
Trapital
Trapital is where technology meets culture. Hear breakdowns on the most important trends in tech, media, and entertainment. Trapital founder Dan Runcie and various guests break down the moves that shape the rest of society. Learn more
Latest episodes

May 12, 2020 • 32min
Trapital Mailbag #3: How Hip-Hop Makes Money in a Pandemic, Superproducers in the Streaming Era, What’s Next for Fortnite + Travis Scott, and more!
Round 3! Here are the most pressing questions from Trapitalists: Do smaller indie acts fare better during the pandemic? Is Tekashi 6ix9ine worthy of a marketing case study? What’s next for Travis Scott + Fortnite? And a whole lot more. Tune in! Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Link: How Hip-Hop Producers Lost Their Power How Travis Scott Growth Hacked Hip-Hop Why Hip-Hop and Gaming are Still Scratching the Surface Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

May 5, 2020 • 43min
Tiffany Ballard on Music Business Law, Why Bad Deals Still Happen, How She Made Connections on Myspace, and Her Time on Reality TV
Entertainment lawyer Tiffany Ballard came on the Trapital Podcast to talk about how she rose in the music industry. She spoke about using Myspace to find career opportunities and discover artists like Nicki Minaj. We also spoke about bad record deals and why they still happen. Tiffany also revisited her brief time on the reality TV show Money Power, & Respect! Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Tiffany Ballard, @BlackElleWoods Link: Money, Power, & Respect - Meet Tiffany - WE tv Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Apr 28, 2020 • 36min
Zack O'Malley Greenburg (2019)
Since Kanye West is now a billionaire, let's revisit the podcast I recorded in September with Zack O’Malley Greenburg, Senior Editor of Media & Entertainment at Forbes. We talked about Forbes’ annual Hip-Hop Cash List, why artists like Cardi B and Meek Mill who question the results, the integrity challenges with self-reported data, and the amount of work that goes into reporting a single number. Host: Dan Runcie, @RuncieDan, trapital.co Guest: Zack O’Malley Greenburg, @zogblog, forbes.com/sites/zackomalleygreenburg Links referenced: Article: Kanye West is Now Officially a Billionaire (and He Really Wants the World to Know) - Forbes Article: Highest Paid Hip-Hop Acts 2019: Kanye Tops Jay Z to Claim Crown - Forbes Article: Kanye’s Second Coming: Inside the Billion-Dollar Yeezy Empire - Forbes Article: Artist, Icon, Billionaire: How Jay-Z Created His $1 Billion Fortune - Forbes Twitter: Cardi B, Meek Mill, “Pee” from Quality Control Music
Article: Why Cardi B Doesn’t Need to Go on Tour - Trapital Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Apr 14, 2020 • 46min
Ibrahim "Ib" Hamad on Building Dreamville, Managing J. Cole, the Dollar & a Dream Tour, and Starting the Dreamville Fest
Dreamville co-founder and President, and J. Cole’s manager Ibrahim "Ib" Hamad came on the Trapital Podcast to talk about how him and J. Cole started Dreamville and how it became what it is today. Ib also broke down what changed for Dreamville in 2014, the impact that the Dollar & a Dream tour had on J. Cole’s career, establishing the Dreamville brand beyond J. Cole, and why the Dreamville Fest has nine lives! If you wanna know what it takes to get to that next level, this is the episode for you. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Ibrahim "Ib" Hamad, @KingOfQueenz, dreamville.com Link:
J. Cole is Still Making Millions From a $1 Million Concert - Trapital
Dreamville Fest - August 29, 2019 - Dreamville Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome

Apr 7, 2020 • 48min
Shawn Prez on the Bad Boy Street Team, Grassroots Marketing in Hip-Hop, and Starting the Global Spin Awards
Music and marketing executive Shawn Prez came on the Trapital Podcast to talk about his days as Bad Boy’s VP of Marketing, what set Bad Boy’s Street Team apart, breaking hit records, the Ciroc Boyz, his work at Power Moves Inc., and why he decided to launch an award shows to recognize DJs. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Shawn Prez, @powermovesprez, powermovesprez.com Link: Ciroc Boyz - Power Moves Inc. Black Rob - “Whoa” Global Spin Awards Power Moves with Shawn Prez - YouTube Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome

