The Less Doing Podcast

## Guest Professor Gary Charness – [Economics University of California at Santa Barbara](http://econ.ucsb.edu/~charness/) ## Title Economics and psychology with Professor Gary Charness – The Less Doing Podcast ## Summary In this episode of the Less Doing Podcast, Ari and Nick sit down for a conversation with [Professor Gary Charness](http://econ.ucsb.edu/~charness/), professor of behavioral economics at the University of California at Santa Barbara. Listen in as they discuss Nick’s in-class experience at UCSB, the value of communication in facilitating better social outcomes, the disparity between behavioral economics, experimental economics, and game theory, and much, much more. ## Key Quote “When you start to identify with the team, you become more willing to take one for the team.” ## What You’ll Learn 1. What behavioral economics is at its core. 2. Why people are not and ever will be rational. 3. The secret to reestablishing habits after breaks or interruptions. 4. What makes grades such a critical component of education. 5. How to enhance ingratiation and identity. 6. The essence of cultivating competition at the individual level. 7. Experimental economics versus behavioral economics versus game theory. 8. The cognitive limitations associated with behavior. 9. How communication in games leads to better social outcomes. 10. The value of self-belief and asking for what you want. ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

## Guest Derek Steer – [Mode Analytics](https://modeanalytics.com/) ## Summary In this episode of the Less Doing Podcast, Ari and Nick sit down for a conversation with Derek Steer of [Mode Analytics](https://modeanalytics.com/), a collaborative analytics platform built by analysts, for analyst that processes more than 20,000 SQL queries a day to help people around the world make data-informed decisions. Before launching Mode, Derek orchestrated analytics for a number of marquee companies including Facebook, Yammer, and Microsoft. When he’s not working away inside the Mode offices, you can find Derek competing in triathlons, rock climbing, or playing guitar. ## Key Quote “Your analytics tool is only as good as the data you put into it.” ## What You’ll Learn 1. The data sources Mode uses to generate groundbreaking analytics 2. What an analytic-specific database looks like. 3. The leading analytic indicator to determine whether or not a client will leave Less Doing. 4. How Derek applies Mode to internal data analysis. 5. What graduating from Tableau or Looker to Mode looks like. 6. Why it’s important to look at different data sources to understand how advertisements are performing. 7. How everything is connected from the front-end to the back-end at Mode. 8. The upcoming BIG changes happening at Mode. 9. The difference between “vanity metrics” and metrics that can lead to meaningful changes. 10. How Derek defines productivity by motivation. ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

## Guest Luke Storey – [School of Style](http://theschoolofstyle.com/) ## Summary In this episode of the Less Doing Podcast, Ari and Nick spend some time with [Luke Storey](http://www.lukestorey.com/), founder of the School of Style and host of The Life Stylist Podcast. Luke is known as a rock star stylist who has successfully worked with Aerosmith, Kanye West, and The Foo Fighters, just to name a few. He is also a lifestyle coach who has dedicated years of his life to share strategies for healing and happiness with the world. ## Key Quote “Looking at life from the position of something other than your thoughts and feelings, to really disconnect from that—it’s invaluable.” ## What You’ll Learn 1. How Luke turned into a successful stylist from a homeless musician in Hollywood 2. The lifestyle of artists in late 80s to early 90s 3. What is School of Style and how it started 4. Peak Time vs. the Brain-Dead time 5. How outsourcing helped Luke focus on the more important tasks 6. The key to utilizing tools that can help run the business 7. The structure of the business when you work as a fashion stylist 8. How meditation increases productivity 9. Luke’s current and future guests on his podcasts 10. Luke’s Top Three Pieces of Advice to help you be more effective ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

