135: Ryan Rouse - Factor 75

# Episode 135 **Summary:** In Episode #135 Ari shares the LessDoing Podcast with Ryan Rouse of Factor 75, a new and innovative provider of quality pre-packaged meals. During the interview, Ari talks to Ryan about his background, the science of [Factor 75](https://www.factor75.com/) and the daunting logistics behind large-scale food production and delivery. **Special Announcements:** # [Less Doing in Barcelona](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to Barcelona, Spain for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. Ari will also be doing presentations in Amsterdam, Munich and Budapest! ## EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 25:50 – Introduction of Ryan Rouse and [Factor 75](https://www.factor75.com/), the only Ari-Approved source of pre-packaged meals - 26:15 – The idea for Factor 75 - 28:40 – Ryan’s background in financial services and sales - 30:20 – Talking about the food behind Factor 75 - 30:35 – The first think you notice about the food?—it’s heavy - 31:20 – Diet is not synonymous with healthy - 32:40 – There is a Paleo tilt to Factor 75 - 33:28 – Ryan’s Top 3 Factor 75 recipes - 34:11 – Butternut Squash Lasagna - 35:45 – Bison Burger - 36:38 – Pot Roast - 37:20 – Factor 75 uses FedEx for deliveries outside of Chicago and delivers to most of the Midwest and East Coast - 38:15 – Make no bones about it: Food delivery is a huge logistical undertaking - 38:55 – To get the business started, Factor 75 had to fully commit to scalability - 41:08 – Factor 75 is _chef crafted_ - 41:44 – People start out with good intentions but then life gets in the way - 42:00 – In today’s world, it is not easy to make good nutritional choices - 43:35 – Factor 75 operates with a clean price-point: $13.95 per meal with a $4.95 delivery fee - 46:10 – In the evolution of food, convenience is paramount - 46:40 – Most people who use Factor 75 aren’t doing 3-meals per day - 48:27 – Ryan’s _Top 3 Tips to be More Effective:_ - 48:36 – Get real about what you want in life; understand what success means to you - 49:08 – Take care of yourself - 49:53 – Do not underestimate the power of deliberate thought - 50:46 – [Factor75.com](https://www.factor75.com/) and Ryan@Factor75.com