The Less Doing Podcast

# Episode 125 **Summary:** In Episode #125 Ari sits down with Wendy Myers of LiveTo110.com. During their discussion, Ari and Wendy chat about the importance of intelligent diet, the dangers of bodily pollutants and the magic behind hair-mineral analysis. **Special Announcements:** ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 21:03 – Introduction of Wendy Meyers - 21:15 – Today’s topic?—Hair-Mineral analysis - 21:27 – Wendy defines what hair-mineral analysis _is_ and why she started LiveTo110.com - 23:00 – The inch of hair closest to the scalp can provide a snapshot of your health for the past 3 months - 23:34 – What can we see from a hair-mineral analysis? - 23:41 – Metabolic rate - 23:54 – Thyroid and adrenal function - 23:57 – Immune system - 25:00 – Wendy walks through the results of Ari’s hair-mineral test - 25:25 – Magnesium is lost _very_ quickly in those with fast-metabolisms - 28:20 – Anyone who is under even the most _moderate _amounts of stress is subject to adrenal fatigue - 28:51 – Adrenal fatigue causes a deregulation of copper - 31:40 – Zinc and copper are instrumental in the proper function of the auto-immune system - 35:30 – Wendy talks about the presence of heavy metals _within _the body - 38:00 – To push heavy metals out of your body, you need to _mineralize _your body - 38:55 – Mercury—fish and dental fillings - 41:19 – Cadmium—cigarettes and marijuana are the two main sources - 42:52 – Lead—Tap water, cigarette smoke, paints, inks, glazes, etc. - 44:28 – Additional elements and trace minerals - 45:05 – Tin—Tin cans, water, industrial dumping - 45:24 – Rubidium—A mineral in vegetables, spring water, etc. - 47:30 – The Mineral Power Program and how it works - 49:40 – Coffee is the #1 source of anti-oxidants for Americans - 49:50 – Portable infrared saunas - 52:02 – Wendy’s _Top 3 Tips for Being More Effective_ - 52:15 – Focus on your diet and identify food sensitivities - 52:48 – Pay Attention to detox - 53:35 – Get your sleep, at _least _8 hours a night - 54:17 – LiveTo110.com and MineralPower.com 7 Key Points: 1. The inch of hair closest to the scalp is a snapshot of overall health of the past 3-4 months. 2. Hair mineral analysis can provide insight into a number of health markers including adrenal function and immune health. 3. Stress plays a huge role in mineral loss and adrenal fatigue. 4. To purge heavy metals like mercury and cadmium from the body, mineralization of the body is key. 5. Coffee

# Episode 124 **Summary:** In Episode #124 Ari sits down with Dr. Andrew Hill, the Lead Neuroscientist at [truBrain](https://trubrain.com/). During their conversation, Ari and Dr. Hill discuss the secrets behind nootropics at-length, including what makes them “go” and why they’re _so_ effective when it comes to helping people maximize their mind. **Special Announcements:** ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 31:15 – Introduction of Dr. Andrew Hill, Lead Neuroscientist at [truBrain](https://trubrain.com/) - 31:32 – What inspired Dr. Hill’s passion for nootropics - 33:40 – How Dr. Hill joined truBrain - 34:10 – Debunking some of the _Limitless_ myths surrounding nootropics - 35:25 – Nootropics don’t give users a “high” but they do allow people to stay focused for longer periods of time - 36:10 – The numbers behind truBrain - 41:00 – Nootropics are not habit-forming; they do not produce tolerance, addiction, etc. - 41:55 – [_Nootropics_] _won’t turn an idiot into a genius, but if that information is somewhere inside you they may help get it out._ - 42:40 – Verbal fluency and nootropics - 43:40 – L-theanine is an amino acid found in tea leaves that produces a calming effect - 44:48 – Even in the absence of tobacco, nicotine is still slightly carcinogenic - 45:28 – The ingredients within truBrain - 45:40 – The “-racetam Family”; chemicals synthesized from chemistry of [GABA](http://en.wikipedia.org/wiki/Gamma-Aminobutyric_acid) - 47:50 – [Piracetam](http://en.wikipedia.org/wiki/Piracetam) has a _dramatic _effect on cell membrane flexibility - \*49:24 – [Oxiracetam](http://en.wikipedia.org/wiki/Oxiracetam) - \*50:56 – _The –racetam combined with a choline source is the 1-2 punch in truBrain_ - 49:00 – When choosing cognitive enhancers, choose things that have been around for a long time or use ingredients that are well established as “safe” - 52:10 – Those with a history of stimulant abuse likely have a damaged dopamine system - 54:12 – truBrain comes in a monthly pack and Dr. Hill recommends taking them _every_ day - 55:05 – Dr. Hill’s _Top 3 Tips for Being More Effective_ - 55:12 – Performance has bottlenecks, stress being the most finicky - 56:26 – Shift happens—The brain is