Ops Cast Product Led Growth (PLG) and Marketing Ops with Dave Rigotti
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On today's episode, we are joined today by Dave Rigotti to talk about Marketing Ops in Product Led Growth (PLG) organizations. Dave is the CEO and founding team member of Inflection.io, a startup developing software for marketing teams at product-led companies. Previously, Dave was a Director of Marketing at Adobe, responsible for account-based marketing supporting Marketo and Magento. Dave made his way to Adobe via two acquisitions. First, he was the VP of Marketing at Bizible. Bizible was acquired by Marketo, which was subsequently purchased by Adobe in 2018. Prior to Bizible, Dave spent nearly 5 years at Microsoft introducing Bing and Bing Ads to the world.
Tune in to hear:
- Major trends that are happening in PLG.
- Dave walks listeners through how MOPs and marketing are different in PLG compared to traditional GTM.
- What skills are needed in marketing and MOPs to be successful in a PLG company.
- Lessons that non-PLG marketers or MOPs professionals can apply to their “traditional” business.
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