Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives. Unlocking my Business with Organic Search, with Bryan Clayton
This week Brian Clayton, CEO of GreenPal, shares his incredible journey of building a successful lawn care platform. From starting off as a teenager cutting lawns to eventually selling his first business and developing GreenPal, Brian's story is filled with valuable insights for entrepreneurs.
One of the key topics discussed in this episode is the focus on organic search and SEO. Brian explains how he initially invested in various marketing channels but found them to be costly and inefficient. He decided to concentrate solely on organic search and realized that building a platform was easier than competing in organic search. He shares how he put in hours every day to manage the business, develop strategies, and learn about SEO.
Another important lesson shared by Brian is the importance of building a strong sales system and team. He learned early on that he was in the sales business, not just the lawn mowing or landscaping business. It took him around five years to develop a sales system and build a sales team to grow his business.
Brian emphasizes that many first-time founders tend to focus on the product or service and neglect the importance of distribution. Throughout the episode, Brian also highlights the significance of personal branding and the role it plays in determining one's future endeavors. He believes that building a strong team and having a culture fit is essential for company growth. Brian shares his goals of reaching 1 million customers and $100 million in sales, showcasing his ambition and determination.
This episode provides valuable insights into entrepreneurship, personal branding, and expert business. Listeners will gain knowledge about building successful platforms, the importance of distribution, and the challenges faced in scaling a business. Join us on this episode of The Personal Brand Business Show as we dive into the remarkable story of Brian Clayton and his journey with GreenPal. Don't forget to subscribe, like, and comment to support the show!
About Bryan
Bryan Clayton is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.
Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.
https://www.yourgreenpal.com/
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