Creator Economy Live

Send us a textIn this special holiday installment of Creator Economy Live we honor the 12 days of Christmas with the 12 stories of social: a look back at the top 12 storis that shaped the creator economy. Join Keith and Brendan on this fun, festive journey through what set the creator world ablaze and what fizzled out in 2023. But that's not all – we'll also turn our gaze to 2024 and share our predictions for the trends that will shape the creator economy over the next year. COY (Creator of the Year)  Emma Chamberlain – maintained her influencer status but branched out to multiple ventures outside of social including a podcast, coffee line, brand partnerships, TV commercials. Crossed the threshold from creator to household name.  Logan Paul –  delivered the turnaround of the decade with a star studded (+highly ranked!) podcast, 6th in his category on prime, re-signed a multi-year deal and won his first WWE Championship BOY (Brand of the Year)  Barbie – a turnaround year for the brand which went from shoved to loved in 2023  Adobe – Rode the AI wave and leap frogged ahead of everyone with Firefly and Sensai  This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

Send us a textIn this episode, we’re joined by one of the most influential social media managers of the last decade, the brains behind Duo (aka the Duolingo owl) Zaria Parvez. We discuss Zaria’s journey with Duolingo and how she has propelled a language-learning app to be one of the most lauded brands on social media by leaning into humor, keeping up with trending topics, and leveraging social trends. PLUS; YouTube makes moves to take a larger share of the social commerce market, TikTok unveils OOH ad solutions for brands, and social media predictions for 2024. 🐄 Our Creators Of the Week (COW):  Emily Graslie – the brains behind ‘The Brain Scoop’ on YouTube. Graslie launched the channel while working at the Field Museum in Chicago but it’s been dormant since she left in 2020. 3 years later Graslie asked to take the account back over as sole operator and was awarded ownership and IP of the channel.   Tosh – Host of comedy central show Daniel Tosh is the latest celeb to launch a podcast... but with a twist. Instead of focusing on fame or status, Tosh’s guests are ‘random’ people in his life who he finds funny or interesting (eg his wife’s gynaecologist).  👏 Our Brands Of the Week (BOW)   Stanley – the drinkware and gear company went viral after a TikTok user posted a video of the aftermath of a car fire... where the only thing left intact was her Stanley mug. The company responded by offering to send her not only more Stanley merch but also replace her car on behalf of the brand.  GTA – the trailer for the latest game in the popular franchise dominated the internet and is currently the second-best-selling video game of all time.  This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

Send us a textIn this episode, we’re joined by Creator Economy OG Jim Louderback – a pioneer in the world of online video today and former CEO of Vidcon.  We dive into Jim’s background and career to date, the rise and fall of MCNs, the evolution of creator business structures, the proliferation of creator tools and how the industry is maturing. Oh and ICYMI Jim writes the popular weekly newsletter "Inside the Creator Economy" on LinkedIn – a highly recommended follow! 🐄 Our Creators Of the Week (COW):  Kain Kallaway – an influencer who has perfected a great style of ‘edutainment’ with his videos that take a look at new tech and cult brands. A guiding light in the creator space for creating short form content that informs but also entertains.    Caleb Hammer – A young financial planner who boasts 400k followers on TikTok and 800k on YouTube. Goes through guests expenses line by line asking them questions and giving them actional advice. Caleb is part of a growing movement of financial influencers who are helping to contribute to financial literacy.  Fantasy Footballers - Andy Holloway, Jason Moore, and Mike Wright host a podcast style show that takes a deep dive into the fantasy football universe. All year round (and 5 days a week during football season!) they deliver quality content on fantasy football that is both entertaining and informative. It has become one of the largest sports podcasts in the world.    👏 Our Brands Of the Week (BOW)  Disney Hub on TikTok – the result of this innovative partnership is a hub which contains content, interactive segments, prizes and giveaways leading the way for more TikTok/brand collaborations  Celsius – the energy drink brand has seen huge growth over the last few years in part down to it’s clever partnerships with action sports creators and  fitness influencers.   Little Chonk backpack – Creator Bryan Reisberg launched his dog backpack in 2021 and sold out in minutes. An amazing example of the power of influence, innovation and great product development.   This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

