
Presenting with Confidence, with Andrea Paccini
Learn from Andrea Paccini, author of The Confident Presenter, about leveling up your presenting skills, the significance of effective communication and storytelling, crafting a captivating message, assessing your presentation skills, and the benefits of guest podcasting and communication skills.