Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

This week on the podcast I had the pleasure of talking with *Rich Brooks*, founder of Flyte New Media ✈️ and the Agents of Change brand. Among many things Rich shared a strategic pivot in business that has not only changed the game for his agency but also for anyone looking to make their mark in the digital space.Having been in business for over 25 years, Rich stepped away from day-to-day client work to focus on what truly drives business growth: content creation, sales, and owning the stage. By building and supporting a talented team, he harnesses their expertise and elevates the entire business.👉 3 Key Takeaways: ⚡️Embrace Visibility: Rich underscores the power of putting yourself out there. Your personal brand is pivotal, whether through staging events, engaging on local news, or leveraging adverts.⚡️Diversify Your Approach: Relying on a single channel for business is perilous. Rich advocates for a multi-channel strategy encompassing content marketing, relationships, outbound sales, and events like conferences and summits.⚡️Leverage Expertise: Building relationships with experts outside your immediate team can massively expand your business potential, providing more comprehensive solutions and elevating your brand's authority.➡️ Check out Rich's insights on not only surviving but thriving in today's agency landscape ( or any service based business ) by having the right mindset, embracing collaboration, and consistently learning from the wider community. Don't miss out on this valuable conversation!For more details about the upcoming summit, visit https://www.theagentsofchange.com/summit and join the fun on April 24th to 26th!About RichRich Brooks is founder and president offlyte new media, a digital agency in Portland, Maine, that’sbeen in business forover26years. He is a nationally recognized speaker on entrepreneurship,digital marketing, and social media.He foundedThe Agents of Change, an annual conference and weekly podcast that focuses onsearch, social & mobile marketing. Rich is the author ofThe Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBCaffiliates in Maine. He has also appeared inInc.Magazine, The Huffington Post, Fast Company.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you don't sell anything - you don't have a business. Most small business owners avoid sales and so their businesses stay small. So how can we be systematically proactive in sales - and not have it get super awkward all the time. Well, I have a treat for you this week...In today's episode, Carole Mahoney compares the sales process to driving a car. Remember, you're at the wheel, but it's the buyer setting the pace. Carole offers really practical nsights on not taking rejection personally, focusing on buyer needs with a 'not about me' mantra. We dived deep into the red flags in your sales pipeline, the art of proactive prospecting, and the sheer importance of sales for your business success. If you're battling the discomfort of pitching or sales conversion, this is the episode that will shift your mindset and sharpen your skills, all whilst maintaining that crucial authentic connection with your clients. Some of the key themes we covered. ⭐️ Comparing sales process to driving ⭐️ Personal nature of small business selling ⭐️ Identifying red flags in sales pipeline ⭐️ Proactive prospecting in business ⭐️ Transitioning casual conversation to sales ⭐️ Overcoming sales-related fear and misconceptionsAbout CaroleComing from a long line of entrepreneurs, the surprising, real story of Carole Mahoney is that she used to hate sales - that is, until she taught herself how to change her mindset. She grew up in a family that taught her that the key to business growth is the experience a buyer has with a business. But, when set out in sales herself, she made all the same mistakes most sales professionals make - she made it all about herself and found it difficult to get traction with buyers. Rather than throwing in the towel and getting a traditional 9-5, Carole shifted her mindset and transformed her marketing agency into a thriving sales coaching agency. Using her passion for growing small businesses and improving success for business owners and sales professionals, Carole now shares her hard-won perspectives with audiences across the country as a trusted author, keynote speaker, and sales mentor. Carole recognized that a "me first" mentality was damaging the success of sales professionals and their reputation with buyers. Developing and using data and scientific research, she has proven time and again how invaluable a "Not About Me" approach is to sales performance and industry integrity. The author of the hot new release book Buyer First, Carole has been called the "Sales Therapist" by a Harvard Business School professor, where she coaches on sales for the Entrepreneurial MBA program. She is also the Chair of the Boston Emblaze, been named as a top sales influencer by LinkedIn and Sales Hacker, and voted a top sales coach by Ambition. As the founder of Unbound Growth, she uses sales specific data gathered from over 2.2 million sales professionals to determine what it takes to be a great seller or leader, and combines that with the behavioral research of how we change behaviors. This science and data backed process helps uncertain sales and business leaders reduce the guesswork out of hiring the right salespeople and cuts their hiring time and costs in half with a 91 % success rate. With custom sales training and coaching programs salespeople and managers have gone from on plan to consistently achieving 130-160% of quota in less than 6 months with a 98% annual customer retention rate." Carole is passionate about helping small businesses (and gardens) grow and giving sales professionals the tools they need to achieve success in their industry. Carole's Website https://carolemahoney.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

