

Sales Funnel Radio
Steve J Larsen
My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me). Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business… So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M
Episodes
Mentioned books

Oct 27, 2022 • 19min
Lessons From Super Mario
I'm a big fan of Mark Rober. I think I've seen almost all of his YouTube videos. His Ted Talk popped into my head while I was walking around our neighborhood. It made me think about all the things we are all trying to do. One of the main keys to success is to keep trying again and again. It doesn't matter how many failures you go through; you just have to keep going back to the plate. You win half the game just by getting back up, stepping back to the plate, and trying again. Here's how lessons from Super Mario will help you step back up to the plate when you take a business loss. Key Takeaways - The Super Mario effect (02:54) - Trying again is half the game (05:44) - How to gamify what you're doing (06:10) - Learning how to learn (08:51) - Get back to the plate as fast as possible (11:21) - Solve valuable problems about your offer (13:40) Additional Resources - Get your Capitalist Pig Swag Here - Capitalist Pig Facebook Group - Interview me on your show - Connect with me here --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

Oct 25, 2022 • 37min
Treating Your Sales Funnel Like A Salesperson
There's an interesting way to look at the relationship between the internet, marketing, and sales. We measure each very differently and have different expectations. During this year's Funnel Hacking Live, Russell and I got the chance to teach about sales funnels in a way that most people have probably not thought about but one that should accelerate the value you get back from your funnel. The whole notion of what we were trying to teach is that a sales funnel is nothing more than a salesperson, and the internet is just the lead machine. Here's how I think of a sales funnel as a sales PERSON and what I expect from both... Key Takeaways - What's really is a sales funnel (07:48) - You need to think of a funnel as a salesperson (09:04) - The internet is a lead machine, not a salesperson (10:51) - What is the relationship between marketing and sales? (16:36) - The internet is a distribution channel for marketing efforts (17:21) - How to know your funnel is working (28:21) Additional Resources - Get your Capitalist Pig Swag Here - Capitalist Pig Facebook Group - Interview me on your show - Connect with me here --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

Oct 20, 2022 • 47min
The 3 Ways I Conquered Funnel-Nerves
Totally fine to be nervous, but what is it telling you? If funnel nerves tell you that you are not good enough yet, they’re probably right. Think about how you can close the gap by paying someone or getting the requisite skills. You might have built a good product, but that’s not the same as building a good funnel. The reason why you are nervous about building a funnel is most likely a skill set gap. The thing is, you don’t even have to be the one to fill this gap. You can hire a funnel builder, but you could also do it. In this episode, I share more about the 3 conscious methods I used to overcome funnel paralysis. Key Takeaways - Why the nerves show up (07:02) - Overcoming negative magical thinking anxiety (08:18) - Knowledge is power and liability (14:40) - My first dollar on the internet (17:18) - Hiring a funnel builder (18:30) - How I got good at building funnels (24:18) - What if everything works? (37:03) Additional Resources - Interview me on your show - Connect with me here --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

Oct 18, 2022 • 39min
"Will I Ever Get Rich By Working For Someone Else?"
Great question from a friend yesterday. "Steve, will I ever get rich by working for someone else?" This is a fun one. Working for somebody else is not a negative…. Far from it. It's a powerful opportunity to gain skills, experience, and a network in your industry if you do it the right way. In addition, most people who work will make some decent amount of money as an employee over their career. But the velocity of cash matters just as much as the volume. But there's a big difference between an income and being rich and being wealthy. Wealth has a lot more time freedom to it. Tune in to this episode for my advice and reasons for this question. Key Takeaways - Will you ever get rich as an employee (05:20) - The velocity of cash matters just as much as the volume (08:18) - Working for somebody else is not a negative (09:48) - The difference between wealth and income (13:36) - The world's a small place and even smaller when you are an entrepreneur (17:57) - The Science of Getting Rich (23:10) - Pitch volume is the greatest way to control your income (32:40) Additional Resources - Get your Capitalist Pig Swag Here - Capitalist Pig Facebook Group - Interview me on your show - Connect with me here --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

Oct 6, 2022 • 37min
How To Thrive In A Market WITHOUT Burning Bridges
Did you know... It's possible to "get big" without burning bridges? (sassy voice implied). But honestly, it blows me away how many B-Level Influencers commit the kiss of death to their relationships with A-Level influencers. The point of this episode is; when you're doing your marketing, don't slam another person, don't burn a bridge because you think another opportunity is there. You don't realize how much work it takes to build a new bridge. I really cannot overemphasize the importance of relationships and not burning bridges. Here's how I've navigated the political chess game in my market without ruffling feathers AND becoming an asset to the A Players… Key Takeaways - The importance of relationships (00:00) - Never burn bridges (08:20) - How every hero's journey starts (13:41) - How to play the long-term game (15:33) - Going through growth pains (20:16) - The formula for success (26:50) - What entrepreneurship is all about (31:46) Additional Resources - Interview me on your show - Connect with me here --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