Mar 31, 2020 • 45min
Hannibal Buress on How Netflix Changed Comedy, His Investing Strategy, and Why Isola Fest is One of His Favorite Career Moments
The hilarious comedian Hannibal Buress came on the Trapital Podcast to talk about how he’s adjusted to quarantine life, how he prioritizes his multiple business interests (touring, comedy specials, acting, investing), Netflix’s impact on comedy specials, planning a music festival on three weeks notice (!!!), why he wishes he got into the toilet paper business, and what’s in store for 2020. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Hannibal Buress, @hannibalburess, hannibalburess.com Link:
Isola Fest - Hannibal Buress
Handsome Rambler Podcast - Hannibal Buress
Hannibal’s thoughts on the toilet paper business - Comedy Camisado, Hannibal Buress
I.B.S. - Cam’Ron (2006, Killa Season)
Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome

Mar 26, 2020 • 37min
Mike Weissman - President, SoundCloud (2019)
Mike Weissman, President of SoundCloud, came on the Trapital Podcast to talk about the streaming company’s business model, how it compares to a tech accelerator, SoundCloud’s growth in the Middle East, SoundCloud rap, and what sets the company apart from its competitors. (Originally published November 11, 2019) Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Mike Weissman, @soundcloud, soundcloud.com Links referenced: WIRED: As Streaming Services Boom, SoundCloud Strives for Relevancy (2017) Trapital: Why Hip-Hop Can Help Venture Capital Navigate Changes in the Industry (2019) Trapital: Why Streaming Services are Here to Stay (2019) SoundCloud: On Tuesday We Presented Lil’ Tecca with our First-Ever Chart-Topper Award (2019) – The sneakers are on this link! Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Mar 17, 2020 • 41min
Akin Aliu - Music Touring Agent, CAA (2019)
CAA music touring agent Akin Aliu came on the pod to talk about the BET Awards, representing Ciara, Freddie Gibbs, and Becky G, the NCAA’s “Rich Paul Rule,” and why agents break out on their own. (Originally published October 21, 2019) Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coGuest: Akin Aliu, @caamusic Links referenced: Article: Why Choosing the Right Concert Venue Matters – Trapital Article: Why Cardi B Doesn’t Need to Go On Tour – Trapital ESPN: NCAA amend “Rich Paul Rule” amid blowback
Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Mar 10, 2020 • 44min
James Supreme - A&R at Universal Music Publishing Group (2019)
James Supreme, A&R at Universal Music Publishing Group, came on the pod to talk about his role in Lil’ Nas X’s second hit song “Panini”, the differences managing black rappers and white rappers, working with Beyonce’s Parkwood Entertainment team on The Lion King: The Gift, and why mental health matters in the music industry. (Originally published October 10, 2019) Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: James Supreme, @jamessupreme Links referenced: Article: How Lil’ Nas X’s Success Will Impact Hip-Hop - Trapital Article: White Rappers and Black Rappers Have Different Business Models - Trapital Article: What Chance the Rapper Gets Wrong About Ownership - Trapital Article: How Do You Follow Up ‘Old Town Road?’ If You’re Lil’ Nas, You Don’t Try - Rolling Stone Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Mar 3, 2020 • 31min
Trapital Mailbag #2! D-Smoke’s Potential, Lovers & Friends Fest, Jay Z the Wartime Leader, The Cost of Album Bundles, and Def Jam…oh Def Jam
This is Round 2! Here are the most pressing questions from Trapitalists: How successful will the Lovers & Friends Fest be? Was Jay Z’s tenure as Def Jam CEO a success? Should artists bundle albums with digital products to reduce costs? My thoughts on Mr. Eazi’s music incubator in Nigeria? Will Travisbott lead to a producer-less future? And a whole lot more. Tune in! Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.coLink:
Trapital Mailbag #1: Grammy Awards Woes, Young Rappers Most Likely to Become Moguls, and Thoughts on a Rappers Union - Trapital
How Travis Scott Growth-Hacked Hip-Hop - Trapital
How Billboard Can Fix the Album Bundles Issue - Trapital
Hip-hop’s influence continues to grow. Join the execs, CEOs, and moguls who read Trapital: trapital.co/welcome Want in on the next mailbag? Learn more here: trapital.co/membership