

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
Bob Gentle Personal Branding & Monetization Coach
Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff.
This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands.
From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person.
About Your Host:
Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap.
Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.
This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands.
From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person.
About Your Host:
Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap.
Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.
Episodes
Mentioned books

Jan 8, 2024 • 44min
Getting to the point, with Steve Woodruff
This week on the Personal Brand Business Show I'm joined by Steve Woodruff, author of 'Clarity Wins' and his new book 'The Point'. Steve shares his journey as a solopreneur and his passion for helping people and companies create a clear and focused message to finally stand out.Discover the 4 tools - and 8 rules - of getting to The PointKey themes in this episode.1. Clarity: Essential for effective communication and differentiation.2. Personal Branding: Importance of clear messaging and differentiation.3. Sales & Marketing: Clear value proposition and purposeful communication.4. Corporate Workshops: Teaching clear communication principles for business success.5. Leadership Communication: Setting clear direction and avoiding confusion.6. Storytelling: Utilising personal and organisational stories for branding. 7. Networking: Making people feel valued and interesting.About Steve WoodruffSteve Woodruff is known as the King of Clarity. He is a consultant and author who has helped many professionals - from solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging. He is best known for a suite of facilitated workshops and keynotes to help teams become more effective in all forms of corporate communication and collaboration.https://www.stevewoodruff.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Dec 18, 2023 • 47min
Overcoming Fear & Embracing Visible Leadership, with Jenny Ainsworth
Experienced and insightful guest, Jenny Ainsworth, discusses overcoming fear and self-doubt, the importance of visibility and community, and embracing polarisation and visibility. They explore personal and professional growth, creating space for diverse perspectives, and standing out in the market.

Dec 4, 2023 • 50min
Corporate Sales Mastery: Expert Tips on Transparent Selling for Business Success, with Jess Lorimer
In this episode, we dive deep into the world of sales and entrepreneurship with our special guest, Jess Lorrimer. We uncover the challenges of transparent selling, the impact of avoiding traditional sales tactics, and the difference between B2B and B2C sales strategies. Don't miss out on Jess's valuable insights into targeting decision-makers, building referrals, and the importance of niche expertise. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable advice to elevate your business game. Tune in now and take your entrepreneurial journey to the next level!About JessJess Lorimer is the UK's leading B2B Sales Expert for small business owners. Having been featured in Forbes, CityAM and Good Morning Britain, Jess is the founder of the Selling to Corporate ® podcast, widely recognised within her industry and has supported thousands of entrepreneurs to create simple sales processes that successfully sell within the corporate landscape.https://sellingtocorporate.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Nov 30, 2023 • 8min
8 Ways Podcast Guesting Amplifies your Business & Career.
In this short tactical bonus episode ( I'm going to make more of a feature of these ) I want to share 8 ways Ways Podcast Guesting Amplifies your Business & Career. You might think podcast gusting is not for you - but I guarantee that this episode will make you take a fresh look at this highly leveraged and potent use of your time.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Nov 27, 2023 • 50min
How to use the D.A.T.E framework for effective social content, with Jerry Potter
Jerry Potter, a veteran in social media with a background in Broadcast Media, shares valuable insights on effective social media content. He emphasizes the importance of providing value and being strategic with social media platforms. The podcast also delves into the D.A.T.E framework for social content, leveraging short form videos, and the significance of time blocking and self-development.

Nov 20, 2023 • 48min
Overcoming Space, Setup, & Energy Challenges for Success on YouTube, with Matt Hughes
Matt Hughes, the King of Video, shares valuable insights on leveraging YouTube for branding and business success. Topics include impactful video creation, overcoming roadblocks, long-term impact of YouTube success, transitioning to YouTube, justifying a bold title, positioning as an authority, maintaining energy in content creation, organizing a video marketing event, and focusing on content over initial numbers.

Nov 13, 2023 • 44min
Reverse Engineer your Freedom, with Shawn Shewchuck
Leading expert Shawn Shewchuck shares insights on the power of coaching, the impact of high-leverage activities, and the importance of setting ambitious goals. They discuss the knowledge-action gap, personal growth, and finding the right coach. The significance of delivering tangible results and managing high leverage activities is emphasized. The episode concludes with a story about creating a course for passive income.

Nov 6, 2023 • 58min
Making Fear Your Friend, with Andrew & Pete
Entrepreneurs Andrew and Pete join the show to discuss normalising strange behaviour, finding opportunity in fear, and the importance of community. Key takeaways include standing out in marketing, utilising customer data for personalised emails, and pushing beyond comfort zones for growth.

Oct 30, 2023 • 49min
Using bold action to chase bold results, with Pat Flynn
Pat Flynn, a well-known face in the online business space and mentor to tens of thousands, shares advice on why people struggle online. They discuss the importance of community in learning, organizing tasks based on energy, and adapting professionally and personally. Pat reflects on the rediscovery of 'me time' through fishing during the pandemic.

Oct 23, 2023 • 44min
How to Master TikTok & YouTube Shorts, with Austin Armstrong
Join me on the latest episode of The Personal Brand Business Show as I dive into the world of entrepreneurship, personal branding, and expert business development with the incredible Austen Armstrong.In this episode, I'm joined by Austin Armstrong and we discuss how businesses can leverage the power of content creation, short form video and social media to reach their target audience. 1️⃣ Content creation made easy: With the vast amount of content available online, it can be overwhelming for businesses to know what topics to focus on and how to engage their viewers effectively. Syllabi helps businesses to identify the questions that customers are searching for online, generating video scripts that address these key queries. This essential tool also offers realistic AI avatars and easy customization options to bring your brand to life.2️⃣ Consistency is king: Building a successful brand requires consistent efforts and commitment. Austen's experience of only seeing real growth after committing to daily content creation is a testament to this. By tracking your progress and investing time into platforms like TikTok and YouTube shorts, you can study successful content creators and experiment with different styles to find what truly resonates with your audience.3️⃣ Delegate for success: Austen believes in the power of delegation both in content creation and life in general. By assigning a dollar value to your time, you can identify tasks that can be outsourced for a reasonable cost. Whether it's hiring a virtual assistant or finding experts on platforms like Upwork, delegating responsibilities can free up your time to focus on high-value tasks and accelerate your brand's growth.Austin's Website. : https://syllaby.io----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.