Send us a textIn this episode we’re joined by Natalie Marshall... better known as Corporate Natalie, the social media sensation who has amassed over 1million followers for her hilarious content that pokes fun at corporate life and ‘New Normal’ nuances. We discuss Natalies journey from Big 4 consultant to top tier creator, her best brand partnerships, how she curates for different platforms as well as her future aspirations. PLUS; Meta’s celebrity chatbots, X considers removing interaction counts and Instagram rethinks Reels bonus payments for creators   🐄 Our Creators Of the Week (COW):   Lydia Elise Millen – the British influencer came under fire from the Advertising Standards Authority for an undisclosed TikTok post about her stay at the Savoy Hotel. While Millen did have a commercial agreement with the brand they argued they had not commissioned any TikTok posts, thereby disassociating the video from any direct advertising for Fairmont or The Savoy.  Chris Erwin – The 3 x founder latest venture provides strategy and financial advisory for media and commerce execs. His newsletter provides in-depth analysis of emerging industries and breaks down the details of deals in the space.   👏 Our Brands Of the Week (BOW)   Cirque du Soleil – The brand launched its’ own influencer network which includes 1,500 artists who boast a combined total of 35million fans.  Cinemark – The movie theatre chain partnered with ghost-hunters Sam & Colby for a feature where the duo documented their  stay at the infamous Old Arnold Estate, the inspiration behind the Conjuring films. The episode premiered in 168 theatres to sell out audiences – once again proving the power of creators to drive ticket sales in the movie industry.  This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

Send us a textIn this episode we’re joined by Mark Book, Head of Content for North America from Digitas, to discuss how the definition and role of content has evolved in marketing, what makes a great content partnership as well as his career highlights. PLUS; we dive into a whirlwind of new social platform features, the booming TikTok Shop, the battle against social media misinformation, and TikTok's groundbreaking creator scoring system.Our Creators Of the Week (COW):• Haley Kalil (@haleyybaylee) - scientist turned content creator graduated summa cum laude with a Bsc in medical biology and psychology, and a minor in chemistry has done amazing collabs with Ed Sheeran, Jaret Leto, Zach King and more.• Dylan Huey - President of Reach/USC influencer organization. Has his own audience of 2million followers+. Done a great job of being out in the industry, giving back and educating others.• Hallie Tutt –TikTok influencer who calls herself a ‘Universe Builder’ doing a lot of amazing visual things and creating experiences that will work well for brands and a great collaborator.Our Brands Of the Week (BOW) • CB2 (Crate & Barrel) - Innovatively took social content and used it across other channels. They launched a social marketing campaign showing its new “Best of” collection on Instagram before it was then repurposed on display ads and CTV.• MrBeast’s ‘Feastables’ will be the first creator product on NBA jersey after he signed a deal with the Charlotte Hornets• Lipdub by the creators of Captions– can upload a video into 45 languages which not only translates but also autodubs the video. In addition to 45 languages you can also translate into Pirate, Gen Z and Baby Talk.This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.Sign up to our newsletter:This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.https://creatoreconomylive.com/

Send us a textSarah Shaker, Head of Brand Engagement at Maybelline joins us this week to discuss how Maybelline are supporting their community beyond cosmetics with mental health initiative Brave Together. Listen in to learn how big brands can create real impact, why influencers stole the show at New York fashion week and if TV commercials are still a valuable part of the media mix for brands. PLUS; is Gen X being neglected by the creator economy and the Taylor Swift NFL effect.   🐄 Our Creators Of the Week (COW):  Comedy creator DeWayne “Kountry Wayne” Colley debuted his first ever stand-up special ‘A Woman’s Prayer’ on Netflix which opened as the platforms no. 1 TV show in the US.  Mark Rober, the former NASA engineer turned Youtuber, who has amassed 26 million followers for his wild inventions. Rober recently partnered with Nerf to create the world's smallest Nerf gun.  Isabel Clancy gained followers for her early 00’s throwback content and now partners with Maybelline after featuring millennial favorite Dream Matte Mousse in her content  Hayden Cohen (@hayderz) an up-and-coming creator who pokes fun at influencers with their hilarious bits such as ‘how to pack your kids' lunch’  👏 Our Brands Of the Week (BOW)  Olaplex – launched a product called Oladupe – got a lot of press and engagement. A great example of social first product creation  Nerf – The first brand to hire a Chief TikTok Officer led the way with clever, long-term strategic partnerships  Rare Beauty - Donated 100% of their proceeds at Sephora to the Rare Impact fund for mental health for World Mental Health Day  This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/ 