Sep 27, 2022 • 18min
Backstage: Preparing To Pitch
Jitters are normal. But, here's the kind of epiphanies I look for BEFORE pitching. Every time I pitch, I learn so much about teaching my subject better. I learn more ways to do it, and even though sometimes I'll add something I feel is missing from the script, it's mostly about subtraction. I add so much in the form of subtraction, and it just gets more and more simple every time I go do any kind of pitch or event. In fact, there have been many times when I've felt like an offer is stagnant or I'm not progressing as fast as I want. Pitching has been the thing that has solved it, not just from a money perspective but also from a mental birth perspective. Tune in for more benefits of consistent pitching Key Takeaways - Major benefits of pitching (01:49) - How pitching helps you progress (02:30) - Pitching over, over, over and over (04:28) - Simplicity for the audience (07:25) - How the marketplace guides you in what you need to do (09:58) - Competence equals confidence (12:46) Additional Resources - Content for leads challenge - Offers That Won Book --- Download Season 1 episodes here Advertising Inquiries: https://redcircle.com/brands

Sep 22, 2022 • 16min
HOW The Marketplace Talks To You
This is the best kind of feedback you can get from your marketplace by actively listening to what the market is telling you. The market talks to you ALL the time. It tells you what to do, what objections they are having, what offers and funnel to put out there, what stories to tell, what hooks to use etc. If you think about it, there’s not much genius required in this game. It’s all about how well you can listen to the marketplace and launch. That’s part of the reason why I’ve never had a failing funnel. Wanna know how to listen to what the marketplace is telling you? Then listen to this episode to learn more. Key Takeaways - Content for leads challenge (02:15) - How to get organic stuff working (03:19) - How the market is talking to you (06:37) - You don’t have to always come up with good ideas (08:10) - The market tells you what they want (08:56) - Just launch, listen to the market, and do it again (13:36) Additional Resources - Content for leads challenge - Connect with me here --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

Sep 20, 2022 • 12min
Preparing our Speech at FHL with Russell Brunson
Here are a few takeaways from the prep sessions Russell and I have been doing to get ready for our speech. Anytime I go out to make speeches, it's always on the basis of what already exists. I'm teaching my frameworks all over again. There's this really crazy superpower that teaching brings in understanding your own frameworks; you get to turn back around and have all these other epiphanies. And it'll be even clearer and clearer, and you'll teach simpler and simpler, and your framework becomes easier and easier for people to apply. And the easier it is for someone to apply it, the more the success rate is in the back, and then the more it gets sold. Tune in for more on how I approach speech writing and also wiring a book Key Takeaways - Envision your path down the road (01:19) - Epiphanies that you have while preparing a speech/book (02:38) - The crazy superpower that teaching brings (03:01) - Keep it all simple (04:04) - How I create every core framework (07:25) Additional Resources - Interview me on your show - Connect with me here --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

Sep 13, 2022 • 26min
The 2 Post-Launch KPIs To Remove Yourself From Your Funnel…
Of all the busy-busy things you can get distracted with after your sales funnel is launched, and of all the things you can track, it's clear to me that there are only 2 things to track to get the greatest ROI (and they "release you" also)... I'm talking about automating a funnel post-launch right after the funnel is out of the door. This is so that you can remove yourself without killing the funnel. These 2 KPIs are from a marketing sense, and remember, I have previously said that marketing is measured in leads. If it didn't create a lead, it wasn't marketing. Tune in to learn what they are and how they shorten the distance to success. Key Takeaways - How to automate a funnel post-launch (00:57) - Treating fulfillment like a funnel (02:12) - Marketing is all about creating a lead (04:59) - The 2 KPIs that indicate the likelihood of success (07:08) - The shortest distance to success (10:40) - How to double the number of people coming to your funnel (16:23) - Content for leads challenge (20:50) Additional Resources - Content for leads challenge - Connect with me here --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Advertising Inquiries: https://redcircle.com/brands

Sep 8, 2022 • 24min
(Part 2) Psychedelic Therapy - What I Learned From Personal Experience…
In part 2, Marley Jaxx and I share our journey with this powerful medicine. I strongly encourage that you listen to part 1 first if you haven't. Psychedelic therapy is a tool that has helped Marley, and I go through a lot of what has been happening in our lives. It has been life-changing for us right from when we stumbled on it. We use it in a therapeutic setting where it's carefully applied. The setting is very important, and we want to use it with a lot of care, consideration, and respect. From a therapeutic sense, it helps you deal with PTSD and trauma you have experienced in the past. Most of us have a hard time letting go of the past. Psychedelics work by being dissociative, which helps you objectively look at past traumas and learn how to deal with them. Let's dive in! Key Takeaways - Psychedelic therapy in a therapeutic setting (03:51) - Healing is part of the path, NOT the path (07:17) - MDMA therapy (09:43) - How psychedelics work so well as therapeutics (12:32) - What's your fuel source (14:57) - Letting go of answer truly (17:42) - MDMA for removing PTSD and trauma (20:50) Additional Resources - Interview me on your show - Connect with me here --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands