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Our guest in this episode is Amy Goldfine.
We discuss the 4 pillars of Marketing Operations and what Marketing Ops is all about.
Tune in to this episode to learn about the 4 pillars and how you can leverage the framework to build a career path in Marketing Ops.
By day, Amy is head of marketing operations at Iterable. Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized and dynamic communications at scale. By night, Amy is the founder of MarketingOpsAdvice.com, a site for MO pros to get actionable advice on both technical and strategic topics. Her motto is “more ops, less oops.” Amy is also a Marketo Certified Expert and a four-time Marketo Champion.
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Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com
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