Ops Cast

Text us your thoughts on the episode or the show!In this episode, we talk How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy. Most recently, Kyle was the SVP of Marketing at Seismic after Seismic acquired Lessonly, where Kyle was the CMO. Kyle has held several marketing leadership roles at several different companies. In addition, Kyle is an advisor to several organizations, a speaker and author of three books [this is something I just learned]. And, I think it is safe to say that Kyle believes in the power of community to accelerate careers. Tune in to hear: - Kyle's experiences working with different Marketing Ops teams, whether there were there lots of similarities in structure/size, and how he viewed those teams from a marketing leadership perspective. - How he thinks most Marketing Ops teams are perceived by their marketing leader (or executive team) and why?- What advice would he give to Marketing Ops professionals to be more involved with marketing strategy and planning. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!On today's episode we talk  about the broken nature of (Marketing) project management with Amara  Omoregie, President of amaraREPS.Amara Omoregie has an inbound sales and marketing agency, amaraREPS, and is a speaker. With a passion for using her expertise and strategic approach from working with and supporting a vast number of companies, including Fortune 500 businesses, to build startups and small businesses, she’s been able to help companies generate and raise millions of dollars in capital through investment and product/service sales.Her vision is to create an environment where entrepreneurs and businesses can obtain top quality sales, marketing/revenue operations, and implementation support, but can also have access to resources and education for the latest marketing and business development best practices that they need to employ for their innovative brands and products. Tune in to hear: - An overview of Amara's career, what led her to start your business and why she has a passion for project management. - Major lessons she's learned about streamlining product management and project management. - What Amara means when she says, “marketing project management is not just about systems, it is more about data and data management.”- Suggestions she has for listeners who are facing challenges with impact of discipline (or lack thereof) on data, SLAs,  on a marketing or marketing operations team’s ability to execute efficiently. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode, we talk about the rising importance of Marketing Ops with Tim Parkin, President of Parkin Consulting. Tim is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. He is a speaker, author, and thought leader who is featured frequently in industry publications. Tune in to hear: - Why Tim think Marketing Ops should be a senior/VP level role.- Why Marketing Ops is more about People and not technology or some other element typically associated with Ops. - What Tim means when he says Marketing Ops is not a "role."Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!On today's episode, we are joined today by Dave Rigotti to talk about Marketing Ops in Product Led Growth (PLG) organizations. Dave is the CEO and founding team member of Inflection.io, a startup developing software for marketing teams at product-led companies. Previously, Dave was a Director of Marketing at Adobe, responsible for account-based marketing supporting Marketo and Magento. Dave made his way to Adobe via two acquisitions. First, he was the VP of Marketing at Bizible. Bizible was acquired by Marketo, which was subsequently purchased by Adobe in 2018. Prior to Bizible, Dave spent nearly 5 years at Microsoft introducing Bing and Bing Ads to the world.Tune in to hear: - Major trends that are happening in PLG.- Dave walks listeners through how MOPs and marketing are different in PLG compared to traditional GTM.- What skills are needed in marketing and MOPs to be successful in a PLG company.- Lessons that non-PLG marketers or MOPs professionals can apply to their “traditional” business.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!On today's episode, we talk about the art and science of email deliverability with CEO & Founder of CyberData Pros, Chris Arrendale. Chris is a privacy, data security, and compliance professional with a proven track record of accomplishment for enhancing organization practices, while focused on revenue growth. Before starting CyberData Pros, Chris has started multiple consulting companies and advises with several other companies on all things deliverability. He started his career with Silverpop helping clients with deliverability challenges. Chris is a sought-after expert, author and speaker.Tune in to hear: - Chris talk about the relationship between deliverability and privacy/compliance/legal policies and practices? - His suggestions on how listeners can keep up with the changing legal/regulatory landscape, and how they will know when or if they should make changes. - The best practices for managing regional opt-in (global standard vs regional variations, etc.), and how important double opt-in or other similar approaches is.  - How to monitor deliverability and reputation- Whether there are any distinctions between B2B and B2C as it relates to deliverability and compliance and what the major differences are.