Sales Funnel Radio

For a "dream" customer to exist, there must also be a "nightmare" customer. Defining one is as important as defining the other. Here's how and why… In Tim Ferriss' book, The 4-Hour Workweek, he discusses the Pareto's Principle or the 80/20 Rule. In the context of our episode today, 80% of support issues will be caused by 20% of your customers. We can call them customers from hell, but remember, they are paying customers. To avoid this situation as an entrepreneur, you should have in mind who your dream customer is and work backward on how to sell to them. This is almost the reverse of what we are taught. The main reason we should define our dream customers is to protect the happiness of our teams and ourselves. With a dream customer, you can set the culture and expectations around fulfillment. Tune in to this episode to learn the criteria for defining both a dream and nightmare customer and how to design your business with this in mind! Key Takeaways ⏲ - Criteria for choosing your dream customer (00:50) - Why not every customer is a dream (06:20) - You can design your dream business (08:45) - Dream customers vs. nightmare customers (13:40) - The 80/20 principle of distinguishing customers (16:06) - How to limit nightmare customers from your funnels (17:40) Additional Resources  Get your Capitalist Pig Swag Here  Learn more about VIP Lead Machine --- Connect with me here  Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!    Advertising Inquiries: https://redcircle.com/brands

This is my approach to "flexing" appropriately in front of an audience. It's a value-based strategy to help you brag in the right ways without being annoying to your marketplace. Check out CashFlowMondays.com for a live example. Do you let your dream customer ever see you do the thing or flexing in the area that you're selling? You should because it's very important that they do. What this does is that it gives confidence in the purchase by knocking down beliefs that kept them from buying sooner. You should never be an apologetic marketer, shying away from showing your value to potential customers. Always remember that you have a moral obligation to sell and if you don't, someone else who probably has inferior products to yours but shouts louder will do it, and they will make lots of money. This is a big disservice to customers. Listen in for a practical example of what I'm talking about and how you can flex in the right way to your dream customer. Key Takeaways ⏲ - Your oral obligation to sell (03:40) - Don't be an apologetic marketer (06:58) - Let your dream customer see you do the thing you sell (10:01) - How to theme what you are doing (11:18) - My hook formula (13:19) - The hook is the most challenging part of funnel building (15:18) - 20 minutes as your CEO (17:03) Additional Resources  Get your Capitalist Pig Swag Here  Other Links mentioned in the episode:  cashflowmondays.com stevejaylarsen.com funnelfridays.com Capitalist Pig Facebook Group  Capitalist Pig NFT  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!Advertising Inquiries: https://redcircle.com/brands

I've had times of great routines and times of no routine (which, I guess, IS a routine). But here are some of the ways I squeezed out 15-20 hours per week to work on my own business WHILE working for someone else. And in comparison, I'll tell you what I do now. Routines can make your time wildly effective and open up opportunities for creative thinking, contrary to what some people might think that a routine stifles creativity. Keep in mind that a routine doesn't mean you have to hustle 24/7. Part of an effective routine is to schedule time for yourself and other things out of work. Tune in to hear the latest adaptation of my routine and the contract I made with myself. Key Takeaways ⏲ - It's routine to change routine (01:02) - The routine I used to learn funnels (04:21) - What's the first thing you do in the morning (06:58) - The latest adaptation of my routine (10:10) - Carving out your creative time (14:34) - How to make your time widely effective (15:30) - Getting variety and human interaction in your routine (20:25) - Why hustling 24/7 is dumb (24:55) Additional Resources  Learn more about VIP Lead Machine --- Connect with me here  Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!  Advertising Inquiries: https://redcircle.com/brands

