The Role of Marketing Ops in Modern Marketing with Daniel Murray

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In this episode we had the opportunity to talk with Daniel Murray (host of the Marketing Millenials podcast) about how he sees:

• The relationship between marketing ops and overall marketing
• The importance of understanding broader marketing and sales processes as a marketing operations professional
• The shifting perception of marketing ops and potential elevation of marketing ops leaders into heads of marketing/CMO roles

In addition we talk about overrated / over-hyped martech and the importance of understanding data and analytics in the marketing ops world now.

Recorded live.

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