Sales Funnel Radio

Seems like most think of Terminator when they think "AI." It's not. The first time I put AI into the back of one of my funnels was 3 years ago. Here's what I learned… AI is an incredibly powerful tool, but it's not the boogie man. It can't take over everything in your business; you've got to get all the basics dialed in first. Otherwise, it will be a distraction. Think of AI as an accelerant for your sales process. Under certain contexts and with very specific questions, coupled with clean data, there's nothing as powerful as AI. Companies using AI in this atmosphere are getting more sales with fewer resources. It can show strong patterns that the naked eye or brain could never compute. That's the power of AI, and that's why I'm personally excited about it. Take time to learn about it and what it can do, but remember, it's not the boogie man! Key Takeaways - The incredible power of AI in sales (03:27) - Taking time to learn new tech (05:05) - Using AI as a sales accelerant (06:50) - Getting more sales with fewer resources (09:25) - AI is good with specific questions (12:21) - Clean up your data (13:53) - No tech/tool will replace core business skills (17:36) Additional Resources  - Connect with me here  - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.  Advertising Inquiries: https://redcircle.com/brands

What you say matters, of course, but so does HOW you say it, especially on a funnel page. The point of this episode is to show you simple ways to increase the effectiveness of what you're saying. Whenever I design a funnel, I try to make the copy more consumable through the layout and the page's design. The purpose of design is not to make a page look pretty but to make a SALE. The design's purpose is to make your copy more consumable. Design is all about HOW you are saying it. Copy is the expression of marketing, and if people do not read it, they will not buy. The design matters a lot, especially in this era of skimming through content. That's the real science and art that a true funnel builder brings to the table. Let's dive in… Key Takeaways - Funnel design concepts (00:48) - How to make your funnel copy more consumable (03:33) - Design is not being pretty; it's about sales (06:55) - One call to action per funnel (12:34) - Make your page more skimmable (15:31) Additional Resources  - Connect with me here  - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money.  It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business. My point is that a sales funnel and a business are two completely different things. They are separate to build, and they accomplish different things. A sales funnel core function is to generate revenues, whereas a business is all about systems. One criterion for determining if you have a business is if you can step away from it for 3 months.  Would it still run? You don't have a business if you do all the fulfillment, replying to emails, and all the customer support by yourself. You just have a funnel that is making money.   Tune in to hear me out…. Key Takeaways - My full circle moment (00:47) - A funnel is not a company (04:57) - Do you have a business, or are you the business (09:27) - Criteria for gauging the health of a business (11:13) - How to build a business around a sales funnel (14:12) - Can you take a hiatus from your business? (15:30) Additional Resources  - Get your Capitalist Pig Swag Here  - Capitalist Pig Facebook Group  - Interview me on your show - Connect with me here  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.  Advertising Inquiries: https://redcircle.com/brands

Beyond basic funnel structure and offer tweaks, the MOST common mistake I see in funnels is copy. Many people just "title" their funnel instead of "hook" their funnel. This is a pattern I've noticed in funnel land and within broader business. Keep in mind that when you name things, offers, pages, funnels, etc., you are not trying to label them. You are trying to get your customers to get interested, excited, and read more. That's the difference between a title and a hook. A hook has an emotional charge behind it which makes them want more, and that's where they click and consume your sales message. In this episode, I explain the difference and my simple formula to make sure I'm not titling anything (yuck)... Key Takeaways - Is your messaging affecting your traffic (05:09) - Hook vs. Title (06:34) - Hooks make consumers interested in your message (08:41) - How to create a hook (10:16) - An example of writing a great hook (13:46) - Sales copy bridges the hook and your offer (16:42) Additional Resources  - Get your Capitalist Pig Swag Here  - Capitalist Pig Facebook Group  - Interview me on your show - Connect with me here  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.  Advertising Inquiries: https://redcircle.com/brands

There are really 5 different sequences involved in (almost) every funnel. These are CRITICAL to the conversion rate in things free or paid. These are the sequences that I think through any time I plan and build a funnel because, more often than not, you are not likely to have a problem with leads. Most people just don't know what to do with them. In our business, we noticed that we have no problem sending leads to someone's funnel, but we have to teach people how to deal with these leads to get a sale and a long-term relationship with the buyer. This is my purpose with this episode.  These sequences will not only increase sales, but they actually tee up long-term relationships. They ascend your customers up the value ladder to your other offers. Let's dive in! Key Takeaways What are you doing with your leads? (00:00) How to increase your sales without being annoying (05:26) Leads make or break a business (06:35) Sequence #1 – The promo sequence (08:00) Sequence #2 – Follow up sequence (13:22) Sequence #3 – Seen but not purchased sequence (14:35) Sequence #4 – Consumption series (17:32) Sequence #5 – Ascension sequence (23:10) Additional Resources  - Offers that Won - Get your Capitalist Pig Swag Here  - Capitalist Pig Facebook Group  - Interview me on your show - Connect with me here  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Artwork  Advertising Inquiries: https://redcircle.com/brands

Are you treating sales funnels as your company? If then you are doing it all wrong. Sales funnels are not companies; they are just very powerful ways to automate a sales message and an offer. They are the revenue engines of a company. A company, on the other hand, is so much more. So, what do you do after the funnel is up and working? You have to design and build the other parts of the company as well. In this episode, I take you through the 5 core functions of a business and how the sales funnel fits into them. Let's dive in! Key Takeaways - Designing fulfillment like a funnel (00:46) - Funnels are not companies (01:34) - What exactly is a sales funnel (04:50) - Treat your sales funnel like a salesperson (09:12) - The five core functions of a business (13:53) - Designing fulfillment models vs. funnel design (19:47) - Overdesign outbound communication (32:26) - Traffic is a messaging problem (34:06) Additional Resources  - Get your Capitalist Pig Swag Here  - Capitalist Pig Facebook Group  - Interview me on your show - Connect with me here  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

