Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.

Are you struggling to break through online? Feeling like you’re posting content regularly but nobody is listening? It’s a very common experience. Some try to fix this by turning to quantity, turning to social media planners and posting about international pancake day and so on. Volume isn’t the answer. Some try creating complicated or clever content - but that doesn’t work either.In this episode Pascal Fintoni share the three qualities all great content marketers have in common. It’s a very simple lesson which could quickly change your results. I loved speaking to Pascal and I know you’re going to love listening to him.About PascalPascal Fintoni is a professional trainer and speaker with over 25 years practical experience in digital marketing, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns.Pascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations. His focus for the last few years has been to guide business owners on how to take back control of their digital communications and become the most trusted brand in their chosen markets.Pascal's website : https://pascalfintoni.com/channel/the-content-marketing-studio/ ---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Personal branding is often badly misunderstood or taken out of context.  Similarly, people think of influencers as driving fancy cars and getting freebies. If that’s your perception then you’re probably missing out.Andy Storch is what I’d call a nano influencer or micro famous. He’s very visible online and to a very small audience he’s a strong authority and his business reflects that and in this episode he’s going to unpack it all for you.Andy's website : https://www.andystorch.com/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Online communities are nothing new but, but if that online community is at the heart of your business then you need to look after your people. The fact is, if you’ve built a strong following and you provide a community for them, you’re probably going to be a busy person already. You wouldn’t invite people to dinner and then not look after them and smart people know that a strong online community needs a strong community manager.This week’s guest is Diana Tower and she lives and breaths hiring and supporting killer community managers.About DianaShe has advised and worked with top entrepreneurs like New York Times bestselling author Ramit Sethi, Media & PR Specialist Selena Soo, and Carrie Green, the founder of the Female Entrepreneur Association.  Diana has shared her strategic insights from the stage of Retain Live 2019, hosted workshops for Digital Marketer and Teachable, and has been featured in major publications & podcasts such as Forbes, Growth Lab, Super Fast Business podcast, Active Campaign and more.Diana's webiste : https://www.dianatower.com

This week my guest is Faye Morgan. Faye’s business is all about helping business owners break out the limitations of referrals and build funnels on Facebook and Instagram which reliably drive new business. This episode was a treat for me and I hope you like it too.About FayeAn experienced Social Media Marketer specialising in building Messenger bots & Facebook/Instagram ads. Anyone can run Facebook ads, but producing a highly-targeted, well-designed creative campaign with impact is a skill – and that’s the expertise I bring. Adding a chatbot brings another level to help achieve maximum ROI. Alongside my agency, I also run an online digital course to enable your business to thrive on Instagram and a membership to supercharge your endeavours on Facebook and Instagram both organic and paid. Faye's website : 365daysocial.com---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

If content is king then video is the Emperor. Many of us will admit that video is probably the most important media online but for most of us it’s just really scary.  Those of us who procrastinate with video think we have good reasons. The sound’s just not good enough, poor lighting, waiting for a new camera. That’s all before we even start thinking about the emotional reasons it’s difficult. This week my guest is Brian Fanzo and he’s probably one of the most prolific content marketers on the Planet and he’s going help you - and me ‘Press the Damn Button.’ If the thought of video marketing leaves you in a cold sweat then this is the episode for you.About Brian FanzoBrian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology.Brian has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist. His followers on social media and podcast downloads rank in the hundreds of thousands, resulting in Brian being an influencer for 19 of the Fortune 100 companies.---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Your business is only as good as your ability to connect your value with the people who need that value.  Yes - we’re talking about selling. This week on the show I’m joined by sales trainer to the stars , Victoria Fleming. Victoria walks us through a few things we can all do to instantly raise our sales game.   About VictoriaVictoria is an energetic speaker, maverick sales consultant and Fellow of the Institute of Sales Managers. Drawing on years of experience delivering against multi million pound targets from the top of high turnover organisations, she now offers innovative sales approaches that deliver tangible results to Sales Leaders and Entrepreneurs. As an expert trainer she has trained sales teams for world-renowned global corporations, including retail giants, membership organisations, and major technology companies - both internationally and here in the UK.With a specialist interest in supporting entrepreneurs she loves to burst open the secrets she has learned, but more importantly, helps people to love to sell and to take pride in their selling. No double-glazing-double-talk, no Apprentice-style bluster. She also enjoys wearing fabulous shoes, drinking coffee and pirate jokes! Victoria's Website : http://bit.ly/ProductsandPackaging

Personal branding is really important for the online entrepreneur. Maintaining your visibility, letting people know who you are and what you do are foundational to any kind of business success. In this episode I’m joined again by Lauren Davis. Lauren was a guest about a year ago and is the winner of the most downloaded episode of 2019. Lauren is my go to Instagram advisor and in this episode she breaks down exactly what you need to do to make Instagram start working for you.Laurens website : https://laurendaviscreative.com/Lauren is on Instagram @ldaviscreative---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Amy Caiger, a brand and marketing strategist, discusses the importance of picking a niche and how it can lead to clearer marketing and customer connection. They explore challenges like imposter syndrome and comparison. They also discuss various methods of finding work and their marketing strategies for 2020, including focusing on Instagram.

There are a lot of things you can do to build your business online. Virtual summits, email marketing, live streaming, podcasting, write a book or a youtube channel. If you try and do it all - you’ll be bad at it all. This week on the podcast my guest is David Bain - and over the last fifteen years, he’s done it all and got good at it.In this episode, he shares his journey and his perspective on how you can build skills in one platform which logically leads to the next and over time, allows you to do much more, much better.David's website : marketingnowbook.com---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

At the very heart of digital marketing is content and for a lot people this presents a challenge.  We might be very good at our technical or creative niche but without consistently creating our own new content it’s going to be hard for us to build the kind of audience we need to stand out and really build a business we love, full of options and choice.This week my guest is Helen Pollock who runs the content doc. Helen’s business is all about helping people like you and me get our content mojo back on. About Helen PollockHelen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies and Plumb Center, Helen’s passion is writing lively and engaging copy about…well…just about anything. Now, Helen has transitioned to helping business people to write better. She ghostwrites business books and also content like blog posts and articles. Coaching people to write better copy, from a blog post to a book, is something Helen is incredibly committed to. She believes that everyone can become a better writer and that creating a simple framework for content creation is the key to great business writing. If Helen had to sum herself up in three words, they would be as follows: writer, feeder, fighter. Ask her about that!Here’s the link to the Content Structure Buster mini-course landing page:https://thecontentdoc.com/go/the-lead-engine-podcast/Here’s the link to the I Just Don’t Know Where To Start e-book:https://thecontentdoc.com/go/get-your-non-fiction-book-written/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.fm/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.