Creator Economy Live

Send us a textWe’re joined by Webby award winner and social media’s fave fluffy creator Maxine the Corgi and Maxine’s owner Bryan Reisberg. Bryan’s a creator and entrepreneur. He founded Little Chonk, a pet brand currently offering dog backpacks with more products to come. We’ll be learning about Bryan’s journey - what its been like going from film maker, to 9-5er, to creator and entrepreneur. As well as... the problem with creator brands, why beast burgers was a mistake, and how Maxine collab’d with Ed Sheeran. Check out our Instagram page for a pic of a very young, fresh faced Keith meeting Ed!  🐄 Our Creators Of the Week (COW):  Tara Stiles co-founder of Strala Yoga, a best-selling author, and a well-being expert.   David Pinsof/ Substack - Everything Is Bullshit. Founder of Cards against Humanity  Call Her Daddy podcaster Alex Cooper for her Unwell launch  👏 Our Brands Of the Week (BOW)  McDonalds’ latest campaign “As Featured In” Meals is their biggest Famous Order yet, celebrating the most memorable McDonald’s references across the world of entertainment  Rare Beauty by Selena Gomez – a creator brand with a great message  New Balance x FIGS collab  This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter. This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/ 

Send us a textBrian Camen, Senior Director, Media, Content & PR at Ferrara Candy Company joins Keith and Brendan to  discuss igniting brand love through culture and their 3 pronged approach to leveraging the creator economy. PLUS trendspotting - traction or distraction? the state of the US ad market and Twitter vs Threads… the debate continues 🥊🐄 Our Creators Of the Week (COW): Alex Cooper @alexandracooper on Twitter (aka X)Oliver Tree @OliverTree on YouTubeJen White @.jenwhite on TikTok 👏 Our Brands Of the Week (BOW) Vuori @vuoriclothingWhoop @whoop This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.  Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/

Send us a textWe’re celebrating 10 episodes with this bonus pod featuring Tony Colvin, Senior Growth Marketing Manager at Albertsons as we explore where influencer belongs at big brands. We’ll also be touching on this week’s headlines – is TikTok’s new Creative Challenge good for brands? Is it good for creators? And TikTok is planning to launch an online retail store in the U.S. as soon as next month, putting it in direct competition with e-commerce platforms like Amazon, Shein, and Temu. Will this change the way US retail brands treat TikTok? 🐄 Our Creators Of the Week (COW): @vlogbrothers  John Green (famous author of Fault in our Stars, Hank Green’s Brother). Called on his social community to pressure Johnson & Johnson into making tuberculosis medication more accessible. Within 24 hours J&J gave in. Powerful! @eugenewei  Eugene Wei's latest article, "How to Blow Up a Timeline" does an incredible job highlighting Twitter’s allure, its struggles, and its current state under Elon Musk's ownership.  👏 Our Brands Of the Week (BOW) Roku -  adds Shopify checkout @drinkolipop This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/

Send us a textWhat are the implications of the new long-awaited FTC guidelines? And Hollywood is on strike! But what does this mean for the creator economy.  Plus Brendan and Keith are joined by Reza Izad. Reza is Co-Founder and Partner at Underscore Talent, a next-generation management company that he started in 2021 to help talent leverage today’s “attention economy” to build long-lasting and lucrative careers. 

Send us a textWashington Post reporter Taylor Lorenz (who is currently trending on Twitter!) joins Brendan and Keith to talk Threads vs Twitter. Are we moving to a world where you have to pay for social?  🐄 Our Creators Of the Week (COW): Sidemen https://www.youtube.com/@Sidemen @TheoreticallyMedia  👏 Our Brands Of the Week (BOW) Amazon with their TikTok interactive livestreaming experience for Prime Day “Duel for Deals” Shopify and their meeting cal feature that estimates the cost of the meeting based off the staff cost in attendance Pre-order Taylor’s book here! Extremely Online: The Untold Story of Fame, Influence and Power on the Internet Paperback – 5 Oct. 2023  Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/ 

Send us a textBrendan and Keith chat with TikTok Creator Timm Chiusano. Hear Timm’s creator journey – from nothing to a million followers on TikTok. What makes him so successful? And why he thinks there has never been a better time to be a creator. 🐄 Our Creators Of the Week (COW): Félix Lengyel aka xQc @xqcow1 @timmchiusano Baked by Melissa @bakedbymelissa 👏 Our Brands Of the Week (BOW) McDonald's (@mcdonalds) on TikTok Barbie (@barbie) on TikTok World of Warcraft (@warcraft) on TikTok  Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/

Send us a textWe’re giving you an extra special episode to drop all the learnings from Cannes Lions with award-winning marketer Denise Vitola, VP Brand Integration PR, Social and Influencer, Bayer.   🐄 Our Creators Of the Week (COW): @doctortim.md @lexfridman @dreaknowsbest 👏 Our Brands Of the Week (BOW): https://www.drinkpoppi.com/ https://www.yeti.com/ https://www.elfcosmetics.com/  Sign up to our newsletter ⁠here!⁠This podcast is brought to you by the biggest event for influencer marketers in the US ⁠Creator Economy Live!⁠ Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to ⁠hello@linqia.com⁠ to speak with an influencer expert.

Send us a textOur guest this week comes from one of the OG brands in the space, Vincent Borel, General Manager, Logitech for Creators. What makes Logitech such a great partner to creators? Hear about some of the big risks they took in the pandemic – what were the lessons learned? And don’t miss... the Messi deal and what it means for creator/brand deals going forward, and the TikTok slow burn.  Brendan’s report with Adweek https://www.adweek.com/social-marketing/beyond-virality-understanding-tiktoks-new-growth-patterns/ 🐄 Our Creators Of the Week (COW): @jenerous @emmachamberlain 👏 Our Brands Of the Week (BOW): https://chamberlaincoffee.com/ @chilisofficial Sign up to our newsletter here!This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Send us a textThis is the explosive moment for creator marketing – if you’ve been sitting on the sidelines how can you act now? How will Snap, Meta and TikTok’s AI innovation intersect with the creator economy and how will advertising play a role? Join Keith, Brendan and this week’s guest Ann Marinovich from AdWeek. 🐄 Our Creators Of the Week (COW): @youssefuniversity  @yafavv.mandaa @bornfitness 👏 Our Brands Of the Week (BOW): @airbnb@adobesocialSign up to our newsletter here!This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/ 

Send us a textTaco Bell’s Head of Social Nicole Weltman joins Keith and Brendan to talk resident creators, is the social listening war room @TacoBell an urban myth? And how does social listening impact product development? Also in this episode: an update on the Montana TikTok ban, what do Brendan and Keith think of the new Twitter CEO? And does any social media content belong behind a paywall?  🐄 Our Creators Of the Week (COW): @LinusTechTips @lalakent @lex.loves_  👏 Our Brands Of the Week (BOW) Elf CosmeticsMakeup over Make Up Taco BellTaco Bell and Taco Tuesday’sMountain Dew Sign up to our newsletter here!This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  Check out Creator Economy Live!