## Guest [Michael Humenansky](https://www.linkedin.com/in/humenansky) – [Mobell Muscle](https://mobellmuscle.com/) ## Summary In this episode of the Less Doing Podcast, Ari and Nick sit down with Michael Humenansky, founder of Mobell Muscle, Men's Health '2016 Product of the Year' and a patent-pending, innovative portable gym that offers athletes accessible, productive, affordable, and versatile means to achieve peak performance in life. ## Key Quote “Once you set it up, you’ve got a 315 pound gym at your disposal.” ## What You’ll Learn 1. What the Mobell kit includes. 2. How weights are created with what’s available. 3. How a 60 pound case becomes a 315 pound gym. 4. The struggles troops have staying in shape while on deployment. 5. How a 3-piece bar can still support more than 1,000 pounds. 6. The necessity of beta testing for consumer goods. 7. Pivoting from government-only clients to the broader consumer community. 8. Mobell’s plans for growth in the future. 9. Why keeping diverse personalities in the company is integral to Mobell’s success. The importance of spending quality time on the _plan_. ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

**Key Quote** “You can create a very quick and easy tribute video with hundreds of people.” **Time-Stamped Notes** 01:00 – Ari and Nick are both very busy and are getting ready to launch their new book. 01:40 – The Thunderclap campaign for this podcast. 02:07 – Nick is enjoying some lamb neck. 03:00 – Tribute.co 03:07 – People can collaborate to make a video tribute for someone. 03:27 – It compiles the video for you. 03:40 – Growth Geeks 03:50 – Freelance for “growth geeks” 04:00 – Design Geeks and Word Geeks 04:15 – New branches off of Growth Geeks 04:40 – See the benefits of outsourcing. 05:20 – Respondable 05:45 – Find out how likely you are to get a response from your emails in real time. 06:25 – It could help for cold emails. 06:40 – They just raised prices. 06:55 – They’ve been using Google Docs for editing and reviewing their book. 08:00 – Calendly to set up shifts with higher pay on nights and weekends. 08:50 – Having developers come in person to work with them. 09:15 – Every once and a while, it’s great to meet someone in person. 09:40 – Building team culture and breaking down barriers. 10:35 – Less Doing Coaching Program 10:55 – A yearlong program. Go to lessdoing.com to apply. 11:16 – The HeroX Project 11:26 – Submit any automation ideas 11:55 – That’s it for today! XXXX – Haymakers for Hope ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

## Guest Cameron Herold – [Double Double](http://www.cameronherold.com/about-the-book) ## Summary In this episode of the Less Doing Podcast, Ari sits down with Cameron Herold, author of the book, [Double Double](http://www.cameronherold.com/about-the-book), and the man who helps entrepreneurs turn their dreams into realities. Listen as Cameron discusses the overlooked value of meeting, highlights the importance of having operations people inside every organization, and why transitioning from startup to corporate in culture isn’t a bad thing. ## Key Quote “There needs to be true partnership between the vision person, and the person in charge of executing operations.” ## What You’ll Learn 1. How Cameron transforms dreams into realities. 2. What Cameron does to help businesses 10x their operations. 3. Being entrepreneurial versus staying entrepreneurial. 4. Why going “corporate” isn’t a bad thing IF it’s done in the right way. 5. The reality that meetings don’t suck—it’s just the way we run them sucks. 6. The value of developing a vivid vision. 7. All about Cameron’s [COO Alliance](http://www.cooalliance.com/). 8. The misunderstood role of the COO. 9. How remote workforces will impact culture and growth. 10. Why a willingness to admit vulnerability is essential. ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

## Key Quote “I don’t like things where it takes you a really long time to get to a point of usability.” ## Time-Stamped Notes - 00:10 – The new podcast will be launched September 7 - 00:30 – [Skype Channel](https://ifttt.com/skype/recipes) on IFTTT - 00:45 – You can be notified by things in Skype - 01:04 – Great for people who live in Skype - 01:15 – [SlideBot](https://slidebot.io/pro/?r=23964) creates powerful slides in seconds - 01:30 –You provide the text, and it will automatically create the design. - 01:53 – It makes it easy to make a unique presentation. - 02:20 – Other programs take a really long time to figure out. - 03:00 – Startup Value website - 03:15 – A decent way for someone to steal your idea. - 03:35 – Their new book manuscript comes out this week. - 03:45 – See Ari & Nicks book for free by emailing [va@lessdoing.com](mailto:va@lessdoing.com) - 03:58 – The first five people to email us will get to read the book. - 04:05 – The Less Doing Dashboard - 04:18 – A new way of managing tasks - 04:25 – Email [va@lessdoing.com](mailto:va@lessdoing.com) to be a beta tester - 04:40 – Go to [com](http://www.lessdoing.com/) to sign up for the newsletter - 04:50 – Less Doing Coaching Certification is coming up in November. Sign up on the website. ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

