The Less Doing Podcast

**Summary** In this episode of the Less Doing Podcast, Ari and Nick interview Justin Stenstrom, the founder of the [Elite Man Magazine](http://elitemanmagazine.com/), the [Elite Man Podcast](https://itunes.apple.com/us/podcast/elite-man-podcast-lifestyle/id954083494?mt=2) and the [Elite Man Conference](http://elitemanconference.com/). Listen as Justin walks us through his transition from a teenager with anxiety and depression problems to being the founder of one of the most successful men’s magazine to date. **Key Quote ** “It all started with me…my transformational period back when I was 18 or 19 years old going through all this stuff, learning how to get confidence and overcome my anxiety and depression problems and my dating problems…” **What You’ll Learn ** - How the Elite Man Magazine started - How long it took Justin to overcome his anxiety and depression problems - The root cause of Justin’s panic attacks - Justin’s life as an isolated teenager - Taking care of your mental health - The process to stop panic attacks - Justin’s 7 Step Formula to becoming more productive - Write out a schedule - Put aside time - Avoid social media and cell phones - Don’t let the perfect be the enemy of the good - Get more passionate about what you’re doing - Breakdown your work to shorter segments - Don’t try to do a week’s worth of work in a day - Justin’s new podcast, [The Justin Stenstrom Show](http://justinstenstrom.com/podcast/%22http://justinstenstrom.com/podcast) **Less Doing Podcast Resources:** Trello Board - [https://trello.com/b/jtqdNTp3/leverage-podcast-resources](https://trello.com/b/jtqdNTp3/leverage-podcast-resources%20) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](%20https:/go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

**Guests ** [Zack Arnold](https://www.linkedin.com/in/zackarnold) **Summary ** In this episode of the Less Doing Podcast, Ari talks to Zack Arnold, creator of [Fitness in Post](http://fitnessinpost.com/) and [Optimize Yourself](http://optimizeyourself.me/). Listen as Zack shares with us how his transition went from being an active kid to becoming a 60-hour work week person in the film industry and his struggles of blending the two paths together that lead him to where he is now. **Key Quote ** “I’ve lived a life for the last 15 years in a small dark room in front of a computer for 12-16 hours a day…after a long day at work, I said, I just do not want to live like this anymore and I need to find a better way.” **What You’ll Learn ** - Zack’s background as a film and television editor - Why Zack’s brain and body fought back - Blending intense creative work with high performance athletics - The biomechanics of your body - How Zack uses [Trello](https://trello.com/) for his day-to-day activities - The activity video vault - Changing your daily habits - Using [Zapier](https://zapier.com/) and IFTTT for Zack’s personal automations - The Optimize Yourself Program’s system - Understand how ineffective you are when you’re sedentary **Less Doing Podcast Resources: ** Trello Board - [https://trello.com/b/jtqdNTp3/leverage-podcast-resources](https://trello.com/b/jtqdNTp3/leverage-podcast-resources%20) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](%20https:/go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

**Summary** In this episode of the Less Doing Podcast, Ari welcomes Ben Ahrens to the show. Ben is a health and performance coaching expert and the current Executive Vice President of [Innovative Medicine](https://innovativemedicine.com/). Listen as Ben shares his journey battling Lyme Disease and what Innovative Medicine does for people like him. **Key Quote ** “We are doing research, development, and educating medical doctors in a new paradigm of personalized medicine that takes personalized protocols and personalized treatments to a whole new level.” **What You’ll Learn ** - What Innovative Medicine is and what they do - Ben describes his battle with Lyme Disease - Getting stuck in a negative feedback loop - What is neuro-cognitive rehabilitation? - The symptoms kept coming back and and we have to choose how to respond - Lyme is a multi-faceted and multi-systemic disease - The medical protocol and nutritional supplements that were involved in treating Ben - Ben is working on a book called, _The Set Point Effect_ - The idea is to not force change from the outside-in - The basic conception of homeostasis - The science of “small wins” explained - Ben’s [blog](https://benahrens.com/) and event, [Set Point Coaching](https://changeyoursetpoint.splashthat.com/) – use Promo code **LessDoing** to get 30% OFF **Less Doing Podcast Resources: ** Trello Board - [https://trello.com/b/jtqdNTp3/leverage-podcast-resources](https://trello.com/b/jtqdNTp3/leverage-podcast-resources%20) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](%20https:/go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

