Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.

Welcome to another episode of The Personal Brand Business Show! Today, Bob and Robbie Swale dive deep into the intricacies of building and growing a coaching business. Inspired by Jim Collins' concept of the virtuous cycle, Robbie introduces the Coaching Business Flywheel—a powerful framework designed to gain momentum and achieve sustainable growth over time.In this episode, you'll discover the importance of curating clients, balancing genuine connections with business goals, and the transformative power of co-created experiences. We'll also explore Robbie's "Twelve Minute Method" for productivity and his perspectives on confidence, courage, and effective communication about finances.About RobbieRobbie Swale is a leadership coach and the author of the 12-Minute Method series of books. Alongside his direct client work, he has run coaching, training and facilitation for organisations including Moonpig, Deutsche Bank, 64 Million Artists and the University of Edinburgh. He is the creator of The Coach’s Journey and The Coaching Business Flywheel, and host of The Coach’s Journey Podcast, where he interviews coaches about their journeys into coaching and how they developed successful coaching businesses.http://www.thecoachsjourney.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

We are known by the stories we tell. And yet many of us either fail to tell the story of our business at all or it emerges knee-jerk and semi conscious and goes off in directions which really don't serve our business or communicate the things which really matter.As solo or small businesses this is bad enough but my guest this week is Rob D Willis - the Story whispered for fast growth startups around the world. He helps them to capture the stories which fuel community internally and which bind audiences and customers more powerfully. The story in your business is ( almost ) *everything* so listen in and do let me know what you think.Rob's Websitehttps://robdwillis.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity to thrive than they perhaps realise.This week on the podcast I'm speaking with Jason Barnard, the 'Brand SERP ( search engine rank positioning ) Guy' about how you brand shows up in search is about so much more than Google rankings and that in the brave new world of GEO ( Generative Search Optimisation ) personal brands have a lot to get excited about.About JasonJason Barnard (The Brand SERP Guy) is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company.This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!Jason's Website : https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Coaches and consultants deliver their services in more ways than you can imagine. They're creative people who change the world. But there's a problem. Great people who do great things can often find it hard to connect with the people who most need them. It's sad and today that's what we're going to step towards fixing.In today's discussion titled "Coaching Shaped Success Strategies," we're joined by Janine Coombes. Janine delves into practical and focused marketing strategies, the nuances of pricing, and the importance of positioning for coaches.There's a lot of value in the conversation for everyone - whether you have a coaching or consulting element in your business or not.About JanineJanine Coombes is a marketing and sales strategist specialising in service offer positioning, pricing and sales for ambitious coach-shaped-people. She’s a dynamic and engaging speaker who has shared the stage with Deborah Meaden and regularly appears on internationally renowned stages such as Atomicon, MarketEd Live and You Are The Media. With over 20 years of experience she has an extensive background in business and marketing having worked with big brands like EE, Orange and Europcar as well as hundreds of entrepreneurs and service based business owners. Her sweet spot is helping coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. She has a business degree, a post-graduate marketing diploma (CIM Dip). She’s a skilled writer and one of the most creative content creators out there having garnered international attention with her sketch style show The Secret Marketing Show.Janine's Jetpack : https://janinecoombes.co.uk/jetpack/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Your Personal Brand dictates how you exist in the mind 🧠 of an audience. The degree to which you are intentional about the quality, frequency and intensity of how you show up for others online dictates the 💪 impact of your personal brand.This week on the Podcast I'm joined by Rubi Zetino. Rubi and I have clients in common and her approach to facilitating a premium, no compromise social media presence for her clients inspires and motivates me every day.There are a lot of lessons 🔥 for us all in the chat with Rubi. ✨ The importance of understanding your target audience in marketing✨ Strategies to maintain momentum and consistency in your branding✨ Personal branding advice for small businesses✨ Insightful anecdotes about family and team dynamics in business✨ The significance of self-care and self-investment in making a positive impacthttps://charizma.co/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In today's episode of podcast, I chat with Deb Zahn. Deb shares what it takes to become a successful 🤓 consultant, tackling common hurdles like imposter syndrome, and the importance of deeply understanding buyer needs. She dives into how self-reflection and clarity can transform your approach, while emphasising delivering tailored value over rigid processes. We also discuss practical steps for aspiring consultants, from identifying ideal 💥 clients to effective outreach strategies. For those eager to elevate their consulting game, this episode is one not to miss.⚡️Here are three key takeaways you'll gain from tuning in:💡 Overcoming Imposter Syndrome: Deb offers practical advice on combating self-doubt by reflecting on past successes and gathering evidence of your skills.💡 Understanding Your Buyer: The importance of knowing your target audience and tailoring your approach to meet their specific needs and preferences. Deb's insights can help fine-tune your marketing and outreach strategies.💡 Effective Pricing Strategies: Learn how to set your consulting prices strategically, considering factors like scope and value, and why your past salary should not be the basis for your consulting fees.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

