Sales Funnel Radio

This lesson was a tough one for me, but by the time I started getting offers that worked, I had practiced flexing the muscle of how to get back up after an offer fails so many times that it finally got "easy." If an offer sucks when you launch it, the biggest detriment to your success is the amount of TIME you take to "get back up." The mistake people make when designing an offer is not leaving room that your offer may fail flat on its face. We all want our offers to work, but it's healthy to acknowledge the possibility that it might not. If it fails, that is okay, but your identity cannot be tied to the outcome of your offer. There's a reason why the most successful entrepreneurs have a lot of failures under their belt. One of the major reasons why I am where I am today is because I have done a good job of removing my self-worth from the outcomes of my project attempts. I want all my projects to succeed, but I don't care if they don't. Lemme explain more in this episode. Key Takeaways - The business works on you as much as you work on it (01:02) - Do you design a process, or do you discover a process (07:36) - The fastest, cleanest distance to an epiphany (10:50) - How to get more confidence in your swing (12:33) - Why it's healthy to acknowledge your offer might fail (13:03) - Design with room to discover (14:40) - You'll discover more while executing than while designing (22:02) - When you sacrifice freedom for security, you lose both (26:36) Additional Resources  Learn more about: Youtube Lead Machine  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

The list of skills you need to pick up in order to make money online can seem VERY long. But in reality, there were a bunch of "distraction" skills I stumbled on for a long time. In this episode, I'll tell you the 4 books that were core building blocks in my early days of making money online. But before I reveal these books, I want to preface it with the fact that I wasn't just reading the books. I was taking action; I was on the move. You can read all the best books, but if you aren't applying the knowledge, it won't take you anywhere. What these books do is that they give you the framework of knowing what to work on, which is a struggle for most people when starting out. Another point to note is that these were not the only good books I read, but these 5 were the most impactful. A combination of what they taught exploded my traffic and got me cash flow positive. Tune in to hear how each one of them impacted me and what makes them so powerful as a combination. Key Takeaways - Rich Dad Poor Dad by Robert Kiyosaki (07:50) - The 4-Hour Workweek by Tim Ferriss (09:50) - Dotcom Secrets by Russell Brunson (12:44) - Launch by Jeff Walker (19:44) - ASK by Ryan Levesque (20:07) Additional Resources  Links to books mentioned in this episode Rich Dad Poor Dad by Robert Kiyosaki The 4-Hour Workweek by Tim Ferriss Dotcom Secrets by Russell Brunson Launch by Jeff Walker ASK by Ryan Levesque ---- Learn more about: Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

Every recession has a benefit. Do not waste the next recession! Here's the internet marketing pattern I've seen from the last few recessions and how I'm gonna capitalize HARD during the next one… Just like we normally hear people talking about buying the dip in the stock market, we should also be buying the dip with our content. In a recession, most people pull back on the content and their marketing efforts. They are reacting to the recession rather than responding to it. The recession is a big opportunity for people who choose to look at it like that. In fact, most of the household names you know and talk about exploded during recession years, like Grant Cardone and Robert Kiyosaki. They did so by doubling down on their content, which should be your strategy. The response I'm choosing to do is to easily 10x the amount of content I'm putting out on the internet. Because I know even despite me putting this stuff out, I don't have the world's ear. There's gonna be a land grab, baby. Tune in to hear the 4 WAYS I am doing content to prepare for the recession. Key Takeaways - Stories of rich dead marketers (00:53) - Don't create a boogeyman (03:47) - The recession is an opportunity (05:22) - People who exploded during a recession (13:36) - Why you should DOUBLE down on content (11:34) - Buy the dip (16:03) - The 4 ways I am doing content to prepare for the recession (17:36) Additional Resources  Learn more about: leadmachinelive.com vipleadmachine.com --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!Advertising Inquiries: https://redcircle.com/brands

If you sell something that needs a little explaining pre-purchase (like most things), Keep It Stupid Simple. Offers that truly have some complication need extra work to make sure they're not sold in a complicated way. Here's what I mean… The person who solves a problem in a simple way and simplifies the sales message always WINS. If you go too smart-sounding in the way you sell your product, it puts many people off. It makes people believe they need to be at that education level to work with you. Maybe a few intellects will buy from you, but if you want to SELL, you have to simplify your sales message. And as you simplify your message, get in some emotion to go with it. Emotion is energy in motion. It moves people to the desired action.  Tune in to learn how to do it effectively and how our brain processes a sales message. Key Takeaways - ClickFunnels Unlock the Secrets Event for Kids (01:27) - The person who solves a problem in a simple way wins (06:48) - Simplify your sales message (07:45) - Emotion is energy in motion – get some emotion in your message (08:17) - Don't be mysterious in the way you tell your stories (10:15) - The BIG reason to make your message simple (11:30) - The internet is not a crutch (14:34) Additional Resources  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!  Advertising Inquiries: https://redcircle.com/brands

If you're like me, you've been asked, "do you ever stop?" many times. And my reaction to that question has gone from annoyance to a little anger, to "huh... maybe I should rest "to taking that incredible advice seriously. Not only is it important, but recharging has become a strategic move for my creativity. You can't just go, go, go and go and still be productive in the long term. If you try to do it, you'll suffer a breakdown, and I'd know because I have gone through that. Besides the typical ways of recharging like sleep, nutrition, and sauna, there is something else that I find quite effective. I got this from the book, The Way of the Superior Man. The masculine recharges through austerity and challenge. Tune in to find out how to do it and why it's effective. Key Takeaways My first 'free day' in a while (00:45) Avoid burnout (04:43) How the masculine recharges (05:34) How to feel fulfilled while achieving (08:06) Austerity challenge (09:00) Live NFT funnel build (14:35) Additional Resources  Subscribe to the podcast newsletter here  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!  Advertising Inquiries: https://redcircle.com/brands