In this episode of the Less Doing Podcast, Ari shares the mic with Dr. Erica Reischer, a psychologist and the author of _What Great Parents Do: 75 Simple Strategies for Raising Kids Who Thrive_. Listen as Dr. Erica opens a new world for understanding your children as parents, what the common parenting mistakes are and how you can correct them for a better emotional connection with your kids. **Key Quote** “Parents say things to kids using blame, shame, or fear. But kids are NOT responsible for our feelings.” **What You’ll Learn** - How having kids can make you more empathetic and compassionate. - How we respond to our kids depends on how we perceive what they’re doing. - Why you have to pay attention to your feelings and thoughts as parents. - How your biological needs as a human play a part in good parenting. - The importance of each parent being consistent, especially with rules. - Balancing short and long game parenting. - What the common parenting mistakes are and how to fix them. - To make your kids understand that it isn’t them that is the problem, but their behavior—which is a choice. - How siblings influence each other’s behavior. - How you cannot assume what is obvious to us is obvious to our kids as well. - How to meet feelings with feelings. - Emotional connection is the cornerstone to a happy family. **Less Doing Podcast Resources:** Trello Board - [https://trello.com/b/jtqdNTp3/leverage-podcast-resources](https://trello.com/b/jtqdNTp3/leverage-podcast-resources) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

In this episode of the Less Doing Podcast, Ari and Nick interview Dan McCarty, founder of Crystal Commerce, a leading web solution company dedicated to servicing game and hobby industry. Crystal uses a proprietary system to allow retailers to launch new websites while fully integrating their inventory and e-commerce systems in less than 24 hours. Listen to learn how Dan and his company are changing the way brick and mortar hobby stores do business. **Key Quote** “We’re serving an entire community vertical which is any game and hobby store.” **What You’ll Learn** - What Crystal Commerce is and what it does - How Crystal Commerce proprietary system works and how it caters to brick and mortar clients - Syndicating inventory across platforms - Processing orders from Ebay to a central CRM - How much Crystal Commerce charges its customers - Group leverage on catalogs and inventory - The challenges of moving to a multi-tenant platform - How you can use Grow for analytics - The importance of having a content marketing routine - How to start with the value proposition of local **Less Doing Podcast Resources:** Trello Board - [https://trello.com/b/jtqdNTp3/less-doing-podcast-resources](https://trello.com/b/jtqdNTp3/less-doing-podcast-resources) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

In this episode of the Less Doing Podcast, Ari and Nick sit down at the Trello headquarters with guests, Michael Pryor (CEO and Founder of Trello) and JD Peterson (CMO of Trello). Listen to learn Trello’s origin story—from concept to execution—how this once nascent company is quickly marching down the pathway to $100M in revenue. PS—don’t you dare call Trello a project management tool any more…find out why in this episode! **Key Quote** “Trello is a visual collaboration tool. The three words that describe it are collaboration, organization, and perspective.” “The strength of Trello is how unstructured it is.” **What You’ll Learn** - How Trello was conceptualized - Why you shouldn’t crowd source for a name internally - Trello is NOT a project management tool but a visual collaboration tool - Why these – Collaboration, Organization, Perspective -- are the best words to describe Trello. - Why there isn’t a “one way” to use Trello. - Using Trello for communication and integration with Slack - The meta activities Trello is working on to indicate card status - What attracts people to Trello and why they are joining the movement - Learn how to see the really important things that are happening with your boards - How the road to $100M for Trello looks - How Trello meet-up events work - How to invite people to the platform and show them how to use it - The strength and weakness of Trello is being unstructured - Trello.com/inspiration is where people can share boards - Collecting concerns to see what issues there are - Why working at Trello is not a job, but a part of your life - How Trello can be used to make you more effective ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

