

Ops Cast
MarketingOps.com
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
Episodes
Mentioned books

Aug 16, 2022 • 41min
Why don't we focus more on Project Management with Evan Dunn
Text us your thoughts on the episode or the show!Our guest on this episode is Evan Dunn, Director of Growth Marketing at Syncari.Prior to joining Syncari, he also held several roles in marketing, including other leadership roles in growth marketing, digital and social media. He also has experience in customer success, as well as being VP of Product at Resonance AI. Tune in to hear:The question about how Project Management is defined (is it about tasks or people and resources?)Evan's journey from linguistics to marketing and product developmentEvan's experience in Product Development and what it taught him on the value of project management Tips on various personal and professional project management techniquesEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Aug 13, 2022 • 31min
Revenue Operations in the Military with Carter Wright
Text us your thoughts on the episode or the show!In this episode, we talk with Carter Wright about Revenue Operations in the Military. Carter is currently Manager of Revenue Operations with the US Army. He has been with the US Army in a variety of roles, including combat duty. Most of his roles have been in and around Sales and Marketing. In addition, he is actively pursuing more knowledge about marketing and revenue operations and is a freelance consultant. Tune into this episode to hear about: Carter's career journey and how he became so interested in Revenue Operations.Carter's take on how the concept of Revenue Operations applies to the Military. What he sees as the primary use of ops and tech in recruiting.The importance of data and analytics in his current role.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Aug 4, 2022 • 36min
The Importance of Mental Health in Ops with Courtney Chatterton
Text us your thoughts on the episode or the show!In this episode, we talk with Courtney Chatterton about the importance of mental health. Courtney is currently in Content Marketing at Hyperproof, a startup in the security assurance and compliance operations space. Prior to her new role at Hyperproof, Courtney has held several roles in marketing and operations including revenue operations, demand generation, and email marketing. In addition, she is a freelance writer and also is active in the RevOps Co-op community. Tune into this episode to hear about:Why is this topic so important to Courtney and hear her share more about her experience with it.Her opinion on whether or not there is a higher likelihood of someone struggling with mental health challenges in different roles or scenarios?Response from others after sharing her story.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Jul 16, 2022 • 41min
In-House Marketing Ops vs. Consulting with Stephen Stouffer
Text us your thoughts on the episode or the show!In this episode we talk with Stephen Stouffer, VP of Marketing Operations at SaaScend, a revenue operations consultancy. Stephen has a passion for email marketing, marketing automation and data…and how they come together to enable marketing strategy and execution. Today, he is joining us today to talk about his experiences as a consultant and in-house. Some of the topics covered are:Observations of changes happening in the Marketing Operations Profession. Trends in the consulting industryDiscussion on whether the MQL is deadEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Jul 6, 2022 • 43min
The Impacts on Marketing Ops from the COVID-19 Pandemic with RJ Andaya
Text us your thoughts on the episode or the show!The COVID pandemic affected everyone in different ways. The impacts to Marketing Operations professionals was no different. In this episode we talk with RJ Andaya, Director of Marketing Operations at Observe.AI about this. In addition, we talked about his journey into Marketing Operations.Some of the key impacts we discussed include:How work is prioritized and doneThe increased focus on data and insights, and the relative importance of that vs campaign operationsThe speed at which we are now expected to move and deliverImpacts to jobs - titles, career path, and compensation, as well as professional development Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Jun 27, 2022 • 45min
What is MarketingOps.com
Text us your thoughts on the episode or the show!In this episode, we are talking about the new MarketingOps.com site and how that's tied into the MO Pros community and everything else.Join us for this discussion between your show hosts, Mike Rizzo, Naomi Liu, and Michael Hartmann.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Jun 14, 2022 • 52min
WTF is Marketing Operations with Amy Goldfine
Text us your thoughts on the episode or the show!Our guest in this episode is Amy Goldfine. We discuss the 4 pillars of Marketing Operations and what Marketing Ops is all about.Tune in to this episode to learn about the 4 pillars and how you can leverage the framework to build a career path in Marketing Ops.By day, Amy is head of marketing operations at Iterable. Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized and dynamic communications at scale. By night, Amy is the founder of MarketingOpsAdvice.com, a site for MO pros to get actionable advice on both technical and strategic topics. Her motto is “more ops, less oops.” Amy is also a Marketo Certified Expert and a four-time Marketo Champion. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Jun 1, 2022 • 49min
Lessons Learned from Product Management with John Charlesworth
Text us your thoughts on the episode or the show!John Charlesworth is currently Director, Marketing Operations at Narvar.John is a marketing and ops leader primarily with high-growth startup companies. He has extensive experience in marketing operations, digital marketing, demand generation, project management, team building, and strategy.He is an advocate for creating scalable processes for lead management, lifecycle tracking, campaign execution, automation, data governance, and attribution. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

May 17, 2022 • 46min
A Marketing Leader’s View of MOps with Angela Lee
Text us your thoughts on the episode or the show!In this episode we had a conversation with Angela Lee, who is a marketing and demand generation leader and consultant, about her experience working with marketing operations professionals. She shared her decision-making process for leaving a corporate role and venturing out as a consultant. She also talked about:The characteristics of the successful partnerships she had with marketing operationsWhat marketing ops professionals can do to elevate their perception to be one as a strategic partnerEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

May 5, 2022 • 47min
Creating a Rev Ops Certification with Kyle Jepson
Text us your thoughts on the episode or the show!As Marketing Operations continues to become more common and more consistent, there is still a missing element -- consistent expectations and training/certification. In this episode, we talked with Kyle Jepson of Hubspot about the Revenue Operations Certification that they recently launched. Kyle shared:His process for research and developing the contentWhat he learned that was surprising (hint: the importance of basic finance literacy)Who would benefit most from the certificationEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show


