So, you've painstakingly sat down with your over several meetings and crafted your brand story. You feel great. You’ve accomplished something. Or have you?
What should you do with your brand story?
Was all that work and exertion for the sole purpose of writing out a statement (that’s not even a story) to put on your “About Us” page or include on a handout for new employees?
I don’t think so.
Today I’m discussing what to do with your brand story, how it improves and streamlines your marketing, and why you should be using it every day. I’ll be covering 3 specific ways to use your brand story to get the most mileage from your work.
SOURCES AND REFERENCES
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Roy Sutherland
CONNECT WITH BRYCE AT MCNABB STORYTELLING
Storytelligent | Brand Storytelling with Bryce McNabb