
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff.
This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands.
From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person.
About Your Host:
Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap.
Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.
Latest episodes

Oct 4, 2021 • 38min
The Aikido of Personal Branding, with Matt Johnson
If you’re shy, a bit weird or don’t feel comfortable in social settings then I have news for you. You’re not broken. This week my guest is Matt Johnson, author of MicroFamous - Become Famously Influential to the Right People.We’re talking about how so many of the personality traits you see as disadvantages or barriers can be overcome or even turned into your secret weapon. So let’s get your MicroFamous journey started.About MattMatt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.Matt's website : https://pursuingresults.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Sep 27, 2021 • 35min
How to be persuasive with integrity, with Johnny Ball
People tend to fall into one of two camps when it comes to persuasion. They either think it’s all sleazy manipulation and avoid it or they think it’s all sleazy manipulation and embrace it ( #bromarketers ).Being persuasive, with intention and integrity is a skill which can be learned. And for those whose products and services truly change lives - it’s important and a key part of your personal branding.So how can you be persuasive with Integrity? This week I’m speaking to Johnny Ball ( @speakinginfluence ), host of the Speaking Influence podcast about how anybody can be more persuasive when it matters.About JohnnyJohnny Ball is the host of Speaking Influence, the podcast about the psychology and application of influence and persuasion in life and business. He's a persuasive presentations coach, a professional speaker on topics like podcasting for thought leadership, ethical persuasion and how to get your message noticed.Johnny's Site : https://presentinfluence.com/Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Sep 20, 2021 • 47min
Succeeding at the tip of the spear, with Sam Pallozolo
Being in business at any stage, can feel like having your feet held millimeters away from a wood chipper - All the time.That’s life at the tip of the spear. It’s an uncomfortable place to live.This week my guest is Sam Palazollo and his company is called Tip Of The Spear Ventures.Now - that sounds super macho and all, but in reality Sam is all about recognising the challenges and what it takes to succeed and nurturing those in leadership roles. Whether you’re a solopreneur or have a giant team - join us as we explore life at the tip of the spear.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Sep 13, 2021 • 47min
Moving past the fear of failure, or even success, with Robin Waite
If failing sometimes is inevitable then doesn’t it make sense to have a plan for you’ll systematically turn that to your advantage? I think so and this week on the podcast we’re diving into this and so much more with author and coach Robin Waite.About RobinRobin Waite is the founder of Fearless Business, Speaker, Podcast Host and bestselling author of five books including Online Business Startup, and Take Your ShotAs the Founder of Fearless Business, Robin helps coaches, consultants, and entrepreneurs to slow down, create space and confidently charge their worth. Offering insights on Product Architecture, Pricing Your Products and Sales.Robin's website : https://www.robinwaite.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Sep 6, 2021 • 35min
Getting strategic about your personal brand business, with Alex Brueckmann
If your personal brand is all kind of left to chance then you’ll enjoy this week's guest. Today I’m speaking with author Alex Brueckmann about how to be much more strategic in your personal branding. https://www.brueckmann.ca/ ----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Aug 30, 2021 • 52min
How to play the long game and win, with Dorie Clark
I asked Dorie Clarke about her thoughts for choosing what you want to be known for. Her answer still has me reeling. If you’ve ever struggled with niching, why the successful loner is a myth or placing small bets in business can see you winning big then you will love this week’s podcast interview.About Dorie ClarkDorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards and one of the Top 5 Communication Professionals in the World by Global Gurus. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is the author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. Forbes has declared that “her insights connect marketing, social media, communications, learning technologies, and personal discovery to give us a blueprint for success in the future economy.” She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. You can download her free Long Game Strategic Thinking Self-Assessment at dorieclark.com/thelonggame. ----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Aug 23, 2021 • 44min
How to build a personal brand which really matters, with Alyssa Houseknecht
Establishing yourself in the mind of a prospective client is hard enough. Controlling it is quite another. If branding is ‘what people say about you when you’re not in the room’ then you can leave that to chance or you can shape that conversation.Branding takes lots of forms and is influenced by a lot more than a logo.This week on the podcast I’m exploring what it takes to build a brand which really cuts through with superstar branding consultant / savant, Alyssa Houseknecht. Alyssa's website : https://lysshouse.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Aug 16, 2021 • 44min
The magic of thinking bigger, with Sean Osbourne
Whether your business is a huge success or a trembling failure is largely an inside job. It’s down to what happens in your head. So it makes sense to think big and use every tool available to you to optimise your head for success. This week my guest is Sean Osbourne and we’re going to jump ‘head first’ into some of the tried and tested techniques super successful people use to consistently have their head on straight, take action on the things that matter and keep pushing forward without burning out.About SeanSean Osborn is a mindset strategist and coach who specializes in getting people to the next level. On his own at 15, Sean went from zero to starting a multimillion-dollar tech company and managing high-level teams for some of the largest companies in the county by the age of 30.Sean achieved these successes and many more in his life by studying and applying the timeless truths that have been passed down for centuries. As science and technology have advanced, they’ve removed the mystery from why these techniques work and helped Sean develop the Thinking Big Framework, providing a clear road map to supercharging success for anyone who uses it.Nowadays you will find him coaching, conducting masterminds and workshops, looking for the next great place to do a triathlon vacation, and playing with his granddaughter — all while teaching everything he knows about mindset, and growth through his Thinking Big Podcast.Sean's Website : https://thinkingbig.info----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Aug 9, 2021 • 44min
Get far closer to your prospect using conversational commerce, with Paul Ace
Conversational commerce is the secret behind some of the biggest success stories online. It brings good old fashioned shopkeeper relationship sales in the 21'st century in a way which truly scales and delivers results like nothing else.This week my guest is Paul Ace, one the worlds leading authorities on conversational commerce ( or c-Com ) and he's going to share exactly how to make it work for you.About Paul AcePaul's Website : amplifyccom.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Aug 2, 2021 • 41min
Beating limiting beliefs to lead in your niche , with Joanne Sweeney
Joanne Sweeney works with the public sector on issues around communication and the use of social media in particular. She works with social media managers, policy makers and anyone who's job it is to be front and centre, online for police departments, governments, health services and even the UN. In this weeks show we explore Joanne's journey, her challenges, inspirations and really get under the bonnet on what makes her business work now. If you want to play bigger but find your own head gets in the way then you will love Joanne. About Joanne Joanne Sweeney is the CEO of Public Sector Marketing Institute and Digital Training Institute, host of the Public Sector Marketing Show podcast and organiser of Europe’s Public Sector Digital Marketing Summit.A skilled digital marketing consultant and trainer, Joanne’s accredited programmes attract students from across the world.She is one of only 14 trainers delivering Google’s Advanced Data-Driven Marketing programme to their biggest clients worldwide. She has also briefed Facebook’s senior government team and has spoken at Twitter Headquarters in San Francisco on Digital Citizenship.A former broadcast journalist, she is also a two-time author on digital communications for government and public sector agencies. Her second book Public Sector Marketing Pro has been described by former President Barack Obama’s Chief Digital Officer as “the handbook I needed when in the White House, it would have saved me years of learning by error.”She holds two Master’s Degrees, one in Journalism and one in Digital Marketing.Joanne’s writing has been published on Social Media Examiner, the world’s largest social media website and she has spoken on stages in the US, Australia, mainland Europe, the UK and Ireland.Joanne's website: https://publicsectormarketingpros.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.