WTF is Marketing Operations with Amy Goldfine
Ops Cast
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Is There a Foundational Elements of Campaign Operations?
i feel like there's an argument to be made around this idea of where's the bleed over between like a campaign ops into myops, rightand a that sort of feels like they almost have to happen simultaneously. You're not going to be equipped to answer that in a myops environment unless you havet some analytics tracking, gugle analytics, and maybe u t m strategy. If you don't have consistency there, lake, that's a huge problem. So i think we'r really having r a, had the splin of keeping up date opportunities. Ya, i actually ran into a situation recently where the sale steam wasn't closing out lost opportunities or martanas duplicates
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