
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff.
This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands.
From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person.
About Your Host:
Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap.
Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.
Latest episodes

Nov 20, 2023 • 48min
Overcoming Space, Setup, & Energy Challenges for Success on YouTube, with Matt Hughes
Matt Hughes, the King of Video, shares valuable insights on leveraging YouTube for branding and business success. Topics include impactful video creation, overcoming roadblocks, long-term impact of YouTube success, transitioning to YouTube, justifying a bold title, positioning as an authority, maintaining energy in content creation, organizing a video marketing event, and focusing on content over initial numbers.

Nov 13, 2023 • 44min
Reverse Engineer your Freedom, with Shawn Shewchuck
Leading expert Shawn Shewchuck shares insights on the power of coaching, the impact of high-leverage activities, and the importance of setting ambitious goals. They discuss the knowledge-action gap, personal growth, and finding the right coach. The significance of delivering tangible results and managing high leverage activities is emphasized. The episode concludes with a story about creating a course for passive income.

Nov 6, 2023 • 58min
Making Fear Your Friend, with Andrew & Pete
Entrepreneurs Andrew and Pete join the show to discuss normalising strange behaviour, finding opportunity in fear, and the importance of community. Key takeaways include standing out in marketing, utilising customer data for personalised emails, and pushing beyond comfort zones for growth.

Oct 30, 2023 • 49min
Using bold action to chase bold results, with Pat Flynn
Pat Flynn, a well-known face in the online business space and mentor to tens of thousands, shares advice on why people struggle online. They discuss the importance of community in learning, organizing tasks based on energy, and adapting professionally and personally. Pat reflects on the rediscovery of 'me time' through fishing during the pandemic.

Oct 23, 2023 • 44min
How to Master TikTok & YouTube Shorts, with Austin Armstrong
Join me on the latest episode of The Personal Brand Business Show as I dive into the world of entrepreneurship, personal branding, and expert business development with the incredible Austen Armstrong.In this episode, I'm joined by Austin Armstrong and we discuss how businesses can leverage the power of content creation, short form video and social media to reach their target audience. 1️⃣ Content creation made easy: With the vast amount of content available online, it can be overwhelming for businesses to know what topics to focus on and how to engage their viewers effectively. Syllabi helps businesses to identify the questions that customers are searching for online, generating video scripts that address these key queries. This essential tool also offers realistic AI avatars and easy customization options to bring your brand to life.2️⃣ Consistency is king: Building a successful brand requires consistent efforts and commitment. Austen's experience of only seeing real growth after committing to daily content creation is a testament to this. By tracking your progress and investing time into platforms like TikTok and YouTube shorts, you can study successful content creators and experiment with different styles to find what truly resonates with your audience.3️⃣ Delegate for success: Austen believes in the power of delegation both in content creation and life in general. By assigning a dollar value to your time, you can identify tasks that can be outsourced for a reasonable cost. Whether it's hiring a virtual assistant or finding experts on platforms like Upwork, delegating responsibilities can free up your time to focus on high-value tasks and accelerate your brand's growth.Austin's Website. : https://syllaby.io----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Oct 16, 2023 • 46min
How to sell & feel great about doing it, with Jeremy Pope
Sales & selling are the beating heart of any business but so many people feel gross doing it. Today we're going to fix that.Join me in this liberating conversation with Jeremy Pope from Sales Call Overhaul. We're talking about how we can turn your sales process into something which feels generous and supportive.Jeremy's Website : https://www.salescalloverhaul.com/Below are the key takeaways from this episode:1. Addressing objections and shattering limiting beliefs are crucial for business growth.2. Breaking down objections through the process or funnel and by the type of work is essential.3. Internal work is necessary to effectively address objections and achieve success in business.4. Demonstrating generosity through physical items can leave a lasting impression on recipients.5. Understanding your target audience (avatar) deeply and communicating in their language is key for successful offer building and scaling your business.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Oct 9, 2023 • 49min
Driving Engagement, Conversions, & Loyalty, with Ben Amos
In this episode we enjoy what I think is the clearest explanation of how to get very strategic with video content. If you've got over the camera shyness and you want to level up then this interview with Ben Amos from Engage Video Marketing, is for you. If you're a like a lot of other people and you don't want to start making video until you have a great plan - then this is also the episode for you.Buckle up and let me introduce you to the one and only Ben Amos.Ben's website : engagevideomarketing.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Sep 11, 2023 • 40min
Building Trust Through Content, with Philip Vandusen
Philip Vandusen, an expert in personal branding and business development, shares insights on content creation for personal brand growth, the key role of visual branding, and the necessity of consistency and volume in producing content. Listen to gain valuable insights on content marketing and personal branding!

Sep 4, 2023 • 50min
Crowdfunding & other adventures in Personal Branding, with Ian Paget
In this episode of The Personal Brand Business Show, we dive into the world of niche specialization with renowned graphic designer Ian Paget. Join us as Ian shares his journey towards becoming a logo design expert, giving valuable insights on carving out a niche, building a brand, and finding success without a traditional design background. Whether you're a design enthusiast or an aspiring entrepreneur, this episode will leave you inspired and motivated to pursue your passions.Ian's website : logogeek.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Aug 28, 2023 • 41min
Making Youtube work for Business, with Greg Preece
In this episode of The Personal Brand Business Show, YouTube expert Greg Preece reveals the secret to YouTube success by exploring the art of rehashing content and riding the momentum of previous triumphs. Discover how to capture viewers' attention with irresistible thumbnails and titles, and learn how to convert YouTube viewers into paying customers. Don't miss this conversation that will shift up or kick start your YouTube strategy.https://www.youtube.com/@GregPreece/videosBelow are the key takeaways from this episode:1. Successful YouTubers often rehash previous popular content and ride the momentum of their success, so exploring and doubling down on ideas that have done well before is recommended.2. Capturing viewers' attention on YouTube requires having a great video idea, title, and thumbnail, with thumbnails being a key element for conveying the video's content.3. Understanding your value proposition and making it widely appealing is the balance observed in successful YouTubers, as they have a singular consistent value but also make their content broadly appealing.4. To convert viewers into paying customers, it is important to have a clear strategy to optimize videos for sales, including guiding viewers through different stages of engagement and offering small asks initially to build trust.5. Providing consistent value and delivering content in a relevant and engaging manner, even if it includes presenting valuable lessons in different ways, is key to driving growth on YouTube channels.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.