The Less Doing Podcast

# Episode 134 **Summary:** In Episode #134 Ari speaks with Bill and Hayley Staley of [Primal Palate](http://www.primalpalate.com/), the web’s leading source for innovative thinking when it comes to building a lifestyle on the Paleo diet. During this week’s episode, the Staley’s share the story behind the foundation of Primal Palate, as well as _why_ they believe so strongly in their system. **Special Announcements:** # [Less Doing in Barcelona](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to Barcelona, Spain for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 23:03 – Introduction of Bill and Hayley Staley, the founders and creators of [Primal Palate](http://www.primalpalate.com/) - 23:50 – The origins of Primal Palate - 25:12 – _[Gather, the Art of Paleo Entertaining](http://www.amazon.com/gp/product/1936608480/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=1936608480&linkCode=as2&tag=tlp03-20&linkId=EEGWR64XBIGA45GE) _ - 29:12 – The one Paleo desert recipe Bill and Hayley are most proud of?—A tie between their cookies and carrot cake - 31:45 – Is there a place for grains and dairy within a healthy diet? - 32:00 – The truth is, there is no “one size fits all” approach to eating - 33:20 – Obtaining the texture of “crunch” within a dedicated Paleo diet - 33:49 – Frankly, it’s one of the biggest challenges of the Paleo lifestyle - 36:15 – Perfect sweet potato chips as hacked by Bill Staley, relies on thin slicing and cooking in oil between 270-280 degrees Fahrenheit - 37:24 – Try the Primal Palate ginger snaps! - 37:50 – Bill is generally into food projects; he’s working on a video series with his good friend Sean - 39:00 – Potato vodka isn’t the only Paleo option; there’s also vodka distilled from grapes and blueberries - 40:15 – Talking about the new book: _[Make it Paleo II](http://www.amazon.com/gp/product/1628600594/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=1628600594&linkCode=as2&tag=tlp03-20&linkId=EOGQI3KGA36LIXHN) _ - 40:30 – Feature Hayley’s sist

# Episode 133 **Summary:** In Episode #133 Ari speaks with [Neil Strauss](http://www.amazon.com/Neil-Strauss/e/B001H6NT1I/?_encoding=UTF8&camp=1789&creative=390957&linkCode=ur2&qid=1424998661&sr=1-2-ent&tag=tlp03-20&linkId=3FHLXVVZR4GVZR6W) , author of Ari’s favorite book, _[Emergency: This Book Will Save Your Life](http://www.amazon.com/gp/product/0060898771/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0060898771&linkCode=as2&tag=tlp03-20&linkId=2DQR5QXMBWHO4WWD) _ . During their extensive conversation, Ari and Neil talk about everything from fatherhood and survival to writing and productivity. **Special Announcements:** # [Less Doing in Barcelona](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to Barcelona, Spain for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## [American Dream U](http://americandreamu.org/upcoming-events/) On March 13th and 14th, watch Ari Meisel bring his expertise to the stage in a setting unlike any other: Fort Benning, Georgia home of the United States Army’s Airborne and Ranger schools. Ari will be joining a collection of legendary business leaders and exciting entrepreneurs to help demonstrate the _right _way to start a business. ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 26:09 – Introduction of Neil Strauss - 28:14 – The “system” is fragile; don’t rely upon it…Take your life into your own hands - 28:50 – Crohn’s disease and how Neil’s book helped him - 31:35 – On Point Tactical - 31:45 – We don’t live in the wilderness anymore, urban survival is the future of survival skill - 35:00 – Ari defines the source of _his _motivation - 36:00 – Getting yourself out of your own way can actually be the _best _medicine for your life - 37:43 – Neil asks Ari to explain what is wrong with being out of control - 39:37 – Neil defines his writing style and process - 42:20 – Researching and writing about two different things (like Emergency and The Game) can make both products stronger - 45:27 – The moment of staring death in the face - 46:05 – When people die, the two things they think about most are friends and family - 46:45 – A lot of people are so overwhelmed, they can’t even figure out what it is they want - 47:35 – Work addition is a fascinating concept and frequently responsible for people feeling overwhelmed - 51:00 – Learning how to be a father is a skill Neil doesn’t currently have that he would like to learn - 51:45 – The learning of a father is never complete - 52:45 – Neil’s deepest motivation these days is to rediscover how to shed some of the excess baggage from his lifetime - 55:05 – Neil’s _Top 3 Tips for Being More Effective_: - 55:26 – Download the program _Freedom_ - 57:52 – _The Weekly Dinner Party_ - 60:1