an elastic, pattern-matching machine - 57:50 – _SLEEP­—_The easiest way to “hack” your brain is to wake up at the same time every day - 59:17 – tr

# Episode 123 **Summary:** In Episode #123 Ari sits down with peak-performance guru Todd Herman of _[The Peak Athlete](http://www.thepeakathlete.com/)_. During their conversation, Ari and Todd talk about what makes for a winning mindset on (and off) the field, as well as the importance of creating an effective feedback loop. **Special Announcements:** ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 34:13 – Introduction of Todd Herman, founder of _[The Peak Athlete](http://www.thepeakathlete.com/)_ - 34:30 – Todd and root beer - 36:14 – What makes a _good _root beer - 37:15 – Todd explains how he get into the “mindset” business - 40:05 – The most prevalent stumbling block for athletes and professionals is… - 40:25 – Caring what other people think; fear of judgment and criticism - 41:30 – The difference between working with professional athletes and entrepreneurs/high-level executives - 43:30 – The “work mode” versus the “non-work mode” - 44:05 – Why _authenticity _is a fallacy - 45:14 – Todd’s meta-model for sports in general - 45:19 – There are fundamental principles that weave through every sport - 45:40 – Todd doesn’t tell his clients how to be more _skilled _at their sport, he tells them how to subtract, delete and remove the unnecessary - 47:10 – _Sweethearts _cannot exist in sports; a killer-instinct is needed - 48:40 – Todd’s coaching style is like being thrown into a washing machine - 49:30 – _Motivation is a you-thing, it’s not a me-thing_ - 49:50 – Asking people the _why _questions are the questions that get to the root of desire; _why _questions are the “well-diggers” - 51:05 – Goals-setting - 51:25 – _90-days is the horizon line for the mind_ - 53:05 – People are _great _at sticking to their goals when they have feedback loops that are closed frequently - 53:20 – If the feedback loops are too long, we get distracted and lose focus - 53:40 – Stack “wins” on top of each other…the bigger your stack, the more confidently you will play - 54:40 – People who have something going for themselves already are the ideal client for Todd - 56:30 – Todd’s _Top 3 Tips for Being More Effective_: - 56:39 – Reflect back - 57:29 – Be honest about where you are today - 58:24 – Get _great _at setting up 90-day sprints (goals) for yourself - 59:00 – ThePeakAthlete.com - 59:30 – Ari recaps his Less Doing live event **7 Key Points:** 1. The most prevalent stumbling block for people?—Caring what others thing. 2. Authenticity is a fallacy. 3

# Episode 122 **Summary:** In Episode #122 Ari shares his podcast with Alan Cash of [Terra Biological](http://www.terrabiological.com/), maker of Oxaloacetate-based health supplements like benaGene and CRONaxal. During their conversation, Ari and Alan talk about the importance of _Caloric Restriction _and the potential health benefits associated with Oxaloacetate. **Special Announcements:** ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - **Time Stamped Show Notes:** - 19:04 – Introduction of Alan Cash, founder and CEO of [Terra Biological](http://www.terrabiological.com/) - 19:37 – Alan speaks of the origins of Terra Biological - 20:27 – Caloric restriction (over a lifetime) is key to increased longevity and day-to-day energy - 23:47 – Too often in medicine we look for the _symptoms _rather than the _cause_ - 24:48 – NAD+, NADH and the NAD+ to NADH ratio - 30:41 – In animal trials, reducing calorie intake changed the expression of genes by about 10% - 30:51 – The DNA of the animals does not change, but the way in which the DNA turns on and turns off specific genes _does_ change in response to the environment - 31:53 – Cognitive markers and Oxaloacetate - 34:55 – For serious athletes Oxaloacetate can help convert lactic acid into useable glucose for energy - 36:10 – Oxaloacetate has been shown to increase muscular endurance by 10% - 36:41 – This application has important consequences for wide group of people, not just athletes - 36:55 – The side effects of Oxaloacetate …is there a downside? - 37:25 – Oxaloacetate has received an “orphan drug” classification from the FDA - 38:34 – _Benagene _is the nutritional supplement version of Oxaloacetate - 39:30 – Oxaloacetate under the brand name _Cronaxal_ can be used as a “medical food” to treat [Glial tumors](http://en.wikipedia.org/wiki/Glial_tumor). - 41:55 – [benaGene.com](http://www.benagene.com/) or cronaxal.com 3 Key Points: 1. There is an impressive correlation between caloric restriction and increase lifespan. 2. Too often medicine focuses on the symptoms rather than the cause. 