This is the audio from the webinar with Marcus Collins, a marketing professor at the University of Michigan, Ross School of Business. We broke down the top five hip-hop marketing campaigns of all time (and a few honorable mentions). We also talked about Marcus’ favorite ad campaigns from his days as an advertising exec at Translation, Doner, and other agencies.

At the end, we broke down Travis Scott’s McDonald’s campaign and took questions from attendees.

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Marcus Collins, @marctothec, marctothec.com

Links to discussed campaigns:

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The Best Hip-Hop Marketing Campaigns of All-Time with Marcus Collins