Trapital

This is a recording of our webinar discussion on the latest music strategies from big tech companies! We broke down the latest and greatest from Facebook, Apple, Amazon, Netflix, Google, Tencent, and more. Cherie Hu is an award-winning music journalist and founder of Water & Music where she unpacks the fine print of innovation in the music business. Her work has been featured in Billboard, Forbes, NPR Music, Columbia Journalism Review, Pitchfork, Rolling Stone, Music Business Worldwide, Variety, CNBC, and more. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher |  Overcast | RSS Hosts: Dan Runcie, @RuncieDan, trapital.co Cherie Hu, @cheriehu42, cheriehu.com Links: Slides shared during webinar Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Al D is founder of Move Forward Music, a New York-based live events production company. His company built a reputation for putting on the first NY shows for big name artists like Kendrick Lamar, DaBaby, Noname, and others. But like many companies, Move Forward was forced to pivot in 2020. Al partnered with Twitch for a new live streaming channel. Oct 17-18 is the Move Forward Fest with Just Blaze, The Alchemist, Sonny Digital, and more. Al D broke down tough decisions made, his business model, and the future of his company after the pandemic. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Alex Damashek, @mfmusic, moveforwardmusic.com,  Links: Move Forward Twitch Channel: https://www.twitch.tv/moveforwardmusic Move Forward Partners with Twitch: https://www.billboard.com/articles/business/9460342/move-forward-music-partners-twitch-live-streamed-programming-festival/ Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

An audio version of the Trapital essay: Netflix's Black Content Strategy, Explained. The global entertainment company has grown stronger since it leveled up and focused on its influential customers. Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the people taking hip-hop to the level at trapital.co. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co

This is the audio from the webinar with Marcus Collins, a marketing professor at the University of Michigan, Ross School of Business. We broke down the top five hip-hop marketing campaigns of all time (and a few honorable mentions). We also talked about Marcus’ favorite ad campaigns from his days as an advertising exec at Translation, Doner, and other agencies. At the end, we broke down Travis Scott’s McDonald’s campaign and took questions from attendees. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Marcus Collins, @marctothec, marctothec.com Links to discussed campaigns: Hamburger Helper “Watch the Stove” Nipsey Hussle $100 mixtape The Reebok S. Carter Reebok Allen Iverson A5 and A6 Budweiser Made in America case study Beats by Dre ambush marketing at London 2012 Olympics How “Straight Outta Compton” became a viral sensation Sprite “Obey Your Thirst” Beyonce surprise album drop Hello Brooklyn campaign Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Heavy Sound Labs founder and CEO Jason Geter came on the Trapital Podcast to break down his rise in the music industry. He started as an intern when he was in high school! He eventually started Grand Hustle with T.I. and helped build his career. Jason adapted the playbook to help build Travis Scott’s career. Jason recently launched Heavy Sound Labs, a music incubator that redefines what it means to be a record label. He’s also an investor in All Def Digital, the largest Black-owned digital media property. If you are interested in how the music industry has evolved and where it’s heading, this is the podcast for you. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Jason Geter, @jasongeter, heavysound.com Related essay: How Travis Scott Growth Hacked Hip-Hop Trapital Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Tenderfoot TV cofounder and President Donald Albright came on the Trapital Podcast to talk about how his company has amassed 500 million podcast downloads. Tenderfoot is behind this hit shows Up and Vanished, Atlanta Monster, To Live and Die in LA, and more. The company has partnered with HBO, iHeartMedia, HBO, and others. Before Tenderfoot, Donald was a music exec in Atlanta where he managed LaFace Records’ street team, managed August Alsina, and worked closely with OutKast, Goodie Mob, and others. If you are interested in podcast strategy, partnerships, and ownership, this is def the podcast for you. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Donald Albright, @dabright03, tenderfoot.tv Link: How Donald Albright Became Atlanta’s Podcast Kingmaker - Atlanta Magazine Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

An audio version of the Trapital essay: Why Hip-Hop’s Indie Economy Has Taken Off. An ecosystem of rappers and businesses have shaped the path and future for independent artists. Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the people taking hip-hop to the level at trapital.co. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co

An audio version of the Trapital essay: How Tyler, The Creator Built a Cult-Like Following. Tyler's greatest creation is the loyal fanbase that's been riding with him for over a decade. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Links: How Tyler The Creator Built A Cult-Like Following - Trapital Tyler, The Creator's Fashion Show is Unlike Anything You've Ever Seen (Vogue - YouTube) Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Mass Appeal CEO Peter Bittenbender came on the Trapital Podcast to talk about the company’s content strategy, the 2020 climate, holding partners accountable, international expansion, and Hip-Hop's 50th Anniversary. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Peter Bittenbender, @bittenbender, massappeal.com Link: Wu Tang Clan: Of Mics and Men: Mass Appeal  Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Office Hours’ Ernest Wilkins came through to talk about challenger brands in hip-hop, why they exist, our respective articles on No Limit and Quality Control Music, and what we expect for the future.Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Ernest Wilkins, @ernestwilkins, officehours.substack.comLink:  How No Limit Became Hip-Hop’s Challenger Brand - Ernest Wilkins (in Trapital) How Quality Control Music Took Over Atlanta - Dan Runcie (in Office Hours)Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co