3. The way in which environmental factors activate or deactivate specific genes is instrumental in predicting human health. Resources Mentioned: - [ExitStrategy](http://www.exitstrategynyc.com/) – An app for the NYC subway system to help people make their subway usage far more efficient - [Bulletproof Drinking](https://www.bulletproofexec.com/alcohol-without-the-hangover-bullet

# Episode 121 **Summary:** In Episode #121Ari shares the mic with Laura Coe of _[Emotional Obesity](http://emotionalobesity.com/)_, the very first workout and fitness system for the soul. During the interview, Ari and Laura define the risks of “emotional obesity” while talking about the importance of remaining in-tune with personal goals and objectives. **Sponsored By:** ## [Design Pickle](http://designpickle.com/) Unlimited graphic design services for a single, straightforward, monthly fee. No more messy quoting processes. No more project-to-project hiring hassles. **Special Announcements:** ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 18:20 – Introduction of Laura Coe - 18:38 – How Laura arrived at the decision to write _Emotional Obesity_ - 21:27 – _When it comes our emotional health, we don’t really do anything stay in emotional shape…we push through our feelings and passions_ - 21:25 – Recognizing and connecting with your _authentic-self _is instrumental for personal well-being - 22:24 – When it comes to _productivity_, the #1 complaint of Ari’s clients is a sense of feeling _overwhelmed_…a lack of self-awareness (connecting to the _authentic-self_) is a huge component of this feeling - 24:14 – Laura defines “junk-food thoughts” - 24:47 – _What are the thoughts that you use to wind yourself up in those moments of feeling stressed?_—Identify them and then work to eliminate them - 26:05 – Understand that being more self-aware can bring previously suppressed problems to the surface; this is OK - 28:09 – Breaking down the nuances of “emotional fitness” - 28:46 – Find the default excuses used to create a _gilded-cage _and shatter them - 29:21 – Create an increasingly rigorous emotional workout that focuses on the creation of a positive, fear-conquering mindset - 32:39 – Find the origin of feelings: are they coming from a place of your purpose, goals and vision or are the coming from externalities? - 33:10 – How finding “emotional fitness” has impacted Laura’s work directly - 36:00 – Laura Coe’s _Top 3 Tips for Being More Effective_: - 36:13 – Get clear on where your goals are coming from - 37:05 – Implement great habits - 37:34 – Take a proactive approach to daily tasks and routines - 38:15 – [EmotionalObesity.com](http://emotionalobesity.com/) or LauraCoe.com **7 Key Points:** 1. We spend far too much time focusing on the physical aspects of our heath; devote some time to the emotional aspects. 2. Connect with your _authentic-sel

# Episode 120 **Summary:** In Episode #120 Ari sits down with fellow Mastermind enthusiast Jon Nastor of Hack the Entrepreneur. During their conversation, Ari and Jon discuss processes for successful podcasting and the oft overlooked benefits that come with setting up a successful podcast. **Sponsored By:** ## [Design Pickle](http://designpickle.com/) Unlimited graphic design services for a single, straightforward, monthly fee. No more messy quoting processes. No more project-to-project hiring hassles. Special Announcements: ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 21:34 – Introduction of Jon Nastor of [Hack the Entrepreneur](http://hacktheentrepreneur.com/) - 21:46 – The background surrounding Jon and Hack the Entrepreneur - 23:22 – Jon’s first guest on the podcast - 25:20 – Podcasting is a great way to gain access to high-level people who would normally never sit down for an interview - 28:00 – The importance of sound quality and the _podcast process_ - 30:10 – Most podcasts don’t sound good, so making sure the quality _is_ good can make your program standout - 31:34 – If it sounds like crap, people won’t listen - 32:25: Ari listens to _most _podcasts at _double _(2X) speed - 32:47 – The sound of a podcast (the delivery) can sometimes be more important than the content itself because it makes for a more enjoyable listening experience - 33:15 – Jon has only recently started hiring help for his podcast, until he established a revenue stream he did _everything _himself - 34:52 – The biggest _hack _Jon has discovered (thus far) is this: check email on your Smartphone _first _thing in the morning before getting out of bed - 35:50 – Figure out who you are and be _confident _in that person - 36:06 – Optimize yourself, don’t _change _yourself - 37:32 – Many of the productivity programs on the market have an attitude of “this is how I’m