The Less Doing Podcast

# Episode 117 **Summary:** In Episode #117 Ari shares the Less Doing Podcast with famed Belgian psychotherapist and relationship consultant, [Esther Perel](http://www.estherperel.com/). During the show, Ari talks to Esther about her career-long examination of sexual health and the meaning behind _Erotic Intelligence_. **Time Stamped Show Notes:** - 21:57 – Introduction of Esther Perel - 22:15 – Esther defines _Erotic Intelligence_ - 22:50 – Eroticism is not just sexuality, it is how we bring imagination, creativity, novelty, curiosity, focus and intentionality into our lives - 23:15 – _Can intimacy kill your sex-life?_ - 24:05 – Intimacy lives in the realm of security, stability and predictability - 24:13 – Sexuality lives in the realm of discovery, novelty and the unknown - 24:27 – Good intimacy does _not _guarantee good sex - 24:53 – The thing that is safe isn’t always the thing that can excite - 26:39 – Curiosity is good; it helps to ward of complacency - 27:42 – Understand how to evaluate the health of your creativity and imagination; do you bring something new to every situation? - 28:17 – Uncertainty is _crucial _to passion - 28:38 – To keep things interesting it is necessary to remain engaged - 29:10 – Find a way to remain fully alive and hungry - 30:58 – The difficulty of monogamy?—It is not natural - 31:10 – Monogamy is a cultural system and a _choice _people make - 31:51 – “Monogamy as a dual-gender, voluntary conviction is about 60 years old” - 32:09 – Monogamy is a _continuum_ - 32:35 – In most heterosexual couples, monogamy is assumed rather than negotiated and this is a weakness - 33:00 – Monogamy is assumed far less in homosexual couples, particularly gay men - 33:40 – Managing the unnaturalness of monogamy - 34:00 – The fact that something isn’t natural doesn’t mean it is not justifiable within a cultural framework - 34:18 – Most couples do not talk about sex, and if they do, they do not converse with the person with whom they have the sex - 36:00 – Only examining your sexual health when a mistake is made (like infidelity) is akin to only checking your cardiovascular health when you’re in the emergency room - 36:30 – Western culture talks with great frequency about sexual disease, sexual dysfunction and sexual betrayal, but we fail to discuss sexual _health_ - 37:25 – How the continuum of monogamy looks over time - 37:37 – People apply to committed relationships a model that they would _never _apply to their businesses - 40:33 – Make the time to talk to your partner, don’t be afraid to ask the big questions - 41:11 – Esther Perel’s _Top 3 Tips for Being More Effective_: - 41:23 – It is _essential _to be accountable – responsibility _is _freedom - 41:53 – It is easy to be critical, it is far more difficult to be appreciative - 42:21 – Nothing we achieve is ever done alone - 43:12 – [www.EstherPerel.com](http://www.estherperel.com/) **7 Key Points:** 1. Success is impossible alone. 2. Accountability and responsibility increase personal freedom. 3. Learn to be appreciative no matter how difficult it may seem. 4. Good intimacy and good sex do _not _go hand-in-hand. 5. Curiosity is the best medicine in combating complacency. 6. Monogamy is not natural; rather it is a social and cultural construct. 7. Just because something is not natural, does not mean it is not _acceptable _within the confines of a structured society. **Resources Mentioned:** - [How to Eat Healthy](http://www.bakadesuyo.com/2014/12/how-to-eat-healthy/) – Article from Barking Up the Wrong Tree featuring strategies to help people make better dietary decisions - [Health Benefits of Being a Woma

# Episode 116 **Summary:** In Episode #116 Ari speaks with [Jordan Belfort](http://en.wikipedia.org/wiki/Jordan_Belfort), the _real _Wolf of Wall Street. During this insightful and in-depth interview, Jordan talks about his mastery of salesmanship, the secret to his post-prison success and the development of the [Straight Line](http://jordanbelfort.com/products-list/) sales method. Ari also takes this opportunity to ask _The Wolf _about the accuracy of the film portraying his infamous life on Wall Street. **Time Stamped Show Notes:** - 18:18 – Introduction of Jordan Belfort, the _real _Wolf of Wall Street - 18:42 – Jordan