Send us a textIn this episode we’re joined by Meredith Almond, Social Media Lead for Jimmy John’s to discuss the evolution of social, her career highlights, as well as dive into the latest creator economy headlines. Tune in to hear how Meredith and her team create stand out social content that truly engages, the Jimmy John journey with Threads as well as the proudest posts of her career. PLUS; YouTubes new generative AI tools, is X moving to a subscription model and TikTok eyes more social networking features. 

Send us a textWe are mixing things up today.... We’ve had some incredible people on this pod, but we have a ton of news to break down, so we’re going no guest! Social platform updates Brendan and Keith will be deep diving include TikTok making their social algo optional in Europe, TikTok going at it alone with Shop, Meta rolling out a new tool that shows which influencers brands are working with, and potentially one of the biggest revenue opportunities for creators: Meta releasing new multilingual AI translation model across almost 100 different languages!  Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/  🐄 Our Creators Of the Week (COW): @theaengelbrektsson isn’t a typical influencer partner. Rather than turn to the 22-year-old Irish creator to promote their products directly, brands like Ruggable, Amazon Prime Video and Burberry are tapping von Engelbrechten to weave their products into her ongoing @sylvaniandrama TikTok series, in which she uses miniature animal dolls to act out melodramatic—and often darkly comedic—storylines of infidelity, violence and mental illness.  Sasha DiGiulian @sashadigiulian pro rock climber with 500k followers on instragram – building a CPG company. 👏 Our Brands Of the Week (BOW) Hyundai’s chocolate car (Future Social - Jack Appleby).  They made branded content with TikTok Creator Amaury Guichon (22 million followers) to create the IONIQ 6 out of sweets, and the video got 36.7 million views.  They then partnered for a branded duet with another TikTok Creator, ChefReactions, who makes content critiquing other food content on TikTok. This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to ⁠hello@linqia.com⁠ to speak with an influencer expert. 

Send us a textIn this episode we’re joined Adrienne Lahens Global Head of Operations, TikTok Creator Marketing Solutions. We dive into Adriennes multi-faceted career journey, her current role and focus at TikTok as well as how she has seen social evolve over the years. PLUS; we take a look at headlines from Linqia’s State of Influencer Marketing Report.  🐄 Our Creators Of the Week (COW):  Vivian Tu (Your Rich Bff) - Vivian her Wall Street career to teach financial literacy to the masses with bit sized educational videos.   Chico Guerra (@chicoguerra) - turned $60 to get $680 sales on TikTok shop through someone else’s TikTok live  👏 Our Brands Of the Week (BOW)  Cetaphil – the sensitive skincare brand shifting its marketing strategy by collaborating with makeup artists as experts. Liquid death – turned promotion into profit by using Steve-Os real hair Sign up to our newsletter ⁠here⁠!This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. This podcast is brought to you by the biggest event for influencer marketers in the US ⁠Creator Economy Live⁠! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

Send us a textIn this episode, we’re joined by a very special guest Ryan Serhant whose accolades include Celebrity real estate broker, TV personality, entrepreneur, CEO, tech investor, content creator and thought-leader. We dive into the mindset and methods that have shaped Ryan’s journey as an entrepreneur and how he’s turned community into customers. Ryan discusses the importance of leaning into your strengths and creating a personal brand in order to turn content into a business that drives revenue.   This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter here!This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.