The Principles of Performance

This week’s episode is a little different as Eric and Mike run the show without a guest to discuss the “Fitness Client Journey”. They discuss all aspects of the fitness and personal training industry from both the professional side, as well as from the perspective of the client, including: -Client Niches vs Training Niches -Training Outliers and Getting Lucky -It’s Not About YOU -The Cheesecake Factory Menu and Choosing Exercises -What Makes YOU Special? -Understanding Empathy as Coach or Trainer -The 2-4-4 System for Programming Warmups -Are You a “Scratch Kitchen” or “Chipotle” Coach? -Dynamic Programming -Don’t Just Assign Exercises – EDUCATE! -Hiring a Pro vs Doing It On Your Own -Are You the “Tuesday Guy” or the “Friday Guy”?   For more information on the Principles of Program Design and all of our courses, visits www.principlesofprogramdesign.com or to get our FREE eBook and LIVE Webinar go to www.principleswebinar.com

Milo Bryant owns MILO-Limitless Fitness, a completely outdoor performance- training gym in Del Mar, CA. He is the founder of the Coalition for Launching Active Youth (C.L.A.Y.), an organization he established to help the fight against sugar, boredom, video games, televisions and adults who have lost their inner child and fundamental movement is Milo’s weapon of choice. Milo gets children, and those of us not so childlike, moving nationally and internationally while educating them on youth health and fitness. Milo is a Life Coach and is an advisory board member of the Titleist Performance Institute and is an also award-winning journalist who co-authored “Movement: Functional Movement Systems: Screening, Assessment, Corrective Strategies” along with Gray Cook.   Links: http://milostrong.com Instagram – @nobullfit

Brian Nguyen has had a very unique and successful career in the fitness and performance industry. After graduating from UCLA where he studied Sports Medicine, he went on to become an assistant athletic trainer with the Jacksonville Jaguars and then became the head trainer and strength coach for the Los Angeles Avengers in the Arena Football League. Switching paths into the fitness world, Brian started BRIK Fitness in Redondo Beach, CA and began to build a celebrity clientele that has included big names from Mark Wahlberg, Amy Adams, Anthony Mackie, Mila Kunis to Will Farrell. In 2017, he started “Elementally Strong” and shares his wisdom and passion for functional fitness as a consultant for organizations including TRX, Functional Movement Systems, Perform Better, Everlast and UnderArmour.   Links: Instagram – @dragonmasterbri

Coach Duane Carlisle has been in the performance industry for over 25 years and now serves as the Fitness Coach for the National Football League Officials, as well as the founder of Carlisle Training Systems in the Bay Area in California. Coach Carlisle has worked with thousands of athletes, from beginner to elite, as well as six professional sports teams, including working as the Speed Development Coordinator for the Philadelphia Eagles and Tampa Rays. He is the former San Francisco 49ers Head Strength and Conditioning Coach and also served as the Director of Sports Performance at Purdue University, overseeing training for all their Sports programs. Duane is a Master Strength and Conditioning Coach through the Collegiate Strength and Conditioning Association and Boston University Track & Field “Wall of Honor” inductee   Links: https://www.coachcarlisle.com Instagram – www.instagram/coachduanecarlisle LinkedIn – https://www.linkedin.com/in/coachduanecarlisle/ YouTube – https://www.youtube.com/c/CoachDuaneCarlisleProCoach

George Lockhart is a former Marine who is now considered one of the world’s foremost experts on weight cutting, performance nutrition, and weight management. In addition to working with the biggest names in combat sports, George, along with his partner Dan Leith, have become the most respected teachers in the space with their Weight Cutting Specialist Course. They have worked with top-level fighters like Conor McGregor, George St. Pierre, Daniel Cormier, Gennady “GGG” Golovkin, and many more, as well as other celebrities.   Links: https://lockhartandleith.inspire360.com/welcome Instagram – https://www.instagram.com/lockloadedmma Twitter – https://twitter.com/@LOCKloaded Facebook – https://www.facebook.com/george.lockhart.3

Dr. Brandon Marcello holds a PhD in sports nutrition from Baylor University, and a MS and BS in Exercise Science from Marshall University. He is a recognized author, researcher, and international presenter, he routinely speaks around the world on a number of topics pertaining to elite-level performance. His work appears regularly in numerous journals, textbooks, and periodicals. For the last 25 years, Dr. Marcello has worked with some of the most high-level individuals and organizations in human performance in the world, starting back to his time as a Performance Specialist at the International Performance Institute (IPI) of the IMG Academies in Bradenton, Fla. From there he joined Mark Verstegen in 1999 out in Tempe, Ariz. to help create EXOS (formerly Athletes’ Performance (AP)), a world-class training facility for professional and elite athletes.   Since then he has also served as a consultant with Draper Laboratories for the U.S. Military and Special Forces, many Division-I programs, International Sports Federations, as well and Adidas, Under Armor and Nike. Brandon was also the Director of Performance for USA Softball and Stanford University and now serves as the Chief Innovation Officer for JAG Consulting.   Links: https://www.brandonmarcellophd.com Instagram – https://www.instagram.com/bmarcello13/ Twitter – https://twitter.com/bmarcello13 Facebook – https://www.facebook.com/bmarcello13/