spends most of his time on the road touring - 19:12 – The motivation for spending most of the time on the road is derived from an ability to make large sums of money _and _impact people’s lives positively - 20:12 – Ari asks Jordan directly about Straight Line, efficiency and salesmanship - 21:50 – Sales is _everything _in life and business; it’s not about closing deals it’s about sharing your ideals, concepts and vision - 22:35 – The biggest mistake people make is exclusively thinking of sales as closing deals - 23:30 – The Straight Line system is about optimizing a process and repeating it in a “straight line” - 24:17 – Becoming the _Wolf_ - 25:01 – Necessity was the mother of invention for Jordan - 25:55 – Closing a single deal versus getting a long-term client - 27:01 – Cultivating a base of “brand evangelists” is one of the best things anyone can do for their business - 28:15 – Too many internet marketers believe that if they can “master” the art of digital marketing they can forever avoid speaking with a person offline - 29:05 – How to overcome the classic objection of “I need to ask my XXXX…” - 30:18 – Objections are smokescreens for uncertainty - 33:21 – Being able to answer the objection, while a benefit, is _not_ what closes the deal…it only provides you with the right to continue speaking - 35:11 – Selling is about cultivating certainty - 35:30 – Jordan shares a _positive_ consequence of prison - 35:47 – Success is about being able to turn lemons into lemonade - 36:35 – Prison and learning how to write - 37:10 – Over the course of a lifetime, _everyone_ makes bad decisions that result in hardship; no person is exempt from this fate - 37:23 – What a person does in the wake of said bad decision is what matters; how can you harness the negative and convert it into a positive? - 39:31 – Jordan talks about Bill Gates - 40:37 – Ari asks Jordan to identify the biggest falsehood from the movie _[The Wolf of Wall Street](http://en.wikipedia.org/wiki/The_Wolf_of_Wall_Street_%282013_film%29)_ - 43:10 – Jordan’ _Top 3 Tips for Being More Effective_ - 43:15 – Master the art of persuasion - 43:45 – To learn how to delegate authority effectively - 44:32 – Transcend goal setting and focus on your vision - 45:40 – [JordanBelfort.com](http://jordanbelfort.com/) **7 Key Points:** 1. Find a way to make good money _and _impact people’s lives positively. 2. “Sales is _everything_;” it’s not about closing deals it’s about conveying your ideas and vision. 3. Necessity is the mother of invention. 4. Create brand evangelists and watch your business grow. 5. When it comes to sales, objections are smokescreens for uncertainty; Selling is about cultivating certainty. 6. Everyone is destined to make bad decisions that result in varying degrees of hardship. 7. To find success as an entrepreneur, surround yourself with the best talent available and learn how to delegate authority. **Resources Mentioned:** - [How to Read People](http://www.bakadesuyo.com/2014/12/how-to-read-people/?utm_content=bufferef086&utm_medium=socia

**Summary:** In Episode #115 Ari sits down with Maneesh Sethi, a self-described victim of severe ADD and the founder of Pavlok, a new, wearable device designed to help people break their bad habits. During their conversation, Maneesh and Ari talk about the technology behind Pavlok, its story from concept to creation and the major benefits of breaking bad habits and increasing productivity. **Time Stamped Show Notes:** - 21:54 – Introduction of Maneesh Sethi, the founder and creator of the _Pavlok_ - 22:23 – Maneesh defines what Pavlok _is _and how it _changes _what we do - 24:10 – The mammalian brain versus reptilian brain on positive reinforcement - 24:34 – The positive enforcer of quitting a negative habit is hard for your mammalian brain to process - 27:18 – Biting nails, smoking cigarettes, watching porn, browsing Facebook and head-scratching are some of the most commonly broken bad habits with Pavlok - 27:47 – Studies on breaking bad habits, particularly smoking cigarettes - 27:54 – [Shick Shadel](http://schickshadel.com/), the Seattle-based treatment facility and their experience with aversion therapy - 29:50 – After a year of treatment at Shick Shadel, fewer than half smoked another cigarette again…the