productive, so this is how you need to be productive,” and that mantra _does not work_ - 38:58 – Practice one to two sentence emails—Simplicity with email is no longer optional - 40:15 – [ScheduleOnce](http://www.scheduleonce.com/) - 40:55 – Jon’s _Top Three Tips to be More Effective:_ - 41:15 – Get started; Mark today on the calendar and just get the ball rolling… momentum will eventually take over - 42:37 – Determine what you _want _to do - 42:48 – Break your goal into components based on _time_ - 43:48 – [HackTheEntrepreneur](http://hacktheentrepreneur.com/) or [Jon@HackTheEntrepreneur.com](mailto:Jon@HackTh

# Special Episode 2 **Summary:** In InBetweenisode #2 Ari speaks with [Eben Pagan](http://ebenpagan.info/) of _Wake Up Productive_. During their call, Eben shares his vision for the _Wake Up Productive Program_, while fielding questions about his entrepreneurial origins, his strategy for being efficient and his discovery of success. **Special Announcements:** ## [Less Doing Live Event](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Flessdoinglabs.businessresearchgroup.org%2Fsales%2Flive-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Less Doing System Seminar](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fseminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Automate, Outsource_” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fseminar-less-doing-system-by-ari-meisel-tickets-14912003203) now! ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this rare opportunity to watch Ari “_Optimize, Automate and Outsource_” in wine country, click [here](http://www.mastermindtalks.com/). **Time Stamped Show Notes:** - 01:37 – Introduction of Eben Pagan - 01:47 – How Eben got started as an entrepreneur - 03:11 – Why Eben got started with a book on dating advice - 04:30 – As he studied the dating/mating game for his own personal needs, Eben saw the potential for a real business opportunity - 05:15 – Marketing, email funnels and the importance of getting information to people - 06:45 – The next business _after _the dating advice book - 07:10 – A dating advice platform - 07:45 – A business advice platform - 08:34 – How productivity became a point of emphasis for Eben - 10:55 – Being a parent puts “productivity” in a whole new light - 11:38 – Eben defines his morning routine - 12:40 – Nailing the first meal of the day is a big piece - 13:20 – 8 hours of high-quality sleep - 13:40 – Water, exercise and high-quality supplemental meals - 14:14 – What does Eben start his workday with? - 14:44 – Working on the product/service - 14:46 – Working on the marketing - 14:52 – If you’re not working on product/service development or the marketing, you’re probably not being efficient with your time as it pertains to the business - 15:12 – When most people come into the workspace, the first thing they do is answer messages and put out _other people’s _fires…this is not a good way to be efficient - 16:20 – Eben only gets 4 _great _hours of productivity in any given day - 18:00 – _The Wake-Up Productive Program_ - 20:30 – Eben defines his interaction with students in the program - 22:22 – This program is slated toward entrepreneurial development and business growth - 23:55 – Eben’s _Top 3 Tips for Being More Effective_: - 24:15 – Your mind is state-dependent so finding the right _state of consciousness _for working and thinking is vital - 25:51 – Envision your future once you have found the _right state of consciousness_ and simultaneously decide on what habit(s) you n

# Episode 119 **Summary:** In Episode #119 Ari interviews blogger, author and relationship coach Jordan Gray of [Jordan Gray Consulting](http://www.jordangrayconsulting.com/). During this podcast, Jordan discusses the nuances of his profession, the oft overlooked intricacies of life in the bedroom and the important distinction between male ejaculation and male orgasm. Jordan and Ari close the discussion by sharing some of their secrets for effective content production. **Sponsored By:** - [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) – The Less Doing LIVE Event in NYC is less than six months away! