
Creator Economy Live
Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the industry’s top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the biggest event for influencer marketers in the US Creator Economy Live!
Latest episodes

Jul 1, 2023 • 48min
BONUS EPISODE: Cannes Lions Special!
Send us a textWe’re giving you an extra special episode to drop all the learnings from Cannes Lions with award-winning marketer Denise Vitola, VP Brand Integration PR, Social and Influencer, Bayer. 🐄 Our Creators Of the Week (COW): @doctortim.md @lexfridman @dreaknowsbest 👏 Our Brands Of the Week (BOW): https://www.drinkpoppi.com/ https://www.yeti.com/ https://www.elfcosmetics.com/ Sign up to our newsletter here!This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Jun 27, 2023 • 42min
Logitech, the Messi Deal, and TikTok’s Slow Burn
Send us a textOur guest this week comes from one of the OG brands in the space, Vincent Borel, General Manager, Logitech for Creators. What makes Logitech such a great partner to creators? Hear about some of the big risks they took in the pandemic – what were the lessons learned? And don’t miss... the Messi deal and what it means for creator/brand deals going forward, and the TikTok slow burn. Brendan’s report with Adweek https://www.adweek.com/social-marketing/beyond-virality-understanding-tiktoks-new-growth-patterns/ 🐄 Our Creators Of the Week (COW): @jenerous @emmachamberlain 👏 Our Brands Of the Week (BOW): https://chamberlaincoffee.com/ @chilisofficial Sign up to our newsletter here!This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Jun 13, 2023 • 34min
AI
Send us a textThis is the explosive moment for creator marketing – if you’ve been sitting on the sidelines how can you act now? How will Snap, Meta and TikTok’s AI innovation intersect with the creator economy and how will advertising play a role? Join Keith, Brendan and this week’s guest Ann Marinovich from AdWeek. 🐄 Our Creators Of the Week (COW): @youssefuniversity @yafavv.mandaa @bornfitness 👏 Our Brands Of the Week (BOW): @airbnb@adobesocialSign up to our newsletter here!This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. https://creatoreconomylive.com/

May 29, 2023 • 50min
Taco Bell, TikTok Ban, and Twitter’s New CEO
Send us a textTaco Bell’s Head of Social Nicole Weltman joins Keith and Brendan to talk resident creators, is the social listening war room @TacoBell an urban myth? And how does social listening impact product development? Also in this episode: an update on the Montana TikTok ban, what do Brendan and Keith think of the new Twitter CEO? And does any social media content belong behind a paywall? 🐄 Our Creators Of the Week (COW): @LinusTechTips @lalakent @lex.loves_ 👏 Our Brands Of the Week (BOW) Elf CosmeticsMakeup over Make Up Taco BellTaco Bell and Taco Tuesday’sMountain Dew Sign up to our newsletter here!This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. Check out Creator Economy Live!

May 26, 2023 • 46min
Snapchat Deep Dive
Send us a textBrendan and Keith explore whether Snap is better positioned than other platforms to allow creators to monetize without brand partnerships. And we are joined by our very first guest Snap Star and Instagram creator Gigi Robinson. This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. More from our guest Gigi Robinson: @itsgigirobinson 📚@akidsco author 🎨@adobeexpress 🎙@itseverythingyouneediswithin ✌🏻@uscedu 💌 gigirobinson@select.co gigirobinson.com Sign up to our newsletter here!This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

May 26, 2023 • 48min
Twitter and TikTok
Send us a textIn our very first episode, Brendan and Keith talk deinfluencing, the potential TikTok ban, and how they think Elon is fairing at Twitter. And why’s Brendan on Dr. Phil?! This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 🐄 Our Creators Of the Week (COW): Austin Hankwitz PodcastGhost Town Living YouTube channel - https://www.youtube.com/watch?v=UVLrNNJCTS8 👏 Our Brands Of the Week (BOW) Dove CampaignJamie O'BrienBen Gravy Sign up to our newsletter here!This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. Creator Economy Live