I've been looking for a charity to attach my business to for over 2 years now. This led me to create my own. Here's what I know about it so far, but I need help. I don't really know what it is yet and am realizing it's gonna be a journey of its own… My motto has always been 'Get rich, Give Back.' I'm sure you've heard it here on this podcast numerous times. I've always been fascinated by those entrepreneurs doing lots of cool charity work. Using their entrepreneurship skills and businesses to feed those charities close to their hearts. So, I've always had this idea of having a charity that I have a personal interest in. The vision for Medical Underground Railroad came to me one morning during a Funnel Hacking Live event, inspired by speeches the night before. Tune in to hear what I know so far about and where I'm going with this. Key Takeaways ⏲ - Get rich on purpose (00:53) - Entrepreneurship feeding charities (01:57) - Building charity funnels (02:47) - The vision of the Medical Underground Railroad (05:30) - Getting inspired during a Funnel Hacking Live (08:12) - The legalities of running a medical charity (11:44) - What we are doing currently with the charity (18:09) - Answers come while you are in motion (20:00) - Going through a major second self-discovery phase (23:43) - How to help with your ideas on Medical Underground Railroad (25:05) Additional Resources  Have an idea, resource, or asset for Medical Underground Railroad? Let me know here Learn more about VIP Lead Machine Connect with me here  Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!Advertising Inquiries: https://redcircle.com/brands

Losing confidence in your plan is NORMAL in this game. Here are some of my personal tricks to get it back. In this episode, I want to address one common question I get in my live events and in my coaching groups. Entrepreneurial confidence is a massive DEAL. So many people fail not because they don't have the skillset to succeed but because they lack the ability to get back at it again and try. Sometimes, in this entrepreneurship game, stuff doesn't work, and it's totally OKAY. But what do you do if your last product didn’t work? Do you have the courage to carry on? As you listen to this episode, you'll learn the tricks to help get your confidence back and soldier on. These tricks are different from what you might be thinking, but I GUARANTEE you that they are powerful, and I've seen them work MULTIPLE times. Tune in! Key Takeaways ⏲ - Reset your expectations (05:31) - Is failure even a THING? (10:29) - Spot check your relationship with money (13:14) - How much are you willing to work? (22:12) - You'll never feel 100% prepared (29:57) - Environment is greater than willpower (31:13) - Self-talk: what you say to yourself matters (35:10) Additional Resources  Learn more about VIP Lead Machine --- Connect with me here  Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!Advertising Inquiries: https://redcircle.com/brands

There’s a big difference between business and marketing. 💯 Many entrepreneurs put too much weight mentally and emotionally on building a sales funnel at the expense of other aspects of the business. A sales funnel is NOT your business. A Sales funnel role in your company is just one process to collect leads and close sales. You still need processes in place for fulfillment, systems, people, etc.  The key to having a great business is to plan your fulfillment the same way you plan your sales funnel. Treating fulfillment like marketing makes resales happen because satisfaction will go up. 📈 It's one of the easiest sales increases strategies out there. 💰 Tune in 🎧 to hear how I’ve been building processes and designing fulfillment for my business over the past four months. Key Takeaways ⏲ - What I do day to day in the business (00:48) - Who would want fewer sales? (11:12)  - Sales funnels are not your business (14:04) - How to design processes for your business (14:53) - Drawing fulfillment like a funnel (16:12) - Treat fulfillment like marketing (20:53) Additional Resources  Learn more about VIP Lead Machine --- Connect with me here  Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!  Advertising Inquiries: https://redcircle.com/brands

Usually, I stick to the biz/mindset topics, but I'm assuming lots of us live at our desks. So this is one of the most effective health tricks working for me… In January, I weighed 207lbs which wasn't good for me, so I've been trying out different things to improve my health and shed a few of those pounds. What I found that works for me is water fasting. I dropped from 207 to 190 and then to 183lbs in a relatively short period. The funny thing with the body is that it knows what to do. It's like a fine piece of tech. If you don't feed it, it will get some of the stored fat for fuel besides getting rid of the unhealthy cells. That's why fasting is a powerful tool for overall health besides weight loss. But fasting SUCKS… you gotta want it to endure it. But at the end of it, it does feel GREAT. You prove to yourself you can do hard things. Tune in to hear how I've been doing my water fasts and the results I'm getting. "You are not starving yourself when you fast; you are healing" Key Takeaways ⏲ - The coolest ways to hack health (01:16) - Humans are the only mammal that tries to eat every meal (04:18) - You are not starving yourself when you fast; you are healing (06:30) - 5-day water fast (08:07) - Your body will eat the negative junk, detoxing that as fuel (13:37) - Fasting salts for electrolytes while fasting (17:40) - Why it's good to fast after holidays (18:17) Additional Resources  Zero Fasting App --- Connect with me here  Download all Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!  Advertising Inquiries: https://redcircle.com/brands