best nicotine patches have a 7.5% success rate - 31:03 – Pavlok is the first ever self-contained, wearable shock device - 32: 07 – Self-administered behavior modification _can _work, but Pavlok aims to automate it - 32:48 – Tim Ferris’ 30-Day _No Complaint _ challenge - 34:14 – How can Pavlok promote _good _habits? - 35:25 – Pavlok comes with an API to integrate to other developers programs and apps - 36:40 – One of the benefits of Pavlok is that users can _intentionally _perform the bad habit to prompt Pavlok to shock them and accelerate the habit-breaking process - 39:26 – _[Thinking Fast and Slow](http://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow)_ - 40:30 – “_There is no disincentive to anything anymore_” - 41:55 – Pavlok IndieGoGo campaign is over - 43:29 – What are your _Top 3 Tips to Being More Effective?_ - 44:07 – Implement a negative reinforcement to force yourself to write down the 3 things you need to do every day - 45:21 – Make bets to maximize loss aversion - 48:47 – Identify the power of the accountability partner ** ** **7 Key Points:** 1. The mammalian brain does _not_ respond as effectively to positive reinforcement as it does to negative reinforcement. 2. Biting nails, smoking cigarettes and watching porn are some of the most unwanted habits Americans struggle to break. 3. Self-administered behavior modification _can _work. 4. One of the main problems within the modernity of western society is the loss of disincentives. 5. Make bets with yourself and others to maximize loss-aversion. 6. Identify someone who can help you be accountable. 7. Using tools to help you break habits is completely OK. **Resources Mentioned:** - [Fiction and a Better Life](http://lifehacker.com/how-reading-fiction-can-help-you-live-a-better-life-1666696457?utm_content=buffer33deb&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) – LifeHacker article discussing the psychological benefits of reading fiction - [ Shit Express](http://www.shitexpress.com/blog/how-we-earned-10120-usd-in-30-days-by-sending-horse-poop-to-people-amazing-kickstart-of-a-marketing-experiment/?utm_source=Founder+Weekly+Newsletter&utm_campaign=6fe13df508-Founder_Weekly_Issue_160_December_10_2014&utm_mediu) – A company designed to demonstrate the power of marketing via mailed horseshit - [Fliplingo](http://www.fliplingo.com) – IFTTT for translation…business translation automated - [Sen.se](https://sen.se/store/mother/?xmasrotw) – The manufacturer of the _Mother_; a un

# **Summary:** In Episode #114 Ari interviews Mark Alexander, CEO of [ARX Fit](http://arxfit.com/) the company behind a new, eCentric-focused fitness technology. During their conversation, Ari and Mark discuss in great detail the science and tech behind_ARX_ as well as the common oversights of entrepreneurs entrenched in the day-to-day of their business. **Time Stamped Show Notes:** - 23:04 – Introduction of [Mark Alexander](http://arxfit.com/about-arx/), CEO of _AXR Fit _podcast - 23:41 – Mark defines _ARX _as an abbreviation and as a company - 24:00 – Man vs Machine; the machine is always going to be stronger - 25:08 – eCentric training defined - 25:38 – The _bang for the buck _in exercise comes from the eCentric motion - 27:33 – _ARX _mirrors force-output capability all of the time - 28:37 – The technology follows high-intensity training principles - 30:25 – Though it may not seem like it, explosive training _is_ possible with _ARX_ - 32:25 – Visualization and actual physical practice of an activity can have similarly positive results - 33:00 – Safety and the _ARX_ - 33:55 – The technology isn’t just for strength training; it’s also for rehab and stretching - 35:35 – Resistance is created with the _ARX _via a pulling force - 36:34 – The prescribed workout for _ARX _is… - 38:05 -- The R&D process has taken several years…getting to a scaled production run was no easy task - 39:00 – Mark defines his current _ARX _workout - 42:00 – The _ARX Omni _is officially launching in January 2015 - 44:05 – What are your _Top 3 Tips for Being More Effective?_ - 44:29 – Value and respect time - 45:05 – Surround yourself with the _right _people - 45:52 – Take care of your health; mental, physical and spiritual - 46:41 – ARXFit.com **7 Key Points:** 1. eCentric training is the most efficient and effective way to train. 