# Episode 132
**Summary:**
In Episode #132 Ari sits down – literally – with Dennis Mortensen of [_Amy_](https://x.ai/), the smart personal assistant. During this in-person meeting, Dennis and Ari discuss the idea behind Amy and what makes her different as a scheduling toll. Ari and Dennis also talk about the importance distinction between doing a _query_ and doing a _job_.
**Special Announcements:**
# [Less Doing in Barcelona](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html)
Watch Ari bring the lessons of Less Doing to Barcelona, Spain for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles.
## [American Dream U](http://americandreamu.org/upcoming-events/)
On March 13th and 14th, watch Ari Meisel bring his expertise to the stage in a setting unlike any other: Fort Benning, Georgia home of the United States Army’s Airborne and Ranger schools. Ari will be joining a collection of legendary business leaders and exciting entrepreneurs to help demonstrate the _right _way to start a business.
## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin)
The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**.
## [Mastermind Talks](http://www.mastermindtalks.com/)
Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/).
**Time Stamped Show Notes:**
- 27:12 – Introduction of Dennis
- 27:45 – Dennis defines [_Amy _](https://x.ai/)as a service
- 28:35 – Most meeting requests come in via email
- 30:40 – Using 12,000 scheduled meetings as a baseline, Dennis and his team discovered that an average of 8.01 emails are exchanged
- 31:55 – An average of 2.5 days are taken to schedule
- 34:30 – Slight points of emphasis (bold, underline, etc) can dramatically impact how people reply to your meeting invitations
- 35:10 – How Ari tested Amy in scheduling his meeting with Dennis
- 38:00 – Some of the _nifty _things Amy can do
- 38:38 – What is Amy? She is an AI-driven personal assistant
- 39:37 – Amy is designed to be _invisible _software
- 39:59 – Amy is designed to _not _be another query…she is designed to _do the job_
- 42:20 – Amy has visibility into Google Calendar
- 44:00 – At the end of each week, Amy will send a summary of the meetings scheduled, held, etc.
- 45:30 – The _business version _of Amy will prevent internal meetings from being scheduled without an associated agenda
- 46:20 – Amy is not capable of batch scheduling at this time because there are too many variables…but she will be down the road
- 47:49 – There is currently a waiting list to try Amy, but people are pulled off of it every day. Amy will not be available on the open market until early summer 2015
- 48:30 – Amy will go to market with 3 editions: free, pro and business
- 49:16 – Dennis’ _Top 3 Tips to be More Effective_
- 49:25 – Practice inbox zero
- 50:17 – If you have a job, use a calendar
- 52:02 – Find a way to make your office paperless
- 54:00 – X.AI to sign up for Amy’s waiting list
**7 Key Points:**
1. An average of 8 emails is exchanged and 2.5 days taken to schedule a single meeting, this is highly inefficient.
2. Using points of emphasis strategically can radically alter how peo