Creator Economy Live

Send us a textIn this episode we’re joined by Meredith Almond, Social Media Lead for Jimmy John’s to discuss the evolution of social, her career highlights, as well as dive into the latest creator economy headlines. Tune in to hear how Meredith and her team create stand out social content that truly engages, the Jimmy John journey with Threads as well as the proudest posts of her career. PLUS; YouTubes new generative AI tools, is X moving to a subscription model and TikTok eyes more social networking features. 

Send us a textWe are mixing things up today.... We’ve had some incredible people on this pod, but we have a ton of news to break down, so we’re going no guest! Social platform updates Brendan and Keith will be deep diving include TikTok making their social algo optional in Europe, TikTok going at it alone with Shop, Meta rolling out a new tool that shows which influencers brands are working with, and potentially one of the biggest revenue opportunities for creators: Meta releasing new multilingual AI translation model across almost 100 different languages!  Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/  🐄 Our Creators Of the Week (COW): @theaengelbrektsson isn’t a typical influencer partner. Rather than turn to the 22-year-old Irish creator to promote their products directly, brands like Ruggable, Amazon Prime Video and Burberry are tapping von Engelbrechten to weave their products into her ongoing @sylvaniandrama TikTok series, in which she uses miniature animal dolls to act out melodramatic—and often darkly comedic—storylines of infidelity, violence and mental illness.  Sasha DiGiulian @sashadigiulian pro rock climber with 500k followers on instragram – building a CPG company. 👏 Our Brands Of the Week (BOW) Hyundai’s chocolate car (Future Social - Jack Appleby).  They made branded content with TikTok Creator Amaury Guichon (22 million followers) to create the IONIQ 6 out of sweets, and the video got 36.7 million views.  They then partnered for a branded duet with another TikTok Creator, ChefReactions, who makes content critiquing other food content on TikTok. This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to ⁠hello@linqia.com⁠ to speak with an influencer expert. 

Send us a textIn this episode we’re joined Adrienne Lahens Global Head of Operations, TikTok Creator Marketing Solutions. We dive into Adriennes multi-faceted career journey, her current role and focus at TikTok as well as how she has seen social evolve over the years. PLUS; we take a look at headlines from Linqia’s State of Influencer Marketing Report.  🐄 Our Creators Of the Week (COW):  Vivian Tu (Your Rich Bff) - Vivian her Wall Street career to teach financial literacy to the masses with bit sized educational videos.   Chico Guerra (@chicoguerra) - turned $60 to get $680 sales on TikTok shop through someone else’s TikTok live  👏 Our Brands Of the Week (BOW)  Cetaphil – the sensitive skincare brand shifting its marketing strategy by collaborating with makeup artists as experts. Liquid death – turned promotion into profit by using Steve-Os real hair Sign up to our newsletter ⁠here⁠!This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. This podcast is brought to you by the biggest event for influencer marketers in the US ⁠Creator Economy Live⁠! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

Send us a textIn this episode, we’re joined by a very special guest Ryan Serhant whose accolades include Celebrity real estate broker, TV personality, entrepreneur, CEO, tech investor, content creator and thought-leader. We dive into the mindset and methods that have shaped Ryan’s journey as an entrepreneur and how he’s turned community into customers. Ryan discusses the importance of leaning into your strengths and creating a personal brand in order to turn content into a business that drives revenue.   This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter here!This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