2. Visualization and actual physical practice of an activity can have similarly positive results. 3. The _ARX _is for strength training, rehabilitation _and _stretching. 4. Research and development for a product is not an overnight process, it can take years; stay committed. 5. Value, respect and take advantage of your time – Love thy calendar. 6. Set aside time every day to accomplish the tasks _only you _can accomplish. 7. Always keep an eye on your mental, physical and spiritual health. **Resources Mentioned:** - Less Doing Internship – Ari is planning to create a formal Less Doing internship program; Interested parties can reach him via the [Less Doing Contact Page](http://lessdoing.com/contact-me/) - [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) – The Less Doing LIVE event in NYC is less than six months away! - [Calvin App](https://www.calvinapp.com/) – A collaborative to-do list for making plans; Those interested in testing the Beta version of Calvin app, please contact [nick@calvinapp.com](mailto:nick@calvinapp.com) - [Hush](https://www.kickstarter.com/projects/hush/hush-the-worlds-first-smart-earplug?utm_content=buffer8f70d&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) – A Kickstarter campaign for the world’s first _smart_ earplug - [Calltag](http://callt.ag/) – An app that allows users to notify their contacts _why_ they’re calling - [The Happy Home](https://www.thehappyhome.co/) – $10 per month in-home maintenance - [Satellite Eyes](http://satelliteeyes.tomtaylor.co.uk/) – A Mac app that automatically changes desktop wallpaper to the satellite view of where the computer is located - [MyKickback](https://mykickback.com/) – A service that automates sending refunds through FedEx and UPS - [USB Necklace](http://techcrun

# Episode 59 **Summary:** In Episode #59 Ari shares his time with microbiologist Glenn Taylor of the [Taymount Clinic](http://taymount.com/about-us-fmt/), a medical facility in the UK dedicated to the improvement of digestive health. During their conversation, Ari and Glenn define what makes for an effective fecal microbiota transplant, as well as outline the oft overlooked impact of the digestive system on physical and emotional health. **Sponsored By:** [Zazzle ](http://www.zazzle.com/)– The best online source for the creation of customized merchandise. **Time Stamped Show Notes:** - 21:26 – Introduction of Glenn Taylor - 21:51 – Glenn explains how he become an expert in fecal microbiota transplants (FMT) - 22:44 – Probiotics are poor at colonizing - 24:30 – There is huge demand for clinical-grade microbiota implantations - 25:12 – The process of defining what could be treated with FMT - 27:38 – By changing gut flora you can readily and easily relive a number of simple maladies - 29:55 – Many patients wait too long to improve their digestive health, reaching a point where they need a complete[Colectomy](http://www.mayoclinic.org/tests-procedures/colectomy/basics/definition/prc-20013604) - 30:20 – The colon is not a _primary _organ of the digestive system - 30:57 – Glenn’s theory about the colon as a function of the immune system - 31:57 – FMT can change the health of the digestive system fairly quickly - 32:30 – The _process _of the FTM clearly defined - 33:15 – Donors are selected by lifestyle, a healthy diet and low-exposure to antibiotics - 38:25 – How the implant is inserted into the patient - 40:40 – Glenn uses a pediatric rectal catheter to place FMT implants into the descending colon - 40:50 – The descending colon is located just inside the left hip bone - 43:45 – Lifestyle and dietary improvement advice is given to patients following transplantation - 44:00 – _Never _underestimate the impact stress can have on health - 44:44 – “If you carry on doing what you’ve always done, you’re going to carry on getting what you’ve always [gotten]” - 47:35 – What are the side-effects of FMT? - 49:47 – Teymount.com **7 Key Points:** 1. Probiotics, though effective at improving digestion in a clinical environment, are poor at colonizing within the digestive system. 2. Changing gut flora is an effective method of treatment for a number of maladies. 3. The colon is not a _primary_ organ of the digestive system 4. Fecal microbiota transplants can improve health fairly quickly. 