Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

Time and time again I hear online entrpreneurs talking about the importance of email list building. The ones I know to be truly successfull all tell the same story. There is a direct correlation between consistent email list building and commercial success.One study I saw focused on ecommerce and found that 70% of onine sale was driven by something which happened in the email inbox. Not on social and not from an ad.The first very obvious question you might have is - what is email list building bob?----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Some people will tell you it takes many years of trial and error to build a thriving online business. Some will tell you that you need fancy tactics and complex funnels. It's just not so. Today I'm thrilled to welcome Jasmine Swaged to the show. Jasmine is an incredible content creator , a super focused business owner and a role model for knowing who you are and who you're for.If you're tired of spinning your wheels online and want to know what moving fast takes then listen in. Setting prices based on personal standards and boundaries, rather than external factors like leads and followers, is crucial for establishing authority and value.Prioritising setting boundaries and being true to oneself over people-pleasing is essential for personal and business growth.The challenges faced by younger people on social media and the need to create a new, authentic identity that aligns with personal and business goals.The importance of niching, finding the right audience, and pricing according to the value of the product for business success.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

A lot of my clients write 📚 books. Seeing those books do well really matters to me so I always recommend they work with Valerie Morris to give them as much wind under their wings as possible.Today on the podcast Valerie joins us and breaks down exactly what it takes to hit best seller status and how you can engineer this success from the day you start working on your book.Whether you're a seasoned author, just thinking of writing your first book, want to reboot your book or just plain old 'author curios' this episode will set you up for success.💡Key Takeaways:1️⃣ Recognise and share your expertise, despite imposter syndrome.2️⃣ Shift your mindset from viewing yourself as an expert to embracing your journey of learning.3️⃣ Use a highlighter system to align tasks with goals and avoid prioritising others' needs over your own----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In this episode, I'm thrilled to have Chad Peterson as my guest. Chad shares his expertise in the power of storytelling and how it can transform your personal brand and business. He emphasises the importance of sharing authentic stories on social media and highlights the significant impact this can have on building connections and engagement. Join us as we explore the art of storytelling and its role in content marketing and personal branding.Below are the key takeaways from this episode:The power of storytelling: Chad emphasises the importance of sharing personal stories on social media to connect with people, rather than just showcasing oneself, and highlights the success of sharing personal experiences on Facebook.The impact of storytelling in marketing: Chad and Bob both stress the significance of storytelling in content marketing as a means to build trust, authenticity, credibility, and authority.Crafting memorable stories: Chad discusses his three-part framework for storytelling, emphasising the process of catching, crafting, and converting stories to make individuals or brands memorable and relatable.Authenticity and relatability in branding: The importance of being authentic, relatable, and sharing from a place of humility is highlighted as vital for creating genuine connections with potential clients.Amplifying personal brand through storytelling: The conversation delves into the power of personal stories in standing out through unique content marketing and personal branding, underlining the idea of sharing stories from scars, not woundsChad's Website : https://thestorycatcher.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Three reasons people often fail to thrive online and a few tips to help you move past them. Simple but not easy. But if it was easy then everybody would do it.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In a world where Zoom and calendar appointments have taken over from just picking up the phone ( remember that ? ) doing things the long way round and calling people to say hello actually becomes more and more powerful. Where everyone is busy trying to automate everything, taking the personal relationship becomes so much more powerful.In this episode of podcast, I sit down with Wendy Harris to explore the intersection of personal branding and telemarketing. We delve into the value of authenticity in telemarketing, the evolving sales process, and the power of building genuine relationships. Wendy shares her expertise on cold calling and how to alleviate call reluctance. We discuss the cost-effectiveness of telemarketing and the importance of incorporating it into daily routines.Below are the key takeaways from this episode:- Authenticity is crucial in telemarketing and personal branding to foster long-term success and avoid friction.- Sales processes have evolved to involve multiple touchpoints across platforms such as LinkedIn, Instagram, and websites.- Building relationships through conversations is vital for sales success, and the power of personal branding is significant for business growth.- Cold calling should be approached as making friends and creating positive, enjoyable conversations.- The fusion of personal branding and effective telemarketing can dramatically enhance sales, with a focus on genuine connections and rapport.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

When I was a kid I'd make a little extra money harvesting potatoes by hand. In October in Scotland this was often freezing cold and always back breaking. I had no idea how this was going to serve me as a business owner... Let me explain.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In this episode of The Personal Brand Business Show, join me as I welcome Jai Aenugu, founder of Techforce Cyber, to discuss content marketing, cybersecurity and his journey from IT manager to successful entrepreneur. The conversation highlights the importance of specific proactive cybersecurity measures for small businesses and the significant financial and reputational risks posed by cyber attacks. Some of the things we covered.1. "The Purple Cow Approach: Standing Out in Personal Branding" - Exploring the concept of being a "purple cow" in the business world, standing out from the crowd, and how uniqueness can impact personal branding and content marketing strategies.2. "Cybersecurity for Small Businesses: Proactive vs. Reactive Approach" - Highlighting the importance of proactive cybersecurity measures for small businesses, discussing the common mistake of being reactive, and providing tips for safeguarding against cyber threats.3. "The Emotional Vulnerability in Cybersecurity: Protecting Against Voice Phishing" - Understanding how emotional vulnerability can make individuals susceptible to cyber scams, with a focus on voice phishing and its potential impact on businesses.4. "Journey to Entrepreneurship: From IT Manager to Cybersecurity Founder" - Sharing the personal journey of Jai Aenugu, from struggling to attract clients and sustaining his business, to founding and growing Techforce Cyber, providing inspiration for aspiring entrepreneurs.5. "Content Marketing for Business Growth: Lessons from Jai Aenugu" - Discussing the impact of content marketing on business growth, highlighting Jai Aenugu's journey and his focus on creating engaging and valuable online content to build his business.6. "Phishing Attacks During the Festive Season: Staying Safe Online" - Raising awareness about the increase in phishing attacks targeting online shoppers during Christmas, providing practical tips to stay safe online during the festive season.7. "Password Security and Two-Factor Authentication: Essential Practices for Cyber Protection" - Providing comprehensive guidance on password security, the importance of two-factor authentication, and implementing essential practices for cyber protection in business and personal contexts.https://techforce.co.uk/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Selling is the easiest difficult thing you can do.  I know that makes no sense - but neither does how most people approach it.  Let me explain.People normally hire me because they’re not happy with the status quo in their career of business. They are looking for a big change and normally there’s money attached to the change they’re looking for.  Makes sense.  So the problem, mission, path - whatever - it’s pretty clear as there are only a few variables to play with in any business.Let me explain - listen for more ... ----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

This week on the Personal Brand Business Show I'm joined by Steve Woodruff, author of 'Clarity Wins' and his new book 'The Point'. Steve shares his journey as a solopreneur and his passion for helping people and companies create a clear and focused message to finally stand out.Discover the 4 tools - and 8 rules - of getting to The PointKey themes in this episode.1. Clarity: Essential for effective communication and differentiation.2. Personal Branding: Importance of clear messaging and differentiation.3. Sales & Marketing: Clear value proposition and purposeful communication.4. Corporate Workshops: Teaching clear communication principles for business success.5. Leadership Communication: Setting clear direction and avoiding confusion.6. Storytelling: Utilising personal and organisational stories for branding. 7. Networking: Making people feel valued and interesting.About Steve WoodruffSteve Woodruff is known as the King of Clarity. He is a consultant and author who has helped many professionals - from solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging. He is best known for a suite of facilitated workshops and keynotes to help teams become more effective in all forms of corporate communication and collaboration.https://www.stevewoodruff.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.