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from May 1st – 3rd. **Time Stamped Show Notes:** - 22:46 – Introduction of Jordan Gray - 23:15 – How Jordan became a relationship coach - 24:15 – Most of Jordan’s clients are single, male entrepreneurs - 24:25 – These men tend to be mission and passion driven; work is their #1 priority and their partners take the backseat - 25:00 – Surprisingly, these men demonstrate a high-degree of sexual dysfunction in Jordan’s experience - 25:40 – Is there a best-practice for dealing with these men? - 26:45 – Jordan is an advocate of redirecting energy, specifically semen retention and harnessing sexual energy for greater sexual productivity - 27:10 – The manifestation of energy redirection - 28:44 – According to Taoist philosophy, men have more creative energy and “do better” when they _limit _their ejaculation frequency - 30:50 – Men get a huge surge of testosterone roughly 6-7 days following their previous ejaculation - 31:50 – Contrary to popular belief, men have their own unique hormonal cycle - 32:50 – Men can have non-ejaculatory (dry) orgasms - 33:48 – This actually gets easier with age - 35:15 – Learning to separate ejaculation and orgasm, in many cases, significantly increases sexual satisfaction - 36:25 – More often than not, we take for granted how incredible our biological functions are - 36:48 – Jordan produces an _unbelievable _amount of content - 37:15 – The content production process - 39:55 – Jordan designed his content production process so that it is _not _location specific - 40:03 – Airplanes are a great place to plug-in and produce content - 41:50 – People can fail to realize where distractibility comes from; finding a way to shut out external stimuli can radically improve performance - 42:15 – Jordan’s take on the naturalness of monogamy - 43:20 – Is monogamy natural?—No. Is it recommended for healthy living?—Yes. - 43:55 – Jordan’s _Top 3 Tips to Be More Effective:_ - 44:20 – Ditch the mindset of “I need a career before I need a relationship” - 45:10 – If 100% of your calendar is business focused, repurpose at least 10% for your relationship - 46:50 – Create a shared Google Doc for you and your partner; a relationship bucket-list - 48:05 – [JordanGrayConsulting.com](http://www.jordangrayconsulting.com/) **7 Key Points:** 1. Many male entrepreneurs suffer from sexual dysfunction and struggle to maintain _healthy _relationships. 2. Redirect energy for increased productivity inside and outside the bedroom. 3. Studies show men benefit from a surge of testosterone when they go 6-7 days without an ejaculation. 4. Men have their own unique hormonal cycle. 5. Learning to separate ejaculation from orgasm gets easier with age; it is very challenging for males under the age of 25. 6. Block out external stimuli – both visual and auditory – to maximize productivity. 7. Monogamy is _not _natural but it is nevertheless an advantageous practice for humans. **Resources Mentioned:** - [Design Pickle](http://designpick

# **Summary:** In Special Episode #1 Ari sits down with Justin Mendelson of _[The Perfect Burpee](http://www.perfectburpee.com/)_, a revolutionary new personal exercise mat designed to help serious athletes get the most out of their workouts. During the call Ari asks Justin about the concept behind The Perfect Burpee and the difficulties in starting a small, production-based business. **The Less Doing Live Event!** The [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) in NYC is less than six months away! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from May 1st – 3rd. **Time Stamped Show Notes:** - 01:57 – Introduction of Justin Mendelson - 02:12 – Justin defines [HackFit](http://www.hackfit.com/) - 03:55 – The origins of The Perfect Burpee - 05:10 – Yoga mats are not conducive to high-intensity training - 05:37 – Explaining what makes The Perfect Burpee _better _than other exercise mats available - 08:20 – To evaluate mat materials for The Perfect Burpee, Justin did a number of things: - 08:30 – He ordered every single variety of yoga mat available on Amazon.com - 09:25 – He contacted a number of Asian manufacturing firms to see what materials they had available - 09:45 – [Panjiva](https://panjiva.com/); a website designed to allow consumers to look up the overseas manufacturer of any domestically sold product - 10:30 – Panjiva was ultimately the resource that enabled Justin to expedite his material research - 11:20 – The process of actually getting the mats manufactured - 12:58 – The mats are manufactured in Taiwan - 13:03 – Justin explains the very practical reason behind his decision to set up a Kickstarter campaign - 14:05 – To do the Kickstarter process well, planning is necessary - 14:38 – Self-imposed development constraints helped The Perfect Burpee get off the ground with minimal, pre-Kickstarter investment - 15:00 – Self-imposed restraints also fostered creativity - 15:35 – Making the prototype and using it to test the consumer market - 16:25 – Justin used free coupons for Google AdWords and Facebook AdWords to get the most out of their _insanely_ thin starting budget - 17:44 – The price-point of a Kickstarer is unbelievably important; it can make or break the campaign - 17:55 – Conduct a pricing analysis to make sure the price-point is competitive - 21:33 – The Perfect Burpee Kickstarter launches on 1/14/2015 - 22:10 – The opening 24 hours of any Kickstarter or IndieGoGo campaign are the most important - 25:05 – Hitting the funding goal is key to having a successful Kickstarter; it acts as a positive feedback loop - 26:40 – [PerfectBurpee.com](http://www.perfectburpee.com/) **5 Key Points:** 1. Find a way to make your passion a business. 