The Less Doing Podcast

# Episode 154 **Summary:** In Episode #154 Ari shares an enlightening conversation with Alex Epstein of _[The Moral Case for Fossil Fuels](http://amzn.to/1Q3w4KE)_. During this short but powerful interview, Alex explains why he believes the prevailing moral opinion of “fossil fuels are bad” is not only misguided, but flat-out wrong. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. **Time Stamped Show Notes:** - 08:17 – Introduction of Alex Epstein, author of _[The Moral Case for Fossil Fuels](http://amzn.to/1Q3w4KE)_ - 08:34 – How Alex came to his very unique conclusions about the planet and fossil fuel usage - 09:55 – The energy industry empowers us to do everything in our lives - 10:30 – Fossil Fuel energy is _vastly _more efficient (right now) than using any other form of energy - 11:41 – The concept of efficiency is not defined in most contexts and therefore not used well in most circumstances - 12:43 – “The internal combustion engine is super-inefficient” but by what standard is that statement being made? - 13:00 – The cost-benefit ratio of using an ICE (internal combustion engine) is far more favorable that the cost-benefit ration of any other resource - 15:02 – It takes very little skill and equipment to take crude oil and convert it into usable fuel (gasoline) - 15:25 – Only 3 forms of energy are cheap, plentiful and reliable—Fossil, Nuclear and Hydro-Electric—of the three, only Fossil is really scalable - 15:48 – All 3 of these forms have 3 things in common: they’re naturally concentrated, they’re naturally plentiful and they’re naturally stored - 18:14 – The “morality of bad” - 19:03 – People foolishly latch onto things they deem “virtuous” - 19:25 – Alex’s take on Global Warming - 20:20 – We tend to not value energy in the many ways it deserves to be valued - 21:30 – Yes, we are having a warming effect, but it’s very moderate and, in many ways in-line with normal atmospheric trends - 22:10 – People are exaggerating the threat of global warming because there is this inherent belief that it is wrong for us to impact the climate, which – if you truly want to live your life beholden to that standard – means you should protest the existence of cities - 22:29 – People “draw the line” at complete arbitrary places - 23:25 – Anti-impact prejudice coupled with a fear of the new - 23:35 – Center of Industrial Progress - 23:51 – The Green movement is the Anti-Human movement - 25:05 – Drawing the line at “are humans impacting things” – is the wrong place to draw the line - 25:43 – Alex’s _Top 3 Tips to be More Efficent_ - 26:05 – Always have a purpose in mind—be able to ask the question “what is my purpose?” Know the answer - 28:10 – You cannot upgrade the basic structure of your life too much - 28:58 – Prioritize the structure over the work - 30:04 – [IndustrialProgress.com](http://www.industrialprogress.com/) **7 Key Points:** 1. Fossil fuel is the cornerstone of modernity. 2. When looking at energy consumption with a cost-benefit mindset, fossil fuel is the winning fuel sources hands-down. 3. Only 3 forms of energy—fossil, nuclear and hydro-electric—are readily available, reliable and cheap. 4. Global warming isn’t a lie, but the way in which it is being pi

# Episode 153 **Summary:** In Episode #153 Ari is joined by Shane Snow, author of [Smartcuts](http://amzn.to/1c2AAeL), a book that highlights how hour-hackers and innovators (like Ari Meisel) help improve not only their lives but the lives of those around them. This is a seriously juicy interview and one no Less Doing fanatic will want to miss! **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. **Time Stamped Show Notes:** - 16:14 – Introduction of Shane Snow, author of [Smartcuts](http://amzn.to/1c2AAeL) and co-founder of [Contently](https://contently.com/) - 16:33 – Shane shares the origins of Contently - 16:45 – There was/is a trend of journalistic talent being treated as a “variable cost” by employers - 17:04 – Increasing trend of non-traditional publishers - 18:32 – We’re talking about [Soylent](https://www.soylent.com/) people! - 20:55 – Living on it is pretty miserable but it IS convenient - 21:53 – The best thing about Soylent?