5. FTM donors are masters of healthy living. 6. Never underestimate the impact stress can have on the body. 7. “If you carry on doing what you’ve always done, you’re going to carry on getting what you’ve always [gotten]” **Resources Mentioned:** - [IFTTT](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fifttt.com%2F) – A service to help people be more effective on the web - [Square](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fsquareup.com%2Fglobal%2Fen%2Fregister) – Credit card processing made easy - [Appier](http://www.appier.com/en/index.html) – Used to help advertisers improve the ROI of their campaigns - [Zazzle](http://www.zazzle.com/) – Website that lets users customize all kinds of things from T-shirts to coffee mugs, etc. - [Fiverr](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.fiverr.com%2F) – An online marketplace for creative professionals. - [ScreenCastify](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.screencastify.com%2F) – A Google app for screen recording - [HeartBleed](http://heartbleed.com/) – A widely publicized bug in online secu

**Summary:** In Episode #113 Ari sits down with author and brand storyteller [Mathew Turner](http://turndog.co/story/) to discuss how mistakes, when used properly, become launch-pads for success. During their chat, Matthew shares some of his most important mistakes, the associated lessons learned and the origins of _[The Successful Mistake](http://turndog.co/successful-mistake/)_. **Time Stamped Show Notes:** - 17:34 – Introduction of Mathew Turner of _[Turndog](http://turndog.co/)_ - 18:13 – What it means to Matthew to be a storyteller - 18:50 – Though he’s an author, Matthew’s background is in marketing - 20:15 – Sharing the stories about a company’s people, ideals or heritage makes for effective marketing - 20:48 – Defining the origins of _The Successful Mistake_ - 22:29 – It’s only a mistake if you refuse to acknowledge that it **_is_** one and fail to learn from it - 23:20 – Matthew shares one of his bigger entrepreneurial mistakes - 26:00 – Make sure you’re connected (aka “on the same page”) with your clients - 27:30 – Avoid working with a client until you’ve put a process for doing business in place - 28:43 – Communicating your needs and expectations effectively in a business partnership is hugely important - 30:37 – Matthew defines his storytelling methodology - 31:45 – In order to tell a brilliant brand story, you have to unearth the history of the people_behind_ the product or cause - 32:49 – Matthew tends to work with manufacturers and builders more than any other type of client - 34:13 – The future of _Turndog_…what’s next? - 36:15 – Matthew’s Top 3 Tips to Be More Effective: - 36:40 – Don’t overlook the value of _meeting people_…reach out and involve yourself in the lives of others - 37:19 – It’s not about _quantity_, it’s about _quality_ - 38:04 – Always take a step back and ask yourself: “_Am I asking too much?_” and “_What can I give back?_” - 39:31 – [Turndog.co](http://turndog.co/) ** ** **7 Key Points:** 1. Telling an effective story about the people behind the product makes for effective marketing. 2. If you can acknowledge it and learn from it then it’s not a mistake…it’s a lesson. 3. Establish a process for doing business before actually _doing_ it. 4. Learn to communicate your needs _and _wants clearly and effectively 5. Success in life is intertwined with your willingness to meet and connect with people. 6. Quality will always trump quantity 7. Don’t forget to give back; Ask how you can contribute to the lives of those around you and your community. ** ** **Resources Mentioned:** - [Snipboard](http://hipolabs.com/snipboard/) – A keyboard app for the iPhone that can be filled with customized snippets. - [ZANO](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.kickstarter.com%2Fprojects%2Ftorquing%2Fzano-autonomous-intelligent-swarming-nano-drone) – A Kickstarter campaign for an autonomous, intelligent drone for “selfies” - [Werewolf](http://www.playwerewolf.co/) – A party game designed for 7-20 people featuring various characters and roles. - [Plan V](https://www.kickstarter.com/projects/1838401618/plan-v-the-failsafe-charger-you-cant-leave-home-wi) – A Kickstarter