2. Panjiva is an incredible resource for anyone interested in figuring out where products are made overseas. 3. The key to having a successful Kickstarter campaign is intelligent planning. 4. Find the right price-point for the product being sold, otherwise customers will look elsewhere. 5. To ensure your Kickstarter or IndieGoGo campaign is a success, set a modest funding goal and do everything possible to make sure the first 24-hours are **_BIG_**! **Credits:** - Music and Audio Editing provided by [Felix Bird](http://2014.felixbird.com/) - Show Notes provided by [Mike Rossi](http://mikerossi.elance.com/) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

# Episode 118 **Summary:** In Episode #118 Ari sits down with Dan Martell of [_Clarity_](https://clarity.fm/), a digital marketplace designed to provide people with desperately needed on-demand, expert advice on a variety of topics. During the conversation, Ari and Dan discuss the idea behind Clarity, the challenges of starting the business and their secrets for improving professional productivity. **Sponsored By:** - [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) – The Less Doing LIVE Event in NYC is less than six months away! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from May 1st – 3rd. **Time Stamped Show Notes:** - 26:15 – Introduction of Dan Martell, the CEO and founder of _Clarity.FM_ - 26:30 – Definition and explanation of Clarity - 26:59 – What Clarity _started as_ versus what it _has become_ are two different things - 28:07 – Ari is on Clarity as an “expert” - 28:18 – Clarity has over 40,000 experts and enables users to make contact with very high-level people - 29:19 – Billing on Clarity is done by the _minute_ which is great for people who only need 5-10 minutes of talk time - 32:00 – [LetMeGoogleThatForYou.com](http://lmgtfy.com/) - 32:35 – At the time of recording, Clarity has recorded over 250K calls in only 15 months of being live - 33:00 – Clarity has less than 30 employees - 34:20 – Dan believes large teams of employees actually have a _negative _impact on productivity - 35:00 – Why Clarity is unique when compared to competitors - 35:45 – _Perception is reality_; Dan had to overcome the negative stigma of “pay-per-minute” - 37:00 – The future of Clarity; Dan’s vision - 37:43 – Liquidity of service and instant gratification; this is where the world is heading - 38:07 – Notable experts are really only good for one thing: _marketing_ - 38:55 – Dan is hoping to attract more PhD/Doctorate type experts to broaden the Clarity “expert” pool - 40:30 – How do users determine _who _to talk to? - 42:22 – The onus for a successful call is on both the caller and the expert - 43:33 – Overcoming the technical and logistical constraints of creating Clarity - 43:49 – Obtaining supply - 44:52 – Call infrastructure - 45:24 – Scheduling and response times - 47:06 – Dan’s _Top 3 Tips For Being More Effective_ - 47:50 – Practice “linkability” - 48:49 – Only use digital tools that can be used on a mobile device - 50:00 – Only use _one _channel of communication - 51:10 – Teach people how to treat you - 52:35 – [DanMartell.com/blog](http://www.danmartell.com/blog) and @DanMartell on Twitter **7 Key Points:** 1. What a business _starts as_ and what it _becomes_ are often two very different things. 2. Do not ask questions you can answer yourself with a minimal amount of effort. 3. Having a large number of employees in no way means your business will be more productive. 4. Perception _is _reality. 5. Liquid service (catering to instant gratification) is the future of business. 6. You can teach others how to treat you by conditioning them. 7. Commit to using one channel of communication as much as possible to improve productivity. **Resources Mentioned:** - [FullContact](https://www.fullcontact.com/gmail/) – “Steroids for Gmail” - [Cell Scope](https://www.cellscope.com/) – An external accessory for the iPhone that enables the camera to be used as an otoscope - [Ice Face](https://www.bulletproofexec.com/ice-face-cold-thermogenesis-vagus-nerve/) – A Bulletproof article discussing cold thermogenesis and the potential benefits of facial ice baths on health - [Joynture](http://joynture.com/) – Ari’s new co-working space on Wall Street, featuring 24/7 access -