While preparing for this episode, I looked up “how to stay small” just for fun. One of the things that popped up was a hilarious article about staying small in terms of muscle mass.  It was written using all the hyperbole examples of what you hear to get really jacked but saying the exact opposite. The point was to make fun of things we all hear as advice to get big.  After 15 minutes of a good laugh, I thought it'd be funny to take the same angle with this episode. So I'm gonna teach you how to stay small through five easy steps.  These are just five things I've just noticed that will:  keep you small hold you back help you not reach your potential The point of this episode is to share this with you so that, inadvertently, you can figure out how other long-term, lifelong influencers relate with each other… Because it is not by smashing or bashing each other. Let's dive in (thick skin time)... Key Takeaways - Intro (00:00) - How to stay small (00:46) - Step #1 - Become less and less coachable (03:59) - Step #2 - Comparison city (which is really just jealousy) (07:44) - Step #3 - Assume intent behind facts (10:16) - Step #4 - Abandoning what you truly believe for the sake of acceptance (14:04) - Step #5 - Talk bad about other people (19:38) - 5 steps to stay small - summary (24:34) - 5 ways to grow (26:47) Additional Resources  - Get your Capitalist Pig Swag Here  - Capitalist Pig Facebook Group  - Interview me on your show - Connect with me here  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

Most meetings are a colossal waste of time, effort, and the human genome.  I'm not saying all meetings are bad. But I am saying that 80% of them are too long, absolutely ineffective, and have no point, if you will. And that’s usually because people come unprepared to those meetings. Google made popular five-minute meetings - they literally have meetings that last five minutes. And the reason they can do that is because of how much preparation is done prior to the meeting by all members who attended. That is an effective use of meeting time. Of course, it doesn’t mean that an effective meeting can’t be longer than that. For instance, we have 90-minute weekly meetings that are very effective. But what makes them effective is the preparation all of the team members do before they show up.  But if you use meetings to brainstorm, that’s insanely wasteful. I know that there are people who need to talk out their thoughts, and that's fine. But I’m not that guy (as well as many others).   So I have this kind of emotional checklist I'm going through before deciding if a meeting is needed. And today, I want to give you 4-5 parameters you can use to make your meetings more effective. I think that’s a pretty good reason to say,  Hey, let's have this meeting! Key Takeaways - Intro (00:00) - A colossal waste of time (00:56) - 4 things you need to ask yourself before deciding to have a meeting (04:39) - Get into the meeting to get the outcome and then get out (12:45) - Bad meetings are far worse than not having one (15:56) - Good reasons to have a meeting (20:16) - Meetings don’t have to be a waste of time (24:40) Additional Resources  - Get your Capitalist Pig Swag Here  - Capitalist Pig Facebook Group  - Interview me on your show - Connect with me here  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands

The classic battle of being liked or heard is a marketing clash that's as old as time. And I want to jump in today and teach you guys something interesting about it. First, I never considered myself a branding guy until 2020, when I was invited to speak for an event about branding. And I have to agree that branding is important. But one of the biggest mistakes I see in branding is that people want to be liked versus heard. If you haven't noticed lately, they tend to do more funny ads to push their offer and be liked.  I'm not against making funny ads, but most marketers miss the point that you can both be funny while getting your message across to your audience. In their quest to chase the likes, they fail to realize that you can be liked but not heard. And that's what FAILED marketing looks like. In this episode, I talk about how to do marketing that gets liked and heard and what you should prioritize in your marketing. Key Takeaways - Branding always comes second (04:43) - One of the biggest mistakes I see in branding (10:10) - Being liked is failed marketing (13:52) - You can be both liked and heard (16:04) - Get your message out there and be heard (17:55) - What comes first before branding? (20:59) Additional Resources  - Get your Capitalist Pig Swag Here  - Capitalist Pig Facebook Group  - Interview me on your show - Connect with me here  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.  Advertising Inquiries: https://redcircle.com/brands

I know when I'm going through some breakthroughs. Most of the time, it is waking up in the wee hours and mulling over things. So, about a year ago, Russell and I talked about the kind of continuity he sees me doing. He pitched in about starting a newsletter where I could be teaching stuff.  Surprisingly, it tied up with a course I made about three years ago. It wasn't selling big, but that's basically the framework that built my businesses. All of these good pieces have been sitting on my feet, but it was not until last night that it all clicked. I was finally able to fit the puzzle pieces all together. But revelations or breakthroughs like this are not like walking up to a light switch and turning it on. You often discover a detailed piece of your future offer on a random day. So, here are my thoughts about how to move through it.   Key Takeaways - Solve the problems that are in front of you (03:09) - Going through big breakthroughs (5:02) - My conversation with Russell (06:01) - The biggest stumbling blocks for entrepreneurs (10:11) - How I figured out my funnel framework? (14:56) - How do the pieces fit together? (17:18) - Figuring it out is one of the best things you can do (21:03) - Thinking on the long-term play (23:40) - Enduring more dips than the rest (25:44) Additional Resources  - Get your Capitalist Pig Swag Here - Capitalist Pig Facebook Group - Interview me on your show - Connect with me here -- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.Advertising Inquiries: https://redcircle.com/brands