—it sparked a conversation about nutrition - 23:06 – Improper nutrition has emotional consequences - 23:57 – A lot of our social interactions and relationships are formed in or around food - 25:50 – There is a real benefit to doing certain things (like cleaning, cooking, etc) yourself from a social standpoint - 26:32 – Don’t be afraid to take a contrarian view - 27:11 – Too many of us think we’re “working hard” by doing tasks, jobs, etc. the way we were told to do them - 27:58 – Lateral Thinking—Approaching problem solving sideways—shift your perspective and look at the problem differently - 28:25 – Most people solve problems linearly—the algebra way - 29:45 – Those that have accomplished the greatest things in our society have applied their work in a “smarter” direction - 30:02 – [Escape the room](http://static.escapetheroomnyc.com/) - 31:23 – Lateral thinking is a skill that can be learned - 32:40 – Why do immigrants start so many businesses? Why do multi-sex boardrooms outperform unisex ones?—They are immune to the norms of whatever they are getting into - 33:45 – Seeing more of the world is one of the most beneficial things you can do for yourself - 34:42 – Ask yourself “How would X look at this problem?” where “X” is someone extraordinarily different from yourself - 35:27 – More often than not, we are in our own way - 35:59 – When you become an “expert” you tend to obtain blinders - 38:45 – Having an agitator in your life is really beneficial - 39:00 – Experiencing the uncomfortable spurs the mind to think differently - 39:39 – Shane shares some of his favorite stories from [Smartcuts](http://amzn.to/1c2AAeL) - 41:19 – What makes for a good president or leader?—Adaptability - 43:34 – About half the stories Shane covered didn’t even make it to the book - 46:32 – List out all the assumptions inherent to a problem and create hypotheticals by crossing some of the assumptions out - 47:25 – What is would the expected way of doing “X” be and why are we doing it that way? - 48:42 – Great stories are a product of three things: reporting, writing and thinking—most people are pretty good at the first two but not the third and that’s the difference between OK content and amazing content - 49:10 – Shane’s _Top 3 Tips to be More Effectiv

# Episode 152 **Summary:** In Episode #152 Ari defies surgical packing, general anesthesia, and conventional medical wisdom to conduct an interview with Tucker Max, creator of [Book in a Box](http://bookinabox.com/) and author of the New York Times Best Seller, _[I Hope They Serve Beer in Hell](http://amzn.to/1PqCW9L)_. As the conversation unfolds, Ari and Tucker about everything from writing and entrepreneurship to fatherhood and married life. This episode not only features Tucker’s _Top 3 Tips to be More Effective _but a special _Top 3 Tips _from Ari as well! **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. **Time Stamped Show Notes:** - 19:41 – Introduction of Tucker Max, CEO of _Book in a Box_ and a 3X - NY Times Best-Selling Author - 20:17 – What [Book in a Box](http://bookinabox.com/) IS and how it came to be - 23:21 – The service is NOT ghostwriting; ghostwriters tend to be very expensive - 23:55 – There are a number of brilliant people in the world with plenty to share but there are social or structural barriers that keep them from sharing - 24:17 – Writing is a very distinct cognitive process and a very distinct skill that is totally separate from creating a book - 24:50 – The New Yorker is a great example of wonderful writers with nothing to say - 25:17 – The writing industry is incredibly elitist and it doesn’t have to be - 26:28 – Tucker starts the Book In a Box development process by clearly defining the author’s goal - 27:37 – Most people start a book without a goal in mind, that’s the wrong way to go about it. Identify your ultimate goal first THEN start writing - 28:22 – The second step in the development process is to define the target audience - 28:30 – The third and final step is to identify what the book is about - 29:43 – Books occupy a strange place in our cultural hierarchy - 30:34 – Most people want books for ego, status, etc. - 32:43 – Tucker’s real (original) goal with becoming an author - 35:03 – [TuckerMax.com](http://www.tuckermax.com/) - 35:52 – Tucker always wanted to sell books, not win the Nobel for Literature - 37:15 – For Tucker, there were some deep familial psychological issues that drove him to success: “If I become successful, my parents have to pay attention” - 37:58 – If you don’t identify what your _main motivation _is, you’re going to make a lot of weird decisions that won’t create the results you want - 39:29 – The two definitions of good writing: Obtuse v Compelling - 40:57 – In the literary community, good writing means fancy, difficult to understand and intentionally obtuse (AKA no commercial success) - 41:20 – The best definition of “good writing” is work that engages people and helps them to achieve what they set out to accomplish - 43:42 – The best marketing you can do (for your or your business) is