Creator Economy Live Finding the Influencer Marketing Sweet Spot
Brian Camen, Senior Director, Media, Content & PR at Ferrara Candy Company joins Keith and Brendan to discuss igniting brand love through culture and their 3 pronged approach to leveraging the creator economy. PLUS trendspotting - traction or distraction? the state of the US ad market and Twitter vs Threads… the debate continues 🥊🐄 Our Creators Of the Week (COW): Alex Cooper @alexandracooper on Twitter (aka X)Oliver Tree @OliverTree on YouTubeJen White @.jenwhite on TikTok 👏 Our Brands Of the Week (BOW) Vuori @vuoriclothingWhoop @whoop This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter: This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. https://creatoreconomylive.com/