Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

In a world where Zoom and calendar appointments have taken over from just picking up the phone ( remember that ? ) doing things the long way round and calling people to say hello actually becomes more and more powerful. Where everyone is busy trying to automate everything, taking the personal relationship becomes so much more powerful.In this episode of podcast, I sit down with Wendy Harris to explore the intersection of personal branding and telemarketing. We delve into the value of authenticity in telemarketing, the evolving sales process, and the power of building genuine relationships. Wendy shares her expertise on cold calling and how to alleviate call reluctance. We discuss the cost-effectiveness of telemarketing and the importance of incorporating it into daily routines.Below are the key takeaways from this episode:- Authenticity is crucial in telemarketing and personal branding to foster long-term success and avoid friction.- Sales processes have evolved to involve multiple touchpoints across platforms such as LinkedIn, Instagram, and websites.- Building relationships through conversations is vital for sales success, and the power of personal branding is significant for business growth.- Cold calling should be approached as making friends and creating positive, enjoyable conversations.- The fusion of personal branding and effective telemarketing can dramatically enhance sales, with a focus on genuine connections and rapport.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Three reasons people often fail to thrive online and a few tips to help you move past them. Simple but not easy. But if it was easy then everybody would do it.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

When I was a kid I'd make a little extra money harvesting potatoes by hand. In October in Scotland this was often freezing cold and always back breaking. I had no idea how this was going to serve me as a business owner... Let me explain.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In this episode of The Personal Brand Business Show, join me as I welcome Jai Aenugu, founder of Techforce Cyber, to discuss content marketing, cybersecurity and his journey from IT manager to successful entrepreneur. The conversation highlights the importance of specific proactive cybersecurity measures for small businesses and the significant financial and reputational risks posed by cyber attacks. Some of the things we covered.1. "The Purple Cow Approach: Standing Out in Personal Branding" - Exploring the concept of being a "purple cow" in the business world, standing out from the crowd, and how uniqueness can impact personal branding and content marketing strategies.2. "Cybersecurity for Small Businesses: Proactive vs. Reactive Approach" - Highlighting the importance of proactive cybersecurity measures for small businesses, discussing the common mistake of being reactive, and providing tips for safeguarding against cyber threats.3. "The Emotional Vulnerability in Cybersecurity: Protecting Against Voice Phishing" - Understanding how emotional vulnerability can make individuals susceptible to cyber scams, with a focus on voice phishing and its potential impact on businesses.4. "Journey to Entrepreneurship: From IT Manager to Cybersecurity Founder" - Sharing the personal journey of Jai Aenugu, from struggling to attract clients and sustaining his business, to founding and growing Techforce Cyber, providing inspiration for aspiring entrepreneurs.5. "Content Marketing for Business Growth: Lessons from Jai Aenugu" - Discussing the impact of content marketing on business growth, highlighting Jai Aenugu's journey and his focus on creating engaging and valuable online content to build his business.6. "Phishing Attacks During the Festive Season: Staying Safe Online" - Raising awareness about the increase in phishing attacks targeting online shoppers during Christmas, providing practical tips to stay safe online during the festive season.7. "Password Security and Two-Factor Authentication: Essential Practices for Cyber Protection" - Providing comprehensive guidance on password security, the importance of two-factor authentication, and implementing essential practices for cyber protection in business and personal contexts.https://techforce.co.uk/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Selling is the easiest difficult thing you can do.  I know that makes no sense - but neither does how most people approach it.  Let me explain.People normally hire me because they’re not happy with the status quo in their career of business. They are looking for a big change and normally there’s money attached to the change they’re looking for.  Makes sense.  So the problem, mission, path - whatever - it’s pretty clear as there are only a few variables to play with in any business.Let me explain - listen for more ... ----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

This week on the Personal Brand Business Show I'm joined by Steve Woodruff, author of 'Clarity Wins' and his new book 'The Point'. Steve shares his journey as a solopreneur and his passion for helping people and companies create a clear and focused message to finally stand out.Discover the 4 tools - and 8 rules - of getting to The PointKey themes in this episode.1. Clarity: Essential for effective communication and differentiation.2. Personal Branding: Importance of clear messaging and differentiation.3. Sales & Marketing: Clear value proposition and purposeful communication.4. Corporate Workshops: Teaching clear communication principles for business success.5. Leadership Communication: Setting clear direction and avoiding confusion.6. Storytelling: Utilising personal and organisational stories for branding. 7. Networking: Making people feel valued and interesting.About Steve WoodruffSteve Woodruff is known as the King of Clarity. He is a consultant and author who has helped many professionals - from solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging. He is best known for a suite of facilitated workshops and keynotes to help teams become more effective in all forms of corporate communication and collaboration.https://www.stevewoodruff.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Experienced and insightful guest, Jenny Ainsworth, discusses overcoming fear and self-doubt, the importance of visibility and community, and embracing polarisation and visibility. They explore personal and professional growth, creating space for diverse perspectives, and standing out in the market.

In this episode, we dive deep into the world of sales and entrepreneurship with our special guest, Jess Lorrimer. We uncover the challenges of transparent selling, the impact of avoiding traditional sales tactics, and the difference between B2B and B2C sales strategies. Don't miss out on Jess's valuable insights into targeting decision-makers, building referrals, and the importance of niche expertise. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable advice to elevate your business game. Tune in now and take your entrepreneurial journey to the next level!About JessJess Lorimer is the UK's leading B2B Sales Expert for small business owners. Having been featured in Forbes, CityAM and Good Morning Britain, Jess is the founder of the Selling to Corporate ® podcast, widely recognised within her industry and has supported thousands of entrepreneurs to create simple sales processes that successfully sell within the corporate landscape.https://sellingtocorporate.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In this short tactical bonus episode ( I'm going to make more of a feature of these ) I want to share 8 ways Ways Podcast Guesting Amplifies your Business & Career. You might think podcast gusting is not for you - but I guarantee that this episode will make you take a fresh look at this highly leveraged and potent use of your time.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Jerry Potter, a veteran in social media with a background in Broadcast Media, shares valuable insights on effective social media content. He emphasizes the importance of providing value and being strategic with social media platforms. The podcast also delves into the D.A.T.E framework for social content, leveraging short form videos, and the significance of time blocking and self-development.