campaign for a failsafe iPhone charger, possible the smallest portable iPhone charger ever. - [Revert.io](https://revert.io/) – Backup for your cloud based applications. - [eAngel.me](https://www.eangel.me) – A company that will improve and correct the grammar on your emails. All reviews are done by a human user, not a bot. - [Bondic](http://notaglue.com/) – A plastic gel that can be used as a bonding agent…it requires UV light to set. - [Carousel](https://itunes.apple.com/us/app/carousel-by-dropbox/id825931374

DeanJacksonOfILoveMarketingPodcastInterview [http://likeaglove.co.il/#carousel-01-landing](http://likeaglove.co.il/#carousel-01-landing) [http://www.videoblocks.com/?utm\_content=buffer13990&utm\_medium=social&utm\_source=twitter.com&utm\_campaign=buffer](http://www.videoblocks.com/?utm_content=buffer13990&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) [http://www.declaretask.com/](http://www.declaretask.com/) [http://articles.mercola.com/sites/articles/archive/2014/11/24/7-best-foods.aspx?utm\_content=buffer26322&utm\_medium=social&utm\_source=twitter.com&utm\_campaign=buffer](http://articles.mercola.com/sites/articles/archive/2014/11/24/7-best-foods.aspx?utm_content=buffer26322&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) [http://homescreen.is/](http://homescreen.is/) [https://www.pillpack.com/pricing](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.pillpack.com%2Fpricing) [http://www.tunityapp.com](http://www.tunityapp.com) Felix's links: [http://www.gizmag.com/mister-brightlight-smart-standing-desk/35062/](http://www.gizmag.com/mister-brightlight-smart-standing-desk/35062/) [http://www.rd.com/slideshows/9-natural-upset-stomach-remedies/#slideshow=slide2](http://www.rd.com/slideshows/9-natural-upset-stomach-remedies/#slideshow=slide2) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

**Summary:** In Episode #111, Ari shares the Less Doing podcast with [Ariel Garten](http://www.choosemuse.com/the-people-behind-muse/) the CEO of InteraXon, and designer of [MUSE™](http://www.choosemuse.com/) _the brain sensing headband_. Ari takes this opportunity to ask Ariel about the history and technology behind MUSE™, as well as the science the human brain. ** ** **Time Stamped Show Notes:** - 18:29 – Introduction of Ariel Garten of InteraXon - 18:50 – Ariel explains the MUSE™ headband - 19:15 – How Ariel started this project and how the brain became a topic of interest - 19:50 – The first generation of the MUSE™ - 20:50 – The MUSE™ tracks a whole range of specific brainwaves from ½ hertz up to 100 hertz including Delta, Theta, Alpha, Beta and Gamma - 21:25 – The different wavelengths are associated with different things, which Ariel defines - 21:38 – Gamma - 22:10 – Beta - 22:38 – Alpha - 23:17 – Delta - 23:21 – Theta - 23:30 – Why focus on helping people improve their calm and focus as opposed to other behaviors? - 26:00 – Ariel defines what she does, on a personal level, to improve her focused attention - 29:00 – Using MUSE™ has really helped Ari discover which cues break his calm and focus - 31:20 – The future for MUSE™ both the app and physical device - 31:30 – The evolution of the MUSE™ Calm app - 32:20 – InteraXon will _not _be developing an _active _version of MUSE™ - 33:08 – Heart Rate Variability and [EEG](http://en.wikipedia.org/wiki/Electroencephalography), how do they relate? - 34:45 – At this time, HRV and EEG can be correlated but we cannot determine which is causal - 35:00 – Ariel’s _Top 3 Tips for Being More Effective:_ - 35:17 – Learn to manage the voices in your head - 36:37 – Don’t listen to the voice in your head - 36:41 – You do not need the voice in your head - 37:24 – ChooseMuse.com or Amazon.com ** ** **7 Key Points:** 1. There are five waves commonly observed in the brain: Alpha, Beta, Delta, Gamma and Theta. 2. These waves can be measured at anywhere from ½ Hz up to 100 Hz 3. MUSE™ matches form with function, an attractive accessory designed to accurately measure EEG. 4. Due to the sensitivity of what’s being measured, the MUSE™ must be used in a calm, inactive environment. 5. HRV and EEG are correlated, but there is no causal relationship at this time. 6. _Everyone_ has a “voice” in their head; managing that voice is key to becoming effective. 