Creator Economy Live BONUS EPISODE 10: Big Brands and Influencers
We’re celebrating 10 episodes with this bonus pod featuring Tony Colvin, Senior Growth Marketing Manager at Albertsons as we explore where influencer belongs at big brands. We’ll also be touching on this week’s headlines – is TikTok’s new Creative Challenge good for brands? Is it good for creators? And TikTok is planning to launch an online retail store in the U.S. as soon as next month, putting it in direct competition with e-commerce platforms like Amazon, Shein, and Temu. Will this change the way US retail brands treat TikTok?
🐄 Our Creators Of the Week (COW):
@vlogbrothers
John Green (famous author of Fault in our Stars, Hank Green’s Brother). Called on his social community to pressure Johnson & Johnson into making tuberculosis medication more accessible. Within 24 hours J&J gave in. Powerful!
@eugenewei
Eugene Wei's latest article, "How to Blow Up a Timeline" does an incredible job highlighting Twitter’s allure, its struggles, and its current state under Elon Musk's ownership.
👏 Our Brands Of the Week (BOW)
Roku - adds Shopify checkout
@drinkolipop
This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.
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This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.