Today, I want to REVEAL one of the biggest lessons I have learned in my entrepreneurship journey. This was something that derailed and prevented me from getting to $10 million faster than I should have. And since Season 2 of Sales Funnel Radio is about documenting my journey to $100 million, this is what will get me there. 💹 What I'm talking about in this episode is the ability/skillset to create a vision but then be able to ward off all the other really good distractions that come your way that are totally justifiable. Without a vision, every opportunity looks good, but in reality, they are just distractions. Owning the identity of being a visionary is one of the greatest things you can do. 💯 There's no use in downplaying what and who we are. This is how I "own" my weirdness 😊 This is a value-packed episode where I share my vision and how you can create yours and validate using the Vision Test. 🎧Tune in! Key Takeaways ⏲ - The ability to hold a vision (03:24) - Learn to say NO (08:23) - The Vision Test (13:20) - Where to seek out other visionaries (16:22) - How to describe your vision clearly (23:18) - What do you want (25:32) - Finding clarity in your vision (29:51) Additional Resources  Get Your Capitalist Pig Merch here Learn more about Systemizing Lead Flow --- Connect with me here  Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!Advertising Inquiries: https://redcircle.com/brands

Here's another take on what Sales Funnels are actually meant to do. This episode should simplify everything part of your funnel. This is one of my favorite sales concepts to talk about…. because once you understand it, you'll see a MASSIVE increase in the conversion of your funnels. The biggest mistake I see people making in sales funnels is confusing leads and opt-ins. There's a significant difference between them. Sales funnels are meant to CLOSE leads, not to market to leads. Just because someone signs up for your stuff doesn't make them a lead. A lead is when someone shows intent to know more about your offer. With this in mind, once a lead lands in your sales funnel, you should immediately go for the close. Your sales funnel should be smoke out any objections just like a door-to-door salesperson would do. Tune in 🎧 to this episode to learn how to do this on your sales funnel to increase conversions. Key Takeaways ⏲ - My door-to-door sales stories and lessons (00:50) - The significant difference between LEADS and OPT-INS (07:15) - The BIGGEST mistake people make in sales funneling (08:34) - The GOLDEN question in sales (09:46) - Smoking out objections in your sales funnel (13:06) - How to increase pre-purchase intent pre page one (16:54) - Buying questions are part of the buying process (21:49) - Organic content doesn't have to be slower than paid ads (26:45) Additional Resources  Learn more about Systemizing Lead Flow --- Connect with me here  Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!Advertising Inquiries: https://redcircle.com/brands

It happens to all of us… We repeat our sales message so many times that we start getting tired of it. Most of the time, we are following a script, and it's easy to get sick of it.  The problem is thinking that everybody else is sick of your story. There's a high chance they have never heard of it! 😲 So don't be afraid of getting sick of your story, and don't think anything is wrong with it. If the story is selling your product, there's absolutely no need to change it. You got to spread it; loud, proud, and unapologetically. 🗣 But there are a few tricks on what you can do if you are getting tired of it. 🎧 Tune in to hear them! Key Takeaways ⏲ - Do you ever get sick of your own sales message? (01:29) - You gotta spread your message unapologetically (02:25) - Once the script is working, don't change it (03:44) - It's not uncommon to get tired of your story (04:37) - Sales 101 (05:05) - Your story is not wrong (07:17) Additional Resources  Learn more about Systemizing Lead Flow --- Connect with me here  Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!  Advertising Inquiries: https://redcircle.com/brands