In this episode of the Less Doing Podcast, Ari interviews Cole Hatter, host of the annual Thrive Conference, a business coach, and a former firefighter. Listen as Cole shares his journey from life as a firefighter, to brain injury survivor, to coach who spends each and every day working hard to help and inspire others life lives they could never imagined possible. **Key Quote:** “I believe that business can be the number one catalyst in the world for change.” **What You’ll Learn:** - What the Thrive is and how its format flows. - Why Cole started his professional life as a firefighter. - How Cole’s real estate success practically evaporated overnight in 2008. - The importance of investing in yourself. - Why Cole never released his book. - How Cole uses entrepreneurship as a catalyst for fulfillment. - The importance of scaling up. - Why outsourcing is the easiest way to optimize productivity, but only if done properly. - How to identify your strengths, and sidestep your weaknesses. - The key to focusing on money generating activities. ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

In this episode of the Less Doing Podcast, Ari and Nick interview [Holger Seim](https://de.linkedin.com/in/holgerseim), one of the founders of [Blinkist](https://www.blinkist.com/), a site that lets users extract the key lessons from more than 1000+ nonfiction books in less than 15 minutes. Listen to as Holger shares the idea behind Blinklist, where the idea for the company came from , and what his advice is for all the entrepreneurs out there. ## Key Quote “It’s all from the idea of helping people to keep learning and inspiring them to try something new every day.” ## What You’ll Learn 1. What Blinkist is and how it works. 2. Why reading books end-to-end is actually really inefficient. 3. How Blinkist handles hiring. 4. The potential copyright issues tied to Blinkist’s work. 5. How Blinkist preserves the surprise moments for the readers. 6. The technology and tools Blinklist uses to summarize the books. 7. How Blinklist coordinates an employee roster that stretches across dozens of countries. 8. The importance of orchestrating a plan. 9. Why you need to focus on developing a winning plan and tackling the challenges at hand. 10. The all too often overlooked art of relaxation. ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

**Guest** [Dr. Michael Breus –The Sleep Doctor](http://www.thesleepdoctor.com/) **Summary** In this episode of the Less Doing Podcast, Ari and Nick interview The Sleep Doctor, Dr. Michael Breus. Get ready to learn all about chronotypes, your true sleeping patters, and the trick to defeating those pesky cases of insomnia. **Key Quote ** “It’s all about understanding your genetics first—otherwise you’re battling Mother Nature.” **What You’ll Learn ** 1. Why not all doctors are created equally. 2. How to treat insomnia with behavioral techniques. 3. What a chronotype is and how they are related to your sleep. 4. How chronotypes orchestrate and determine your hormonal distribution cycle. 5. Why the best time for sleep (and everything else) depends on your chronotype. 6. The reason sleeping pills (and other drugs) aren’t really necessary for sleep. 7. Why it’s difficult to sleep sitting up. 8. The variability in defining “good sleep”. 9. Why you need to create a consistent sleep schedule. 10. How to high-five the sun every morning. ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

## Summary In this episode of the Less Doing Podcast, Ari and Nick sit down for a conversation with [Professor Gary Charness](http://econ.ucsb.edu/~charness/), professor of behavioral economics at the University of California at Santa Barbara. Listen in as they discuss Nick’s in-class experience at UCSB, the value of communication in facilitating better social outcomes, the disparity between behavioral economics, experimental economics, and game theory, and much, much more. ## Key Quote “Entrepreneurship is the only job I’ve ever been able to keep longer than five months.” ## What You’ll Learn 1. Why, if the conditions are right for it, you should live in another country. 2. The importance of following your passion, and how it will invariably lead you down the right path. 3. What Josh’s company handles. 4. How to be transparent with your clients. 5. The importance of getting the client to focus on the results. 6. The motivation behind [Josh’s book](https://www.joshsteimle.com/books/cmos-at-work/). 7. Why some clients prefer Basecamp while others prefer Trello. 8. What Josh spends most of his day (and energy) focusing on. 9. Why you should try to make yourself unnecessary. The hidden value of bringing on a partner. ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)