My favourite social networking site right now is LinkedIn. It's the one I've been on longest ( longer than Facebook or Twitter ) and the one I know best. But Linkedin has some secrets...This week on the Podcast I'm joined by Louise Brogan, LinkedIn Educator and Evangelist and we are going to shine a light on some powerful LinkedIn features I promise you didn't know about.Here are the 3 key takeaways to transform your LinkedIn game:🎯 Authentic Video Content: Despite the buzz around AI-generated posts, there's no substitute for the genuine character and energy you bring to video content. It's a game-changer for building connections.🔗 Valuable Networking: LinkedIn's not just about numbers; it's the quality of conversations and value exchange that count. Forge a network based on shared interests and contribute meaningfully.📈 Engagement Over Metrics: True engagement isn't always visible in the analytics. Focus on fostering discussions and providing value that resonates with your audience to truly elevate your brand.About Louise Louise Brogan runs a boutique marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way.  Louise is an international speaker, and hosts the LinkedIn with Louise Podcast and YouTube channel. For the past three years, Louise has been a Small Business Britain Champion and hosts small business netwalks in Belfast on a monthly basis. In 2019, Louise was invited to attend No 10 Downing Street to represent small business and was invited in 2022 to meet King Charles at Buckingham Palace at a reception honouring Small Business contributions to the UK economy.https://louisebrogan.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Join us this week as we dive deep with Abi Sea, a renowned copywriter, content creator, and messaging coach, who brings a fresh perspective to marketing and personal branding. Listen on on a conversation that is sure to inspire any entrepreneur looking to make a positive impact and build a genuine connection with their audience.🔑 In this episode, we explore:- The foundational role of websites in establishing authority and trust in your personal brand.- Abi’s Blitz framework for creating marketing messages that resonate with empathy, hope, and truth.- The transformative power of hosting niche-specific events like the Adventures in Marketing conference.About AbiAbi is a copywriter, messaging coach and content writer for big-hearted coaches and creative business owners. She is passionate about helping good people figure out how to talk about the work they do in a way that feels great and makes sales. Abi works with a strong sense of integrity and operates a strictly no-fake-twattery policy, which means she is honest, open and authentic in the way she works with clients and shows up online. She has over 25 years of experience working in sales, marketing, and communications and has been writing web copy and content for clients since 2015. She's co-founder of Scotland's most exciting business and marketing event - Adventures in Marketing, and is a features writer for Freelancer Magazine. Outside of work, Abi lives in Scotland with her two kids, two cats, and two husbands. Just joking - one husband. She's the world's worst sea swimmer, averaging around 1 dip a year, and is very keen on hobbies that involve lots of colour: crochet, embroidery, jewellery making and growing cut flowers.Blitz your Messaging Must-Haves : https://payhip.com/b/Uvir8----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

A lot of my clients write 📚 books. Seeing those books do well really matters to me so I always recommend they work with Valerie Morris to give them as much wind under their wings as possible.Today on the podcast Valerie joins us and breaks down exactly what it takes to hit best seller status and how you can engineer this success from the day you start working on your book.Whether you're a seasoned author, just thinking of writing your first book, want to reboot your book or just plain old 'author curios' this episode will set you up for success.💡Key Takeaways:1️⃣ Recognise and share your expertise, despite imposter syndrome.2️⃣ Shift your mindset from viewing yourself as an expert to embracing your journey of learning.3️⃣ Use a highlighter system to align tasks with goals and avoid prioritising others' needs over your ownhttps://www.tinterocreative.