writing a great book - 44:20 – Right now, discovery is a fundamentally broken process for books - 46:04 – People tell other people things – offer suggestions, give advice, make recommendations – because it will reflect positively upon them - 47:19 – Transitioning from “fratire” to married life - 48:44 – As a man you have way more time to “figure it out” biologically speaking - 52:47 – Tucker defines what makes him a “good” father

**Episode 151** **Summary:** In Episode #151 Ari brings the host of _[Hotel Impossible](http://www.travelchannel.com/shows/hotel-impossible)_ – Anthony Melchiorri – onto the podcast for an interview that explains how on Earth it is _possible_ for one man to turn a hotel from a loser into a winner in just four days! **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. **Time Stamped Show Notes:** - 02:59 – Introduction of Anthony Melchiorri of _[Hotel Impossible](http://www.travelchannel.com/shows/hotel-impossible)_ - 03:38 – Defining what _Hotel Impossible _is - 03:55 – How the show came about - 05:15 – Why Anthony is concerned about the next generation of hoteliers - 05:48 – How Anthony knew he could turn around a hotel in 4 days?—He was told to turn it around in 4 days - 07:20 – With only 4 days to flip a hotel, efficiency with thinking is key - 08:44 – Anthony starts every hotel by thinking about the guest (his Vulnerability of the Guest principle)…if the guest has a bad experience, your hotel is condemned to death - 10:00 – The bottom line isn’t the important factor—hotels that overly focus on the bottom line will drive their customers away - 11:07 – Everyone should be nicer to everyone based on the principle of “vulnerability of the guest” - 12:38 – Anthony has to combat overpowering fear - 14:18 – The best stress management technique is to have fun - 14:30 – Anthony’s _Top 3 Tips to be More Effective:_ - 14:45 – Tell the truth - 15:13 – Exercise and eat right - 15:45 – If you’re the smartest person in the room, you’re in the wrong room - 16:16 – [AnthonyMelchiorri.com](AnthonyMelchiorri.com) or _[Hotel Impossible](http://www.travelchannel.com/shows/hotel-impossible)_ on the Travel Channel, Tuesdays at 9PM **3 Key Points:** 1. Sometimes you just have to go with it—When you accept that, you can do the impossible. 2. In any hospitality business, do not overly focus on the bottom line. 3. Practice “vulnerability of the guest” in your daily life and be nicer to people. **Credits:** - Music and Audio Editing provided by [Felix Bird](http://2014.felixbird.com/) - Show Notes provided by [Mike Rossi](http://mikerossi.elance.com/) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

**Episode 150** **Summary:** In Episode #150 Ari invites author Christine Carter of _[Raising Happiness](http://amzn.to/1P9Vviq) _onto the Less Doing Podcast to talk about her work on happiness, busyness and health. During their conversation, Christine shares her top tips for finding contentment and explains why she endorses the tenants of Less Doing. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. **Time Stamped Show Notes:** - 02:10 – Introduction of [Christine Carter](https://www.christinecarter.com/about/dr-christine-carter-bio/) - 02:35 – Achieving happiness and the most scientific ways to do that - 03:40 – Christine very much believes in the essence of Less Doing - 04:00 – Christine is a self-described perfectionist, but her obsession with perfection prevented her from finding happiness in spite of her successes - 05:09 – Less Doing was started to systematically attack stress - 06:10 – There are certain cultural believes that lead to behaviors that prevent happiness - 07:29—Question big cultural beliefs, particularly around busyness - 08:29 – “More is better” is a sickness - 09:05 – Ari’s least favorite phrase - 10:05 – Cognitive overload impairs our ability to live - 11:31 – Christine shares her thoughts on the concept of “Recess” - 12:12 – We see stillness as a sign of economic instability and that is simply not true - 13:28 – Our greatest powers and moments are a consequence of creative insight - 14:36 – [Aqua Notes](http://amzn.to/1F6u6Hu) - 15:06 – The importance of recess for the brain’s “awake cycles” - 16:16 – Go with the way your brain was designed to operate…take breaks! - 17:12 – 17 minutes of recess for 51 minutes of work - 18:20 – Doing nothing is NOT a waste of time - 20:45 – We need to make sure structure is established for healthy technology use - 22:00 – Arguing with a spouse in front of children - 25:13 – Christine’s most challenging area when it comes to being happy and being a parent - 26:50 – We cannot multitask—we just switch back and forth which is exceedingly taxing on the brain - 29:10 – Christine’s _Top 3 Tips to be More Effective_: - 29:19 – Find ways to decrease busyness - 29:28 – Pay attention to your social connections - 31:01 – Upgrade the software in your brain **7 Key Points:** 1. Understand the importance of taking recess. 