Ops Cast

Text us your thoughts on the episode or the show!With the first of what is planned to be a series, we talk with Anna Leary about her path to Marketing Ops and into consulting. Learn how a stint of work in Australia randomly led her to working with Marketo. After her return to the United States, she moved away from MOPs but eventually found her way back.Lessons from Anna's story:Sometimes you have to be opportunisticMentors and / or someone in your corner is key to any careerNetworking and connections can be valuableIf you are considering the jump from in-house to consulting, you can learn from Anna's journey.Recorded live.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!When Rachel joined us to record this MOOPs episode she was still in the role of Marketing Operations Manager. Her story is not uncommon, but her learning and approach to managing marketing technology (Marketo) is of course unique. Tune in to find out why she had to watch emails go out all day long before she could resolve anything. Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In the latest episode of #OpsCastAfterDark, we had an open conversation with Courtney McAra. We talked a little about her path to Marketing Operations and then into consulting. We also talked about reaching some milestones with Ops Cast as this is the 40th episode and we recently went over 5,000 downloads.And, you get a little insight into:Photoshop and HTML hacksThe best SDR outreach everWhat the connection is between the Backstreet Boys and NaomiRecorded live.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode, we talk with Kacyn Goranson the now VP of Marketing at CM Group who's journey to Vice President actually started in Social, moved through Marketing Automation and Operations, and eventually got a seat at the leadership table.Tune in to hear:how she got there - spoiler alert, she says YES way more than no - and how she literally wrote her own job description!! her call out every publication for asking what it's like to be a young female leader in the room.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode, we have a casual conversation about several top of mind topics. There may or may not have been adult beverages involved.How important is Marketing Ops and IT alignment? Why is not talked about more?Should Digital Asset Management (DAMs) be under the domain of Marketing Ops?Why is project management and project management platforms a challenge?Recorded live.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!During a recent episode, we talked about our perspective as marketing operations professionals when it comes to buying technology or services. We talked about what we liked and didn't like from our experiences. During the conversation we challenged sales people to contact us if they wanted to come on and share their perspective from the other side of the "table."Ivan and Gary took us up on the offer, and we had a great conversation about their perspective. Ultimately, it was mutually beneficial to have this open conversation that will hopefully help the sales and buying processes in the future. Check out the earlier episode for for more context.Recorded live.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!We all make mistakes in Marketing Operations.How you learn from them (and how you learn from these episodes) is what matters.Enjoy this great MOOPs shared by Chelsea Kiko during her use of Marketo and Salesforce and the mistake that was made to the routing programs they were trying to update.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!So you've been hearing about the future of cookie-less browsers.But what does that all really mean?In this episode we speak to Nikki Candito, VP of Demand Strategy at MeritB2B; Greg Manetti, CTO at Klearly; and, Mary Blanks, CMO at Klearly about the forthcoming "cookie-less future". Tune in to hear their perspectives on what to think about, how to prepare, and some incredible thoughts around 3rd party Cookies. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!The "Three Amigos" (as Michael H. says) jump on a special recording of what may become a new set of special episodes we are calling "Ops Cast After Dark".In this episode, the team reflects on the past year of growth within the community plus we discuss the importance of mentorship for both the mentor and the mentee. FYI: Adult beverages were consumed during the recording of this episode.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!We had a great conversation with Jodi Krangle, a voice actor, who has a podcast about Audio Branding. What is Audio Branding, you ask? Great question. In the episode, Jodi breaks down:Definition of audio branding (hint: the Netflix sound is part of it, but not everything)Why should we as marketers and marketing ops professionals care about it?How this overlaps with - and should be considered like - other parts of branding like visual, written tone of voice, etc.The tradeoffs between custom and "stock" audioAnd, if you are into brain science, we talk a little about how sound can affect our other senses. #mindblownRecorded live November 12, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show