Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.

For a lot of people, digital marketing is a painful thorny field of procrastination. Some people seem to move easily through the field and others seem to snag on every single thorn. The reasons for this normally have a lot less to do with tech and everything to do with mindset.This week my podcast guest is Deepa Naterajan, a high-performance coach who works with some of the biggest tech companies in the world. In this week's episode shines a light on what we can all do to take these mindset issues in had and start moving towards our goals without the traditional hustle and grind we're all used to hearing about.About DeepaDeepa Natarajan is an expert coach on helping people change. She has done many intensive courses to understand how adults develop. She coaches senior executives and entrepreneurs. Following her years of experience in coaching she has developed a methodology that helps people to achieve their goals with ease and peace of mind.Deepa's Website : meetmypotential.com

Business is a value exchange. You charge money for things people value.But why do so many people get stuck in a cycle of under charging?This week my podcast guest is Paul Klein. Paul focuses on helping contractors, creatives consultants and experts of all kinds charge what they're worth.He's not only going to share his business journey with us but also a simple process which anyone can use to move from competitive hourly billing to a magical place where you actually have choice and the ability to say no.About Paul KleinPaul Klein is a business consultant and entrepreneur.From his days as 1980s hair band guitarist and lifelong entrepreneur to starting and scaling a successful SAAS company to consulting for some of the biggest brands including Target, Neiman Marcus, Starbucks, Holiday Inn, and other global brands, Paul helps Consultants, Freelancers, and Solopreneurs price their services, stop undercharging in order to build 7 figure businesses. Paul is the host of the Pricing Is Positioning Podcast and The Rock Your Pricing Online Course and Community.---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.fm/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

If you're like me then you'll have been on the receiving end of a bad sales approach on Linkedin - probably more than one. Linekdin is a fantastic tool for business networking and a great place to build your brand. It's a powerful platform allowing your connect with and reach out to just about anyone. But a powerful tool in the wrong hands quickly becomes a weapon which all to often backfires on the one trying to wield it. Social selling on Linkedin can be a bit like that.This week My guest is Dana Lindahl who runs an agency focusing on Linkedin Lead generation and in this week's episode he's going to walk us through his business story and exactly how to make Linkedin a lead generation gift which keeps on giving.Dana's website : https://www.legendaryleadgen.com/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.fm/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

I've seen a lot of advertising disasters over the years but I've also seen some spectacular wins. This week my guest is one of the smartest advertisers I know and this show is a treat for anyone who's looking to level up Facebook ads or start dipping your toe in Facebook messenger marketing. I made a lot of notes in this interview so I suggest you sharpen a pencil, grab a coffee and get ready to look at Facebook ads in a whole new light.This week my guest is Carrie Gottschalk, on of the worlds leading Facebook ads consultants and she's going to open the curtain on her business, services and some really cool strategies you can start implementing right away.About CarrieCarrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 12 years, paid social media for 5 years, and has managed over 13 million dollars in ad-spend -- working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets she's known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.Carrie's chatbot : https://m.me/carriegottschalkllc---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.fm/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

One person's spam is another's valued communication. It might not be sexy but the truth is email sells more than any other marketing tactic. It's not whether you should use email marketing but *how* you use it that matters.In this week's video, I explore why and more importantly *how* every small business ( and large ones for that matter ) should use email marketing.---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.fm/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Positioning yourself as a market leading expert might sound ambitious or self aggrandising but if you're in business and this isn't your goal then you might want to think about why not. Understanding your value and know who needs that value the most is the foundation of business. When you are your business trying to understanding your value can throw up all kinds of issues.This week my guest is Jen Hall and Jen's business is centred around helping business owners position themselves as market leading experts.Jen's website : www.jen-hall.com--Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.fm/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

For most people work is just that - it's work. For a few lucky people it's much more than that. They've found a calling or a vocation. People are motivated by very different things but for me the idea of calling or vocation has always been very strongly present. I want what I do with my time and labours to have meaning in the world.This calling isn't something you just find one day and simply snap into. It takes time and effort to reveal. This week my guest is Jeff Goins. Jeff is an author and entrepreneur and his books 'The Art of Work' and 'Real Artists Don't Starve' have both had a big impact on my personal philosophy.Not only does Jeff write great books about things which really matter to me, he's also a great digital entrepreneur and he's going to share exactly how his business works on the back end - it's a real treat.About JeffJeff Goins is a writer, speaker, and entrepreneur. He is the best-selling author of five books, including The Art of Work and Real Artists Don’t Starve. His award-winning blog Goinswriter.com is visited by millions of people every year, and his work has been featured in the Washington Post, USA Today, Entrepreneur, Forbes, Psychology Today, Business Insider, The Huffington Post, Time, and hundreds of other publications. Through his online courses, events, and coaching programs, he helps thousands of creatives succeed every year. Jeff lives just outside of Nashville, where he makes the world’s best guacamole.https://goinswriter.com/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.fm/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

A good blog is the foundation of good content marketing. But for some reason everyone seems to make the so difficult. Investing time in your blog can often seem like a waste of time. But those who know, know.A blog isn't a vanity project. It serves a valuable purpose in your marketing. It's the centre of your content world and provides fuel for social media, email marketing and good search engine performance. Show your business blog a little love and it will, in time love you back a lot more.This week my guest is Rachel Extance and she's an award winning blogger who's going to share her tips and strategies for making your blog a little easier and hopefully motivate you to rekindle some love for your blog.About RachelRachel Extance helps business owners to spot their stories and use them to build their brand. A former journalist, she is an award-winning blogger who provides consultancy on how to get your message across, plan out content marketing, and write material for use online and offline. I'm @RachelExtance on all the socials. Most active on Twitter, Instagram and Facebook. To find out more about her and get tips on how to use stories in your business, go to www.extance.co.uk---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

There are two things which should get most business owners excited. One is great search engine performance and the other is substantial recurring revenue. Frankly I’m getting excited just thinking about it not. This week my guest is Pete Everitt, co founder of SEO Hive.  Pete is a great example of someone whose whole business embodies something which Zig Ziglar is known for saying. ‘ You will get everything you want in life if you just help enough other people get what they want.’About Pete Pete Everitt is a digital agency owner and online entrepreneur. He has recently launched SEOHive – a white label SEO Service dedicated to helping agency owners create stability in their businesses by delivering high-quality SEO retainers to their clients. Pete worked for more than a decade "in" and "on" design and marketing agencies in the UK and around the world, and learned that all agencies essentially have the same two problems – demonstrating results and keeping momentum.As external influences affect our businesses, the feast and famine cycle of project work can cripple businesses and relationships. Addressing this issue is at the heart of SEOHive that not only delivers results, but also provides the training and resources necessary for agency partners to create, sell and manage SEO clients, whilst SEOHive takes care of the delivery.http://www.seohive.co.uk/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Getting stuck in business is more common than you’d think. Businesses peak or plateau, people get stuck in roles and don’t progress. People small goals are achieved and new ones aren’t set.This week my guest is Beverly Sherratt and her area of focus is helping people feel at home in their work and less stressed about high performance. Who doesn’t need more of that.---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.