Origin stories change. But why, and when do you update how you tell your own? If you've never sat down and physically written your origin story, and are just winging it, then you are doing it wrong. You need to follow a script to create an origin story that sells your product. The purpose of an origin story is to tee up your offer. An origin story makes your customer live your journey without going through it. It brings whoever is listening to it along to the point where they want to buy your product. That's why it should be done in an effective sales-focused way. Even though it's your story, the listener is the protagonist because we want them to experience all the emotions in your story. This brings them closer to your offer. Tune in to learn how to write or rewrite your origin story in a scripted way that tees up your offer! Key Takeaways - Why you have to script your story, but don't fake it (00:54) - What's your origin story (07:53) - The purpose of the origin story (08:54) - How to make your origin story entertaining to listen to (09:12) - The power of a story (11:17) - The protagonist in your story is not YOU (13:07) - How your story tees up the listener to your offer (16:32) Additional Resources  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!Advertising Inquiries: https://redcircle.com/brands

As businesses learn the role of NFTs in their existing companies, it's important to know what a scam looks like and how to spot one. I've asked an expert on the topic, Jeffery Banek, to come to teach us what he looks for to call out a scam vs. an opportunity. Some of the metrics really surprised me! Every entrepreneur needs to understand how NFT works. In the future, all businesses will have an NFT department like we do have a marketing or finance department. This is not a far-fetched idea but the reality of what's coming. Beyond the excitement of the new technology, NFT has real-life applications in existing businesses. In this episode, we go through the basics of spotting NFT scams and how to verify the validity of a project. Tune in, and let's learn from the expert. Key Takeaways - Where to start with an NFT project (02:07) - Why you need to check out a project's Twitter (05:57) - Digital ownership through NFTs (09:32) - Discord engagement (11:59) - The critical metric to look out for (14:38) - Avoid the rug pulls (15:24) - When to pull the trigger (18:11) - DYOR- Do your Own Research (19:16) Additional Resources  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!Advertising Inquiries: https://redcircle.com/brands

Warning: This episode is THICK. I've been trying to explain WHERE to learn after you get proficient at funnels. Consider this my view on the knAwledge tree of capitalist skills. I'd never claim it to be complete, but in terms of the order of business knowledge, I feel like I found a calculator and have been doing long division by hand. Again, this one is pretty thick. For many entrepreneurs, learning funnel-building skills is their big goal. It's the first logical step, but once you can acquire a customer at break-even, you are good at funnels. You need to go to the next step. Remember, you are building a business with many other skill sets to master along the way. Buckle up and join me in this ride as I take you through my KnAwledge Tree and the skills you need to gather along the way. Key Takeaways - How you buy your customers (01:31) - Know your financials (05:40) - The KnAwledge Tree (09:24) - Buying your dream customer with time/money (18:05) - Business skills sets (20:15) - Finding my calculator (23:28) - Start with the funnel skills and get going (24:40) Additional Resources  Get your Capitalist Pig Swag Here  stevejaylarsen.com Capitalist Pig Facebook Group  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!  Advertising Inquiries: https://redcircle.com/brands

NFT isn't weird pics of leopard-printed zebras. Today I interview Jeffery Banek, the best NFT expert I've met. This guy breathes this stuff. I only care about the business application of NFTs, and in this episode, I wanna tell you why… Did you know that crypto and NFT have an adoption rate 2X the internet adoption rate of the 90s? NFT will be how everything is bought and sold online in the future. It's like a digital receipt that can be verified through the blockchain ledger.  But the application of NFT goes beyond art and music. It has very exciting applications in business and even real estate. One major advantage is that it fast tracks transactions by cutting the red tape, makes the transaction verifiable, and replaces contracts. This happens all in one transaction. Tune in to this episode to learn more about the real-life applications of NFT that you should apply in your business Key Takeaways: - Crypto/NFT have a 2X adoption rate (01:05) - How NFT works (02:28) - NFT gives actual ownership to a digital asset (04:23 - The potential of NFTs (06:01) - How NFTs are used in real estate (09:4) - Why fraud is not possible in NFT (12:14 - Understanding the NFT/Crypto language (13:52) Additional Resources  Get your Capitalist Pig Swag Here  Other Links mentioned in the episode:  stevejaylarsen.com Capitalist Pig Facebook Group  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!  Advertising Inquiries: https://redcircle.com/brands

It's too common that a funnel builder tries to solve their next money problem with more funnels when they haven't optimized their first one. Here's how I keep myself from building another funnel when sales droop… It's normal for your offer to fatigue once it's been out there for a while, but building another offer is not the way to go about it. Building a legitimate funnel takes time, it takes effort, and it takes obsession. You shouldn't be rushing to build another one just to increase sales. This is the longer and more expensive distance to success you'll ever take. The shorter distance is refreshing your HOOK to get leads at a cheaper price. This is the best way to solve the issue of waning sales. Tune in to hear my secret formula for refreshing the hook to increase those sales again. Key Takeaways ⏲ - Turning on the engines for future sales (00:51) - Automated evergreen sales activities (04:47) - Increase your revenues by refreshing your hook (06:42) - What is offer fatigue (07:47) - The shortest distance to increase sales (08:34) - My FORMULA for hook writing (11:00) Additional Resources  Get your Capitalist Pig Swag Here  Other Links mentioned in the episode:  cashflowmondays.com stevejaylarsen.com Capitalist Pig Facebook Group  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!  Advertising Inquiries: https://redcircle.com/brands