Ops Cast

Text us your thoughts on the episode or the show!In the third episode of MOOPs TV Justin Norris shares how he made a mistake on a client account, but the interesting twist is that it actually took a while to discover the error! Watch the episode to find out what the mistake was and how (if possible) it was resolved.This taught Justin and the rest of the team a valuable lesson about checklists, operations documentation, and more!Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode we talk with Chris Walker, the CEO and founder of Refine Labs about his view on attribution modeling and marketing. Attribution modeling is a hot topic for Marketing Ops professionals, and he has a different perspective on the value of attribution modeling versus other sources of insights to inform marketing. He is not suggesting that we should not be doing attribution modeling, but that we should be honest about what it can and can't inform. Toward the end of our conversation we get into how you, as a marketing ops or revenue ops professional, have tremendous insight into this data and can use that to initiate strategic discussions about what is working and not in marketing.Recorded live November 4, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode, we talked with Pete Furseth about attribution modeling and best practices for use. Some of the things we talk about:Attribution modeling is not the end of the analytics journey, but an early step (think "crawl" in a "crawl, walk, run" model)Building your data literacy is a key new skill that everyone in Marketing Ops should be pursuingThe importance of including costs in your attribution modeling (we break down different ways to approach this)There is gold throughout this episode, so make sure you listen to the end.Recorded live October 27, 2021.Referenced in the show: MO Pros Technical Workshop: Validation of Your Revenue Tech Center of ExcellenceEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!Jessica shares an early mistake she made. It's not the most egregious or scandalous MOOPs, in fact, it's pretty tame compared to some of the ones we have coming up. But it taught Jessica invaluable lessons early in her MarketingOps career.Trust your instincts, she caught this mistake quite quickly and was able to start damage control because something wasn't sitting right.Ask for help - the fallout from her mistake could have been much worse, but a seasoned colleague helped before it was any worse.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!During this episode we talk with Lorena Morales about the way her new Revenue Operations role at a large, global, publicly-traded company has challenged her thinking of revenue operations. Previously, she thought the journey was from siloed to centralized/integrated and aligned. Her new role has opened up her eyes that there may be a need (and a business justification) to become somewhat siloed again.That being said, she also mentioned that she thinks there are different types of being siloed:siloed datasiloed functionssiloed organizational structuresetc.We also touch on attribution vs ROI and that she sees more marketers moving into Rev Ops and CRO roles.Recorded live on October 18, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!This episode is a little different because it is geared toward both Marketing Ops professionals as well as those who are trying to sell to them. That's right, if you are selling to Marketing Ops, Revenue Ops, Martech or others, you should listen to this. We talk about what you should do (be interesting, be honest) and what not to do (waste our time when we have already done research). For those in The MO Pros community, we want to hear from you. Did we give away too much insight? not enough? Should we have included other dos and don'ts? We want to hear from you.During the conversation we referenced a couple of "resources" in case you are interested:We reference the book Building a StoryBrand by Donald MillerThe Oatmeal's strip about web designRecorded live on October 14, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In the first episode of MOOPs TV Mike Rizzo shares how he made not ONE but TWO mistakes within just a matter of moments.Find out what those mistakes were and how (if possible) he resolved the issue before causing yet a third MOOPs.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!During this episode, we take a dive into Customer Data Platforms (CDPs). CDPs have been a hot topic over the past few years and we asked Michael Davis to help us cut through the hype and understand:What are CDPs?How can they be used?Common approaches to adding to a tech roadmap and buildWhat are some pre-requisites?If you've been curious about CDPs and how/if they should be part of your Marketing Ops / Martech roadmap, you don't want to miss this.Recorded live October 4, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode we talk with AJ Sedlak about the LinkedIn post he published in late August 2021. In his post he made the provocative statement that Marketing Ops could help deliver revenue for an organization in the absence of a Marketing Strategy....and at the same time, Marketing would struggle to deliver revenue without Ops. We dig into that topic and also cover:What should strategy look like from an Ops perspectiveHow should Marketing Ops be measuredThe value of strong people vs tech in Marketing OpsRecorded live on September 30, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing.Recorded live on September 21, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show