Today I’m discussing a particular madness that masquerades as “clever marketing,” but is anything but that. It’s unnecessarily confusing and complicated. If you're caught up in it, you’re probably losing customers.
What is it?
The “Website Madness,” our obsession with writing flowery website copy instead of being clear about who we are and what we do.
In this episode, I discuss why marketers write flowery copy, what customers really want to see, and how you can update your website to be customer-centric.
SOURCES AND REFERENCES
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
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