Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.

We're all often very clear about what customers should expect from us. We're all trained and tuned to sell our services that way. But how often are we crystal clear about what we expect from a client? If you're honest, do you pander or do you genuinely serve the customers stated goals?This week my Guest is Brandy Lawson. Defining what she does seems hard at first but when we dug into things she's done an outstanding job of specializing in filling the needs of a very particular type of business owner.To the specific person Brandy serves she brings a stand out framework and a very particular set of goals and expectations. She's very focused on who she serves, where they hang out, what they need to accomplish and has built a framework she can communicate and s service set to deliver it predictably. She's nailed down systems and she's confidently expanding in while others are scratching their heads and wondering how.About BrandyBrandy is a lover of ridiculous shoes, advocate for the best & highest use of technology, bringer of clarity and recovering know-it-all. At FieryFX, her marketing & consulting agency, she makes it simple for business owners to attract the right clients and make business decisions easily, without all the trial & error by using the 4 simple machines of business.Brandy's passion stems from the failure of her parent's first business as she experienced first-hand how critical being found and working effectively are for businesses to survive, and thrive.Brandy' site : http://fieryfx.com/---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

For many people just becoming visible online is a challenge. But once you've got that nailed down how do you turn that into a business? How do you navigate the complex world of funnels, lead magnets, ads and webinars.This week my guest is the funnel queen Teresa Heath Waring and she's going to walk me through all of this and some simple tips anyone can use to start on the lead generation journey.About TeresaAward winning International speaker, TEDx speaker, trainer, podcaster and business owner, Teresa works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts.She is recognised alongside some of the world’s social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. Teresa has spent the last 16 years in Marketing working with international brands such as Land Rover, Jaguar, Rightmove and Leadpages. She speaks and trains entrepreneurs all over the world. As well as in her online membership - The Marketing that Converts Academy.  Teresa hosts a popular weekly podcast called ‘Marketing that Converts’ and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi.---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

That’s it - Episode 100 is out!  In this week’s show Alex Curtis turns the tables on me and guest hosts the show - interviewing me!We talk about what I do with my clients and how I bring them value.  We explore my podcast journey and how my attitude to and perspective on my business ( outside the podcast ) has changed over the last two years. If you want to know what I do, how I do it and who I do it for then this is the episode for you. As well as that I explain, very candidly, what my challenges have been about how the podcast has changed everything.---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Visibility is a clear precursor to success online. On social media this means showing up. For some people being outgoing and the centre of attention is easy. For others it's actually very challenging if not downright painful, especially online. Does that mean it's ok to leave social media for those who are less introverted? Of course not.This week my guest is Susanna Reay. Susanna works with business owners, introverts in particular, to help them take their traditional businesses online. We talk about tips and tricks for overcoming the fear, why you need ( like really need ) a framework and why over thinking will kill your business faster than anything ( and how to fix it. ).About SusannaSusanna Reay is an introverted coach & mentor who specialises in supporting service-based like-minded entrepreneurs create an online business that is authentic and aligned with who they are, to empower them to turn up the dial on their talents so they can change the world from their living rooms.https://susannareay.com/The Over-thinkers Action Plan---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Having a plan for your business sounds so simple. In reality, it's often an over complicated, stressful mess. People respond to extreme situations in very different ways. That's true for all kinds of disaster situations and for many the COVID -19 situation is just that.This week my guest is Roger Edwards. Rodger had built his career on three words. Keeping, marketing, simple. In this episode we talk about why pivoting should really just be an adjustment to what your customers want, how the content creator lifestyle can support you through the tough times and going big on personal branding can help you stand out during lockdown - and beyond.Rogers website : http://rogeredwards.co.uk---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

When you visit a sales page or read an email what is it that moves you to take action? If you're like most people then it's because the website or email did two things. First - it made you aware of a burning need. Secondly - it moved you to act. That, right there is a magical thing. Every single business is essentially very simple. It's a value exchange.In this week's show I'm talking to Amisha Shrimanker about sales page and funnel copy. Often seen as a dark art Amisha will walk us through how to connect and sell online with integrity.About AmishaAmisha Shrimanker is a conversion copywriter and a launch strategist. She writes personality-based launch copy for course creators, coaches, and membership site creators. She’s made her clients mid to high six-figures in a single weekend with her launch copy. Amisha specializes in sales page copywriting and has a digital product that teaches non-copywriters how to write sales copyhttps://roi.thecopycrew.com/roiWhen she’s not writing copy for her clients, she’s busy playing mom to her two kids, biking in the park, and adding exotic destinations to her travel bucket list. ---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Playing bigger as an entrepreneur or as a content creator is a continuous process. Whether it's in your marketing, your business or the impact you're having on an audience. If you're not growing and challenging yourself then you are not going to move forward. This is as true of learning new tactics and strategies as it is embracing your personal brand challenges and simply showing up on ever bigger stages.There comes a time when showing up asks more of us and this week my guest is verbal communication and story coach, Helen Packham. Helen helps people show up and play bigger through public speaking, both online and on physical stages and in this episode she's going to walk us through exactly how she does that.If being a podcast guest, live streaming, being a guest expert or delivering in person or even virtual keynotes leaves you feeling frozen with fear - grab a coffee - chill out and get ready for a breakthrough.---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

People try this every day. They make something at home and sell it online. But what needs to happen to turn that simple idea into a multimillion dollar business? What is that X Factor that makes one person success while another simply washes out?For Jamie Cross from MIG Living the XFactor wasn't money or a great network. In this episode we explore how and why she built her business from the kitchen table, through farmers markets and into one of the fastest growing companies in America.About JamieJaime Cross is a wife, mother of four small boys (with a fifth on the way) & an eight figure entrepreneur. She founded her organic skincare company, MIG Living, after seeing a business plan in a dream ten years ago.In 2019, Jaime also started The HER Effect® as a global movement to mobilize & empower women towards action & vision for impact, giving them all that is necessary to be successful in their families, businesses and in life.Jaime’s been featured on top morning shows on NBC, FOX, ABC and CBS stations, as well as Life & Style Magazine, Forbes, USA Today, Red Tricycle, and more.Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

This week we're going deep into what life is for, why living in the moment and taking action on what moves you, now, is so important. This week my guest is Richie Norton, author of The Power of Starting Something Stupid and in this episode he talks me through why he wrote his book and how he's built multiple businesses with one simple rule - and it's the rule which gives him the freedom to always live in the moment.---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

You can learn a lot speaking to great business leaders. But here’s the thing - you’ll learn a lot more from speaking to the people who made them that way.Behind every single great leader you’ll find a legion of coaches and mentors and on this week’s podcast episode I spent time speaking to Tara Newman. Tara works with some of the biggest names in U.S. business and she talks me through some of the common barriers to peak performance and how to overcome them.Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.