My favourite movie of all time is Disney's supposed flop 🚀 Tomorrowland. Why? - because it's about how the collective power of positivity and creativity can change the world in very real ways. It's also sci-fi... and a lot of fun.Most people have never seen it. This makes Bob sad.In business this movie is never far from my thoughts. I meet a lot of people but meeting Terry Weaver reminded me powerfully of Tomorrowland. HIs business is - Dreams.As well as being the host of one of the podcast 'Making 🐘 Elephants Fly', authored a book of the same name and he's one of the most impressive coaches I've met. In addition he hosts 'The Thing' conference which he runs twice a year and is a regular speaker around the world.This episode is also full of Tailor Swift references. 🫰Some key take aways.❤️ Dream and Do: Terry emphasizes the necessity of not just dreaming big but also taking actionable steps towards realizing those dreams. This includes creating environments like mastermind events where ideas can be nurtured through collective wisdom and mutual support.❤️ Leadership of Giving Permission: A profound aspect discussed by Terry is the concept of leadership that involves giving others permission to dream and the belief to achieve those dreams. True leadership empowers and opens up possibilities for others.❤️ Live Intentionally: Get inspired to storyboard your life, using Terry's insights on living with intentionality and focusing on what truly matters, ensuring your personal and professional life aligns with your deepest values and aspirations.Terry's Website : https://terryweaver.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Today on the podcast I'm joined by Mike C Young, a fourth-generation family business operator from Bakersfield, California, who explores into the secrets behind multi-generational success and lasting legacy in his new book 'The Farmers Code'. Mike shares his perspective on the importance of building a personal brand that genuinely reflects your values and allows you to make an ever increasingly positive impact not only on family but the world. Whether you are part of a multi-generational business or just starting out, this episode is packed with valuable lessons on creating a meaningful and enduring impact.Some highlights1. Building a Meaningful Legacy: Understand the foundation of your personal and business actions—focus on love, integrity, and respect.2. Authenticity in Branding: Present yourself genuinely; it’s the cornerstone for developing a meaningful personal and business brand.3. Multigenerational Business Strength: Foster a supportive environment that nurtures strengths and supports weaknesses, paving the way for sustained success.Mikes Website : https://mikecyoung.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

I'm not a fan of expensive 😨 markets research for small business. But I love Niki Hutchison's description of going detective 🕵️‍♂️ mode to really go deep into discovering what your client really needs as opposed to what you or everyone else assumes they need.Building a niche business around your personal brand is easy when you have a unique perspective on how to move your clients forwards in ways which truly matters to them.This week Niki and I explore networking, events, market research and the rewards for leaders when they step up and own their visibility.Here's what you'll discover in this episode.1. 🖐️ The Power of Presence: Discover how Niki leveraged speaking opportunities to carve out a name for herself in the world of podcasts and workshops.2. 🖐️ The Domino Effect of Networking: Learn why networking should be at the core of your business strategy and how it can significantly impact your personal brand.3. 🖐️ The Art of "Detective Mode" Marketing: Get your magnifying glass ready as you uncover the secrets to efficient, grassroots market research that won't bust your budget.4. 🖐️ The BRIGHT Framework: Shine a light on your path to success with this six-element guide that Niki promises will keep you fully booked.5. 🖐️ Cultivating a Marketing Culture: Grasp the importance of visibility, personal leadership, and a proactive marketing ethos within your business – directly from the expert's mouth.Nii's website: https://www.nikihutchison.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Smart people don't take action without a plan. And for that reason a lot of smart people miss out on some of the most amazing opportunities.Video is hands down the best format for building high value personal brand authority and for moving people to work with you.But without a plan it just looks like a lot of work with no clear structure or outcome. Today on the podcast I'm speaking with Dan Bennett about the simple planning ( the Solar 🪐 System Methodology Framework ) which you can use to put order into the chaos, know exactly what to create and who it's for and relax - knowing you can now launch your video marketing and join us in the stars. ( Too much? )🖐️ Grace and Self-Kindnes: Dan shared the necessity of being kind to ourselves when venturing into video creation. Learn why allowing yourself room to grow and improve is crucial for your personal brand journey.🖐️ In-Depth Video Strategy Tips: Discover Dan's approach to creating a seamless flow of content. His tips on leading an audience from quick, eye-catching videos to in-depth masterclasses could be a game-changer for your brand!🖐️ Crafting Engaging Content: Dan emphasizes the blend of entertainment, education, inspiration, and practicality. Find out how to add at least two of these elements to make your videos irresistible.🖐️ Mastering Camera Confidence: Overcoming video cringe is achievable. Dan and Bob discuss the psychological barriers of being on camera and how to transcend them to shine authentically and confidently.🖐️ The "Solar System" Methodology Framework: A unique proposition by Dan Bennett. Grab a link to his notion page, and dive deep into a structural approach that simplifies the process of content creation and distribution.About DanWith over 15 years of experience in the video production industry, Dan Bennett has journeyed from working with Fortune 500 giants like Harley Davidson and Bud Light to founding Video For Entrepreneurs helping people who film themselves. His mission? To level the playing field for smaller businesses, helping them shine on camera just as brightly as the 'big dogs' with hefty budgets.Dan's expertise spans a diverse portfolio, including projects for iconic brands like Camaro and Nerf, as well as in-depth involvement in Corporate and Government contracting as well as smaller stints in Film & Television. This rich background fuels his commitment to equipping entrepreneurs, professionals, and teams with the skills to look and sound their best in front of the lens.At Video For Entrepreneurs, Dan has pioneered transformative tools like "3-Hour Studio," designed to unlock the power of video content for business growth and “Hot Sauce Editing” which serves creators and companies by solving their pain points in post production through a monthly subscription video editing service.His philosophy is simple yet profound: Entrepreneurs are inherently excellent. Dan's role is to unveil this excellence, enabling his clients to captivate new audiences with their authentic stories.His website : https://vfe.media/vfe----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.