Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.

Establishing yourself in the mind of a prospective client is hard enough.  Controlling it is quite another. If branding is ‘what people say about you when you’re not in the room’ then you can leave that to chance or you can shape that conversation.Branding takes lots of forms and is influenced by a lot more than a logo.This week on the podcast I’m exploring what it takes to build a brand which really cuts through with superstar branding consultant / savant, Alyssa Houseknecht.  Alyssa's website : https://lysshouse.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Whether your business is a huge success or a trembling failure is largely an inside job.  It’s down to what happens in your head.  So it makes sense to think big and use every tool available to you to optimise your head for success.  This week my guest is Sean Osbourne and we’re going to jump ‘head first’ into some of the tried and tested techniques super successful people use to consistently have their head on straight, take action on the things that matter and keep pushing forward without burning out.About SeanSean Osborn is a mindset strategist and coach who specializes in getting people to the next level. On his own at 15, Sean went from zero to starting a multimillion-dollar tech company and managing high-level teams for some of the largest companies in the county by the age of 30.Sean achieved these successes and many more in his life by studying and applying the timeless truths that have been passed down for centuries. As science and technology have advanced, they’ve removed the mystery from why these techniques work and helped Sean develop the Thinking Big Framework, providing a clear road map to supercharging success for anyone who uses it.Nowadays you will find him coaching, conducting masterminds and workshops, looking for the next great place to do a triathlon vacation, and playing with his granddaughter — all while teaching everything he knows about mindset, and growth through his Thinking Big Podcast.Sean's Website : https://thinkingbig.info----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Conversational commerce is the secret behind some of the biggest success stories online.  It brings good old fashioned shopkeeper relationship sales in the 21'st century in a way which truly scales and delivers results like nothing else.This week my guest is Paul Ace, one the worlds leading authorities on conversational commerce ( or c-Com ) and he's going to share exactly how to make it work for you.About Paul AcePaul's Website : amplifyccom.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Joanne Sweeney works with the public sector on issues around communication and the use of social media in particular. She works with social media managers, policy makers and anyone who's job it is to be front and centre, online for police departments, governments, health services and even the UN. In this weeks show we explore Joanne's journey, her challenges, inspirations and really get under the bonnet on what makes her business work now. If you want to play bigger but find your own head gets in the way then you will love Joanne. About Joanne Joanne Sweeney is the CEO of Public Sector Marketing Institute and Digital Training Institute, host of the Public Sector Marketing Show podcast and organiser of Europe’s Public Sector Digital Marketing Summit.A skilled digital marketing consultant and trainer, Joanne’s accredited programmes attract students from across the world.She is one of only 14 trainers delivering Google’s Advanced Data-Driven Marketing programme to their biggest clients worldwide. She has also briefed Facebook’s senior government team and has spoken at Twitter Headquarters in San Francisco on Digital Citizenship.A former broadcast journalist, she is also a two-time author on digital communications for government and public sector agencies. Her second book Public Sector Marketing Pro has been described by former President Barack Obama’s Chief Digital Officer as “the handbook I needed when in the White House, it would have saved me years of learning by error.”She holds two Master’s Degrees, one in Journalism and one in Digital Marketing.Joanne’s writing has been published on Social Media Examiner, the world’s largest social media website and she has spoken on stages in the US, Australia, mainland Europe, the UK and Ireland.Joanne's website:  https://publicsectormarketingpros.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you post anything on social media then you’ll be familiar with the slightly vain frustration of people whizzing past your post without giving it a glance.Yes - those people might just be stupid.  But it’s more likely that you didn’t hook them.Today, on the podcast, I’m speaking with Brendan Kane about Hook Points.  If you’re wondering what a Hook Point is - and you should be if this matters to you - then you can listen in and discover exactly how to deploy them in your content and actually stop the scroll.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Today we’re exploring how nearly everybody can add a mastermind to their range of offerings to really boost both your impact and your revenue streams. No matter what business you’re in, you’re in the transformation business and masterminds are where people can learn and grow like nowhere else.If you’ve heard of masterminds but never really got it, or if you’ve been thinking about joining one but don’t know what to do next then jump in and get ready to meet Mastermind expert Liz Scully as she walks you and me through everything you need to know.About Liz ScullyEmmy award winning Liz Scully is a strategist that believes business should be ridiculously fun as well as highly effective. She runs Mastermind groups for herself and other well known coaches. She trains coaches to run effective Masterminds. Bringing skills from over 20 years working on big Hollywood films, she helps brilliant minds achieve more together than alone.She's Irish, nomadic and as confused as everyone else why she has an English accent.Liz's website: www.rethinkcentral.com ----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

You might think you have disadvantages. You might think you’re too poor, too remote or too different to achieve your great things.  It’s tempting to think that way because it gives us a way out. It gives us an excuse to accept settling.This week my guest on the podcast is Daniela Nica. Daniela is one of the most impressive trainers, coaches and community leaders you will ever meet.  She operates in three languages, on two continents with a wildly successful business by anyone’s measure, and all this started in rural Romania, working in cleaning jobs and making pizza.Daniela's Website : https://danielanica.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Being an introvert - and a generally shy one - I find a lot of things hard which many others in my space don’t think about.  Does this mean I get off the hook building my personal brand? - no way!If you identify as an introvert, then I’m thrilled to introduce you to @thefifimason who joins me on the podcast this week to talk about personal branding specifically for introverts. You know what?  It turns out you have superpowers.About FifiFifi Mason is a Personal Brand Strategist and Visibility Coaching, helping introvert entrepreneurs and small business owners get visible and develop a personal brand business that aligns with their personality. She was also the host of The Quietly Successful Summit 2020, which features renowned speakers such as Mark Schaefer, Andrew & Pete, Matthew Pollard, Clare Josa and many more. https://fifimason.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Some people work for others and some people work for themselves.  That sounds very binary but life just doesn’t work that way.  A 9-5 job might have been right for you at one point - but maybe you’ve grown out of it.  This week my guest is Anna Lundberg and we’re talking about how to plan your exit from your day job, design a business around the life you really want and join the world of the self employed entrepreneur. Annas' Website: https://onestepoutside.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

How do you talk about what you so it captures the imagination, lights people up emotionally and communicates the really deep reasons you add value in ways nobody else can? It’s a huge challenge.  Most people just make a noise, but what they really need is a strong clear signal.This week my guest is Tamsen Webster, author of ‘Find Your Red Thread’.  We’re talking about how to find the throughline from your big idea - right to your audience's heartAbout TamsenPart strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Read Thread: Make Your Big Ideas Irresistible. Tamsens's site : https://tamsenwebster.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.