Kevin graduated from Purdue University in 1984, and received his Masters degree from Indiana University in 1995. He has received his Certified Strength and Conditioning Specialist (CSCS) credentials through the National Strength and Conditioning Association (NSCA). He is also the Co-Founder of the National High School Strength Coaches Association (NHSSCA). Coach Vanderbush has received five different national award including the National High School Strength Coaches Association (NHSSCA) Hall of Fame, the American Football Monthly’s Samson High School Strength and Conditioning Coach of the Year, the NSCA – High School Strength & Conditioning Coach of the Year Award, the AFLAC – National Assistant Coach of the Year Award and the Professional Football Strength and Conditioning Coaches Society – National High School Strength and Conditioning Coach of the Year Award. Coach Vanderbush is in his 40th year as the strength and conditioning coach for all sports at Ben Davis High School in Indianapolis, IN. He teaches advanced weight training, which is a class that involves both strength training and athletic enhancement activities.   Links: Twitter – @CoachVanderbush E-mail: kevin.vanderbush@wayne.k12.in.us

Eric Cressey is president and co-founder of Cressey Sports Performance, with facilities located in Hudson, MA and Palm Beach Gardens, FL. Eric is perhaps best known for his extensive work with baseball players, and his role with the New York Yankees organization as Director of Player Health and Performance. An accomplished author, Cressey has authored over 500 published articles and has been featured in such local and national publications as Men’s Health, Men’s Fitness, ESPN, T-Muscle, Yahoo Sports, The Boston Globe, The Boston Herald, Baseball America, The Worcester Telegram, Perform Better, Oxygen, Experience Life, Triathlete Magazine, Collegiate Baseball, Active.com, The Metrowest Daily News, Parents and Kids, and EliteFTS. Eric has published five books and co-created four DVD sets that have been sold in over 60 countries around the world. Eric has been an invited guest speaker in six countries and over 20 U.S. states. He serves on the advisory boards for both the IYCA and Precision Nutrition, and is a baseball consultant to New Balance. He also served as the strength and conditioning coach to the USA Baseball Under-18 National Team that won the gold medal at the 2015 World Cup in Osaka, Japan. As a competitive powerlifter, Eric holds several state, national, and world records. A mainstay in the Powerlifting USA Top 100 lifts in his weight class, Cressey has competition bests of 540 squat, 402 bench, 650 deadlift, and 1532 total in the 165-pound weight class.   Links: https://ericcressey.com Instagram – https://www.instagram.com/ericcressey/ Facebook – https://www.facebook.com/CresseyTrainingSystems Twitter – https://twitter.com/ericcressey YouTube – https://www.youtube.com/user/ecressey

Dr. Mike Hartle is not only a chiropractic physician, but he is also a board- certified Clinical Nutritionist (DACBN), a Certified Chiropractic Sports Physician (CCSP), an Active Release Technique (ART) provider since 1995, and a Certified Strength and Conditioning Specialist (CSCS). He is also a Master StrongFirst Certified Instructor with StrongFirst (StrongFirst.com). He is the co- developer of the StrongFirst SFL Barbell Certification. Dr. Michael travels around the USA and the world teaching barbell and kettlebell certifications. He is currently in his second year of getting his Ph.D. in Exercise Science. A former nationally-ranked powerlifter, who has won several national titles with USA Powerlifting, Dr. Michael was the Vice President for 2 years in addition to being the Drug Testing Chairman for 5 years. He was also the Chairman of the Sports Medicine Committee of USA Powerlifting (USAPL) for over 20 years, a committee he created in 1994 with USAPL. Starting in 1998, he was the Head Coach of the USAPL World Bench Press Team for 8 years, coaching the US Team to the 2004 International Powerlifting Federation World Championship Team Title. His best competition lifts are 705 lb. squat, 535 lb. bench press and 635 lb. deadlift with a best combined total of the three lifts of 1,840 lbs. in the former 275 lb. weight class. For the next 10 years, he was playing semi-pro football, defensive tackle, and loving it! His football team, the Adams County Patriots, won the National AA Semi-Pro Football Championship in 2008 and were undefeated for 2 years straight   Links: https://chiropower.com Instagram – https://www.instagram.com/drmichaelhartle/?hl=en Facebook – https://www.facebook.com/DrMichaelHartle Twitter – https://twitter.com/drmichaelhartle?lang=en LinkedIn – https://www.linkedin.com/in/dr-michael-hartle-68164411/

Tony Abbatine is a mental skills coach and college professor who specializes in vision and its effect on performance. He is the author of the book “Beyond the Ball: The Visual and Emotional Habits of High Performers”. As a Certified Open Focus Coach (COFTC) his work in the area of Visual Psychology has been featured in Sports Illustrated, The New York Times, USA Today, Newsweek and ESPN. He has been a consultant to several Major League Baseball teams, numerous college programs and for the last five years has been the Performance Coach for the USA Women’s Olympic Softball team. Tony is a regular on the speaking circuit in the US and internationally, with recent presentations made in Dubai, Italy, France, Germany, Holland and Japan. He is the Founder and Director of Performance at Frozen Ropes, a US based company that offers coaching support to amateur athletes and coaches. He is also a national columnist for Baseball America where he writes on the latest issues in player development.   Links: https://www.tonyabbatine.com Instagram – https://www.instagram.com/tonyabbatine/ Facebook – https://www.facebook.com/tony.abbatine Twitter – https://twitter.com/tonyabbatine YouTube – https://www.youtube.com/user/FrozenRopesCorporate