2. Start systematically attacking the sources of stress and busyness in your life. 3. More is NOT better. 4. Doing nothing is NOT a waste of time. 5. Cognitive overload impairs our ability to live and live happily 6. Stop trying to fit a square peg in a round hole; the brain was not built to multitask. 7. Focus on your in-the-flesh social relationships…put down the iPhone and engage with another human. **Credits:** - Music and Audio Editing provided by [Felix Bird](http://2014.felixbird.com/) - Show Notes provided by [Mike Rossi](http://mikerossi.elance.com/) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

# Episode 149 **Summary:** In Episode #149 Ari shares the podcast with Julie Armet of [Tawkify](http://www.tawkify.com/), a new online service that is bring concierge quality to the world of online dating. During this episode, Ari asks Julie to explain the world of modern dating, what makes Tawkify so unique and why young professionals want concierge dating services. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. **Time Stamped Show Notes:** - 22:54 – The introduction of Julie Armet - 23:10 – Julie explains _what _Tawkify is - 23:50 – There are so many options for online dating at this point that a dating concierge has become a necessity - 25:10 – Making the decision of “who to meet” on your own is debilitating - 25:28 – Our visually-oriented dating culture has condemned online dating to a shopping mentality which is highly un-healthy - 27:25 – The metrics a Tawkify concierge will use to measure a person’s relationship wants - 27:49 – Energy is an intangible quality and vitally important to finding a good match - 28:45 – The less criteria you have when it comes to dating the better it is - 29:00 – Different dating sites have different outcomes and different ideal audiences - 31:00 – This generation of young professionals grew up in the world of social media which makes us better networkers and better researchers - 32:45 – Tawkify plans date designs by their research and being creative - 33:35 – Tawkify tries to take the attention off the couple and put it on the experience - 34:49 – Vulnerability increases the odds of falling in love - 35:10 – The #1 mistake people do while dating?—TALKING ABOUT DATING - 36:30 – Julie brings one of her dating experts onto the podcast - 37:50 – The purpose of the question is more important than the question itself—You’re trying to gauge the conversation that evolves from the question rather than the answer - 40:00 – The goal of Tawkify is to get people to meet again—That’s their success metric - 41:30 – How Tawkify develops matchmakers - 42:50 – Julie’s _Top 3 Tips to Be More Effective:_ - 43:05 – Be persistent. Follow-up. - 43:14 – Be proactive. Show accountability. - 43:23 – Treat people the way you want to be treated - 44:00 – [Tawkify.com](http://www.tawkify.com/) and [Julie’s Instagram](https://instagram.com/justjulesinnyc/) and [Julie’s Twitter](https://twitter.com/justjulesinnyc) **7 Key Points:** 1. Finding a good partner starts with finding someone who can complement your level of energy. 2. Online dating has become a visually-oriented enterprise akin to shopping…people overly focus on quantity rather than quality. 3. The less criteria you have for a partner the healthier your dating-life and relationships will be. 4. Want to plan a successful date?—Take the attention off the couple and place it on the experience of the date itself. 5. The #1 dating mistake?—Talking about dating. 6. When asking questions on a first date, evaluate the quality of the conversation that evolves NOT the answer. 7. If you like your date, keep your goals simple: you’d like to meet them again—That’s it. **Resources Mentioned:** - [Sqwiggle](https://www.sqwiggle.com/) – For people who work with remote teams, an application that allows pe

# Episode 148 **Summary:** In Episode #148 Ari shares the podcast with Ann Rae of [Artists Who Thrive](http://artistswhothrive.com/) and [Making Art, Making Money](http://www.makingartmakingmoney.com/)—Resources that help artists understand the business-end of creativity. During their conversation Ann explains how she persevered in the face of failure to ultimately create an art-centric career capable of generating over $100,000 per year. