The Less Doing Podcast

# Episode 144 **Summary:** In Episode #144 Ari sits down to speak with Shannon Waller of [Strategic Coach](https://www.strategiccoach.com/bios/bio_s_shannon.html). During their lengthy conversation, Shannon and Ari talk about _unique abilities_; how they can be identified, implemented and continually developed. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 15:35 – Introduction of Shannon Waller of [Strategic Coach](https://www.strategiccoach.com/bios/bio_s_shannon.html) - 15:55 – Defining Shannon’s 3 passions - 16:35 – Teamwork - 16:45 – Effectiveness - 17:25 – Strategy - 17:45 – Shannon talks about Dan Sullivan _and _Strategic Coach - 18:05 – The Ceiling of Complexity - 19:20 – Don’t tell people how to do things, provide them with a system so they can use their own strengths to forge the future - 21:20 – Tune into what is essential - 22:25 – The differences between DISC and KOLBE profiles - 25:23 – Unique Abilities are things you have a passion for, do better than most, are constantly trying to improve and find energizing - 26:30 – Where do you get to be the hero? - 26:49 – Find the right audience for your unique abilities - 30:15 – Protecting unique abilities versus leveraging them - 30:49 – Surround yourself with people who complement your skills - 35:30 – Finding quality team members is a real challenge for a lot of people - 36:10 – The process of FINDING unique ability - 39:33 – Shannon’s _Top 3 Things to be More Effective:_ - 39:46 – Figure out your unique ability and do it - 39:50 – Surround yourself with people who love to do what you don’t—forge a partnership - 40:03 – Bring your heart to what you do - 40:45 – [StrategicCoach.com](http://StrategicCoach.com) and [TeamSuccessHandbook.com](http://TeamSuccessHandbook.com) **7 Key Points:** 1. Teamwork, Effectiveness and Strategy are markers for success. 2. Unique abilities are meaningless without an audience that can appreciate your possession of said abilities. 3.

GarthofCairnCrestFarmsInterview # Episode 143 **Summary:** In Episode #143 Ari solo-hosts the podcast once again for this week’s interview with Garth Brown of [Carincrest Farm](http://cairncrestfarm.com/). During the podcast Ari and Garth talk about sustainability, the all-too-frequently overlooked challenges of farming and the future of food. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 12:52 – Introduction of Garth Brown of [Carincrest Farms](http://cairncrestfarm.blogspot.com/) - 13:19 – The essence of Carincrest Farms is this: Only eat what YOU grow for 1-calendar year - 15:00 – This has been an endeavor 5 years in the making - 16:00 – Why Garth (and his brother) decided to make the switch to full-time farming - 19:00 – How Garth learned about farming and land-management - 19:18 – Read and ask questions - 20:00 – The challenge with any objective is taking all of the sub-goals and bringing them to fruition - 21:05 – Due to FDA regulations, an FDA inspected slaughterhouse needs to be in-place if the processed meat is to be sold for retail - 23:18 – How animal stress can impact the _quality _ of the meat - 25:03 – Garth’s biggest goal is to ensure there is no off-flavor in the meat - 25:20 – If you’re charging a premium price, you need to ensure delivery of a premium product - 25:48 – Some of the items Garth & CO have had to sacrifice during their 12-month journey - 26:35 – The day-to-day food is great but, honestly, the lack of variety is tiring - 27:10 – The Carincrest farm does not have dairy cows so dairy is OUT - 27:40 – A sample Carincrest meal - 29:29 – A second sample Carincrest meal - 29:45 – To date, Garth has not lost weight but he is low on energy since embarking on this dietary journey - 30:25 – Garth’s extremities get colder quicker now and he sleeps more - 31:52 – The future of Carincrest meat production - 34:40 – Where Carincrest meats are sold - 36:10 – Carincrestfarm.com **7 Key Points:** 1. The average 1st world