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Traditional industries are shaken up by disrupters. Disrupters change the way the game is played and in doing so - change the industries they work in. This week I'm joined by pet-preneur and social entrepreneur Beth Miller to talk about her personal mission to make the world more dog friendly and in doing so - change the world.1️⃣ Overcoming personal challenges and health issues due to overworking, Beth's experience reiterates the necessity for entrepreneurs to acknowledge their strengths and limitations, advocating a focused and balanced approach to business and personal life.2️⃣ The establishment of a virtual dog friendly summit exemplifies innovative thinking in entrepreneurship, showing how a global platform can educate and address niche-specific issues like canine welfare and community dog friendliness, and the economic opportunities arising from the pet industry.3️⃣ Beth Miller's "unfair advantage" concept, using her passion and advocacy for dogs, sheds light on how entrepreneurs can utilise unique personal attributes to differentiate and advance their businesses and personal brands in the marketplace.---Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Time and time again I hear online entrpreneurs talking about the importance of email list building. The ones I know to be truly successfull all tell the same story. There is a direct correlation between consistent email list building and commercial success.One study I saw focused on ecommerce and found that 70% of onine sale was driven by something which happened in the email inbox. Not on social and not from an ad.The first very obvious question you might have is - what is email list building bob?----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Some people will tell you it takes many years of trial and error to build a thriving online business. Some will tell you that you need fancy tactics and complex funnels. It's just not so. Today I'm thrilled to welcome Jasmine Swaged to the show. Jasmine is an incredible content creator , a super focused business owner and a role model for knowing who you are and who you're for.If you're tired of spinning your wheels online and want to know what moving fast takes then listen in. Setting prices based on personal standards and boundaries, rather than external factors like leads and followers, is crucial for establishing authority and value.Prioritising setting boundaries and being true to oneself over people-pleasing is essential for personal and business growth.The challenges faced by younger people on social media and the need to create a new, authentic identity that aligns with personal and business goals.The importance of niching, finding the right audience, and pricing according to the value of the product for business success.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

A lot of my clients write 📚 books. Seeing those books do well really matters to me so I always recommend they work with Valerie Morris to give them as much wind under their wings as possible.Today on the podcast Valerie joins us and breaks down exactly what it takes to hit best seller status and how you can engineer this success from the day you start working on your book.Whether you're a seasoned author, just thinking of writing your first book, want to reboot your book or just plain old 'author curios' this episode will set you up for success.💡Key Takeaways:1️⃣ Recognise and share your expertise, despite imposter syndrome.2️⃣ Shift your mindset from viewing yourself as an expert to embracing your journey of learning.3️⃣ Use a highlighter system to align tasks with goals and avoid prioritising others' needs over your own----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In this episode, I'm thrilled to have Chad Peterson as my guest. Chad shares his expertise in the power of storytelling and how it can transform your personal brand and business. He emphasises the importance of sharing authentic stories on social media and highlights the significant impact this can have on building connections and engagement. Join us as we explore the art of storytelling and its role in content marketing and personal branding.Below are the key takeaways from this episode:The power of storytelling: Chad emphasises the importance of sharing personal stories on social media to connect with people, rather than just showcasing oneself, and highlights the success of sharing personal experiences on Facebook.The impact of storytelling in marketing: Chad and Bob both stress the significance of storytelling in content marketing as a means to build trust, authenticity, credibility, and authority.Crafting memorable stories: Chad discusses his three-part framework for storytelling, emphasising the process of catching, crafting, and converting stories to make individuals or brands memorable and relatable.Authenticity and relatability in branding: The importance of being authentic, relatable, and sharing from a place of humility is highlighted as vital for creating genuine connections with potential clients.Amplifying personal brand through storytelling: The conversation delves into the power of personal stories in standing out through unique content marketing and personal branding, underlining the idea of sharing stories from scars, not woundsChad's Website : https://thestorycatcher.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.