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. **Time Stamped Show Notes:** - 16:03 – Introduction of Ann Rae of Making Art, Making Money and Artists Who Thrive - 16:25 – Ann’s personal story - 16:50 – The art market is absolutely HUGE business and it exploded during the recession…unfortunately – like publishing and music – it is guarded by gatekeepers - 17:39 – Why Ann quit art school for a corporate job - 18:00 – Why Ann returned to art: _If you’re naturally a creative person and you’re not creating anything it can have absolutely devastating effects on your psyche_ - 19:30 – The IRS doesn’t care that you’re “an artist” If you’re making money with your art, you’re a business person - 19:40 – There is a false and idiotic distinction between making art and making money - 20:37 – The Making Art, Making Money semester - 22:00 – “The starving artist” reference is bullshit - 25:05 – Is there a benefit to going to art school? - 26:12 – Selling your material is about being friends with your benefactors…at least at the beginning - 27:00 – You have to _learn _your craft - 27:15 – _Every entrepreneur is an artist and every artist is an entrepreneur_ - 28:20 – Self-expression without attention to the craft is worthless - 29:30 – The stereotypical artist “self-absorption” is completely counter-productive to success - 30:40 – The film _[Untitled](http://www.imdb.com/title/tt1132193/)_ - 33:30 – _If you have a message for the world you need to make art—But if you want to be heard, you have to sell your art_ - 34:50 – Selling art sucks, the art market is completely saturated—Art needs to be the by-product of a greater value proposition - 35:15 – Create unique value above-and-beyond the art that serves a target market - 36:20 – Copywriting is _key_—PROTECT YOUR WORK - 38:07 – Art dealers are very, very hit or miss - 38:40 – The problem using an intermediary - 42:55 – Ann’s _Top 3 Tips for Being More Effective:_ - 43:03 – Know yourself…being effective is great, but to what end? - 43:45 – We do not succeed alone…relationships equal revenue - 44:32 – Take some time to goof-of - 46:40 – [MakingArtMakingMoney.com](MakingArtMakingMoney.com) and [ArtistWhoThrive.com](ArtistWhoThrive.com) **7 Key Points:** 1. The art industry is plagued with gatekeepers—Learn how to market yourself and your product 2. _If you’re naturally a creative person and you’re not creating anything it can have absolutely devastating effects on your psyche._ 3. Making art and making money do not need to be mutually exclusive. 4. Artists may not like to hear it, but if they’re making money with their work they are – by default – entrepreneurs. 5. _If you have a message for the world you need to make art—But if you want to be heard, you have to sell your art._ 6. Network. Network. Network

# Episode 147 **Summary:** In Episode #147 with Christy Paul of [Talk Space](http://www.talkspace.com/), an online platform for therapy. During the final pre-Live Event episode, Ari and Christy talk about unfair stigmas, the benefits of therapy in the digital space and the future of mental health. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com) to learn more about this fantastic opportunity running from **May 1st – 3rd**. **Time Stamped Show Notes:** - 26:36 – Introduction of Christy Paul of Talk Space - 27:02 – What [Talk Space](http://www.talkspace.com/) is - 27:50 – Christy describes her specific role - 28:45 – Therapy has a really unfair stigma in our society - 29:38 – When the story has to be written, there is a great-deal of self-checking - 30:45 – Writing down the story also allows for personal and tangible progression tracking - 33:10 – Visiting a therapist in-person can be really, really frustrating, particularly when there are weeks between conversations - 35:20 – Sometimes therapy is most-beneficial when it is asynchronous - 35:58 – Properly processing feedback from a therapist is exceedingly challenging when constricted to the timeline of a single 45-minute meeting - 37:21 – From the therapist point of view, this is a very exciting new way to dynamically engage with clients from all over the world - 39:25 – A lot of people seeking counselling on Talk Space are doing so because they are embarrassed or nervous to go into face-to-face therapy - 41:45 – Wherever Christy is, she can converse with her clients and help them as it’s needed - 42:40 – Compared to regular therapy, Talk Space is incredibly cost-effective - 43:40 – The monthly Talk Space subscriptions cost $99 - 45:30 – Members of Talk Space need to be at least 18 years old - 47:59 – Christy’s _Top 3 Tips for Being More Effective_: - 48:32 – Recognize what your purpose is and live it out - 49:02 – We are a culture of “me” and if you live your live only trying to serve yourself you will be unhappy - 50:35 – No matter the circumstances, find a way to be happy - 51:45 – TalkSpace.com **7 Key Points:** 1. Bad things happen to everyone—Find a way to be happy and move forward. 