# Episode 142 **Summary** : In Episode #142 Air jump on the podcast with the one, the only, THE Dave Rael of [Optimized Programmer](http://optimizedprogrammer.com/)! During this episode, Ari revisits the early days of the podcast by conducting a solo “links” segment and asks Dave to talk in-depth about his brand new podcast automation software. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 14:58 – Introduction of Dave Rael as a first-time guest on the Less Doing Podcast and his new product _[Podcast Done!](http://podcastdone.com/)_ - 15:55 – Dave shares his background—his plan to become a teacher unexpectedly brought him to enterprise software development - 17:59 – Ari and Dave chat about the various aspects of podcast development - 20:35 – Audio development and quality aside, a blog post or show notes should complement a podcast - 22:29 – What Dave’s software looks like - 22:35 – Web-based - 22:50 – Background process with no user-interface - 23:05 – The initial user-interface is just a cloud-storage folder - 23:50 – Why Dave feels there is a great deal of room to optimize time-stamping processes - 24:20 – Dave details different aspects of Podcast Done! - 26:15 – Making a better podcast means making a better workflow to development - 27:15 –Dave’s software, will send notification emails for anything that cannot be automated (requires a human) - 28:45 – It doesn’t all _need _to be automation; where human intervention is necessary there’s room for it - 29:50 – Phase 1 of Dave’s system is setting up user-preferences as a podcaster - 30:03 – Phase 2 is _actually_ setting up the individual podcast - 31:35 – From the main root folder, Dave’s software will set up separate root directories for each individual podcast - 33:20 – What is the definition of “podcast?”—Is it really just audio? - 34:25 – Dave will be talking about podcast automation at the Less Doing Live Event and the software WILL be available - 35:00 – Dave’s _Top 3 Tips to be More Effec

# Episode 141 **Summary:** In Episode #141 Ari chats with Erik Owings of [Mushin NYC](http://mushinnyc.com/erik-owings-c41.php), a New York-based gym that specializes in mixed martial arts fitness and training. In this interview Ari shares his personal history with Brazilian jujitsu while asking Erik about nutrition, mixed martial arts and entrepreneurship. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 15:04 – Introduction of Erik Owings of Mushin and [Effectus](http://mushinnyc.com/conditioning-class-c12.php) - 17:35 – Erik doesn’t enjoy the fighting of mixed martial arts, but he does love the lifestyle and training - 18:55 – Brazilian jujitsu is an art of _control_, not submission - 19:58 – There are 4 subsets of jujitsu that are all distinctly different - 21:35 – Brazilian jujitsu conquers two fears - Getting really close to your opponent - Fighting from your back - 24:00 – The best part of Brazilian jujitsu?—At no point should one be vulnerable - 24:35 – There is _no better workout _than a boxing workout - 25:30 – The adrenal dump in professional fighting is incomparable to any other sport - 26:30 – A lot of people expend 50% of their energy before the fight begins because of the anticipation - 27:45 – Erik explains how he knows so much about nutrition - 28:10 – Look for consistency in the information you read and use common sense - 29:15 – It took Erik nearly 18 years to fully grasp good nutrition – His goal is to pass it along to the passes quickly and effectively - 30:40 – If someone has a proper diet, dietary supplements become unnecessary - 32:10 – EffectusNutrition.com - 32:50 – The easiest way to lose weight? – Eliminate the BAD FOODS! - 33:20 – Effectus’ 3 main supplements - 35:52 – Erik talks multivitamins - 37:25 – Erik talks about digestive enzymes - 38:15 – The paradox of choice hinders people when it comes to supplement selection - 39:18 – Erik’s _Top 3 Tips for Being More Effective_: - 39:28 – Have a goal - 39:36 – Make a

# Episode 140 **Summary:** In Episode #140 Ari speaks with Jay Henderson of [Real Talent and Hiring](RealTalentHiring.com), a consulting company that helps other businesses make intelligent and long-lasting hiring solutions. During their conversation, Jay explains the origins of his business, how he works to help companies handle personnel acquisition and why _hiring _may be the most important aspect of running a business. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 29:56 – Introduction of Jay Henderson, Founder and Owner of _Real Talent and Hiring_ - 30:12 – Jay defines his business and what makes it unique - 31:55 – Jay defines his methodology - 32:05 – How people value the three, core decision-making values of the universe - 32:15 – Any business is made up of three things: People, Tasks and Systems - 33:05 – Examples of exercises Jay uses to conduct evaluations - 36:20 – The key is to understand how people _think _and _make decisions_; we can see their behavior and their results, but how does the mind work? - 36:50 – What about those trying to “game” the system? - 39:27 – If you don’t understand the parameters, you cannot game the system - 39:36 – Most tools are subjective in how they reveal information about a person—the Real Talent process has zero subjectivity - 40:30 – How Jay got into this industry - 42:15 – Axial Metrics - 44:25 – The Real Talent and Hiring system is adaptable—It’s not black and white - 45:50 – Most people going through the hiring process do NOT realize (good or bad) what they have in a potential candidate - 46:35 – Data isn’t worth anything if it isn’t reliable - 49:35 – People can have an _X-factor_ that’s invisible to the naked eye—Just because they look like they won’t be a good fit or their resume lacks notable credentials doesn’t mean they won’t be a GREAT hire - 52:29 – You can’t measure management’s TIME when it comes to having to deal with bad employees - 52:55 – Not only will a bad fit turnover, but a bad

