Storytelligent | Brand Storytelling with Bryce McNabb

Do you want to build more validation, social proof and credibility for your business?   Start using customer testimonials.  In this episode, I cover the levels of customer testimonials (you can start with just a quote!), why they’re superior to a promo video, my tour guide strategy, and how to pick the best subjects for your video.   If you’re ready to start using video for marketing, consider starting with a customer testimonial. While you entertain potential customers with a story, they’ll learn all about your business, form a connection, and internalize your message. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

Today I’m discussing a particular madness that masquerades as “clever marketing,” but is anything but that. It’s unnecessarily confusing and complicated. If you're caught up in it, you’re probably losing customers. What is it?   The “Website Madness,” our obsession with writing flowery website copy instead of being clear about who we are and what we do.  In this episode, I discuss why marketers write flowery copy, what customers really want to see, and how you can update your website to be customer-centric. SOURCES AND REFERENCES Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

Will your business benefit from social media?   In this episode, I break down why social media is actually a bubble, which businesses get results from investing in it, and important questions to ask before you launch into building a social media presence.    If you are struggling with how time to spend on your social media, definitely listen to this one. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

So, you've painstakingly sat down with your over several meetings and crafted your brand story. You feel great. You’ve accomplished something. Or have you?   What should you do with your brand story?   Was all that work and exertion for the sole purpose of writing out a statement (that’s not even a story) to put on your “About Us” page or include on a handout for new employees? I don’t think so.   Today I’m discussing what to do with your brand story, how it improves and streamlines your marketing, and why you should be using it every day.  I’ll be covering 3 specific ways to use your brand story to get the most mileage from your work. SOURCES AND REFERENCES Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Roy Sutherland CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

Today, I'm discussing my “Buffalo Concept Content Marketing Strategy” which I’ve also referred to as my “Chunking Strategy.”  A lot of people refer to this strategy as repurposing content…but it’s so much more than that. I’m not talking about just making a lot of content or repurposing stuff for the sake of repurposing.  No, today we’re going deeper.  We’re talking about long-term value creation.   In this episode I cover: how I got over my fear of making content, exactly how I get 2 weeks worth of content for multiple social media platforms from only 1 video, and tips to streamline efficiency for content creation. If you are in charge of creating content, this practical episode is for you. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

How do you stand out in a sea of sameness? How do you ensure your company shines through all the noise?   Your gut instinct may be to focus on creating a truly unique brand. But is that really your goal? Is being unique always a good thing?   Today I’m diving into the difference between making sure your company stands out versus creating an outstanding brand. Because in the end it’s not about being unique.  It’s about being selected as the preferred brand that will sustain your business. SOURCE Blue Ocean Strategy CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

We talk a lot about purpose driven brands...but what does that even mean? Does your business have a real purpose or is it something you threw on there to satisfy the millennials (but seriously)?    I’d like to offer you a different way to approach this. A way to have a brand with real purpose, not just something to check off.  A way to start having more fun with your business.  In today's episode, I'm talking about how to have a story-driven brand. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

As human beings, our lives revolve around relationships. Why should our marketing be any different?    In this episode, I’ll be showing you how authentic marketing starts with really understanding your customer through a robust customer profile. With that foundation, you'll be ready to map out their learning journey and build a friendship through content marketing.    When you think about marketing this way, it becomes more human. It’s personal. If you’re ready to bring more humanity into your marketing and truly serve your customers, listen to this. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

Everyone wants to have an authentic brand. Why? Customers can sniff out a fraud in an instant. They hate fake and will gladly spend their money (even more money) with companies who seem real, genuine, authentic. Basically, your longevity depends on being authentic.    One way customers evaluate authenticity is through your video content. So, instead of telling you how to create an authentic brand film - I’m going to explain how NOT to be authentic. In fact, I’m giving you five ways to guarantee it will suck. Pay attention. Are you using any of these strategies now? These are all ways I’ve seen brand films go wrong and I want to spare you from being labeled “inauthentic.” CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

What would it feel like to know you can write a story that works every time?   I’d say pretty dang amazing. I used to struggle with writing stories. Sure, sometimes I hit the nail on the head, but it felt like a game of chance. Then, I learned about story structure and everything changed.   If you’re looking to level up your story skills and craft a story that predictably lands with your audience, listen to this episode. Today, I’m covering the foundations of story structure, the 8 elements of a story, and how to reward your audience through storytelling. CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Join my monthly newsletter Website