# Episode 132 **Summary:** In Episode #132 Ari sits down – literally – with Dennis Mortensen of [_Amy_](https://x.ai/), the smart personal assistant. During this in-person meeting, Dennis and Ari discuss the idea behind Amy and what makes her different as a scheduling toll. Ari and Dennis also talk about the importance distinction between doing a _query_ and doing a _job_. **Special Announcements:** # [Less Doing in Barcelona](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to Barcelona, Spain for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## [American Dream U](http://americandreamu.org/upcoming-events/) On March 13th and 14th, watch Ari Meisel bring his expertise to the stage in a setting unlike any other: Fort Benning, Georgia home of the United States Army’s Airborne and Ranger schools. Ari will be joining a collection of legendary business leaders and exciting entrepreneurs to help demonstrate the _right _way to start a business. ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 27:12 – Introduction of Dennis - 27:45 – Dennis defines [_Amy _](https://x.ai/)as a service - 28:35 – Most meeting requests come in via email - 30:40 – Using 12,000 scheduled meetings as a baseline, Dennis and his team discovered that an average of 8.01 emails are exchanged - 31:55 – An average of 2.5 days are taken to schedule - 34:30 – Slight points of emphasis (bold, underline, etc) can dramatically impact how people reply to your meeting invitations - 35:10 – How Ari tested Amy in scheduling his meeting with Dennis - 38:00 – Some of the _nifty _things Amy can do - 38:38 – What is Amy? She is an AI-driven personal assistant - 39:37 – Amy is designed to be _invisible _software - 39:59 – Amy is designed to _not _be another query…she is designed to _do the job_ - 42:20 – Amy has visibility into Google Calendar - 44:00 – At the end of each week, Amy will send a summary of the meetings scheduled, held, etc. - 45:30 – The _business version _of Amy will prevent internal meetings from being scheduled without an associated agenda - 46:20 – Amy is not capable of batch scheduling at this time because there are too many variables…but she will be down the road - 47:49 – There is currently a waiting list to try Amy, but people are pulled off of it every day. Amy will not be available on the open market until early summer 2015 - 48:30 – Amy will go to market with 3 editions: free, pro and business - 49:16 – Dennis’ _Top 3 Tips to be More Effective_ - 49:25 – Practice inbox zero - 50:17 – If you have a job, use a calendar - 52:02 – Find a way to make your office paperless - 54:00 – X.AI to sign up for Amy’s waiting list **7 Key Points:** 1. An average of 8 emails is exchanged and 2.5 days taken to schedule a single meeting, this is highly inefficient. 2. Using points of emphasis strategically can radically alter how peo

# Episode 131 **Summary:** In Episode #131 Ari talks with John T Meyer of Lemonly, the creative house for some of the web’s most desirable infographics. As they discuss the origins and model of Lemonly, Ari and John also speak about productive habits, winning attitudes and strategies for measurable success in both professional and personal environments. **Special Announcements:** # [Less Doing in Barcelona](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to Barcelona, Spain for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## [American Dream U](http://americandreamu.org/upcoming-events/) On March 13th and 14th, watch Ari Meisel bring his expertise to the stage in a setting unlike any other: Fort Benning, Georgia home of the United States Army’s Airborne and Ranger schools. Ari will be joining a collection of legendary business leaders and exciting entrepreneurs to help demonstrate the _right _way to start a business. ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 32:00 – Introduction of John T Meyer, Founder and CEO of [Lemonly](http://lemonly.com/), an infographic and design shop - 33:00 – Infographics aren’t just a trend—it seems as though they’re here to stay—likely due to dwindling attention spans and the proliferation of big data - 34:50 – John outlines his approach to developing an infographic - 36:30 – The Lemonly Steps to success - 36:35 – Inform: Is everyone on the same page - 36:49 – Gather all the data in its disparate forms and then normalize it in one place - 37:10 – Discovery: What makes this story unique? Are there changes over time? - 37:37 – Wireframe: No designer style but a black and white layout of what the infographic will be - 37:53 – Mood board - 38:12 – Design finally begins - 38:22 – Launch: How do you actually get the graphic into the world - 39:04 – Promotion: Rely on grassroots more than everything - 39:50 – Some of David’s favorite projects have involved the 9/11 Memorial museum and the MLB - 41:15 – John talks productivity - 41:28 – My 8 For the Day—The morning routine of setting 8 priorities for the day - 43:30 – Avoiding the rabbit hole of email - 44:15 – Take advantage of Slack - 46:35 – John has dabbled in Virtual Assistants but has not had great experience - 47:00 – It takes a LONG time as an en