2. Therapy can be an intimidating experience, particularly when it is a face-to-face encounter—Digital platforms (like Talk Space) can help patients be more open and forthcoming. 3. Compartmentalizing mental health can be really counter-productive. 4. Therapy and counseling have brutally unfair stigmas in our societ

# Episode 145 **Summary:** In Episode #146 talks to Clay Hebert of [Crowdfunding Hacks](http://crowdfundinghacks.com/), a blog that talks tips and tricks when it comes to crowdfunding. During the interview, Clay details the differences between IndieGoGo and Kickstarter, explains what makes a campaign a boon versus bust and why some products simply don’t work for crowdfunding. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 30:00 – Introduction of Clay Hebert of [Crowdfunding Hacks](http://crowdfundinghacks.com/) - 31:22 – Clay explains what he does: Help entrepreneurs fund their dreams using IndieGoGo and Kickstarter - 32:34 – The concept of crowdfunding - 35:10 – What _shouldn’t _be crowdfunded - 35:35 – There needs to be a tribe of people who will get excited about the product being crowdfunded - 35:46 – Is it a portable story that the backer will _want _to tell their friends about? - 36:35 – You won’t get funding just based on the quality of your product: the quality of your marketing and your ability to find people who are willing to get interested are more important - 37:55 – The importance of setting the right funding goal - 38:12 – One of the biggest myths surrounding crowdfunding is the existence of a “crowd” - 38: 35 – Set the funding goal as low as humanly possible to complete the project and deliver on your guarantees - 39:00 – Lower goals give confidence for later backers - 40:10 – Crowdfunded products are proof of market AND traction - 40:35 – The two elements that make or break a crowdfunding campaign?—Traffic and conversion - 41:10 – Traffic is rarely the issue, it’s conversion - 41:45 – Tell a great story with the video and keep it as short as possible, ideally 2 minutes or less - 43:07 – Own a position in your customer’s mind - 43:40 – Fundraising and crowdfunding are NOT the same - 45:15 – Fulfillment risk - 46:00 – Lack of clarity—poor copywriting—is a huge issue with branding and marketing - 47:45 – Momentum is big—Use the bartender fish

# Episode 145 **Summary:** In Episode #145 Ari speaks with Dr. Isaac Jones of [Designer Health Centers](http://www.designerhealthcenters.com/) to talk about wellness and the arrival of _functional_ digital health. During their conversation, Ari asks Dr. Jones about lifestyle choices, making the most out of a diet, supplement essentials and the origins of the DHC business. **Special Announcements:** # [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 16:28 – Introduction of Dr. Isaac Jones of [Designer Health Centers](http://www.designerhealthcenters.com/) - 16:53 – Dr. Jones is a high-performance health consultant - 20:14 – Dr. Jones went to school in Canada before coming down to the US to get his doctorate - 21:45 – Maximizing performance means real, tangible benefits - 22:22 – Nutrition impacts the expression of the genome - 24:00 – The future of healthcare is in behavioral health science - 24:15 – Micronutrient deficiency is a real problem - 25:50 – Most lab tests look downstream…Dr. Jones looks upstream - 27:00 – Many of our most virulent diseases are diseases of lifestyle which means they are PREVENTABLE - 27:18 – What most people don’t realize is that disease _starts _10, 20, 30 years before ever being diagnosed - 29:49 – If you really want to maximize performance you have to look upstream - 30:40 – Dr. Jones ideal diet for high-performers - 30:55 – Beta-oxidation - 31:40 – Aim for a low-carb diet, enriched with healthy fats - 34:30 – Working out on an empty stomach spikes your natural HGH levels - 35:45 – Dr. Jones shares his 1st meal of the day - 37:00 – Beef protein is hypoallergenic - 38:04 – Dr. Jones supplements - 39:35 – Vitamin C is _not _Vitamin C - 41:05 – People are starting to overdose on Omega-3s - 43:40 – DesignerHeathCenters.com or SuperHumanEntrepreneur.com **7 Key Points:** 1. Don’t be limited by geographical origins or location. 2. If you maximize your performance, a better life will find you. 3. Nutrition directly impacts the health and structure of yo