# Episode 139 **Summary:** In Episode #139 Ari speaks with [Dan Havey](http://www.easychecklistabc.com/), the CEO and Founder of Easy Checklist ABC. During the conversation, Dan and Ari talk about processes, checklists and how the proper implementation of both can lead to a lifetime of tangible success. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 15:38 – Introduction of Dan Havey - 15:52 – Dan explicitly defines what Easy Checklist ABC is - 16:20 – When Dan created Checklist ABC, he was trying to bring the effectiveness of checklists into the Accounting space…specifically improve upon the native software that the industry has used for YEARS - 19:40 – Though individual accounting firms have individual needs, there are pre-existing templates and requirements that EVERY accounting firm has to deal with—Checklist ABC provides a reliant, consistent way to do the unique or universal - 21:10 – Processes and checklists are _awesome_, but most people don’t even realize the steps required - 21:40 – How Dan looks at systems and processes - 22:00 – You could create a checklist for something as simple as a cup of coffee…_seriously_ - 22:47 – The best approach for any process or checklist is to START SOMEWHERE - 23:20 – Discipline is the key to success - 23:39 – Mimic successful people or organizations—They are ALWAYS process driven - 24:50 – Granularity is GOOD…it helps us identify where efficiency is needed. - 27:30 – When people have to make a decision in REAL time—unwanted stress is the end result - 31:00 – Applying Easy Checklist ABC to Dan’s personal life - 31:25 – Easy Checklist ABC isn’t trying to be an anything for everyone solution…it is best suited for small businesses and small business accounting firms at that - 33:20 – Dan’s _Top 3 Tips to be More Effective_: - 33:35 – Plan and visualize (2 in 1) - 34:45 – Only dedicate a specific amount of time to complete something - 35:55 – EasyChecklistABC.com **7 Key Points:*

# Episode 138 **Summary:** In Episode #138 Ari speaks with [Andy Murphy](http://andymurphy.biz/), a master of NLP – Neuro-Linguistic Programming – and mental-conditioning coach for a variety of successful athletes, business owners and entrepreneurs. During this week’s show, Ari and Andy talk about the potency of personal mental persuasion and define what makes NLP such a powerful tool for success. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 19:53 – Introduction of Andy Murphy - 20:30 – Andy defines NLP, what it is and how he got into it - 21:51 – NLP is _really_ about retraining the unconscious patterns of the mind - 22:15 – How were you _thinking, feeling and acting_ during moments when you were performing your very best? - 23:20 – Andy defines Anchoring; how a smell, taste, sound, etc. takes you back to a specific place or moment. - 24:15 – Anything can be used as an Anchor and there are both positive and negative versions - 26:05 – How a baseball player approaches the plate before an at-bat is an Anchor - 26:25 – Neurology is like a muscle; the more it’s worked and trained the better it performs - 27:20 – The art of creating an Anchor - 30:10 – NLP doesn’t just impact how we behave internally, it changes how we behave externally - 30:45 – Defining a “State” - 30:55 – How you’re thinking, breathing, projecting, etc. is a State - 31:15 – We all have different States that we use for different situations and for different persons - 32:20 – “Any road will get you there if you don’t know where you’re going” - 32:55 – More than anything, Andy gives his clients a way to control their minds - 33:55 – The main disconnect(s) between where entrepreneurs want to be and where they are - 33:57 – Overwhelm, stress, anxiety - 34:55 – “We get boxed in by the boundary conditions of our thinking” - 35:48 – Self-sabotage is more often than not a consequence of our Flight-or-Flight reflex - 36:30 – Your brain uses a filter for the conscious mind, just lik

# Episode 137 **Summary:** In Episode #137 Ari talks with Evan Brand of [_Not Just Paleo_](http://notjustpaleo.com/). As the interview unfolds, Evan shares his unique story and explains how he became involved in the practice of Paleo. Ari and Evan discuss everything from dietary preferences to sleeping habits to the oft overlooked risks of electromagnetic radiation. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 25:35 – Introduction of Evan Brand, one of the founders behind Not Just Paleo - 26:15 – Got his start with OnIt - 26:55 – While at OnIt, Evan worked on a number of products - 27:50 – How Not Just Paleo came about - 28:45 – Personal suffering was also a source of Not Just Paleo (IBS and depression) - 29:30 – The Not Just Paleo wellness program—A six week in-depth exploration of health - 30:45 – Health and happiness are not one and the same—You can be ripped and still be unhappy - 32:00 – Evan does _not _push for strict Paleo - 33:20 – Stress Solutions is a new initiative from Evan; a 71-page book - 34:55 – REM Rehab - 35:55 – The 40-hour work week is a joke - 38:40 – Evan’s favorite healthy fats are raw honey and raw cheese, grass-fed beef jerky and butter are also favorites - 42:09 – Evan’s _Top 3 Tips for Being More Effective_: - 42:15 – Get up _before _9AM in the morning, otherwise the day is already lost - 42:27 – Go to bed no later than 10PM to maximize your natural Melatonin - 43:11 – Lead life with your heart—Don’t live a lie - 44:24 – NotJustPaleo.com or the Not Just Paleo podcast **7 Key Points:** 1. Listen to your body—literally. 2. Personal suffering can be a great source of inspiration. 3. Practice Paleo, but do not do so strictly. 4. The 40-Hour work week is a dinosaur that is in desperate need of extinction. 5. Try eating healthy fats before bed to get better sleep. 6. Natural Melatonin levels naturally drop with age—do everything possible to preserve them. 7. Lead life with your heart. **Resources Menti