# Episode 129 **Summary:** In Episode #130 Ari brings Jayson Gaignard, the creator of Mastermind Talks, onto the program for a memorable interview. During their conversation, Jayson shares his fascinating story which involves dropping out of high school, early entrepreneurial success, dangerous encounters with debt and, of course, the origins of the Mastermind Talks. **Special Announcements:** # [Less Doing in Barcelona](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to Barcelona, Spain for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## [American Dream U](http://americandreamu.org/upcoming-events/) On March 13th and 14th, watch Ari Meisel bring his expertise to the stage in a setting unlike any other: Fort Benning, Georgia home of the United States Army’s Airborne and Ranger schools. Ari will be joining a collection of legendary business leaders and exciting entrepreneurs to help demonstrate the _right _way to start a business. ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 29:20 – Introduction of Jayson Gaignard, founder of the Mastermind Talks - 30:30 – Jayson shares the Tim Ferris connection and how Mastermind Talks got started - 31:45 – Early success isn’t everything—despite Jayson’s incredible fortune early on, by August of 2012 he was $250,000 in debt - 32:15 – The notion of the connection economy led to the first ever Mastermind Dinner - 33:25 – The bank can take your car and your home, but it cannot take your connections - 35:10 – Jayson is a huge proponent in the power of morning rituals - 35:50 – Every time Jayson has stretched himself, he has found a way to make it work - 37:05 – Never tarnish your word and always invest in your network - 37:55 – How Jayson determines which tips and tricks will work best for each individual Mastermind talk - 39:50 – Business, like life, is all about how you make people feel—It’s that simple and that hard - 41:00 – Technology tools Jayson uses to keep track of everything - 41:35 – Contactually - 42:20 – Mainly, Jayson is always trying to have better people in his network - 43:35 – Zapier - 44:00 – Mention.net - 45:50 – The _actual _Mastermind - 46:00 – 3-Days, $20,000 and only 150 people are admitted - 47:00 – An Experience day, a Mastermind day and a Learning day - 48:10 – Is there a co

# Episode 129 **Summary:** In Episode #129 Ari shares the podcast with Chris Kelly of [Nourish, Balance, Thrive](http://www.nourishbalancethrive.com/). During their conversation, Chris talks to Ari about his personal battles with intestinal inflammation and how his troubles led him on a remarkable journey that ultimately culminated with the foundation of Nourish, Balance, Thrive. **Special Announcements:** # [Less Doing in Barcelona](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to Barcelona, Spain for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## [American Dream U](http://americandreamu.org/upcoming-events/) On March 13th and 14th, watch Ari Meisel bring his expertise to the stage in a setting unlike any other: Fort Benning, Georgia home of the United States Army’s Airborne and Ranger schools. Ari will be joining a collection of legendary business leaders and exciting entrepreneurs to help demonstrate the _right _way to start a business. ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 18:10 – Introduction of Chris Kelly of _Nourish, Balance, Thrive_ - 18:44 – Chris’ background with _NBT_ and his own personal health - 19:08 – Stress coupled with incorrect dietary habits is a BIG no-no - 20:55 – Chris nearly had to take a colonoscopy, which motivated him to find a whole new diet that naturally reduced his intestinal inflammation - 24:00 – Functional medicine looks at the underlying root causes rather than just the symptoms - 25:50 – People with compromised immune systems are more susceptible to picking up bugs - 27:20 – Chris’ misfortune working with traditional medical systems led him to the business idea behind _NBT_ - 28:50 – Some of Chris’ other methodologies - 29:59 – High cortisol levels are the _enemy_ - 31:18 – The higher the cortisol, the higher the energy, the higher the energy, the more difficult it is for your body to sleep and rest - 31:50 – Exercise, either too much or too little, can be detrimental - 33:19 – Every time Ari tapered his training to “rest”, he would get sick - 34:40 – Lab testing can reveal the _hidden _stress - 35:25 – Organic Acid Testing - 37:00 – Can guide you to make diet and lifestyle changes to dramatically improve day-to-day life - 37:15 – Common supplements that people are deficient in… - 38:50 –The best

