Sales Funnel Radio

Steve J Larsen
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4 snips
Sep 6, 2022 • 33min

(Part 1) Psychedelic Therapy - What I Learned From Personal Experience…

I wasn't intending to make this a full episode. This is a big subject, and I respect anyone who wants to skip it. It's been life-changing for me, so I wanted to share the backstory in part 1.  If you listen to the first episode of season two, I talk about the parallel journey. These are the struggles entrepreneurs go through while building their businesses that people usually don't notice. That's why I'm trying to mix up topics this season to talk about some of these things. Recently we had an episode about cancer and nutrition and all the things we've learned with Marley Jaxx and her journey. Today I want to talk about mental health. This is a big topic among entrepreneurs, yet many people don't talk about it. Psychedelic therapy combined with meditation has been one of the most life-altering things for me. One of those things that speed up time to success and inner peace faster than anything I've ever done. Tune to part 1 of this conversation to hear the backstory and how everything went with this therapy. Key Takeaways - Psychedelic therapy (00:59) - The entrepreneurial mind games (03:40) - How trauma works in the brain (07:29) - Going through therapy (09:45) - How to create without anxiety (14:36) - Learning how to meditate to go with psychedelic therapy (21:08) - Self-care is not selfish (25:07) Additional Resources  - Interview me on your show - Connect with me here  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.  Advertising Inquiries: https://redcircle.com/brands
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Aug 25, 2022 • 30min

What Had To Happen While Creating The Book Outline For Dramatic Demonstrations With Russell Brunson

This is a cool moment for me. I'm excited to be Co-Authoring a book with the man himself. This is what had to happen over the last 2 weeks so we could find the book outline for Dramatic Demonstrations. Have you ever been working on a project, thinking it will be one thing, but once you start getting into the weeds, you start finding some epiphanies along the way, new directions keep coming up, and the path becomes clearer?  That happens to many of my projects, including this new book we are working on. The best way to move forward is just to start doing anything related to what you are working on. Once you get in motion, the path begins to open up. Planning too much or waiting till you have everything in place will only hold you back. Tune in to this episode to learn about this new project we are working on and some important principles you can apply to your entrepreneur journey! Key Takeaways - The order of the hands raised (02:45) - All about the Dramatic Demonstrations book (12:33) - The internet is only a tool to deliver marketing (13:01) - Battling imposter syndrome (14:43) - The fallacies of planning too much (18:14) - The path opens up while you are in motion (19:44) Additional Resources   5 Day Content for leads challenge  Youtube Lead Machine  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands
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Aug 23, 2022 • 28min

What Russell Brunson And I Are Speaking About Together At Funnel Hacking Live 2022

I LOVE FUNNEL HACKING LIVE. That event changed my life and continues to. I don't really believe in shortcuts, but I absolutely believe in accelerants! FHL is one of those for any marketer.  I'm excited to share more about what Russell Brunson and I will be speaking about on stage this year (and our project together) Hint: It has something to do with rich marketers of yesteryears and how they captivated their audiences without the internet. The internet is a tool, not a crutch! Tune in to learn more about Funnel HAcking Live 2022. Key Takeaways - Funnel Hacking Live speech (00:48) - One of the most outstanding marketers of all time (07:56) - The Power of Dramatic Demonstrations (09:03) - Why you should attend the FHL 2022 (12:20) - You are the only person who cares about your success (17:43) - Make launches great again (19:05) - How far are you willing to go (22:48) Additional Resources   5 Day Content for leads challenge  Youtube Lead Machine  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands
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Aug 18, 2022 • 19min

Teaching My Kids Offer Creation From Scratch

I tell my kids what I do and try to get them to dream. I was surprised last week when they directly requested to learn how to make $10k/mon. So this is how I'm starting that journey with them and what I'm gonna have them do first… This is the same proven process I use on adults who ask me how to make money. It doesn't matter what you are selling; the process works every time. It's cool to teach my kids these things because no school will do that for them. Of course, it will be baby steps, and they must first tackle any false money beliefs they might have. Then they'll learn how to define their dream customer and figure out something cool to sell them using a script that makes them reach for their wallet. If you are starting out, this is the same process you have to follow. Also, you can teach your kids this formula. Tune in! Key Takeaways - Adding some constraints into your life (01:41) - Teaching my daughters how to sell (04:55 - Starting with the baby steps (07:43) - Internet Launch Secrets for kids (08:51) - Asset vs. liability (09:23) - Tackling false money beliefs (11:52) - The proven process of crafting any offer (13:23) Additional Resources  Interview me on your Show Youtube Lead Machine  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands
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Aug 16, 2022 • 31min

Marley's Cancer Story - Healing Physically, Emotionally, and Spiritually From Cancer