# Episode 136 **Summary:** In Episode #136 Ari spends time speaking with [Drew Birnie](https://twitter.com/drewbirnie), Content Manager for Mark Manson. During their conversation, Drew and Ari cover what’s wrong in the science-media relationship and why a data-driven approach to self-improvement is the best way to bring about measurable results. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 16:24 – Introduction of Drew Bernie, Content Manager of [Mark Manson](http://markmanson.net/) - 16:40 – What Drew’s role is and what MarkManson.net is all about - 16:55 – A data-driven approach to the human condition, slanted towards self-development - 18:45 – Evaluating good science from bad science is no easy task - 19:15 – It starts with looking at Research Methods - 20:15 – In the social sciences, a lot of creativity is required to build a solid control group - 22:00 – It’s really hard to trick someone into thinking they’re getting neuro-feedback when they’re actually not - 24:00 – Sometimes it’s not even about having a good control group—it’s about not having a _terrible_ one - 26:20 – Defining why double-blind research is best—unconscious bias - 28:10 – How are there so many poorly conducted studies and why does the media give them so much attention? - 28:38 – There’s a lot of pressure in Academia to publish and publish high-profile studies - 29:09 – People look to science for some modicum of certainty and, quite frankly, it can’t always provide that—science isn’t _always _black and white - 31:00 – How Drew keeps his biases _out _of his work - 31:05 – Awareness - 31:24 – Refusing to be “certain” about anything - 33:26 – Drew designed his own studies at the University of Nebraska and Iowa - 34:05 – Drew has a particular affinity for articles on Nootropics and addiction - 35:20 – [Carol Dweck](http://en.wikipedia.org/wiki/Carol_Dweck) and [Robert Cialdini](http://www.influenceatwork.com/) are two of Drew’s favorite researchers in the

# Episode 135 **Summary:** In Episode #135 Ari shares the LessDoing Podcast with Ryan Rouse of Factor 75, a new and innovative provider of quality pre-packaged meals. During the interview, Ari talks to Ryan about his background, the science of [Factor 75](https://www.factor75.com/) and the daunting logistics behind large-scale food production and delivery. **Special Announcements:** # [Less Doing in Barcelona](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to Barcelona, Spain for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. Ari will also be doing presentations in Amsterdam, Munich and Budapest! ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 25:50 – Introduction of Ryan Rouse and [Factor 75](https://www.factor75.com/), the only Ari-Approved source of pre-packaged meals - 26:15 – The idea for Factor 75 - 28:40 – Ryan’s background in financial services and sales - 30:20 – Talking about the food behind Factor 75 - 30:35 – The first think you notice about the food?—it’s heavy - 31:20 – Diet is not synonymous with healthy - 32:40 – There is a Paleo tilt to Factor 75 - 33:28 – Ryan’s Top 3 Factor 75 recipes - 34:11 – Butternut Squash Lasagna - 35:45 – Bison Burger - 36:38 – Pot Roast - 37:20 – Factor 75 uses FedEx for deliveries outside of Chicago and delivers to most of the Midwest and East Coast - 38:15 – Make no bones about it: Food delivery is a huge logistical undertaking - 38:55 – To get the business started, Factor 75 had to fully commit to scalability - 41:08 – Factor 75 is _chef crafted_ - 41:44 – People start out with good intentions but then life gets in the way - 42:00 – In today’s world, it is not easy to make good nutritional choices - 43:35 – Factor 75 operates with a clean price-point: $13.95 per meal with a $4.95 delivery fee - 46:10 – In the evolution of food, convenience is paramount - 46:40 – Most people who use Factor 75 aren’t doing 3-meals per day - 48:27 – Ryan’s _Top 3 Tips to be More Effective:_ - 48:36 – Get real about what you want in life; understand what success means to you - 49:08 – Take care of yourself - 49:53 – Do not underestimate the power of deliberate thought - 50:46 – [Factor75.com](https://www.factor75.com/) and Ryan@Factor75.com