7. Remember the “voice” in your head is more like a demon…the truth is you do not need it. ** ** **Resources Mentioned:** - [Let’s Talk When You’re Free](http://chrisguillebeau.com/re-lets-talk-when-youre-free/) – An Article by Chris Guillebeau discussing the misnomer of “free-time” - [PriceJump](http://www.savings.com/pricejump#less+doing+more+living) – A website that will show you a comparison of prices across online stores _and_brick & mortar stores - [Gigster](http://www.trygigster.com/) – Pre-vetted, high-quality developer outsourcing - [Vyte.in](https://www.vyte.in/?utm_content=buffer7b270&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) – This a personal assistant, meeting scheduling service - [GigSky](https://www.gigsky.com/en/) – An international mobile data service designed to let people access data on the go at local rates - [Is College Worth the Cost?](http://us.cnn.com/2014/11/19/opinion/ivory-tower-andrew-rossi-higher-education-cost/index.html?sr=sharebar_twitter) – An article by Andrew Rossi discussing the prevalence of the student-loan/debt problem ** ** **Reviews, Comments and Questions:** - 1:50 – iTunes Review from _DefeatTheDrama_ – “This podcast is filled with great guests and valuable information. Chalk-full

# Episode 110 **Summary:** In Episode #110 Ari sits down with Harvard-grad and budding entrepreneur [Jesse Kaplan](https://www.linkedin.com/in/jessejkaplan) of [Parcel](https://fromparcel.com/), an “off-hours delivery service for online shoppers.” During the interview, Jesse and Ari talk about the strategy behind founding a business, the importance of optimization and how technology has an indispensable role in assuring the smooth operation of Parcel. **Time Stamped Show Notes:** - 15:55 – The introduction of Jesse Kaplan, the founder of_ Parcel_ - 16:09 – Jesse provides his definition of what Parcel is as a business - 16:30 – Jesse defines how Parcel works as a service - 17:15 – At this time, Parcel serves all of Manhattan and parts of Brooklyn - 17:44 – All deliveries are performed by Parcel employees, _not _independent contractors like bike messengers - 18:15 – To work with Parcel, all packages must be under 30lbs and no more than 2ft in any dimension - 19:27 – The service costs $5 _per delivery_ and a delivery can include multiple packages _if_all orders arrive to the Parcel facility on the same day - 21:12 – Right now, Parcel is focused on nighttime delivery, but there are plans to expand to early morning and weekend hours as well - 21:25 – Ari defines why he likes Parcel over a service like Amazon Lockers - 22: 10 – Parcel integrates with a 3rd party routing software rather than doing it all in-house - 23:28 – Most of the proprietary technology Parcel has built is designed to optimize the_driver procedures _rather than the _driver route_ - 23:51 – This proprietary tech allows for highly-customizable deliveries: drivers can be notified by customers of broken doorbells, sleeping children, etc. - 24:30 – Jesse mentions Viamente and Routist - 25:10 – Jesse explains how the idea for Parcel came to him - 28:40 – _Are there plans to scale to other cities?_ - 30:20 – Most Parcel-to-User, User-to-Parcel communications are handled by text message - 31:00 – Retailer partnerships are the future for Parcel - 32:05 – The full-time Parcel team is only 4 people (including Jesse) at this time - 33:00 – There have been mishaps and associated learning experiences along the way - 33:38 – Jesse’s Top 3 Tips to be More Effective: - 33:53 – There is a lot of value in establishing a routine - 34:32 – Be conscious of _how _you are using your time - 35:07 – Surround yourself with as many supportive people _as possible_ - 35:50 – FromParcel.com **7 Key Points:** 1. Starting a successful business does not require a lot of seed money; it requires a great idea and the drive to see it through. 2. When starting a business, focus on a specific market and geographical area; then refine your processes to a science before expanding. 3. Concierge services are, in many ways, the future of business. 4. A business that can accommodate user-specific customization to a high-degree will naturally attract customers. 5. Convenient communication is a great selling point for a company. 6. To find success, evaluate _how_ you use your time and find a routine that works. 