# Special Episode 3 **Summary:** In Special Episode #3 Ari sits down with Marc Goodman, author of Future Crimes, a revolutionary new book discussing the serious vulnerabilities we often overlook in our daily lives. During the conversation, Marc explains what concerns him most about the years ahead and how technology is both a boon and bane. **Special Announcements:** # [Less Doing in Barcelona](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.gazelles.com%2Fsummits%2FEGS-2015%2FBarcelona%2Findex.html) Watch Ari bring the lessons of Less Doing to Barcelona, Spain for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## [American Dream U](http://americandreamu.org/upcoming-events/) On March 13th and 14th, watch Ari Meisel bring his expertise to the stage in a setting unlike any other: Fort Benning, Georgia home of the United States Army’s Airborne and Ranger schools. Ari will be joining a collection of legendary business leaders and exciting entrepreneurs to help demonstrate the _right _way to start a business. ## [Less Doing Live Event](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Flessdoinglabs.businessresearchgroup.org%2Fsales%2Flive-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fseminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fseminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 01:59 – Introduction of Marc Goodman - 02:30 – Marc describes his background; he is a former NYPD and LAPD officer - 03:40 – How Marc was originally selected to work on cyber-crime - 06:00 – The movie _Hackers _is what people envision when they think of cyber-crime but it’s actually far from the truth - 08:05 – “The thief is truly the artist, the policeman is only the critic” - 08:55 – Most hacking is _social _hacking; lying, manipulating and deception - 11:24 – Cybercrime was only the beginning…the future of crime is _everything_ - 12:45 – Elevators, pacemakers, cars…anything with that has computer hardware and software _is_ hackable - 14:12 – With new technologies come new challenges - 16:15 – Everything in life demands a cost-benefit analysis, including new technologies - 17:05 – Marc is not for the _banning _of any new technologies, he’s for enlightened public policy that embraces new tech while making people fully aware of the associated risks - 17:45 – Drug cartels are some of the earliest adopters of new technologies - 20:24 – The good guys are al

# Episode 128 **Summary:** In Episode #128 Ari shares the podcast with Jesse Lawler of _[Smart Drug Smarts](http://smartdrugsmarts.com/),_ the podcast that helps people witch on their brains and switch off the pollutants contaminating them. During their conversation, Ari and Jesse talk new nootropics, brain-strengthening strategy and recount some of their favorite episodes from the Smart Drug Smarts podcast. **Special Announcements:** ## [American Dream U](http://americandreamu.org/upcoming-events/) On March 13th and 14th, watch Ari Meisel bring his expertise to the stage in a setting unlike any other: Fort Benning, Georgia home of the United States Army’s Airbore and Ranger schools. Ari will be joining a collection of legendary business leaders and exciting entrepreneurs to help demonstrate the _right _way to start a business. ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 20:13 – Introduction of Jesse Lawler from Smart Drug Smarts, a podcast about all-things designed to make you smarter - 21:23 – How the Smart Drug Smarts podcast got started - 23:30 – The first and second _fish _episodes - 26:00 – Jesse talks about some of the nootropics he’s tried and those he feels are _most _effective - 27:05 – Nicotine (via a nicotine patch) is something Jesse likes to enjoy - 27:40 – GABA, commonly believed to be one of the _calming _neruo-transmitters, can actually have a stimulating effect on the brain - 28:40 – CogniTea - 29:08 – Features 20+ ingredients, a cocktail of _good _things for the brain - 29:43 – Different strokes for different folks - 30:55 – _Adderol and creativity_, specifically, Adderol kills creativity - 31:50 – Jesse _will _try Adderol to at least gain a basis for comparison - 32:55 – Jesse outlines some of the other nootropics he _wants _to try - 33:03 – [Rhodiola rosea](http://en.wikipedia.org/wiki/Rhodiola_rosea#Uses) - 35:28 – EFT; acupuncture without the needles - 36:10 – The original idea behind Jesse’s podcast was to get people to _share _Jesse’s curiosity - 36:50 – Ari relates via his Nathan Whitmore interview - 39:15 – Technologies and nootropics Jesse is excited to find out about - 41:10 – _Spark _by Dr. John Ratey - 41:35 – Your brain is _never _more ready to do high-level processing than that 4-5 hour block _just _after an extremely hard workout. - 41:54 – The more blood is pumping, the harder your heart is working, the more switched-on your brain will be post-activity - 43:00 – The stereotype of “dumb jock” could not be further fro