Send us a textWe’re joined by Webby award winner and social media’s fave fluffy creator Maxine the Corgi and Maxine’s owner Bryan Reisberg. Bryan’s a creator and entrepreneur. He founded Little Chonk, a pet brand currently offering dog backpacks with more products to come. We’ll be learning about Bryan’s journey - what its been like going from film maker, to 9-5er, to creator and entrepreneur. As well as... the problem with creator brands, why beast burgers was a mistake, and how Maxine collab’d with Ed Sheeran. Check out our Instagram page for a pic of a very young, fresh faced Keith meeting Ed!  🐄 Our Creators Of the Week (COW):  Tara Stiles co-founder of Strala Yoga, a best-selling author, and a well-being expert.   David Pinsof/ Substack - Everything Is Bullshit. Founder of Cards against Humanity  Call Her Daddy podcaster Alex Cooper for her Unwell launch  👏 Our Brands Of the Week (BOW)  McDonalds’ latest campaign “As Featured In” Meals is their biggest Famous Order yet, celebrating the most memorable McDonald’s references across the world of entertainment  Rare Beauty by Selena Gomez – a creator brand with a great message  New Balance x FIGS collab  This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter. This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/ 

Send us a textBrian Camen, Senior Director, Media, Content & PR at Ferrara Candy Company joins Keith and Brendan to  discuss igniting brand love through culture and their 3 pronged approach to leveraging the creator economy. PLUS trendspotting - traction or distraction? the state of the US ad market and Twitter vs Threads… the debate continues 🥊🐄 Our Creators Of the Week (COW): Alex Cooper @alexandracooper on Twitter (aka X)Oliver Tree @OliverTree on YouTubeJen White @.jenwhite on TikTok 👏 Our Brands Of the Week (BOW) Vuori @vuoriclothingWhoop @whoop This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.  Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/

Send us a textWe’re celebrating 10 episodes with this bonus pod featuring Tony Colvin, Senior Growth Marketing Manager at Albertsons as we explore where influencer belongs at big brands. We’ll also be touching on this week’s headlines – is TikTok’s new Creative Challenge good for brands? Is it good for creators? And TikTok is planning to launch an online retail store in the U.S. as soon as next month, putting it in direct competition with e-commerce platforms like Amazon, Shein, and Temu. Will this change the way US retail brands treat TikTok? 🐄 Our Creators Of the Week (COW): @vlogbrothers  John Green (famous author of Fault in our Stars, Hank Green’s Brother). Called on his social community to pressure Johnson & Johnson into making tuberculosis medication more accessible. Within 24 hours J&J gave in. Powerful! @eugenewei  Eugene Wei's latest article, "How to Blow Up a Timeline" does an incredible job highlighting Twitter’s allure, its struggles, and its current state under Elon Musk's ownership.  👏 Our Brands Of the Week (BOW) Roku -  adds Shopify checkout @drinkolipop This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/

Send us a textWhat are the implications of the new long-awaited FTC guidelines? And Hollywood is on strike! But what does this mean for the creator economy.  Plus Brendan and Keith are joined by Reza Izad. Reza is Co-Founder and Partner at Underscore Talent, a next-generation management company that he started in 2021 to help talent leverage today’s “attention economy” to build long-lasting and lucrative careers. 

Send us a textWashington Post reporter Taylor Lorenz (who is currently trending on Twitter!) joins Brendan and Keith to talk Threads vs Twitter. Are we moving to a world where you have to pay for social?  🐄 Our Creators Of the Week (COW): Sidemen https://www.youtube.com/@Sidemen @TheoreticallyMedia  👏 Our Brands Of the Week (BOW) Amazon with their TikTok interactive livestreaming experience for Prime Day “Duel for Deals” Shopify and their meeting cal feature that estimates the cost of the meeting based off the staff cost in attendance Pre-order Taylor’s book here! Extremely Online: The Untold Story of Fame, Influence and Power on the Internet Paperback – 5 Oct. 2023  Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/ 

Send us a textBrendan and Keith chat with TikTok Creator Timm Chiusano. Hear Timm’s creator journey – from nothing to a million followers on TikTok. What makes him so successful? And why he thinks there has never been a better time to be a creator. 🐄 Our Creators Of the Week (COW): Félix Lengyel aka xQc @xqcow1 @timmchiusano Baked by Melissa @bakedbymelissa 👏 Our Brands Of the Week (BOW) McDonald's (@mcdonalds) on TikTok Barbie (@barbie) on TikTok World of Warcraft (@warcraft) on TikTok  Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/