## Guest UJ Ramdas – [The Five Minute Journal](https://www.intelligentchange.com/products/the-five-minute-journal) ## Summary In this episode of the Less Doing Podcast, Ari and Nick meet with [UJ Ramdas](https://www.linkedin.com/in/ujramdas), creator of the Five Minute Journal. UJ is an expert in the art of journaling. He knows journaling can help everyone get on task to make progress and achieve goals. He has come up with a number of products and applications to help people start journaling. ## Key Quote “One of the scariest questions that you can ask yourself is, ‘What are the mistakes that you’re making over and over again?’” ## What You’ll Learn 1. Why journaling is beneficial to externalize your ideas 2. A physical journal vs. a journal app – Figuring out which is right for you 3. The research behind a physical journal and why it might be better 4. The thinking and frustration behind the productivity journal 5. Three elements for a planner: prioritizing, time blocking, focused reflection 6. Creating products that you actually want for yourself 7. One of the scariest questions you can ask yourself 8. How breaking down your daily tasks helps you psychologically 9. The new products that UJ has coming out 10. UJ’s Top Three Pieces of Advice to help you be more effective ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

## Key Quote “Generally speaking, you’re not going to be looking at ordered-in food as your source of micronutrients….” ## Time-Stamped Notes - 00:10 – The second Less Doing podcast, “Optimize, Automate, Outsource,” starting September 7 - 01:05 – [Multiply Labs](http://www.multiplylabs.com/?ref=producthunt#/) - 01:15 – A customized supplement pill - 02:00 – One pill with everything you want throughout the day - 02:20 – A survey lets you know what supplements you might want to take - 03:05 – Great for someone who doesn’t like to take supplements - 03:40 – How many pills do Ari and Nick take? - 06:00 – Why you should take Vitamin D - 07:20 – [Cronometer](https://cronometer.com) - 07:40 – The most detailed application to track your food and overall health - 07:55 – A micronutrient break down - 08:30 – You can determine from your food what nutrients you are lacking - 09:00 – The accuracy of food trackers - 09:25 – This app lets you get really specific with what foods you are eating - 10:30 – How to record Nick’s Oxtail Stew - 11:40 – [Editorr](https://www.editorr.com/?ref=producthunt) - 12:00 – An app for an on-demand editing service - 12:25 -- $5 for 150 words - 12:45 – Average pickup time is one minute - 14:00 – [Pana](https://pana.com/), a travel agency service - 14:15 – Dashboarding tools, like [Datadeck](https://www.datadeck.com/) and [Geckoboard](https://www.geckoboard.com/) - 14:40 – [Hotjar](https://www.hotjar.com/) and [Ptengine](https://www.ptengine.com/) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

## Guest J.J. Kaye – [High Pressure Zone](http://www.highpressure.zone/) ## Summary In this episode of the Less Doing Podcast, Ari and Nick chat with [J.J. Kaye,](https://www.linkedin.com/in/jjkaye) a designer who looks beyond the aesthetic value of art and applies business applications to design strategy. Having worked with several companies to develop successful brands, J.J. has incredible insights into where the worlds of design and business currently collide, and where they will collide in the future. ## Key Quote “The quality of the design is only going to be as good as the thinking that you put behind it.” ## What You’ll Learn 1. The value of design, and it’s role in strengthening companies and products 2. How companies waste both time and money on the misconceptions surrounding design 3. Ari and Nick’s process with their website design and how they have learned to focus on what their goals are for the site 4. Translating user feedback on design and identifying how it affects the user experience 5. JJ’s balance between a business mind and a designer’s mind—designing for the business and not for yourself 6. How product design, marketing, and brand design are all part of the same design unit 7. The current stage of JJ’s company and his system to find the best designers 8. Hiring strong designers vs. developing a strong concept 9. JJ’s Top Three Pieces of Advice to Be More Effective ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)