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this episode we were joined by John Van Pijkeren. John is a professional in digital, marketing & technology with a capability to combine strategy with execution. He has over 10 years' experience in delivering digital products, platforms and campaigns for leading brands in an international environment. He is currently a Product Manager with Nike, with previous stints with brands such as Heineken. He has also been a consultant and is the co-founder of GiftShift, a solution for non-profit organizations to enable easier donations from supporters.Tune in to hear: - Lessons John learned from aligning multiple operating companies across the globe on martech and processes.- His experience at Heineken and whether it was all B2C or a mix of B2C and B2B? - What impact he thinks came from the dynamics of a global company - global vs local, global vs regional and related implications on skills and capabilities?Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!Joining us today is Carey Picklesimer to help us answer the question: Is Attribution ruining Marketing? Carey is the owner of her own independent marketing technology consultancy, Condurrio Marketing + Design. She has worked both in-house and in consultancies, including a stint with Perkuto. Her in-house roles included roles in marketing operations, general marketing and leadership, and a little bit of sales sprinkled in. She is also passionate about supporting military veterans as they transition into the civilian world with complex physical, emotional and brain injuries and recently launched CorpsStrength, a non-profit dedicated to supporting that community.Tune in to hear: - Her thoughts on whether attribution modeling/reporting has been a net positive or negative for marketers.- Carey addresses if there is a gap between the expectations vs reality with attribution.- If there is a way to get close to the promise of attribution.Learn Practical, Tactical Attribution from Carey at Marketingops.com: https://marketingops.com/product/practical-tactical-attribution/Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!Joining us today is Max Spanier to help us answer the question: Why is it so hard to hire Marketing Ops professionals? Max is the founder and President of Sloane Staffing, a recruitment firm that specializes in: Marketing Technology, Digital Marketing, Saas Sales, and Technology roles. Prior to starting Sloane Staffing, Max was an Enterprise Account Executive at Marketo. Before that he held other sales and business development roles at ion interactive and SoVi Digital. Tune in to hear:Max break down "Why is it so hard to hire Marketing Ops Pros?"His perspective on whether hiring managers are being too specific about the skills and experience they are looking for.If he sees any differences in opportunities or expectations for candidates from larger organizations that don’t get exposure to the broad set of tech and processes that some at smaller organizations get.Whether or not hiring managers/leaders should consider supplementing with consultants / contractors / freelancers? Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!Joining us today to talk about getting your next MOps role is Chelsea Rosenberg. Chelsea has been in the recruiting, people ops, and coaching/counseling space for over 10 years, with 7 of those specializing in all things marketing. 3 years ago, she became hyper specialized in Marketing Operations and is proud to have become a respected and oft-referred resource for Marketing Operations Professionals as they look for new career adventures, work to grow their team, and learn the skills needed to navigate the world of work.In addition to recruiting and people ops, Chelsea is proud to share her passion for coaching and guiding others to uncover their fullest potential and supporting them in reaching their goals through her consultancy Sprout Bright Consulting!In this episode, we talk about: How someone should approach going from a more junior role to a more senior role.Chelsea's advice for our listeners who either want to go from an entry level role to the next step or from an IC to management role. Common challenges she sees for Marketing Ops (and Rev Ops?) job-seekers.The importance of being able to talk to non-technical people as an Ops professional.Best practices for job seekers.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!On this episode, we talk with  Camela Thompson, VP of Marketing at CaliberMind, a B2B Marketing Analytics Platform. Camela has been with CaliberMind for almost three years. Prior to that she spent 15+ years in Revenue Operations in the tech industry in successful startups such as Qumulo, Extrahop, and CDK Global (formerly Cobalt) before proving herself as a customer-first growth marketer. She is deeply familiar with the pain points that Ops teams face and is passionate about helping Ops professionals accelerate their careers.   In addition, she hosts CaliberMinds' podcast, The Revenue Marketing Report. On this episode, we cover: Camela's take on the trend of bringing Marketing Operations under the Revenue Operations umbrella.Is the driver for creating a Rev Ops function is usually driven more for alignment or to manage costs/headcount? If so, what kinds of challenges does this create?What Camela means by the "The War Between the Art & Science of Marketing and Measurement"Link to The Revenue Marketing Report Podcast: https://www.calibermind.com/revenue-marketing-report/podcastsEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show