Ops Cast

Text us your thoughts on the episode or the show!We are continuing our series of Marketing Ops career journeys.In this episode we are joined by Mike Tatum, currently Director of Lifecycle Marketing at Athletic Greens. Prior to that, he held several roles in demand gen, general marketing, digital marketing, and lead generation. He has also been on the agency side and was a media planner/buyer. Mike has been a speaker at INBOUND, the HubSpot conference. He also does consulting and training on HubSpot and digital marketing. Prior to all of that, he served in the US Army. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!We are back to our series of Marketing Ops career journeys. In this episode, we are talking with Faithful Adia who is currently Senior Marketing Automation Manager at HelloFresh, based in Germany. Prior to this role he has held roles as CRM Manager, email marketing specialist and more.We enjoyed learning from Faithful about what it is like leading Marketing Ops at a B2C company since the majority of our episodes have leaned heavily towards B2B.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!Tune in to this episode of MOOPs TV where Weisi Kang shares her Marketing Ops mistakes and how she plans to avoid them in the future.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode we had the opportunity to talk with Daniel Murray (host of the Marketing Millenials podcast) about how he sees:The relationship between marketing ops and overall marketingThe importance of understanding broader marketing and sales processes as a marketing operations professionalThe shifting perception of marketing ops and potential elevation of marketing ops leaders into heads of marketing/CMO rolesIn addition we talk about overrated / over-hyped martech and the importance of understanding data and analytics in the marketing ops world now.Recorded live.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!We continued our series of Marketing Ops Stories with Bethanie Swank. Her story is unique in a couple of ways.First, she started more as a full-stack marketer, and found that she really enjoyed the technology and process orientation found in Marketing Operations. That led her to several different opportunities to be the "team of one" to do all things MOps. She also shares with our audience how she has recently gone through the process internally to "pitch" the need for additional Marketing Ops resources. Although the process of hiring was still ongoing at the time of the recording, she shared some tips for how she built the case.If you are a team of one - or a leader who wants to build the case for additional headcount - you will want to listen to this episode.Recorded live January 2022.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!Tune in to this episode of MOOPs TV where Anna Leary shares a cloning mistake that resulted in a rather large mistake that impacted over 2-million records!Hear how she resolved it and the practical tips she provides on how to avoid mistakes like this in the future.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!Our guest in this episode, AJ Navarro, shares his career journey from Sales to Marketing Ops and consulting, including how his experience with producing music taught him about marketing tech. If you've ever wondered what music production has to do with Marketing Ops, or what it's like to work as a consultant - this is the episode for you!AJ shares his lessons learned, including:How he learned via community and others who sharedThe value of mentors, including Pete Furseth (check out our episode with Pete)Being curious and relentless to learnWe also touch a little bit on the question of "what is marketing ops?" during our discussion.Recorded live.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode we talk with Carissa McCall about her journey through roles in sales/inside sales, customer success and customer success operations, product marketing, and channel partnerships before landing in marketing operations.Carissa shares lessons about:Self-awareness - knowing what kind of work she enjoyed (and didn't)Being opportunistic and persistentLeveraging resources to learn about new topicsIf you are new to Marketing Ops or just considering it, you can get some inspiration from Carissa.Recorded LiveEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!Prasad joins us on another episode of MOOPs tv to share a mistake that occurred within a database of over 2-million records. Tune in to find out what happened and how he went about remediating the mistake.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!During this (sorta) Ops Cast After Dark, we talk about one year of Ops Cast and we talk about predictions for 2022. Our starting point was 6 predictions about Marketing Operations in 2022 written in an article by a friend of the show, Darrell Alfonso.As you will see, we don't all see things the same and predictions are almost always tough. Listen, and then let us know what you expect for 2022.Recorded live on January 7, 2022.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show