# Episode 127 **Summary:** In Episode #127 Ari speaks with Evan Britten-Bozzone of [Perssist](https://www.perssist.com/welcome). During their conversation, Ari and Evan chat about the finer points of the virtual assistant industry, as well as discuss the origins of Perssist as a business. **Special Announcements:** ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 19:20 – Introduction of Even Britten-Bozzone, founder of Perssist - 19:47 – On-demand virtual assistance services and what makes Perssist different - 21:02 – Time-sensitivity and focus specialization are benefits of Perssist - 23:54 – Perssist’s recruiting process - 26:10 – Perssist does not charge per _task_ it charges per _hour_. - 29:05 – Perssist allows members to submit tasks with _specific _time requests - 30:02 – Not everyone is _good _manager of other people - 31:00 – At this time, Perssist only has two, full-time members - 31:35 – The inspiration for Perssist was literally hearing people complain about having to complete tasks - 32:40 – Evan’s _Top 3 Tips for Being More Effective_ - 32:55 – To get more done, determine if _you _need to do the task - 33:45 – Make sure your request is clear, succinct and to the point - 34:04 – Use a pen and paper to stay on top of your daily tasks - 34:53 – Example of cool requests from Perssist’s users - 35:34 – Perssist is in the process of integrating with Google Calendar and Dropbox - 36:00 – Perssist.com **5 Key Points:** 1. Time-sensitivity and proven expertise are things people value in a virtual assistant. 2. Not everyone knows how to manage people. 3. Sometime the inspiration for a business comes from the most unlikely sources. 4. Determine if _you _actually need to do the task you’re doing…if you don’t, consider outsourcing it. 5. A huge staff isn’t a requirement for successful business. **Resources Mentioned:** - [Kimi Morton](http://www.kimimorton.com/) –A wellness and productivity master based in the Aloha State - [The Secret Sauce](http://thesecretsaucepodcast.com/) – Kimi’s new podcast which will highlight the _secret sauce _of high achieving people - [How Doctors Stay Young](http://www.dailymail.co.uk/health/article-2917238/How-doctors-young-biggest-secret-steer-clear-doctors-Learn-avoiding-medicines-ops-don-t-need.html?utm_content=buffer1d6c4&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) – Daily Mail article about doctors and how they stay “young” - [Nuts and Cholesterol](http://www.dailymail.co.uk/health/art

# Episode 126 **Summary:** In Episode #126 Ari speaks with extreme athlete and [entrepreneur](http://www.petersage.com/) Peter Sage. During the podcast, Peter shares a number of things with Ari including his plans for 2015, his historical sources of inspiration and what he feels are the traits within each of us that ultimately lead to success. **Special Announcements:** ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 23:10 – Introduction of Peter Sage - 23:30 – Peter Sage shares his background - 24:59 – _The Danger Sports Club_ - 26:05 – Peter’s _first _running experience was the completion of a _half_ marathon in training for the London Marathon - 28:07 – The Sahara Marathon - 32:23 – How you play at anything is how you play at everything - 33:05 – The lessons of the Sahara Marathon - 34:20 – The breaking point - 35:48 – The breaking point is where we get the biggest lessons in life - 37:35 – Ego is _not _good enough…inspiration is what you need - 38:13 – Ego forces you to go to gym at 5:30AM, inspiration _compels_ you to go to the gym - 39:10 – Everyone is born good enough, no one needs to prove it - 40:50 – Becoming a marksman - 41:45 – _Poise_—If you can have a certain level of physical and mental self-control, then you have the foundation to learn and do _anything_ - 44:20 – Peter talks about what he’s excited about in 2015 - 44:42 – Dedicate his entire focus on helping people and sharing his message - 45:43 – We have a thinking center and we have a feeling center; most people’s minds are run by their thinking center - 45:49 – The mind is a great tool, a great servant but a lousy master - 46:15 – Understand the importance of the _feeling_ center and the ability to recognize what feels good versus what doesn’t - 47:20 – There are two ways to engage with life: - 47:25 – Same old same old - 48:14 – Live inspired - 48:55 – Peter’s _Top 3 Tips for Being More Effective:_ - 49:12 – Take control of your mind, learn how to concentrate - 50:36 – Whatever you can automate in your life; _automate_ - 51:26 – Surround yourself with an environment that supports what you want; set yourself up to win - 53:10 – PeterSage.com or HappyToHelp@PeterSage.com **7 Key Points:** 1. How you do, think, approach _anything_ is how you do so with _everything_. 2. Inspiration is better than ego as a source of motivation. 3. People are born good enough, they just need to realize it and appreciate it. 4. Acquisition of mental and physical control is