This is what happened in Marley Jaxx's cancer journey over the last 7 months. When I was a young kid, it seemed like cancer was something usually for those beyond age 60. Now it seems it's in our 30's. Go figure… Us curiously minded, and "pesky" looky-loo's didn't take what we were told at face value. What we've learned has been astounding. This episode is about the path Marley Jaxx has taken to tackle cancer outside of the doctor's office, and it worked. (due to the nature of this topic, this is our experience only and not advice) Key Takeaways - Marley’s cancer scare (00:53) - Aggressive push from doctors to schedule surgery (07:52) - Looking at other places (10:59) - Making decisions based on data not FEAR (14:27) - Legal does not mean safe (15:55) - Cleaning your system through fasting (19:15) - Nutrition and lifestyle changes (20:01) - You have to be an advocate for your own health (22:17) Additional Resources  Chris Beat Cancer: A Comprehensive Plan for Healing Naturally by Chris Wark Learn more about: Youtube Lead Machine  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands
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Aug 11, 2022 • 18min

Delegate And Elevate (not my phrase)

I recorded this while fishing in Alaska. I first learned about the mantra "delegate and elevate" from a business coach I have in a system called EOS. I'm a big fan of EOS. It's been the cleanest way for me to transfer my vision into the heads of others. And allows me to have a proper business that can run when I’m not there. As an entrepreneur, always keep in mind that you are not the business. You should let go and step and step away from the business to stress test it and see what breaks. This is the way to grow your business faster by exposing what’s not working and fixing it. Most of us hold our businesses back by clinging on.  Get out of the way! Once you do this, you are able to be more strategic and visionary as the owner. Tune in to this episode to hear what you can do to step away from your business successfully. Key Takeaways - Are you chained to your business (00:58) - Getting a fresh perspective (08:01) - You might be holding your business back (08:19) - Hire well and get out of the way (14:58) Additional Resources  Learn more about: Youtube Lead Machine  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands
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Aug 9, 2022 • 30min

How To Stress Test (Offloading without Imploding)

I used to make it a habit to simply disappear briefly during the busiest times in the business. Not for long. The point was for me to see where the cracks appeared. I don't mean to have a lack of communication with the people in your team, but there's serious power in allowing your business to show you where it has fractures. A business cannot be said to be a business if it still demands your daily attention. In any case, this is not why you became an entrepreneur. Besides financial freedom, you also wanted time freedom. So stepping away from your business is a great tool to assess the health of your business. Additionally, it allows you to develop those other aspects of your life. Remember the parallel journey I talked about at the beginning of Season 2? Tune in to this episode to learn more about perspective and how to stress test. Key Takeaways - What happens when you solve the money problems in your life (03:35) - You don't have a business until it doesn't need you (07:50) - Business development together with personal development (10:00) - Hustle is a phase, not a lifestyle (11:54) - The importance of perspective (15:17) - Test the systems (21:10) - Take a break if you need one (24:27) Additional Resources  Learn more about: Youtube Lead Machine  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.  Advertising Inquiries: https://redcircle.com/brands
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Jul 21, 2022 • 11min

3 of the Most Overrated Marketing Tactics

Some strategies sell better than they work. They work better on paper than in practice, but people continue using them.  These overrated tactics might be hemorrhaging your money with little in the way of results. I know because I have, at some point, I've wasted a lot of money on some of these strategies.  Not that I did anything wrong, but they simply are not worth it. The one thing to remember is that marketing is all about leads.  In this episode, I took the audio from one of my YouTube videos to share with you what I think isn't worth your time but still very popular. Let's dive in... Key Takeaways - Why omnipresence is overrated (01:45) - YouTube is still the king platform (03:01) - You don't have to automate all follow up (04:35) - A sales funnel is NOT a marketing funnel (07:47) Additional Resources  Learn more about: Youtube Lead Machine  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands
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Jul 19, 2022 • 11min

Clever Ways To Promote Your YouTube Channel

It's no secret. The "exodus" from Facebook has internet marketers storming the castle name "YouTube and TikTok." To be successful on these platforms, you need to take off your content creator hat and put on a marketer's hat. You need to promote your videos like a marketer… And as we talked about in the last episode, marketing is measured by the number of leads and sales, not views and subs. So... How do you grow the channel? Here are a few simple out-of-the-box but powerful ways to do just that. Let's dive in! Key Takeaways - Hope is a sucky marketing strategy (00:54) - Inbound promotion of your videos (01:35) - Outbound marketing to grow your channel (04:08) - Nurturing and promoting to your list (06:39) - The real asset of the Internet is a list (07:54) Additional Resources  Learn more about: Youtube Lead Machine  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands
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Jul 14, 2022 • 13min

How to Use YouTube to Drive Daily Hot Leads

Organic content is NOT "slower" or "lesser than" paid ads. But only if you create your organic content with a focus on lead-gen from the start. Otherwise, it's easy to fall into the "content for the sake of publishing" trap. Did your last YouTube video produce a lead or a sale? If it did not, then it wasn't marketing; it was just content publishing. Marketing is measured with leads and sales, not views, subscribers, or other vanity metrics. As a marketer, always keep this in mind. Most people never consider YouTube as a lead source, but I will reveal to you today that it's one of the biggest ways we get daily leads here at our company. In this episode, I show you exactly how we do it and the pitfalls to watch out for. Tune in! Key Takeaways - Marketing is leads and sales (01:02) - Ask for the lead (02:15) - Sell the hole, not the drill (04:03) - Seek leads out of YouTube (04:57 - YouTube videos are assets to overcome sale objections (08:14) - The YouTube pie is so big… (08:25) - Go where your customer is (10:40) Additional Resources  Learn more about: Youtube Lead Machine  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

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