7. Do not underestimate the value of surrounding yourself with positive, supportive people. **Resources Mentioned:** - [Wendy Myers](http://liveto110.com/about-wendy-myers/) – The founder of _[Live to 110](http://liveto110.com/) _the company conducting Ari’s hair/mineral/metal test - [Plowz and Mowz](http://www.plowzandmowz.com/) – Snow plowing and lawn mowing on-demand - [Petalite Flux](https://www.indiegogo.com/projects/petalite-flux-100-percent-charge-in-15-minutes) – An IndieGoGo campaign promoting a rapid charging power pack that charges smartphones to 100% in 15 minutes - [Viamente](https:/

Show Notes: Subscribe to the podcast on [iTunes](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fitunes.apple.com%2Fus%2Fpodcast%2Fari-meisel-less-doing%2Fid605938952%3Fmt%3D2) Also Check out Ari's book "[Less Doing, More Living](http://www.lessdoingbook.com/)" Leave Your Questions for the Podcast [HERE](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.speakpipe.com%2FLessDoingPodcast) Get More Great Content and Full Show Notes at [LessDoing.com](http://www.lessdoing.com/) # Episode 109 **Summary:** In Episode #109, Ari shares the Less Doing podcast with _Master_outsourcer [Chris Ducker](http://www.chrisducker.com/) of_[The New Business Podcast](http://www.chrisducker.com/new-business-podcast/)_. During their conversation, these two outsourcing gurus share their respective histories, commonly held beliefs and fun anecdotes about some of their strangest encounters with the world of outsourcing. **Sponsored By:** [RevYourself](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.entheos.com%2FREV-Yourself%2FAri-Meisel) – _What if you could squeeze every last drop of excitement from life, with compromising your health on the inside or outside? What if you could achieve amazing feats of body and mind without wearing down?[Ben Greenfield](http://www.bengreenfieldfitness.com/) believes you can by “getting revved” – and here is an entire **FREE** conference with 25 experts to show you how you can RevYourself!_ **Time Stamped Show Notes:** - 21:55 – Introduction of Chris Ducker of _The New Business Podcast_ - 22:28 – Chris has been inside the outsourcing industry for so long he can’t actually remember the first thing he ever outsourced - 23:30 – Chris still runs a 300 person call center in the Philippines in conjunction with everything else he does - 24:00 – Ari recalls his _first_ outsourcing experience - 24:30 – Time consuming, repetitive, low-level tasks that are the _foundation_ of outsourcing - 26:29 – Is there a geographic shift or pattern for outsourcing? - 27:28 – Reference to _The 4-hour Work Week_ by Tim Ferris - 27:50 –[VirtualStaffFinder.com](http://www.virtualstafffinder.com/) - 28:20 – Eastern Europe is the current hotbed for developers - 30:00 – Hire and work with a virtual assistant _at least once_ - 30:40 – _Three Lists to Freedom_ - 31:20 – Always hire for the _role _not for the one, specific task - 32:05 – Time is the_most valuable commodity_ as an entrepreneur - 32:25 – The definition of _success _is NOT “working your ass off” - 33:00 – Can you_afford _not to find the time to train someone else to do your outsource-able tasks? - 34:27 – 95% of the things you do on a daily basis can be done by other people or other things – It’s the5% that makes you unique - 34:55 – Chris defines the some of the more _unusual_things he’s outsourced - 39:45 – The outsourcing of legal work - 40:33 – Accept that the outsourced employee does not have to be in the same office, let alone the same country - 42:00 – Businesses are finally starting to realize they are _not_bound by geographical limitations - 42:40 – There’s less and less that requires a human…automation is booming and will only continue to grow - 43:50 – Chris reflects on the notion of a 4-hour work week and then describes his normal work week - 47:07 – 95% of the time Chris works from home - 47:24 – Chris only works Monday through Thursday, 20 hours a week total; but it WAS NOT always like that - 48:25 – Up until 2009, Chris was the typical stressed out, overworked 96 hour a week entrepreneur - 49:10 – The ultimate goal is to start working _on_ your business rather than working _in_it - 49:40 – Chris’ Top 3 Tips for Bei