
Trapital
Trapital is where technology meets culture. Hear breakdowns on the most important trends in tech, media, and entertainment. Trapital founder Dan Runcie and various guests break down the moves that shape the rest of society. Learn more
Latest episodes

Sep 2, 2020 • 46min
Donald Albright on Building a Podcast Network, Hip-Hop Marketing Tactics, and Tenderfoot TV’s Future
Tenderfoot TV cofounder and President Donald Albright came on the Trapital Podcast to talk about how his company has amassed 500 million podcast downloads. Tenderfoot is behind this hit shows Up and Vanished, Atlanta Monster, To Live and Die in LA, and more. The company has partnered with HBO, iHeartMedia, HBO, and others. Before Tenderfoot, Donald was a music exec in Atlanta where he managed LaFace Records’ street team, managed August Alsina, and worked closely with OutKast, Goodie Mob, and others. If you are interested in podcast strategy, partnerships, and ownership, this is def the podcast for you. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Donald Albright, @dabright03, tenderfoot.tv Link: How Donald Albright Became Atlanta’s Podcast Kingmaker - Atlanta Magazine Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Aug 31, 2020 • 13min
Hip-hop's Indie Economy
An audio version of the Trapital essay: Why Hip-Hop’s Indie Economy Has Taken Off. An ecosystem of rappers and businesses have shaped the path and future for independent artists. Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the people taking hip-hop to the level at trapital.co. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co

Aug 17, 2020 • 13min
Tyler, The Creator's Cult-Like Following
An audio version of the Trapital essay: How Tyler, The Creator Built a Cult-Like Following. Tyler's greatest creation is the loyal fanbase that's been riding with him for over a decade. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Links:
How Tyler The Creator Built A Cult-Like Following - Trapital
Tyler, The Creator's Fashion Show is Unlike Anything You've Ever Seen (Vogue - YouTube) Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Jul 21, 2020 • 40min
Peter Bittenbender on Mass Appeal’s Rise, Holding Brand Partners Accountable, and International Expansion
Mass Appeal CEO Peter Bittenbender came on the Trapital Podcast to talk about the company’s content strategy, the 2020 climate, holding partners accountable, international expansion, and Hip-Hop's 50th Anniversary. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Peter Bittenbender, @bittenbender, massappeal.com Link: Wu Tang Clan: Of Mics and Men: Mass Appeal Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Jul 14, 2020 • 48min
Hip-Hop Challenger Brands with Ernest Wilkins
Office Hours’ Ernest Wilkins came through to talk about challenger brands in hip-hop, why they exist, our respective articles on No Limit and Quality Control Music, and what we expect for the future.Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Ernest Wilkins, @ernestwilkins, officehours.substack.comLink:
How No Limit Became Hip-Hop’s Challenger Brand - Ernest Wilkins (in Trapital)
How Quality Control Music Took Over Atlanta - Dan Runcie (in Office Hours)Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Jul 7, 2020 • 39min
Roy Wood Jr. on How 2020 Changed Comedy, His Comedy Central Partnership, and Why Alabama Means So Much to Him
Comedian, actor, writer, and producer Roy Wood Jr. came through to talk about how the pandemic and uprisings, all the “lost tapes” from 2020, how comics have shifted, why he partnered with Comedy Central, and why his home state of Alabama means so much to him. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Roy Wood, Jr @roywoodjr, roywoodjr.com Link:
It’s Time for Stand-ups to Prepare for the Worst - Roy Wood Jr, Vulture
Black Patriotism Sketch - Father Figure special, Roy Wood Jr. Roy Wood Jr’s Rap Song “Smoothie Song” Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Jul 3, 2020 • 13min
The Steve Jobs of Gap?
An audio version of the Trapital essay: Why Kanye West’s Gap Deal is a Risk to Yeezy. Yeezy’s new partnership with the struggling apparel company is a threat to the brand that Kanye West built. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Link: Why Kanye West’s Gap Deal is a Risk to Yeezy - Trapital
Kanye describes his issues with Nike and confirms Adidas deal - Hot 97
Why Rihanna Broke Barriers That Others Couldn’t - Trapital Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Jun 30, 2020 • 37min
Hovain Hylton and Busy Rivera on Cinematic Music Group’s Rise, and Turning the Brand into a Lifestyle
Cinematic Music Group’s President, Hovain Hylton and Head of Creative, Busy Rivera came through the Trapital Podcast to talk about leading the independent record label and management company, doing more with less than the major record labels, and managing the Cinematic brand like it’s one of their artists. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Hovain, @hovain Busy Rivera, @busyrivera Link: Cinematic website Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Jun 14, 2020 • 12min
Build Your Table
Another solo episode in light of recent events, and an audio version of this week’s Trapital article, “Why Ownership Matters More in Hip-Hop.” The system hasn’t always had hip-hop’s best interest at heart, so its artists are more likely to take control. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Link: Why Ownership Matters More in Hip Hop Beyonce Commencement Speech | Dear Class of 2020 Cash Money Records Has a Bleak Future Without Drake and Lil’ Wayne Why Death Row Was Bound to Self-Destruct Spreadsheet: Hip Hop Statements - BLM 2020 Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Jun 5, 2020 • 13min
Hip-Hop's Role in the Fight for Justice
This Trapital Podcast is a solo episode in light of this week’s events, the music industry’s actions in the wake of George Floyd’s murder, and this week’s Trapital article, “How Hip-Hop Pushed Companies to Fight for Racial Justice.” Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Link: Spreadsheet: Hip Hop Statements - BLM 2020 How Hip-Hop Pushed Companies to Fight for Racial Injustice Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co