WTF is Marketing Operations with Amy Goldfine

1

Introduction

00:00 • 3min

2

The Four Pillars of Marketing Operations

02:56 • 5min

3

The Third Pillar Is Marketing Intelligence

07:59 • 3min

4

The Last Pillar Is Development Operations, or Detmops

10:55 • 4min

5

Marketing Intelligence

14:33 • 3min

6

Are There Any Hierarchies Between the Four Pillars?

17:10 • 4min

7

Is There a Difference Between Marketing Leadership and the Marketing Team?

21:07 • 2min

8

Is There a Foundational Elements of Campaign Operations?

23:02 • 3min

9

Myops, I'm Sorry to Believe That the Reporting Analytics Is a Category A

25:34 • 4min

10

Is That a Marketing Ops Job?

29:27 • 3min

11

Revops, What Do You Need Now?

32:13 • 2min

12

Is There a Hierarchy?

33:55 • 5min

13

How to Hire an Agency?

38:39 • 5min

14

Hubspot - I'm Not Going to Say No to Extra Help

43:45 • 4min

15

How to Find an Agency That Works for You

47:20 • 3min